/* ============================================================
   MPV — Three Unique Service Page Designs
   1. Account Management → "Command Center" (gold/dark)
   2. Amazon Advertising → "Data Lab" (cyan/dark)
   3. Listing & Creative → "The Studio" (gold/dark)
   ============================================================ */

/* ---------- SHARED: SCROLL REVEAL ---------- */
.svc-reveal {
  opacity: 0;
  transform: translateY(48px);
  transition: opacity 0.8s cubic-bezier(0.22, 1, 0.36, 1),
              transform 0.8s cubic-bezier(0.22, 1, 0.36, 1);
}
.svc-reveal.is-visible {
  opacity: 1;
  transform: translateY(0);
}
.svc-reveal[data-delay="1"] { transition-delay: 0.1s; }
.svc-reveal[data-delay="2"] { transition-delay: 0.2s; }
.svc-reveal[data-delay="3"] { transition-delay: 0.3s; }
.svc-reveal[data-delay="4"] { transition-delay: 0.4s; }
.svc-reveal[data-delay="5"] { transition-delay: 0.5s; }
.svc-reveal[data-delay="6"] { transition-delay: 0.6s; }

/* ---------- SHARED: CTA ---------- */
.svc-cta {
  padding: 100px 0;
  background: var(--bg);
}
.svc-cta .cta-box {
  background: var(--bg-dark);
  border-radius: var(--radius-xl);
  padding: 80px 64px;
  text-align: center;
  color: #fff;
  position: relative;
  overflow: hidden;
}
.svc-cta .cta-box::before {
  content: "";
  position: absolute;
  top: 50%; left: 50%;
  transform: translate(-50%, -50%);
  width: 800px; height: 600px;
  border-radius: 50%;
  background: radial-gradient(circle, rgba(255,199,0,0.08) 0%, transparent 60%);
  pointer-events: none;
}
.svc-cta .cta-eyebrow {
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 20px;
  position: relative; z-index: 1;
}
.svc-cta h2 {
  font-family: 'Fraunces', serif;
  font-size: clamp(36px, 4.5vw, 52px);
  font-weight: 700;
  letter-spacing: -0.03em;
  line-height: 1.05;
  color: #fff;
  margin-bottom: 20px;
  position: relative; z-index: 1;
}
.svc-cta h2 em { font-style: normal; color: var(--accent); }
.svc-cta p {
  font-size: 18px;
  color: rgba(255,255,255,0.6);
  max-width: 560px;
  margin: 0 auto 36px;
  position: relative; z-index: 1;
}
.svc-cta .cta-buttons {
  display: flex; gap: 16px; justify-content: center; flex-wrap: wrap;
  position: relative; z-index: 1;
}

/* ---------- SHARED: SECTION EYEBROW ---------- */
.svc-eyebrow {
  font-size: 12.5px;
  font-weight: 700;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  margin-bottom: 16px;
}

/* ============================================================
   1. ACCOUNT MANAGEMENT — "COMMAND CENTER"
   Dark mission-control aesthetic, gold accents, dashboard UI
   ============================================================ */

/* HERO: Grid-line dark background with floating dashboard cards */
.cc-hero {
  position: relative;
  min-height: 90vh;
  display: flex;
  align-items: center;
  overflow: hidden;
  background: #0A0A0A;
  color: #fff;
}
.cc-hero::before {
  content: "";
  position: absolute;
  inset: 0;
  background-image:
    linear-gradient(rgba(255,199,0,0.04) 1px, transparent 1px),
    linear-gradient(90deg, rgba(255,199,0,0.04) 1px, transparent 1px);
  background-size: 60px 60px;
  mask-image: radial-gradient(ellipse 70% 60% at 50% 50%, black, transparent);
  -webkit-mask-image: radial-gradient(ellipse 70% 60% at 50% 50%, black, transparent);
}
.cc-hero::after {
  content: "";
  position: absolute;
  top: -20%; right: -10%;
  width: 800px; height: 800px;
  border-radius: 50%;
  background: radial-gradient(circle, rgba(255,199,0,0.08) 0%, transparent 50%);
  pointer-events: none;
}
.cc-hero .container {
  position: relative; z-index: 2;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 64px;
  align-items: center;
}
.cc-hero-text .svc-eyebrow { color: var(--accent); }
.cc-hero-text h1 {
  font-family: 'Fraunces', serif;
  font-size: clamp(44px, 5.5vw, 72px);
  font-weight: 700;
  line-height: 1.04;
  letter-spacing: -0.04em;
  color: #fff;
  margin-bottom: 28px;
}
.cc-hero-text h1 em {
  font-style: normal;
  background: linear-gradient(135deg, var(--accent), #FFD96A);
  -webkit-background-clip: text;
  -webkit-text-fill-color: transparent;
  background-clip: text;
}
.cc-hero-text .lede {
  font-size: 19px; line-height: 1.55;
  color: rgba(255,255,255,0.6);
  max-width: 520px;
}
.cc-hero-text .lede strong { color: rgba(255,255,255,0.9); font-weight: 600; }

/* Floating dashboard mockup */
.cc-dashboard {
  background: rgba(255,255,255,0.03);
  border: 1px solid rgba(255,199,0,0.15);
  border-radius: 16px;
  padding: 24px;
  backdrop-filter: blur(20px);
  -webkit-backdrop-filter: blur(20px);
  position: relative;
}
.cc-dashboard-bar {
  display: flex; gap: 6px;
  margin-bottom: 20px;
}
.cc-dashboard-bar span {
  width: 10px; height: 10px;
  border-radius: 50%;
  background: rgba(255,255,255,0.15);
}
.cc-dashboard-bar span:first-child { background: #FF5F57; }
.cc-dashboard-bar span:nth-child(2) { background: #FFBD2E; }
.cc-dashboard-bar span:nth-child(3) { background: #28C840; }
.cc-dash-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 12px;
  margin-bottom: 16px;
}
.cc-dash-metric {
  background: rgba(255,255,255,0.04);
  border: 1px solid rgba(255,255,255,0.06);
  border-radius: 10px;
  padding: 16px;
  text-align: center;
}
.cc-dash-metric .val {
  font-family: 'Fraunces', serif;
  font-size: 28px;
  font-weight: 700;
  color: var(--accent);
  letter-spacing: -0.03em;
}
.cc-dash-metric .lbl {
  font-size: 11px;
  color: rgba(255,255,255,0.4);
  text-transform: uppercase;
  letter-spacing: 0.08em;
  margin-top: 4px;
}
/* Mini chart bars */
.cc-dash-chart {
  background: rgba(255,255,255,0.03);
  border: 1px solid rgba(255,255,255,0.06);
  border-radius: 10px;
  padding: 20px;
  display: flex;
  align-items: flex-end;
  gap: 6px;
  height: 140px;
}
.cc-dash-chart .bar {
  flex: 1;
  border-radius: 4px 4px 0 0;
  height: 8px;
  min-height: 8px;
  transition: height 1.2s cubic-bezier(0.22, 1, 0.36, 1);
}
.cc-dash-chart .bar.gold { background: linear-gradient(to top, var(--accent-dark), var(--accent)); }
.cc-dash-chart .bar.dim { background: rgba(255,255,255,0.08); }
.cc-dash-chart.animated .bar:nth-child(1) { height: 45%; }
.cc-dash-chart.animated .bar:nth-child(2) { height: 62%; }
.cc-dash-chart.animated .bar:nth-child(3) { height: 38%; }
.cc-dash-chart.animated .bar:nth-child(4) { height: 78%; }
.cc-dash-chart.animated .bar:nth-child(5) { height: 55%; }
.cc-dash-chart.animated .bar:nth-child(6) { height: 89%; }
.cc-dash-chart.animated .bar:nth-child(7) { height: 72%; }
.cc-dash-chart.animated .bar:nth-child(8) { height: 95%; }
.cc-dash-chart.animated .bar:nth-child(9) { height: 68%; }
.cc-dash-chart.animated .bar:nth-child(10) { height: 82%; }
.cc-dash-chart.animated .bar:nth-child(11) { height: 91%; }
.cc-dash-chart.animated .bar:nth-child(12) { height: 100%; }

/* ACCOUNT HEALTH GAUGE */
.cc-gauge-section {
  padding: 120px 0;
  background: var(--bg);
}
.cc-gauge-section h2 {
  font-family: 'Fraunces', serif;
  font-size: clamp(40px, 5vw, 56px);
  font-weight: 700;
  letter-spacing: -0.03em;
  line-height: 1.05;
  margin-bottom: 20px;
}
.cc-gauge-section > .container > p {
  font-size: 18px; color: var(--muted); line-height: 1.55;
  max-width: 600px; margin-bottom: 64px;
}
.cc-gauge-row {
  display: grid;
  grid-template-columns: 280px 1fr;
  gap: 64px;
  align-items: center;
}
.cc-gauge-svg { width: 280px; height: 280px; }
.cc-gauge-svg circle {
  fill: none;
  stroke-width: 14;
  stroke-linecap: round;
  transform-origin: center;
}
.cc-gauge-svg .track { stroke: var(--border); }
.cc-gauge-svg .fill {
  stroke: var(--accent);
  stroke-dasharray: 754;
  stroke-dashoffset: 754;
  transform: rotate(-90deg);
  transition: stroke-dashoffset 2s cubic-bezier(0.22, 1, 0.36, 1);
}
.cc-gauge-svg.animated .fill { stroke-dashoffset: 75; }
.cc-gauge-label {
  position: absolute;
  top: 50%; left: 50%;
  transform: translate(-50%, -50%);
  text-align: center;
}
.cc-gauge-label .score {
  font-family: 'Fraunces', serif;
  font-size: 64px; font-weight: 800;
  letter-spacing: -0.04em;
  color: var(--accent);
}
.cc-gauge-label .lbl {
  font-size: 13px; color: var(--muted);
  text-transform: uppercase;
  letter-spacing: 0.1em;
  font-weight: 600;
}
.cc-gauge-wrap { position: relative; width: 280px; height: 280px; }
.cc-health-items {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 20px;
}
.cc-health-item {
  background: white;
  border: 1px solid var(--border);
  border-radius: var(--radius-md);
  padding: 24px;
  transition: transform 0.3s, box-shadow 0.3s;
}
.cc-health-item:hover { transform: translateY(-4px); box-shadow: var(--shadow-lg); }
.cc-health-item .status {
  display: inline-block;
  width: 10px; height: 10px;
  border-radius: 50%;
  margin-right: 8px;
}
.cc-health-item .status.green { background: #28C840; }
.cc-health-item .status.gold { background: var(--accent); }
.cc-health-item h4 {
  font-family: 'Fraunces', serif;
  font-size: 18px; font-weight: 700;
  margin-bottom: 8px; display: inline;
}
.cc-health-item p { font-size: 14px; color: var(--muted); line-height: 1.5; margin-top: 10px; }

/* COMMAND CENTER: SERVICES HORIZONTAL SCROLL */
.cc-services {
  padding: 100px 0;
  background: #0A0A0A;
  color: #fff;
  overflow: hidden;
}
.cc-services h2 {
  font-family: 'Fraunces', serif;
  font-size: clamp(40px, 5vw, 56px);
  font-weight: 700; color: #fff;
  letter-spacing: -0.03em;
  margin-bottom: 16px;
}
.cc-services > .container > p {
  font-size: 18px; color: rgba(255,255,255,0.5);
  max-width: 600px; margin-bottom: 48px;
}
.cc-scroll-track {
  display: flex;
  gap: 24px;
  overflow-x: auto;
  scroll-snap-type: x mandatory;
  padding: 8px 0 24px;
  -webkit-overflow-scrolling: touch;
  scrollbar-width: none;
}
.cc-scroll-track::-webkit-scrollbar { display: none; }
.cc-scroll-card {
  flex: 0 0 320px;
  scroll-snap-align: start;
  background: rgba(255,255,255,0.04);
  border: 1px solid rgba(255,255,255,0.08);
  border-radius: var(--radius-lg);
  padding: 36px 28px;
  transition: border-color 0.3s, transform 0.3s;
}
.cc-scroll-card:hover {
  border-color: rgba(255,199,0,0.3);
  transform: translateY(-4px);
}
.cc-scroll-card .num {
  font-family: 'Fraunces', serif;
  font-size: 48px; font-weight: 800;
  color: rgba(255,199,0,0.45);
  line-height: 1;
  margin-bottom: 16px;
}
.cc-scroll-card h3 {
  font-family: 'Fraunces', serif;
  font-size: 20px; font-weight: 700;
  color: #fff; margin-bottom: 12px;
  letter-spacing: -0.02em;
}
.cc-scroll-card p {
  font-size: 14px; color: rgba(255,255,255,0.5);
  line-height: 1.5;
}

/* COMMAND CENTER: PROCESS VERTICAL TIMELINE */
.cc-timeline {
  padding: 120px 0;
  background: var(--bg-2);
}
.cc-timeline h2 {
  font-family: 'Fraunces', serif;
  font-size: clamp(40px, 5vw, 56px);
  font-weight: 700;
  letter-spacing: -0.03em;
  margin-bottom: 64px;
}
.cc-timeline-track {
  position: relative;
  padding-left: 64px;
}
.cc-timeline-track::before {
  content: "";
  position: absolute;
  left: 24px; top: 0; bottom: 0;
  width: 2px;
  background: linear-gradient(to bottom, var(--accent), var(--accent-dark), var(--border));
}
.cc-timeline-step {
  position: relative;
  padding: 0 0 56px 0;
}
.cc-timeline-step:last-child { padding-bottom: 0; }
.cc-timeline-step::before {
  content: "";
  position: absolute;
  left: -52px; top: 8px;
  width: 16px; height: 16px;
  border-radius: 50%;
  background: var(--accent);
  border: 3px solid var(--bg-2);
  box-shadow: 0 0 0 3px var(--accent);
  z-index: 1;
}
.cc-timeline-step .tag {
  display: inline-block;
  padding: 4px 12px;
  border-radius: 999px;
  font-size: 11px; font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  background: var(--accent-soft);
  color: var(--accent);
  margin-bottom: 12px;
}
.cc-timeline-step h4 {
  font-family: 'Fraunces', serif;
  font-size: 24px; font-weight: 700;
  letter-spacing: -0.02em;
  margin-bottom: 10px;
}
.cc-timeline-step p {
  font-size: 15px; color: var(--muted);
  line-height: 1.55; max-width: 560px;
}

/* ============================================================
   2. AMAZON ADVERTISING — "DATA LAB"
   Gold/dark accent, chart animations, funnel visualization
   ============================================================ */

.dl-hero {
  position: relative;
  min-height: 90vh;
  display: flex;
  align-items: center;
  overflow: hidden;
  background: #0A0A0A;
  color: #fff;
}
.dl-hero::before {
  content: "";
  position: absolute;
  inset: 0;
  background-image:
    linear-gradient(rgba(255,199,0,0.04) 1px, transparent 1px),
    linear-gradient(90deg, rgba(255,199,0,0.04) 1px, transparent 1px);
  background-size: 60px 60px;
  mask-image: radial-gradient(ellipse 70% 60% at 50% 50%, black, transparent);
  -webkit-mask-image: radial-gradient(ellipse 70% 60% at 50% 50%, black, transparent);
}
.dl-hero .container {
  position: relative; z-index: 2;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 64px;
  align-items: center;
}
.dl-hero-text .svc-eyebrow {
  color: var(--accent);
}
.dl-hero-text h1 {
  font-family: 'Fraunces', serif;
  font-size: clamp(44px, 5.5vw, 72px);
  font-weight: 700;
  line-height: 1.04;
  letter-spacing: -0.04em;
  color: #fff;
  margin-bottom: 28px;
}
.dl-hero-text h1 em {
  font-style: normal;
  background: linear-gradient(135deg, var(--accent), #FFD96A);
  -webkit-background-clip: text;
  -webkit-text-fill-color: transparent;
  background-clip: text;
}
.dl-hero-text .lede {
  font-size: 19px; line-height: 1.55;
  color: rgba(255,255,255,0.6);
  max-width: 520px;
}
.dl-hero-text .lede strong { color: rgba(255,255,255,0.9); }

/* SVG chart in hero */
.dl-hero-chart {
  position: relative;
  background: rgba(255,255,255,0.02);
  border: 1px solid rgba(255,199,0,0.15);
  border-radius: 16px;
  padding: 32px;
  backdrop-filter: blur(12px);
}
.dl-hero-chart svg { width: 100%; height: auto; }
.dl-chart-line {
  fill: none;
  stroke-width: 2.5;
  stroke-linecap: round;
  stroke-linejoin: round;
  stroke-dasharray: 1000;
  stroke-dashoffset: 1000;
  transition: stroke-dashoffset 2.5s cubic-bezier(0.22, 1, 0.36, 1);
}
.dl-chart-line.animated { stroke-dashoffset: 0; }
.dl-chart-line.primary { stroke: var(--accent); }
.dl-chart-line.secondary { stroke: rgba(255,199,0,0.25); }
.dl-chart-area {
  opacity: 0;
  transition: opacity 1.5s ease 0.8s;
}
.dl-chart-area.animated { opacity: 1; }
.dl-chart-label {
  font-family: 'Plus Jakarta Sans', sans-serif;
  font-size: 10px;
  fill: rgba(255,255,255,0.3);
}
.dl-chart-gridline {
  stroke: rgba(255,199,0,0.04);
  stroke-width: 1;
}

/* FUNNEL VISUALIZATION */
.dl-funnel-section {
  padding: 120px 0;
  background: var(--bg);
}
.dl-funnel-section h2 {
  font-family: 'Fraunces', serif;
  font-size: clamp(40px, 5vw, 56px);
  font-weight: 700; letter-spacing: -0.03em;
  margin-bottom: 20px;
}
.dl-funnel-section > .container > p {
  font-size: 18px; color: var(--muted);
  max-width: 600px; margin-bottom: 72px;
}
.dl-funnel-instruction {
  text-align: center;
  font-size: 14px;
  color: var(--muted);
  letter-spacing: 0.06em;
  text-transform: uppercase;
  margin-bottom: 8px;
  transition: all 0.4s;
}
.dl-funnel-instruction.complete {
  color: var(--accent);
  font-weight: 700;
}
.dl-funnel {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 0;
  max-width: 920px;
  margin: 0 auto;
}
.dl-funnel-stage {
  width: 100%;
  text-align: center;
  padding: 12px 0;
  position: relative;
  cursor: pointer;
  perspective: 800px;
}
.funnel-flip {
  position: relative;
  margin: 0 auto;
  transition: transform 0.6s cubic-bezier(0.4, 0, 0.2, 1);
  transform-style: preserve-3d;
}
.dl-funnel-stage.flipped .funnel-flip {
  transform: rotateX(180deg);
}
.funnel-front, .funnel-back {
  backface-visibility: hidden;
  -webkit-backface-visibility: hidden;
}
.funnel-back {
  position: absolute;
  top: 0; left: 0; right: 0;
  transform: rotateX(180deg);
  clip-path: none;
  overflow: hidden;
}
.dl-funnel-stage .bar {
  height: 96px;
  border-radius: 14px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 0 28px;
  margin: 0 auto;
  transition: width 1.2s cubic-bezier(0.22, 1, 0.36, 1), background 0.5s, border-color 0.5s, box-shadow 0.5s;
  clip-path: polygon(2% 0%, 98% 0%, 100% 100%, 0% 100%);
}
/* Front face colors — light cream tiles taper evenly by 15% per stage; final stage warms into gold */
.dl-funnel-stage:nth-child(1) .funnel-front { width: 100%; background: linear-gradient(90deg, #FFFFFF, #FAF5E8); border: 1px solid rgba(255,199,0,0.35); box-shadow: 0 2px 12px rgba(204,159,0,0.08); }
.dl-funnel-stage:nth-child(3) .funnel-front { width: 85%;  background: linear-gradient(90deg, #FFFCF1, #FBF3DC); border: 1px solid rgba(255,199,0,0.45); box-shadow: 0 2px 12px rgba(204,159,0,0.10); }
.dl-funnel-stage:nth-child(5) .funnel-front { width: 70%;  background: linear-gradient(90deg, #FFF8DE, #FCEFC4); border: 1px solid rgba(255,199,0,0.55); box-shadow: 0 2px 14px rgba(204,159,0,0.12); }
.dl-funnel-stage:nth-child(7) .funnel-front { width: 55%;  background: linear-gradient(90deg, #FFE99A, #FFD96A); border: 1px solid rgba(204,159,0,0.7);  box-shadow: 0 4px 18px rgba(204,159,0,0.22); }
/* Back face colors — gold accent reveal, matched widths */
.dl-funnel-stage:nth-child(1) .funnel-back { width: 100%; background: linear-gradient(90deg, #FFF3C4, #FFE38A); border: 1px solid rgba(204,159,0,0.5); }
.dl-funnel-stage:nth-child(3) .funnel-back { width: 85%;  background: linear-gradient(90deg, #FFF0B8, #FFDF80); border: 1px solid rgba(204,159,0,0.55); }
.dl-funnel-stage:nth-child(5) .funnel-back { width: 70%;  background: linear-gradient(90deg, #FFEAA0, #FFD96A); border: 1px solid rgba(204,159,0,0.6); }
.dl-funnel-stage:nth-child(7) .funnel-back { width: 55%;  background: linear-gradient(90deg, #FFD96A, #FFC700); border: 1px solid rgba(204,159,0,0.75); }
/* Flip container sizing — matched widths */
.dl-funnel-stage:nth-child(1) .funnel-flip { width: 100%; height: 96px; }
.dl-funnel-stage:nth-child(3) .funnel-flip { width: 85%;  height: 96px; }
.dl-funnel-stage:nth-child(5) .funnel-flip { width: 70%;  height: 96px; }
.dl-funnel-stage:nth-child(7) .funnel-flip { width: 55%;  height: 96px; }
/* Lit glow after flipping */
.dl-funnel-stage.flipped:nth-child(1) { filter: drop-shadow(0 4px 14px rgba(204,159,0,0.30)); }
.dl-funnel-stage.flipped:nth-child(3) { filter: drop-shadow(0 4px 14px rgba(204,159,0,0.30)); }
.dl-funnel-stage.flipped:nth-child(5) { filter: drop-shadow(0 4px 14px rgba(204,159,0,0.32)); }
.dl-funnel-stage.flipped:nth-child(7) { filter: drop-shadow(0 6px 18px rgba(204,159,0,0.40)); }
.dl-funnel-stage .bar .stage-name {
  font-size: 15px; font-weight: 600;
  color: var(--ink);
  letter-spacing: 0.04em;
  white-space: nowrap;
}
.dl-funnel-stage .bar .stage-val {
  font-family: 'Fraunces', serif;
  font-size: 24px; font-weight: 700;
  color: var(--accent);
  letter-spacing: -0.02em;
}
.dl-funnel-stage:nth-child(7) .bar .stage-val { color: #6B4E00; }
.dl-funnel-stage:nth-child(5) .bar { padding: 0 22px; }
.dl-funnel-stage:nth-child(7) .bar { padding: 0 18px; }
.dl-funnel-stage .bar .stage-detail {
  font-size: 12px;
  font-weight: 500;
  color: var(--ink-2);
  line-height: 1.35;
  text-align: center;
  flex: 1;
}
.dl-funnel-stage .funnel-back {
  justify-content: center;
}
.dl-funnel-stage .funnel-back .stage-name {
  font-size: 11px;
  white-space: nowrap;
  flex-shrink: 0;
  margin-right: 12px;
}
.dl-funnel-arrow {
  width: 2px; height: 16px;
  background: rgba(204,159,0,0.45);
  margin: 0 auto;
}

/* CAMPAIGN TYPES — Horizontal scroll cards with unique visuals */
.dl-campaigns {
  padding: 100px 0;
  background: #0A0A0A;
  color: #fff;
  overflow: hidden;
}
.dl-campaigns h2 {
  font-family: 'Fraunces', serif;
  font-size: clamp(40px, 5vw, 56px);
  font-weight: 700; color: #fff;
  letter-spacing: -0.03em;
  margin-bottom: 48px;
}
.dl-campaign-track {
  display: flex;
  gap: 24px;
  overflow-x: auto;
  scroll-snap-type: x mandatory;
  padding-bottom: 24px;
  scrollbar-width: none;
}
.dl-campaign-track::-webkit-scrollbar { display: none; }
.dl-campaign-card {
  flex: 0 0 340px;
  scroll-snap-align: start;
  border-radius: var(--radius-lg);
  padding: 40px 32px;
  position: relative;
  overflow: hidden;
  transition: transform 0.3s, border-color 0.3s, background 0.3s;
  display: flex;
  flex-direction: column;
  background: rgba(255,255,255,0.04);
  border: 1px solid rgba(255,255,255,0.14);
}
.dl-campaign-card:hover {
  transform: translateY(-6px);
  border-color: rgba(255,199,0,0.45);
  background: rgba(255,255,255,0.055);
}
.dl-campaign-card .card-visual {
  width: 64px; height: 64px;
  border-radius: 16px;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 28px;
  margin-bottom: 24px;
  background: rgba(255,255,255,0.08);
  border: 1px solid rgba(255,255,255,0.1);
}
.dl-campaign-card h3 {
  font-family: 'Fraunces', serif;
  font-size: 22px; font-weight: 700;
  color: #fff; margin-bottom: 14px;
}
.dl-campaign-card p {
  font-size: 14.5px;
  color: rgba(255,255,255,0.78);
  line-height: 1.6;
  flex: 1;
}
.dl-campaign-card .stat {
  margin-top: 24px;
  padding: 16px 18px;
  background: rgba(255,199,0,0.08);
  border: 1px solid rgba(255,199,0,0.2);
  border-radius: 10px;
  font-family: 'Fraunces', serif;
  font-size: 28px; font-weight: 700;
  color: var(--accent);
}
.dl-campaign-card .stat small {
  font-family: 'Plus Jakarta Sans', sans-serif;
  font-size: 12px; font-weight: 500;
  color: rgba(255,255,255,0.75);
  display: block; margin-top: 4px;
  letter-spacing: 0.02em;
}

/* TACOS TREND LINE */
.dl-tacos-section {
  padding: 120px 0;
  background: var(--bg-2);
}
.dl-tacos-section h2 {
  font-family: 'Fraunces', serif;
  font-size: clamp(36px, 4.5vw, 48px);
  font-weight: 700; letter-spacing: -0.03em;
  margin-bottom: 20px;
}
.dl-tacos-section > .container > p {
  font-size: 18px; color: var(--muted);
  max-width: 600px; margin-bottom: 56px;
}
.dl-tacos-chart {
  background: white;
  border: 1px solid var(--border);
  border-radius: var(--radius-xl);
  padding: 40px;
  position: relative;
  overflow: hidden;
}
.dl-tacos-chart svg { width: 100%; height: 260px; }
.dl-tacos-legend {
  display: flex; gap: 32px;
  margin-top: 24px;
}
.dl-tacos-legend span {
  display: flex; align-items: center; gap: 8px;
  font-size: 13px; color: var(--muted); font-weight: 500;
}
.dl-tacos-legend .dot {
  width: 10px; height: 10px;
  border-radius: 50%;
}
.dl-tacos-legend .dot.cyan,
.dl-tacos-legend .dot.dot-gold,
.dl-tacos-legend .dot.gold { background: var(--accent); }
.dl-tacos-legend .dot.dot-tacos {
  background: linear-gradient(90deg, #B23A2C 0%, #E8B800 50%, #1C6B3E 100%);
}
.dl-tacos-line.animated { stroke-dashoffset: 0 !important; }

/* DATA LAB: COMPARISON TABLE */
.dl-compare {
  padding: 120px 0;
  background: var(--bg);
}
.dl-compare h2 {
  font-family: 'Fraunces', serif;
  font-size: clamp(36px, 4.5vw, 48px);
  font-weight: 700; letter-spacing: -0.03em;
  margin-bottom: 56px; text-align: center;
}
.dl-compare-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 32px;
  max-width: 900px;
  margin: 0 auto;
}
.dl-compare-col {
  border-radius: var(--radius-xl);
  padding: 40px;
}
.dl-compare-col.them {
  background: #FFF5F5;
  border: 1px solid #F0D0D0;
}
.dl-compare-col.us {
  background: #F0FFF4;
  border: 1px solid #C6F0D0;
}
.dl-compare-col h3 {
  font-family: 'Fraunces', serif;
  font-size: 24px; font-weight: 700;
  margin-bottom: 24px;
}
.dl-compare-col.them h3 { color: var(--red); }
.dl-compare-col.us h3 { color: var(--green); }
.dl-compare-item {
  display: flex; gap: 12px;
  align-items: flex-start;
  padding: 14px 0;
  border-bottom: 1px solid rgba(0,0,0,0.05);
  font-size: 15px; color: var(--ink-2);
  line-height: 1.45;
}
.dl-compare-item:last-child { border-bottom: none; }
.dl-compare-item .icon { font-size: 18px; flex-shrink: 0; margin-top: 2px; }

/* ============================================================
   3. LISTING & CREATIVE — "THE STUDIO"
   Gold accent, dark aesthetic, device mockups, gallery
   ============================================================ */

.st-hero {
  position: relative;
  min-height: 90vh;
  display: flex;
  align-items: center;
  overflow: hidden;
  background: #0A0A0A;
  color: #fff;
}
.st-hero::before {
  content: "";
  position: absolute;
  inset: 0;
  background-image:
    linear-gradient(rgba(255,199,0,0.04) 1px, transparent 1px),
    linear-gradient(90deg, rgba(255,199,0,0.04) 1px, transparent 1px);
  background-size: 60px 60px;
  mask-image: radial-gradient(ellipse 70% 60% at 50% 50%, black, transparent);
  -webkit-mask-image: radial-gradient(ellipse 70% 60% at 50% 50%, black, transparent);
}
.st-hero::after {
  content: "";
  position: absolute;
  top: -20%; right: -10%;
  width: 600px; height: 600px;
  border-radius: 50%;
  background: radial-gradient(circle, rgba(255,199,0,0.08) 0%, transparent 60%);
  pointer-events: none;
}
.st-hero .container {
  position: relative; z-index: 2;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 48px;
  align-items: center;
}
.st-hero-text .svc-eyebrow {
  color: var(--accent);
}
.st-hero-text h1 {
  font-family: 'Fraunces', serif;
  font-size: clamp(44px, 5.5vw, 72px);
  font-weight: 700;
  line-height: 1.04;
  letter-spacing: -0.04em;
  color: #fff;
  margin-bottom: 28px;
}
.st-hero-text h1 em {
  font-style: normal;
  background: linear-gradient(135deg, var(--accent), #FFD96A);
  -webkit-background-clip: text;
  -webkit-text-fill-color: transparent;
  background-clip: text;
}
.st-hero-text .lede {
  font-size: 19px; line-height: 1.55;
  color: rgba(255,255,255,0.6);
  max-width: 520px;
}
.st-hero-text .lede strong { color: rgba(255,255,255,0.9); font-weight: 600; }

/* Device mockup stack */
.st-devices {
  position: relative;
  height: 480px;
}
.st-device-desktop {
  position: absolute;
  top: 0; left: 0;
  width: 380px;
  background: #fff;
  border-radius: 12px;
  border: 2px solid #E0E0E0;
  overflow: hidden;
  box-shadow: 0 20px 60px rgba(0,0,0,0.12);
  z-index: 1;
}
.st-device-bar {
  background: #F5F5F5;
  padding: 10px 14px;
  display: flex; gap: 5px;
  border-bottom: 1px solid #E5E5E5;
}
.st-device-bar span {
  width: 8px; height: 8px; border-radius: 50%;
}
.st-device-bar span:nth-child(1) { background: #FF5F57; }
.st-device-bar span:nth-child(2) { background: #FFBD2E; }
.st-device-bar span:nth-child(3) { background: #28C840; }
.st-device-desktop .st-listing-content {
  padding: 16px;
}

/* Mini listing mockup inside device */
.st-listing-mock {
  font-family: Arial, sans-serif;
}
.st-listing-mock .img-placeholder {
  width: 100%;
  aspect-ratio: 1;
  border-radius: 8px;
  background: #f5f5f5;
  object-fit: contain;
  display: block;
  margin-bottom: 12px;
}
.st-listing-mock .mock-title {
  font-size: 14px; font-weight: 700;
  color: #0F1111;
  line-height: 1.3;
  margin-bottom: 6px;
}
.st-listing-mock .mock-stars {
  color: #FFA41C; font-size: 13px;
  margin-bottom: 4px;
}
.st-listing-mock .mock-price {
  font-size: 22px; font-weight: 700;
  color: #0F1111;
  margin-bottom: 6px;
}
.st-listing-mock .mock-prime {
  font-size: 11px; font-weight: 700;
  color: #007185;
}
.st-listing-mock .mock-bullet {
  font-size: 12px;
  color: #333;
  line-height: 1.5;
  margin-top: 8px;
  padding-left: 12px;
  position: relative;
}
.st-listing-mock .mock-bullet::before {
  content: "•"; position: absolute; left: 0;
}

/* Phone device */
.st-device-phone {
  position: absolute;
  bottom: 0; right: 0;
  width: 200px;
  background: #fff;
  border-radius: 28px;
  border: 3px solid #222;
  overflow: hidden;
  box-shadow: 0 24px 60px rgba(0,0,0,0.18);
  z-index: 2;
}
.st-device-phone .st-phone-notch {
  width: 80px; height: 20px;
  background: #222;
  margin: 0 auto;
  border-radius: 0 0 16px 16px;
}
.st-device-phone .st-phone-content {
  padding: 8px;
}
.st-device-phone .st-listing-mock .img-placeholder {
  aspect-ratio: 1;
  object-fit: contain;
}
.st-device-phone .st-listing-mock .mock-title { font-size: 11px; }
.st-device-phone .st-listing-mock .mock-price { font-size: 16px; }

/* BEFORE/AFTER SLIDER */
.st-before-after {
  padding: 120px 0;
  background: #fff;
}
.st-before-after h2 {
  font-family: 'Fraunces', serif;
  font-size: clamp(40px, 5vw, 56px);
  font-weight: 700; letter-spacing: -0.03em;
  margin-bottom: 20px; text-align: center;
}
.st-before-after > .container > p {
  font-size: 18px; color: var(--muted);
  max-width: 600px; margin: 0 auto 64px;
  text-align: center;
}
.st-ba-container {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 32px;
  max-width: 1000px;
  margin: 0 auto;
}
.st-ba-panel {
  border-radius: var(--radius-xl);
  padding: 40px;
  position: relative;
}
.st-ba-panel.before {
  background: #FFF5F5;
  border: 1px solid #F0D0D0;
}
.st-ba-panel.after {
  background: #F0FFF4;
  border: 1px solid #C6F0D0;
}
.st-ba-panel .ba-label {
  font-size: 12px; font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  margin-bottom: 20px;
}
.st-ba-panel.before .ba-label { color: var(--red); }
.st-ba-panel.after .ba-label { color: var(--green); }
.st-ba-listing {
  background: white;
  border-radius: 12px;
  padding: 20px;
  border: 1px solid rgba(0,0,0,0.06);
}
.st-ba-listing .ba-title {
  font-size: 15px; font-weight: 700;
  color: #0F1111; margin-bottom: 8px;
  line-height: 1.3;
}
.st-ba-listing .ba-bullets {
  font-size: 13px; color: #333;
  line-height: 1.6;
}
.st-ba-listing .ba-img {
  width: 100%;
  aspect-ratio: 1.5;
  border-radius: 8px;
  margin-bottom: 12px;
  display: block;
  object-fit: contain;
  background: #fff;
}
.st-ba-listing .ba-stat,
.st-ba-panel .ba-stat {
  margin-top: 16px;
  padding-top: 12px;
  border-top: 1px solid rgba(0,0,0,0.06);
  display: flex; justify-content: space-between;
}
.st-ba-listing .ba-stat-item .val {
  font-family: 'Fraunces', serif;
  font-size: 20px; font-weight: 700;
}
.st-ba-panel.before .ba-stat-item .val { color: var(--red); }
.st-ba-panel.after .ba-stat-item .val { color: var(--green); }
.st-ba-listing .ba-stat-item .lbl {
  font-size: 11px; color: var(--muted);
  text-transform: uppercase;
  letter-spacing: 0.08em;
}

/* Before/After: Desktop device frame inside panels */
.st-ba-device-desktop {
  background: #fff;
  border-radius: 10px;
  border: 2px solid #E0E0E0;
  overflow: hidden;
  margin-bottom: 16px;
}
.st-ba-panel.before .st-ba-device-desktop {
  border-color: #ddd;
}
.st-ba-panel.after .st-ba-device-desktop {
  border-color: #A3D9A5;
}
.st-ba-device-desktop .st-ba-listing {
  padding: 14px;
}

/* After panel: desktop + iPhone side by side */
.st-ba-after-devices {
  display: flex;
  gap: 14px;
  align-items: flex-start;
  margin-bottom: 16px;
}
.st-ba-after-devices .st-ba-device-desktop {
  flex: 1;
  margin-bottom: 0;
}
.st-ba-phone {
  width: 120px;
  flex-shrink: 0;
  background: #fff;
  border-radius: 20px;
  border: 3px solid #222;
  overflow: hidden;
  box-shadow: 0 8px 24px rgba(0,0,0,0.12);
}
.st-ba-phone .st-phone-notch {
  width: 50px; height: 14px;
  background: #222;
  margin: 0 auto;
  border-radius: 0 0 10px 10px;
}
.st-ba-phone-screen {
  padding: 8px;
}

/* Product image styling */
.st-img-product {
  width: 100%;
  aspect-ratio: 1;
  object-fit: contain;
  background: #f5f5f5;
  border-radius: 4px;
}
.ba-img-product {
  width: 100%;
  aspect-ratio: 1;
  object-fit: contain;
  background: #f5f5f5;
  border-radius: 4px;
}
.ba-img-faded {
  filter: grayscale(0.4) brightness(1.1);
  opacity: 0.75;
}
.ba-img-mobile {
  aspect-ratio: 1;
  width: 100%;
  object-fit: contain;
  background: #f5f5f5;
  border-radius: 4px;
  margin-bottom: 6px;
}

/* LISTING ANATOMY — Exploded view */
.st-anatomy {
  padding: 120px 0;
  background: var(--bg-2);
}
.st-anatomy h2 {
  font-family: 'Fraunces', serif;
  font-size: clamp(40px, 5vw, 56px);
  font-weight: 700; letter-spacing: -0.03em;
  margin-bottom: 20px;
}
.st-anatomy > .container > p {
  font-size: 18px; color: var(--muted);
  max-width: 600px; margin-bottom: 64px;
}
.st-anatomy-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}
.st-anatomy-card {
  background: white;
  border-radius: var(--radius-lg);
  border: 1px solid var(--border);
  padding: 36px 28px;
  position: relative;
  overflow: hidden;
  transition: transform 0.4s cubic-bezier(0.22, 1, 0.36, 1), box-shadow 0.4s;
}
.st-anatomy-card:hover {
  transform: translateY(-6px);
  box-shadow: var(--shadow-xl);
}
.st-anatomy-card::before {
  content: "";
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 4px;
  background: linear-gradient(90deg, var(--accent), #FFD96A);
  opacity: 0;
  transition: opacity 0.4s;
}
.st-anatomy-card:hover::before { opacity: 1; }
.st-anatomy-card .card-num {
  font-family: 'Fraunces', serif;
  font-size: 48px; font-weight: 800;
  color: var(--accent);
  line-height: 1;
  margin-bottom: 12px;
}
.st-anatomy-card h3 {
  font-family: 'Fraunces', serif;
  font-size: 20px; font-weight: 700;
  letter-spacing: -0.02em;
  margin-bottom: 12px;
}
.st-anatomy-card p {
  font-size: 14px; color: var(--muted);
  line-height: 1.55;
}

/* STUDIO: CREATIVE GALLERY */
.st-gallery {
  padding: 100px 0;
  background: #0A0A0A;
  color: #fff;
  overflow: hidden;
}
.st-gallery h2 {
  font-family: 'Fraunces', serif;
  font-size: clamp(40px, 5vw, 56px);
  font-weight: 700; color: #fff;
  letter-spacing: -0.03em;
  margin-bottom: 48px;
}
.st-gallery-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  grid-template-rows: 200px 200px;
  gap: 16px;
}
.st-gallery-item {
  border-radius: var(--radius-md);
  overflow: hidden;
  position: relative;
  display: flex;
  align-items: center;
  justify-content: center;
  transition: transform 0.4s;
  cursor: default;
}
.st-gallery-item:hover { transform: scale(1.03); }
.st-gallery-item.span-2 { grid-column: span 2; }
.st-gallery-item .gallery-label {
  font-size: 18px; font-weight: 700;
  color: rgba(255,255,255,0.95);
  z-index: 2;
  text-align: center;
  padding: 16px;
}
.st-gallery-item .gallery-label small {
  display: block;
  font-size: 14px;
  font-weight: 500;
  color: rgba(255,255,255,0.6);
  margin-top: 4px;
}

/* Gallery item backgrounds */
.st-gi-1 { background: linear-gradient(135deg, #FFC700, #CC9F00); }
.st-gi-2 { background: linear-gradient(135deg, #FFD96A, #C8A830); }
.st-gi-3 { background: linear-gradient(135deg, var(--accent), var(--accent-dark)); }
.st-gi-4 { background: linear-gradient(135deg, #28C840, #1C6B3E); }
.st-gi-5 { background: linear-gradient(135deg, #FF6B6B, #C44); }
.st-gi-6 { background: linear-gradient(135deg, #0A0A0A, #222); border: 1px solid rgba(255,255,255,0.1); }

/* STUDIO BIG NUMBERS */
.st-numbers {
  padding: 80px 0;
  background: var(--bg);
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
}
.st-numbers-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 32px;
  text-align: center;
}
.st-numbers-grid .num {
  font-family: 'Fraunces', serif;
  font-size: clamp(36px, 4vw, 52px);
  font-weight: 700; letter-spacing: -0.03em;
  color: var(--accent);
  margin-bottom: 8px;
}
.st-numbers-grid .lbl {
  font-size: 13px; color: var(--muted);
  font-weight: 500;
}

/* ============================================================
   RESPONSIVE — ALL THREE PAGES
   ============================================================ */
@media (max-width: 1024px) {
  .cc-hero .container,
  .dl-hero .container,
  .st-hero .container {
    grid-template-columns: 1fr;
    gap: 40px;
  }
  .cc-dashboard, .dl-hero-chart { max-width: 500px; }
  .st-devices { height: 360px; }
  .st-device-desktop { width: 300px; }
  .cc-gauge-row {
    grid-template-columns: 1fr;
    gap: 40px;
  }
  .cc-gauge-wrap { margin: 0 auto; }
  .dl-compare-grid {
    grid-template-columns: 1fr;
  }
  .st-ba-container {
    grid-template-columns: 1fr;
  }
  .st-anatomy-grid {
    grid-template-columns: repeat(2, 1fr);
  }
  .st-gallery-grid {
    grid-template-columns: repeat(2, 1fr);
    grid-template-rows: auto;
  }
  .st-gallery-item.span-2 { grid-column: span 1; }
  .st-numbers-grid {
    grid-template-columns: repeat(2, 1fr);
  }
  .dl-funnel-stage .bar { padding: 0 16px; }
}

@media (max-width: 768px) {
  .cc-hero, .dl-hero, .st-hero {
    min-height: auto;
    padding: 80px 0 60px;
  }
  .cc-dash-grid {
    grid-template-columns: repeat(2, 1fr);
  }
  .st-devices { height: auto; position: static; }
  .st-device-desktop { position: static; width: 100%; }
  .st-device-phone { display: none; }
  .st-anatomy-grid {
    grid-template-columns: 1fr;
  }
  .st-gallery-grid {
    grid-template-columns: 1fr 1fr;
  }
  .cc-services, .dl-campaigns,
  .cc-gauge-section, .dl-funnel-section,
  .st-before-after, .st-anatomy,
  .dl-tacos-section, .dl-compare,
  .cc-timeline, .st-gallery {
    padding: 80px 0;
  }
  .svc-cta .cta-box { padding: 48px 24px; }
  .dl-funnel-stage:nth-child(1) .funnel-flip,
  .dl-funnel-stage:nth-child(3) .funnel-flip,
  .dl-funnel-stage:nth-child(5) .funnel-flip,
  .dl-funnel-stage:nth-child(7) .funnel-flip { width: 100%; }
  /* Remove the funnel taper on mobile so narrow bars don't clip their numbers.
     Per-stage .funnel-front/.funnel-back widths (0,3,0) outrank a plain .bar rule,
     so these matched-specificity selectors are needed to actually reset them. */
  .dl-funnel-stage .funnel-front.bar,
  .dl-funnel-stage .funnel-back.bar { width: 100%; }
}

@media (max-width: 600px) {
  .dl-campaign-card {
    flex: 0 0 86%;
    padding: 32px 24px;
  }
  .dl-campaign-card h3 { font-size: 20px; }
  .dl-campaign-card p { font-size: 14px; }
  .dl-campaign-card .stat { font-size: 24px; }
  .dl-campaigns h2 { margin-bottom: 32px; }
  .dl-campaign-track { gap: 16px; padding-inline: 4px; }
}

@media (max-width: 480px) {
  .cc-dash-grid { grid-template-columns: 1fr; }
  .st-numbers-grid { grid-template-columns: 1fr; }
  .st-gallery-grid { grid-template-columns: 1fr; }
}

/* ============================================================
   AEO branch service pages — Listing Creation & Optimization,
   Brand Content Optimization.
   ============================================================ */

.mpv-service-detail .svc-hero-ctas {
  margin-top: 26px;
  display: flex;
  gap: 14px;
  align-items: center;
  flex-wrap: wrap;
}

/* AEO Sacred Ground snippet — plain text below hero CTA */
.mpv-service-detail .svc-aeo {
  margin-top: 28px;
  max-width: 640px;
  font-size: 13.5px;
  line-height: 1.6;
  color: rgba(255, 255, 255, 0.65);
  border-left: 2px solid rgba(255, 199, 0, 0.4);
  padding: 4px 0 4px 14px;
}

/* "Results may vary." disclaimer (cream-bg sections) */
.mpv-service-detail .svc-disclaimer {
  font-size: 11px;
  letter-spacing: 0.04em;
  color: var(--muted);
  font-style: italic;
  margin-top: 14px;
}
.mpv-service-detail .svc-cta-disclaimer {
  margin-top: 22px;
  font-size: 11.5px;
  line-height: 1.5;
  color: rgba(255, 255, 255, 0.5);
  max-width: 720px;
  margin-left: auto;
  margin-right: auto;
}
.mpv-service-detail .svc-cta-inline {
  color: var(--accent);
  border-bottom: 1.5px solid rgba(255, 199, 0, 0.4);
  text-decoration: none;
  padding-bottom: 1px;
  transition: border-color 0.2s;
}
.mpv-service-detail .svc-cta-inline:hover { border-bottom-color: var(--accent); }

/* Friction / What Requires / Managed / Proven — shared cream-bg sections.
   Sit on the default body background, so text colors are DARK. */
.mpv-service-detail .st-friction,
.mpv-service-detail .st-requires,
.mpv-service-detail .st-managed,
.mpv-service-detail .st-proven {
  padding: 100px 0;
  background: var(--bg);
  color: var(--ink);
}
.mpv-service-detail .st-friction h2,
.mpv-service-detail .st-requires h2,
.mpv-service-detail .st-managed h2,
.mpv-service-detail .st-proven h2 {
  font-size: clamp(30px, 3.6vw, 44px);
  max-width: 880px;
  margin-top: 14px;
  margin-bottom: 28px;
  letter-spacing: -0.025em;
  color: var(--ink);
}
.mpv-service-detail .st-friction h2 em,
.mpv-service-detail .st-requires h2 em,
.mpv-service-detail .st-managed h2 em,
.mpv-service-detail .st-proven h2 em,
.mpv-service-detail .st-breaks h2 em,
.mpv-service-detail .st-antipersona h2 em {
  font-style: normal;
  color: var(--accent);
}
.mpv-service-detail .st-friction-body p,
.mpv-service-detail .st-requires-body p,
.mpv-service-detail .st-managed-body p,
.mpv-service-detail .st-proven-body p {
  font-size: 17px;
  line-height: 1.65;
  max-width: 820px;
  margin-bottom: 18px;
  color: var(--ink-2);
}
.mpv-service-detail .st-friction-body p strong,
.mpv-service-detail .st-requires-body p strong,
.mpv-service-detail .st-managed-body p strong,
.mpv-service-detail .st-proven-body p strong {
  color: var(--ink);
  font-weight: 700;
}

/* "What Breaks" 3-card grid — DARK bg, light text */
.mpv-service-detail .st-breaks {
  padding: 100px 0;
  background: #151515;
  color: #fff;
}
.mpv-service-detail .st-breaks h2 {
  font-size: clamp(30px, 3.6vw, 44px);
  max-width: 880px;
  margin: 14px 0 18px;
  letter-spacing: -0.025em;
  color: #fff;
}
.mpv-service-detail .st-breaks > .container > p {
  max-width: 760px;
  font-size: 17px;
  line-height: 1.6;
  color: rgba(255,255,255,0.7);
  margin-bottom: 40px;
}
.mpv-service-detail .st-breaks-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 22px;
}
.mpv-service-detail .st-breaks-card {
  background: rgba(255,255,255,0.04);
  border: 1px solid rgba(255,199,0,0.15);
  border-radius: 14px;
  padding: 28px 26px;
}
.mpv-service-detail .st-breaks-card .card-num {
  font-family: 'Plus Jakarta Sans', sans-serif;
  font-weight: 700;
  font-size: 13px;
  color: var(--accent);
  letter-spacing: 0.12em;
  margin-bottom: 12px;
}
.mpv-service-detail .st-breaks-card h3 {
  font-size: 19px;
  line-height: 1.3;
  margin-bottom: 12px;
  color: #fff;
}
.mpv-service-detail .st-breaks-card p {
  font-size: 14.5px;
  line-height: 1.55;
  color: rgba(255,255,255,0.7);
}
.mpv-service-detail .st-breaks-footer {
  margin-top: 36px;
  font-size: 17px;
  line-height: 1.6;
  max-width: 820px;
  color: rgba(255,255,255,0.78);
}
.mpv-service-detail .st-breaks-footer strong { color: var(--accent); font-weight: 700; }

/* Anti-persona — 2 stacked cards (cream-bg section, white cards, dark text) */
.mpv-service-detail .st-antipersona {
  padding: 100px 0;
  background: var(--bg-2);
  color: var(--ink);
}
.mpv-service-detail .st-antipersona h2 {
  font-size: clamp(30px, 3.6vw, 44px);
  max-width: 720px;
  margin: 14px 0 36px;
  letter-spacing: -0.025em;
  color: var(--ink);
}
.mpv-service-detail .st-antipersona-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 24px;
  max-width: 1080px;
}
.mpv-service-detail .st-antipersona-card {
  background: #fff;
  border: 1px solid var(--border, #E5E0D7);
  border-left: 4px solid #B23A2C;
  border-radius: 12px;
  padding: 28px 28px;
  box-shadow: 0 4px 12px rgba(0,0,0,0.04), 0 2px 4px rgba(0,0,0,0.03);
}
.mpv-service-detail .st-antipersona-card h3 {
  font-size: 20px;
  line-height: 1.3;
  margin-bottom: 14px;
  color: var(--ink);
}
.mpv-service-detail .st-antipersona-card p {
  font-size: 14.5px;
  line-height: 1.6;
  margin-bottom: 12px;
  color: var(--ink-2);
}
.mpv-service-detail .st-antipersona-card p:last-child { margin-bottom: 0; }

/* "Part of a Managed Account" — related services (cream bg, dark text) */
.mpv-service-detail .st-managed-link {
  color: var(--ink);
  font-weight: 600;
  text-decoration: none;
  border-bottom: 1.5px solid var(--accent);
  padding-bottom: 1px;
  transition: color 0.2s;
}
.mpv-service-detail .st-managed-link:hover { color: var(--accent); }
.mpv-service-detail .st-related {
  margin-top: 36px;
  padding: 32px 28px;
  background: var(--bg-2, #F2EEE4);
  border-left: 3px solid var(--accent);
  border-radius: 0 12px 12px 0;
  max-width: 820px;
}
.mpv-service-detail .st-related-title {
  font-family: 'Plus Jakarta Sans', sans-serif;
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ink);
  margin-bottom: 16px;
}
.mpv-service-detail .st-related-list {
  list-style: none;
  padding: 0;
  margin: 0;
}
.mpv-service-detail .st-related-list li {
  font-size: 15px;
  line-height: 1.55;
  margin-bottom: 12px;
  color: var(--ink-2);
}
.mpv-service-detail .st-related-list li:last-child { margin-bottom: 0; }
.mpv-service-detail .st-related-list a {
  color: var(--ink);
  text-decoration: none;
  border-bottom: 1.5px solid var(--accent);
  padding-bottom: 1px;
  font-weight: 600;
}
.mpv-service-detail .st-related-list a:hover { color: var(--accent); }
.mpv-service-detail .st-related-list a strong { font-weight: 700; }

/* Anatomy inline links (cream bg sections) */
.mpv-service-detail .st-anatomy-link,
.mpv-service-detail .st-anatomy-inline-link {
  color: var(--ink);
  text-decoration: none;
  border-bottom: 1.5px solid var(--accent);
  padding-bottom: 1px;
  font-weight: 600;
  transition: color 0.2s;
}
.mpv-service-detail .st-anatomy-link:hover,
.mpv-service-detail .st-anatomy-inline-link:hover { color: var(--accent); }

/* Proven at Scale — featured case card (cream bg, dark text) */
.mpv-service-detail .st-proven-case {
  margin-top: 28px;
  padding: 28px 32px;
  background: #FFF8DB;
  border: 1px solid rgba(255,199,0,0.45);
  border-left: 4px solid var(--accent);
  border-radius: 14px;
  color: var(--ink);
}
.mpv-service-detail .st-proven-case-tag {
  font-family: 'Plus Jakarta Sans', sans-serif;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.16em;
  color: var(--ink);
  text-transform: uppercase;
  margin-bottom: 14px;
}
.mpv-service-detail .st-proven-case p {
  margin-bottom: 8px;
  color: var(--ink-2);
  font-size: 16px;
  line-height: 1.6;
}
.mpv-service-detail .st-proven-case p strong { color: var(--ink); font-weight: 700; }
.mpv-service-detail .st-proven-case .svc-disclaimer { color: var(--muted); }

/* Brand Content stack mockup — light card on the dark hero,
   matching the Studio template's white-device-mockup pattern. */
.mpv-service-detail .bc-stack {
  position: relative;
  max-width: 520px;
  margin: 40px auto 0;
}
.mpv-service-detail .bc-stack-frame {
  background: #FFFFFF;
  border: 1px solid rgba(0,0,0,0.06);
  border-radius: 18px;
  padding: 18px;
  display: flex;
  flex-direction: column;
  gap: 14px;
  box-shadow: 0 30px 60px rgba(0,0,0,0.45), 0 8px 16px rgba(0,0,0,0.2);
}
.mpv-service-detail .bc-mod {
  background: #FAF7F2;
  border: 1px solid #EFE9DC;
  border-radius: 10px;
  padding: 16px;
}
.mpv-service-detail .bc-mod-label {
  font-family: 'Plus Jakarta Sans', sans-serif;
  font-size: 9.5px;
  font-weight: 700;
  letter-spacing: 0.18em;
  color: #B88700;
  text-transform: uppercase;
  margin-bottom: 12px;
}
.mpv-service-detail .bc-mod-hero {
  background: linear-gradient(135deg, #FFF3C4 0%, #FFF8E1 100%);
  border: 1px solid rgba(255,199,0,0.45);
}
.mpv-service-detail .bc-mod-hero .bc-mod-headline {
  font-family: 'Fraunces', Georgia, serif;
  font-size: 17px;
  font-weight: 700;
  color: #131313;
  line-height: 1.2;
  margin-bottom: 6px;
}
.mpv-service-detail .bc-mod-hero .bc-mod-subline {
  font-size: 12px;
  color: #5B5B5B;
}
.mpv-service-detail .bc-mod-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 10px;
}
.mpv-service-detail .bc-mod-col {
  background: #FFFFFF;
  border: 1px solid #E5E0D7;
  padding: 12px 8px;
  border-radius: 6px;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 6px;
}
.mpv-service-detail .bc-mod-dot {
  width: 22px;
  height: 22px;
  border-radius: 50%;
  background: var(--accent);
  box-shadow: 0 2px 4px rgba(0,0,0,0.06);
}
.mpv-service-detail .bc-mod-line {
  width: 80%;
  height: 4px;
  background: #D4CDBE;
  border-radius: 2px;
}
.mpv-service-detail .bc-mod-line.short {
  width: 50%;
  background: #E5E0D7;
}
.mpv-service-detail .bc-mod-tiles {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 8px;
}
.mpv-service-detail .bc-mod-tile {
  aspect-ratio: 1 / 1;
  background: #FFFFFF;
  border: 1px solid #E5E0D7;
  border-radius: 6px;
}
.mpv-service-detail .bc-mod-tile:nth-child(odd) {
  background: #FFF3C4;
  border-color: rgba(255,199,0,0.4);
}
.mpv-service-detail .bc-stack-badge {
  position: absolute;
  top: -18px;
  right: -18px;
  background: var(--accent);
  color: #0E0E0E;
  border-radius: 14px;
  padding: 12px 16px;
  font-family: 'Plus Jakarta Sans', sans-serif;
  font-weight: 700;
  box-shadow: 0 12px 30px rgba(255,199,0,0.4);
  text-align: center;
}
.mpv-service-detail .bc-stack-badge-num {
  font-size: 18px;
  line-height: 1;
}
.mpv-service-detail .bc-stack-badge-lbl {
  font-size: 9.5px;
  font-weight: 600;
  letter-spacing: 0.04em;
  margin-top: 4px;
  opacity: 0.85;
}

/* Responsive — collapse grids on tablet/mobile */
@media (max-width: 960px) {
  .mpv-service-detail .st-breaks-grid { grid-template-columns: 1fr; }
  .mpv-service-detail .st-antipersona-grid { grid-template-columns: 1fr; }
  .mpv-service-detail .st-friction,
  .mpv-service-detail .st-requires,
  .mpv-service-detail .st-managed,
  .mpv-service-detail .st-proven,
  .mpv-service-detail .st-breaks,
  .mpv-service-detail .st-antipersona { padding: 72px 0; }
  .mpv-service-detail .bc-stack { max-width: 420px; }
  .mpv-service-detail .bc-stack-badge { top: -12px; right: 0; }
  /* The desktop-tuned -22px top margin pulls this sub-heading into the
     paragraph above once it reflows tall on narrow screens. Reset to a
     normal positive gap so the two no longer collide. */
  .mpv-service-detail .st-antipersona-sub { margin: 8px 0 24px; }
}
@media (max-width: 560px) {
  .mpv-service-detail .svc-aeo { font-size: 12.5px; padding-left: 12px; }
  .mpv-service-detail .st-proven-case { padding: 22px 20px; }
  .mpv-service-detail .st-related { padding: 24px 20px; }
}

/* ============================================================
   Account Management trunk page — additions for AEO content
   (Why MPV / Cases / sub-H3s). Reuses .cc- naming for cohesion
   with the existing Command Center template selectors.
   ============================================================ */

/* Sub-H3 under the "It Is Four" H2 on cc-services (dark bg) */
.mpv-service-detail .cc-services-h3 {
  font-family: 'Fraunces', serif;
  font-size: clamp(20px, 2.2vw, 26px);
  font-weight: 600;
  color: var(--accent);
  letter-spacing: -0.02em;
  margin: -4px 0 16px;
}

/* Make scroll cards behave as clickable anchors */
.mpv-service-detail a.cc-scroll-card {
  text-decoration: none;
  display: block;
  cursor: pointer;
}
.mpv-service-detail a.cc-scroll-card:hover h3 { color: var(--accent); }

/* WHY MPV — founder + 3P360 card grid (cream bg) */
.mpv-service-detail .cc-why {
  padding: 120px 0;
  background: var(--bg);
  color: var(--ink);
}
.mpv-service-detail .cc-why h2 {
  font-family: 'Fraunces', serif;
  font-size: clamp(34px, 4.4vw, 50px);
  font-weight: 700;
  color: var(--ink);
  letter-spacing: -0.025em;
  margin: 14px 0 18px;
}
.mpv-service-detail .cc-why h2 em {
  font-style: normal;
  color: var(--accent);
}
.mpv-service-detail .cc-why-lede {
  max-width: 920px;
  font-size: 17px;
  line-height: 1.65;
  color: var(--ink-2);
  margin-bottom: 48px;
}
.mpv-service-detail .cc-why-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}
.mpv-service-detail .cc-why-card {
  background: #fff;
  border: 1px solid var(--border, #E5E0D7);
  border-radius: var(--radius-lg, 20px);
  padding: 32px 28px;
  box-shadow: 0 4px 12px rgba(0,0,0,0.04), 0 2px 4px rgba(0,0,0,0.03);
  transition: transform 0.3s, box-shadow 0.3s;
}
.mpv-service-detail .cc-why-card:hover {
  transform: translateY(-4px);
  box-shadow: 0 12px 24px rgba(0,0,0,0.08);
}
.mpv-service-detail .cc-why-card-wide {
  grid-column: 1 / -1;
  display: flex;
  flex-direction: column;
  border-left: 4px solid var(--accent);
}
.mpv-service-detail .cc-why-avatar {
  display: block;
  width: 96px;
  height: 96px;
  border-radius: 50%;
  object-fit: cover;
  margin-bottom: 18px;
  border: 3px solid var(--accent);
}
.mpv-service-detail .cc-why-lane {
  font-family: 'Plus Jakarta Sans', sans-serif;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 12px;
}
.mpv-service-detail .cc-why-card h3 {
  font-family: 'Fraunces', serif;
  font-size: 19px;
  font-weight: 700;
  line-height: 1.3;
  letter-spacing: -0.015em;
  color: var(--ink);
  margin-bottom: 14px;
}
.mpv-service-detail .cc-why-card p {
  font-size: 14.5px;
  line-height: 1.6;
  color: var(--ink-2);
  margin: 0;
}
.mpv-service-detail .cc-why-card p strong { color: var(--ink); font-weight: 700; }
.mpv-service-detail .cc-why-footer {
  margin-top: 36px;
  text-align: center;
}
.mpv-service-detail .cc-why-link {
  display: inline-block;
  font-family: 'Plus Jakarta Sans', sans-serif;
  font-weight: 600;
  font-size: 15px;
  color: var(--ink);
  text-decoration: none;
  border-bottom: 2px solid var(--accent);
  padding-bottom: 2px;
  transition: color 0.2s;
}
.mpv-service-detail .cc-why-link:hover { color: var(--accent); }

/* CASE STUDIES — dark bg, gold-accent cards */
.mpv-service-detail .cc-cases {
  padding: 120px 0;
  background: #0E0E0E;
  color: #fff;
}
.mpv-service-detail .cc-cases h2 {
  font-family: 'Fraunces', serif;
  font-size: clamp(34px, 4.4vw, 50px);
  font-weight: 700;
  color: #fff;
  letter-spacing: -0.025em;
  margin: 14px 0 36px;
}
.mpv-service-detail .cc-cases h2 em {
  font-style: normal;
  color: var(--accent);
}
.mpv-service-detail .cc-cases-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 22px;
}
.mpv-service-detail .cc-case-card {
  background: rgba(255,255,255,0.04);
  border: 1px solid rgba(255,199,0,0.18);
  border-radius: 14px;
  padding: 30px 28px;
}
.mpv-service-detail .cc-case-tag {
  font-family: 'Plus Jakarta Sans', sans-serif;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 16px;
}
.mpv-service-detail .cc-case-card p {
  font-size: 14.5px;
  line-height: 1.6;
  color: rgba(255,255,255,0.78);
  margin: 0 0 14px;
}
.mpv-service-detail .cc-case-card p strong { color: #fff; font-weight: 700; }
.mpv-service-detail .cc-case-disclaimer {
  font-size: 11px !important;
  letter-spacing: 0.04em;
  font-style: italic;
  color: rgba(255,255,255,0.5) !important;
  margin: 8px 0 0 !important;
}
.mpv-service-detail .cc-cases-footer {
  margin-top: 36px;
  text-align: center;
}
.mpv-service-detail .cc-cases-link {
  display: inline-block;
  font-family: 'Plus Jakarta Sans', sans-serif;
  font-weight: 600;
  font-size: 15px;
  color: #fff;
  text-decoration: none;
  border-bottom: 2px solid var(--accent);
  padding-bottom: 2px;
  transition: color 0.2s;
}
.mpv-service-detail .cc-cases-link:hover { color: var(--accent); }

/* Sub-H3 under the "Not for Every Brand" H2 (cream bg on st-antipersona) */
.mpv-service-detail .cc-antipersona-h3 {
  font-family: 'Plus Jakarta Sans', sans-serif;
  font-weight: 600;
  font-size: 18px;
  color: var(--muted);
  letter-spacing: 0;
  margin: -18px 0 36px;
}

/* 4-column anti-persona variant (used on ads management page) */
.mpv-service-detail .st-antipersona-grid.st-antipersona-grid-4 {
  grid-template-columns: repeat(2, 1fr);
  max-width: 1120px;
}

/* Make dl-campaign cards behave as clickable anchors */
.mpv-service-detail a.dl-campaign-card {
  text-decoration: none;
  display: flex;
  cursor: pointer;
}
.mpv-service-detail a.dl-campaign-card:hover h3 { color: var(--accent); }

/* CTA secondary note paragraph (used on ads management close) */
.mpv-service-detail .svc-cta-note {
  position: relative;
  margin: 24px auto 0;
  max-width: 700px;
  font-size: 13.5px;
  line-height: 1.55;
  color: rgba(255, 255, 255, 0.6);
}
.mpv-service-detail .svc-cta-note .svc-cta-inline {
  color: #fff;
}

/* Responsive collapses */
@media (max-width: 960px) {
  .mpv-service-detail .cc-why-grid,
  .mpv-service-detail .cc-cases-grid { grid-template-columns: 1fr; }
  .mpv-service-detail .cc-why,
  .mpv-service-detail .cc-cases { padding: 80px 0; }
}

/* ============================================================
   PAGE 09 — AMAZON PRODUCT REVIEWS
   Hero mockup: review card w/ animated star fill + velocity sparkline
   ============================================================ */
.mpv-page-reviews .st-hero .container {
  display: grid;
  grid-template-columns: 1.05fr 1fr;
  gap: 64px;
  align-items: center;
}
.rv-card {
  position: relative;
}
.rv-card-frame {
  background: #fff;
  border-radius: 18px;
  border: 1px solid var(--border, #E5E0D7);
  box-shadow: 0 30px 60px rgba(0,0,0,0.10), 0 12px 24px rgba(0,0,0,0.06);
  padding: 22px 22px 18px;
  position: relative;
  overflow: hidden;
}
.rv-card-frame::before {
  content: "";
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 4px;
  background: linear-gradient(90deg, var(--accent, #FFC700), #FFD96A);
}
.rv-card-head {
  display: flex; align-items: center; justify-content: space-between;
  margin-bottom: 18px;
  padding-bottom: 14px;
  border-bottom: 1px solid var(--border, #E5E0D7);
}
.rv-card-label {
  font-family: 'Plus Jakarta Sans', sans-serif;
  font-size: 11px; font-weight: 700;
  letter-spacing: 0.14em; color: var(--muted-2, #8A8A8A);
}
.rv-card-dots {
  display: flex; gap: 5px;
}
.rv-card-dots span {
  width: 8px; height: 8px; border-radius: 50%;
  background: #E5E0D7;
}
.rv-card-dots span:nth-child(1) { background: #FF5F57; }
.rv-card-dots span:nth-child(2) { background: #FFBD2E; }
.rv-card-dots span:nth-child(3) { background: #28C840; }
.rv-card-product {
  display: grid;
  grid-template-columns: 92px 1fr;
  gap: 16px;
  margin-bottom: 22px;
}
.rv-card-img {
  width: 92px; height: 92px;
  border-radius: 10px;
  background: linear-gradient(135deg, #F2EEE4, #E5E0D7);
  position: relative;
}
.rv-card-img::after {
  content: "";
  position: absolute; inset: 22px;
  border-radius: 6px;
  background: linear-gradient(135deg, var(--accent, #FFC700), #CC9F00);
  opacity: 0.8;
}
.rv-card-meta {
  display: flex; flex-direction: column; justify-content: center; gap: 8px;
}
.rv-card-title-line {
  height: 10px; width: 100%;
  background: var(--ink, #131313);
  border-radius: 4px;
  opacity: 0.85;
}
.rv-card-title-line.short { width: 65%; opacity: 0.55; }
.rv-card-stars {
  display: flex; align-items: center; gap: 3px;
  margin-top: 4px;
}
.rv-star {
  width: 18px; height: 18px;
  flex: 0 0 auto;
}
/* Layered partial-fill rating: grey base stars + a clipped gold overlay
   whose width = (rating / 5). --rv-rating is set inline on .rv-stars. */
.rv-stars {
  position: relative;
  display: inline-flex;
  line-height: 0;
}
.rv-stars-row { display: flex; align-items: center; gap: 3px; }
.rv-stars-base .rv-star { fill: #E5E0D7; }
.rv-stars-fill {
  position: absolute; top: 0; left: 0;
  width: 0;
  overflow: hidden;
  white-space: nowrap;
  transition: width 1.1s cubic-bezier(.22,1,.36,1);
}
.rv-stars-fill .rv-star { fill: var(--accent, #FFC700); }
.rv-card.is-visible .rv-stars-fill { width: calc(var(--rv-rating) / 5 * 100%); }
.rv-stars-num {
  margin-left: 8px;
  font-family: 'Fraunces', serif;
  font-size: 16px; font-weight: 700;
  color: var(--ink, #131313);
}
.rv-card-count {
  font-size: 12.5px;
  color: var(--muted, #5B5B5B);
}
.rv-card-velocity {
  background: var(--bg-2, #F2EEE4);
  border-radius: 12px;
  padding: 14px 16px 6px;
  margin-bottom: 14px;
}
.rv-velocity-head {
  display: flex; justify-content: space-between; align-items: center;
  margin-bottom: 4px;
}
.rv-velocity-label {
  font-size: 10.5px; font-weight: 700;
  letter-spacing: 0.12em; text-transform: uppercase;
  color: var(--muted-2, #8A8A8A);
}
.rv-velocity-trend {
  font-family: 'Fraunces', serif;
  font-size: 14px; font-weight: 700;
  color: var(--green, #1C6B3E);
}
.rv-spark {
  display: block; width: 100%; height: 60px;
}
.rv-spark-line {
  stroke-dasharray: 600;
  stroke-dashoffset: 600;
  transition: stroke-dashoffset 1.6s cubic-bezier(.22,1,.36,1) 0.5s;
}
.rv-card.svc-revealed .rv-spark-line { stroke-dashoffset: 0; }
.rv-spark-fill { opacity: 0; transition: opacity 0.8s 1.2s; }
.rv-card.svc-revealed .rv-spark-fill { opacity: 1; }
.rv-spark-dot {
  opacity: 0;
  transition: opacity 0.4s 1.8s;
  filter: drop-shadow(0 0 6px rgba(255,199,0,0.9));
  animation: rvDotPulse 2.2s ease-in-out infinite 2.2s;
}
.rv-card.svc-revealed .rv-spark-dot { opacity: 1; }
@keyframes rvDotPulse {
  0%, 100% { transform: scale(1); transform-origin: 320px 6px; }
  50% { transform: scale(1.6); transform-origin: 320px 6px; }
}
.rv-card-foot {
  display: flex; gap: 8px; flex-wrap: wrap;
}
.rv-foot-pill {
  display: inline-flex; align-items: center; gap: 6px;
  font-size: 11.5px; font-weight: 600;
  background: var(--green-soft, #E4F0E8);
  color: var(--green, #1C6B3E);
  padding: 6px 11px;
  border-radius: 999px;
}
.rv-foot-pill-muted {
  background: var(--bg-2, #F2EEE4);
  color: var(--ink-2, #2A2A2A);
}
.rv-foot-dot {
  width: 7px; height: 7px; border-radius: 50%;
  background: var(--green, #1C6B3E);
  animation: rvFootPulse 1.8s ease-in-out infinite;
}
@keyframes rvFootPulse {
  0%, 100% { box-shadow: 0 0 0 0 rgba(28,107,62,0.55); }
  60% { box-shadow: 0 0 0 8px rgba(28,107,62,0); }
}
.rv-card-badge {
  position: absolute;
  bottom: -22px; right: -22px;
  background: var(--ink, #131313);
  color: #fff;
  border-radius: 16px;
  padding: 16px 20px;
  text-align: center;
  box-shadow: 0 12px 28px rgba(0,0,0,0.18);
  transform: rotate(-3deg);
}
.rv-card-badge-num {
  font-family: 'Fraunces', serif;
  font-size: 22px; font-weight: 800;
  color: var(--accent, #FFC700);
  line-height: 1;
}
.rv-card-badge-lbl {
  font-size: 10.5px;
  letter-spacing: 0.1em; text-transform: uppercase;
  margin-top: 4px;
  color: rgba(255,255,255,0.7);
}

/* Friction CTA inline pill */
.mpv-service-detail .st-friction-cta {
  margin-top: 22px;
}

/* Anti-persona sub-H3 + 3-column variant */
.mpv-service-detail .st-antipersona-sub {
  font-family: 'Fraunces', serif;
  font-size: 19px; font-weight: 700;
  color: var(--ink-2, #2A2A2A);
  margin: -22px 0 28px;
  letter-spacing: -0.015em;
}
.mpv-page-reviews .st-antipersona-grid,
.mpv-page-reviews .mpv-service-detail .st-antipersona-grid {
  grid-template-columns: repeat(3, 1fr);
  max-width: 1200px;
}
.mpv-service-detail .st-antipersona-foot {
  margin-top: 28px;
  font-size: 16px;
  line-height: 1.6;
  max-width: 760px;
  color: var(--ink-2, #2A2A2A);
}

/* Lateral related-component grid (used on branch + sub-branch pages) */
.mpv-service-detail .st-related-section {
  padding: 80px 0 100px;
  background: var(--bg, #FAF7F2);
}
.mpv-service-detail .st-related-title {
  font-family: 'Fraunces', serif;
  font-size: clamp(22px, 2.4vw, 28px);
  font-weight: 700;
  color: var(--ink, #131313);
  margin-bottom: 28px;
  letter-spacing: -0.02em;
}
.mpv-service-detail .st-related-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
}
.mpv-service-detail .st-related-card {
  display: grid;
  grid-template-columns: 1fr auto;
  align-items: end;
  gap: 12px;
  padding: 26px 24px;
  background: #fff;
  border: 1px solid var(--border, #E5E0D7);
  border-radius: 14px;
  text-decoration: none;
  color: var(--ink, #131313);
  transition: transform 0.3s cubic-bezier(.22,1,.36,1), box-shadow 0.3s, border-color 0.3s;
  position: relative;
  overflow: hidden;
}
.mpv-service-detail .st-related-card::before {
  content: "";
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 3px;
  background: var(--accent, #FFC700);
  transform: scaleX(0);
  transform-origin: left;
  transition: transform 0.4s cubic-bezier(.22,1,.36,1);
}
.mpv-service-detail .st-related-card:hover {
  transform: translateY(-4px);
  box-shadow: 0 18px 36px rgba(0,0,0,0.08);
  border-color: var(--accent, #FFC700);
}
.mpv-service-detail .st-related-card:hover::before { transform: scaleX(1); }
.st-related-card-eyebrow {
  grid-column: 1 / 2;
  font-family: 'Plus Jakarta Sans', sans-serif;
  font-size: 11px; font-weight: 700;
  letter-spacing: 0.14em;
  color: var(--accent-dark, #CC9F00);
  display: block;
}
.st-related-card-title {
  grid-column: 1 / 2;
  font-family: 'Fraunces', serif;
  font-size: 19px; font-weight: 700;
  letter-spacing: -0.015em;
  margin-top: 6px;
}
.st-related-card-arrow {
  grid-column: 2 / 3;
  grid-row: 1 / 3;
  align-self: end;
  font-size: 20px;
  color: var(--accent-dark, #CC9F00);
  transition: transform 0.3s;
}
.mpv-service-detail .st-related-card:hover .st-related-card-arrow {
  transform: translateX(4px);
}
@media (max-width: 960px) {
  .mpv-page-reviews .st-hero .container { grid-template-columns: 1fr; gap: 48px; }
  .rv-card-badge { bottom: -16px; right: -10px; }
  .mpv-service-detail .st-related-grid { grid-template-columns: 1fr; }
  .mpv-page-reviews .st-antipersona-grid { grid-template-columns: 1fr; }
}

/* ============================================================
   PAGE 10 — 3P360 CLIENT DATA DASHBOARD
   Hero mockup: 4 KPI tiles + animated bar chart + live ticker
   Dark hero variant
   ============================================================ */
.mpv-service-detail .st-hero-dark {
  background: linear-gradient(180deg, #0E0E0E 0%, #151515 100%);
  color: #fff;
  position: relative;
  overflow: hidden;
}
.mpv-service-detail .st-hero-dark::before {
  content: "";
  position: absolute;
  inset: 0;
  background-image:
    linear-gradient(rgba(255,199,0,0.04) 1px, transparent 1px),
    linear-gradient(90deg, rgba(255,199,0,0.04) 1px, transparent 1px);
  background-size: 56px 56px;
  mask-image: radial-gradient(ellipse 80% 70% at 50% 40%, black, transparent);
  -webkit-mask-image: radial-gradient(ellipse 80% 70% at 50% 40%, black, transparent);
  pointer-events: none;
}
.mpv-service-detail .st-hero-dark .container {
  position: relative; z-index: 2;
}
.mpv-page-3p360 .st-hero .container {
  display: grid;
  grid-template-columns: 1fr 1.05fr;
  gap: 64px;
  align-items: center;
}
.mpv-page-3p360 .st-hero h1 { color: #fff; }
.mpv-page-3p360 .st-hero h1 em {
  font-style: normal;
  background: linear-gradient(135deg, var(--accent, #FFC700), #FFD96A);
  -webkit-background-clip: text;
  -webkit-text-fill-color: transparent;
  background-clip: text;
}
.mpv-page-3p360 .st-hero .lede { color: rgba(255,255,255,0.7); }
.mpv-page-3p360 .st-hero .lede strong { color: rgba(255,255,255,0.95); }
.mpv-page-3p360 .st-hero .svc-eyebrow { color: var(--accent, #FFC700); }
.mpv-page-3p360 .st-hero .svc-aeo {
  color: rgba(255,255,255,0.78);
  background: rgba(255,255,255,0.04);
  border: 1px solid rgba(255,199,0,0.18);
}

/* Dashboard frame */
.dx-frame {
  background: rgba(255,255,255,0.04);
  border: 1px solid rgba(255,199,0,0.18);
  border-radius: 18px;
  padding: 22px;
  backdrop-filter: blur(20px);
  -webkit-backdrop-filter: blur(20px);
  box-shadow: 0 30px 60px rgba(0,0,0,0.32), 0 12px 24px rgba(0,0,0,0.18);
  position: relative;
  overflow: hidden;
}
.dx-frame::before {
  content: "";
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 3px;
  background: linear-gradient(90deg, transparent, var(--accent, #FFC700), transparent);
  opacity: 0.85;
}
.dx-frame-head {
  display: flex; align-items: center; justify-content: space-between;
  padding-bottom: 16px;
  margin-bottom: 18px;
  border-bottom: 1px solid rgba(255,255,255,0.08);
}
.dx-brand { display: flex; align-items: center; gap: 12px; }
.dx-brand-mark {
  width: 38px; height: 38px;
  border-radius: 10px;
  background: linear-gradient(135deg, var(--accent, #FFC700), #CC9F00);
  color: #131313;
  font-family: 'Fraunces', serif;
  font-size: 16px; font-weight: 800;
  display: flex; align-items: center; justify-content: center;
  box-shadow: 0 0 20px rgba(255,199,0,0.4);
}
.dx-brand-meta { display: flex; flex-direction: column; }
.dx-brand-title { font-size: 13px; font-weight: 700; color: #fff; letter-spacing: -0.01em; }
.dx-brand-sub { font-size: 11px; color: rgba(255,255,255,0.45); margin-top: 2px; }
.dx-tick {
  font-weight: 700; color: var(--accent, #FFC700);
  animation: dxTickPulse 2.4s ease-in-out infinite;
}
@keyframes dxTickPulse { 0%,100% { opacity: 1; } 50% { opacity: 0.45; } }
.dx-status {
  display: inline-flex; align-items: center; gap: 7px;
  font-size: 11.5px; font-weight: 700;
  color: #5DD68F;
  padding: 5px 10px;
  border-radius: 999px;
  background: rgba(93,214,143,0.10);
  border: 1px solid rgba(93,214,143,0.22);
}
.dx-status-dot {
  width: 7px; height: 7px; border-radius: 50%;
  background: #5DD68F;
  box-shadow: 0 0 8px rgba(93,214,143,0.8);
  animation: dxStatusPulse 1.6s ease-in-out infinite;
}
@keyframes dxStatusPulse {
  0%,100% { transform: scale(1); }
  50% { transform: scale(1.35); }
}

.dx-kpi-grid {
  display: grid; grid-template-columns: repeat(4, 1fr);
  gap: 10px;
  margin-bottom: 16px;
}
.dx-kpi {
  background: rgba(255,255,255,0.03);
  border: 1px solid rgba(255,255,255,0.06);
  border-radius: 10px;
  padding: 12px 12px 10px;
  position: relative;
  overflow: hidden;
}
.dx-kpi-lbl {
  font-size: 9.5px; font-weight: 700;
  letter-spacing: 0.1em; text-transform: uppercase;
  color: rgba(255,255,255,0.45);
}
.dx-kpi-val {
  font-family: 'Fraunces', serif;
  font-size: 22px; font-weight: 800;
  color: #fff;
  margin-top: 4px;
  letter-spacing: -0.02em;
}
.dx-kpi-trend {
  font-size: 10.5px; font-weight: 700;
  margin-top: 2px;
  letter-spacing: 0.02em;
}
.dx-kpi-trend.dx-up { color: #5DD68F; }
.dx-kpi-trend.dx-down { color: #FFC700; }

.dx-chart {
  background: rgba(0,0,0,0.25);
  border: 1px solid rgba(255,255,255,0.06);
  border-radius: 12px;
  padding: 14px 14px 10px;
  margin-bottom: 14px;
}
.dx-chart-head {
  display: flex; justify-content: space-between; align-items: center;
  margin-bottom: 10px;
}
.dx-chart-lbl {
  font-size: 9.5px; font-weight: 700;
  letter-spacing: 0.12em; text-transform: uppercase;
  color: rgba(255,255,255,0.5);
}
.dx-chart-leg {
  font-size: 10px; color: rgba(255,255,255,0.55);
  display: inline-flex; gap: 12px; align-items: center;
}
.dx-chart-leg i {
  display: inline-block; width: 9px; height: 9px;
  border-radius: 2px; margin-right: 4px;
  vertical-align: -1px;
}
.dx-leg-revenue { background: var(--accent, #FFC700); }
.dx-leg-spend { background: rgba(255,255,255,0.4); }

.dx-chart-bars {
  display: grid;
  grid-template-columns: repeat(30, 1fr);
  gap: 2px;
  align-items: end;
  height: 92px;
  padding-top: 4px;
}
.dx-bar-col {
  display: flex; flex-direction: column-reverse;
  gap: 2px;
  height: 100%;
  justify-content: flex-start;
}
.dx-bar {
  display: block;
  width: 100%;
  height: 0;
  border-radius: 2px;
  transition: height 0.9s cubic-bezier(.22,1,.36,1);
  transition-delay: calc(var(--dx-i) * 0.025s + 0.4s);
}
.dx-bar-revenue { background: linear-gradient(to top, #CC9F00, var(--accent, #FFC700)); }
.dx-bar-spend { background: rgba(255,255,255,0.3); }
.dx-frame.svc-revealed .dx-bar { height: var(--dx-h); }

.dx-ticker {
  display: flex; align-items: center; gap: 10px;
  padding: 10px 14px;
  background: rgba(255,199,0,0.06);
  border: 1px solid rgba(255,199,0,0.18);
  border-radius: 10px;
  font-size: 11.5px;
  color: rgba(255,255,255,0.85);
  overflow: hidden;
  position: relative;
}
.dx-ticker-dot {
  width: 7px; height: 7px; border-radius: 50%;
  background: var(--accent, #FFC700);
  box-shadow: 0 0 8px rgba(255,199,0,0.8);
  flex-shrink: 0;
  animation: dxStatusPulse 1.6s ease-in-out infinite;
}
.dx-ticker-line strong { color: #fff; }

/* st-friction-alt — the second friction block on this page */
.mpv-service-detail .st-friction-alt {
  background: var(--bg-2, #F2EEE4);
}

.mpv-service-detail .st-anatomy-foot {
  margin-top: 32px;
  font-size: 16px; line-height: 1.65;
  max-width: 900px;
  color: var(--ink-2, #2A2A2A);
  font-style: italic;
}
.mpv-service-detail .st-proven-tagline {
  font-family: 'Fraunces', serif;
  font-size: 22px;
  color: var(--ink, #131313);
  margin-top: 22px !important;
  letter-spacing: -0.01em;
}
.mpv-service-detail .st-proven-tagline strong { color: var(--accent-dark, #CC9F00); }
.mpv-service-detail .st-proven-link {
  color: var(--ink, #131313);
  font-weight: 600;
  text-decoration: none;
  border-bottom: 1.5px solid var(--accent, #FFC700);
  padding-bottom: 1px;
}

.mpv-service-detail .st-related-grid-4 {
  grid-template-columns: repeat(4, 1fr);
}

@media (max-width: 1100px) {
  .mpv-service-detail .st-related-grid-4 { grid-template-columns: repeat(2, 1fr); }
  .dx-kpi-grid { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 900px) {
  .mpv-page-3p360 .st-hero .container { grid-template-columns: 1fr; gap: 40px; }
  .dx-chart-bars { height: 80px; }
}

/* ============================================================
   PAGE 11 — AMAZON DSP
   Hero mockup: 3-stage programmatic flow w/ moving dot stream
   ============================================================ */
.mpv-page-dsp .st-hero .container {
  display: grid;
  grid-template-columns: 1fr 1.05fr;
  gap: 64px;
  align-items: center;
}
.dsp-flow-frame {
  background: rgba(255,255,255,0.04);
  border: 1px solid rgba(255,199,0,0.18);
  border-radius: 18px;
  padding: 22px;
  backdrop-filter: blur(20px);
  -webkit-backdrop-filter: blur(20px);
  box-shadow: 0 30px 60px rgba(0,0,0,0.32);
  position: relative;
}
.dsp-flow-head {
  display: flex; justify-content: space-between; align-items: center;
  margin-bottom: 22px;
  padding-bottom: 14px;
  border-bottom: 1px solid rgba(255,255,255,0.08);
}
.dsp-flow-lbl {
  font-size: 10.5px; font-weight: 700;
  letter-spacing: 0.14em; color: rgba(255,255,255,0.55);
}
.dsp-flow-status {
  display: inline-flex; align-items: center; gap: 6px;
  font-size: 11px; font-weight: 700;
  color: var(--accent, #FFC700);
}
.dsp-flow-status-dot {
  width: 7px; height: 7px; border-radius: 50%;
  background: var(--accent, #FFC700);
  box-shadow: 0 0 8px rgba(255,199,0,0.8);
  animation: dxStatusPulse 1.8s ease-in-out infinite;
}
.dsp-flow-stages {
  display: grid;
  grid-template-columns: 1fr 36px 1fr 36px 1fr;
  align-items: center;
  margin-bottom: 18px;
}
.dsp-stage {
  background: rgba(255,255,255,0.04);
  border: 1px solid rgba(255,255,255,0.08);
  border-radius: 12px;
  padding: 16px 12px;
  text-align: center;
  transition: border-color 0.5s, transform 0.5s;
}
.dsp-flow.svc-revealed .dsp-stage[data-stage="1"] { animation: dspStagePop 0.6s 0.2s both; }
.dsp-flow.svc-revealed .dsp-stage[data-stage="2"] { animation: dspStagePop 0.6s 0.7s both; }
.dsp-flow.svc-revealed .dsp-stage[data-stage="3"] { animation: dspStagePop 0.6s 1.2s both; border-color: rgba(255,199,0,0.4); }
@keyframes dspStagePop {
  from { opacity: 0; transform: translateY(8px) scale(0.96); }
  to { opacity: 1; transform: translateY(0) scale(1); }
}
.dsp-stage-icon {
  width: 36px; height: 36px;
  margin: 0 auto 10px;
  border-radius: 10px;
  background: rgba(255,199,0,0.12);
  color: var(--accent, #FFC700);
  display: flex; align-items: center; justify-content: center;
}
.dsp-stage-name {
  font-family: 'Fraunces', serif;
  font-size: 13px; font-weight: 700;
  color: #fff;
  line-height: 1.2;
  margin-bottom: 6px;
}
.dsp-stage-num {
  font-size: 11px; color: rgba(255,255,255,0.55);
}
.dsp-stage-link {
  display: flex; gap: 4px; justify-content: center; align-items: center;
  height: 100%;
}
.dsp-dot {
  width: 5px; height: 5px; border-radius: 50%;
  background: var(--accent, #FFC700);
  opacity: 0;
  transform: translateX(-12px);
}
.dsp-flow.svc-revealed .dsp-dot { animation: dspDotFlow 1.6s ease-in-out infinite; }
.dsp-flow.svc-revealed .dsp-dot:nth-child(1) { animation-delay: 0s; }
.dsp-flow.svc-revealed .dsp-dot:nth-child(2) { animation-delay: 0.4s; }
.dsp-flow.svc-revealed .dsp-dot:nth-child(3) { animation-delay: 0.8s; }
@keyframes dspDotFlow {
  0%   { opacity: 0; transform: translateX(-12px); }
  35%  { opacity: 1; }
  65%  { opacity: 1; }
  100% { opacity: 0; transform: translateX(12px); }
}
.dsp-flow-foot {
  display: flex; gap: 8px; flex-wrap: wrap;
}
.dsp-foot-pill {
  display: inline-flex; align-items: center; gap: 6px;
  font-size: 11.5px; font-weight: 600;
  background: rgba(93,214,143,0.10);
  color: #5DD68F;
  border: 1px solid rgba(93,214,143,0.22);
  padding: 6px 11px;
  border-radius: 999px;
}
.dsp-foot-pill-muted {
  background: rgba(255,255,255,0.04);
  color: rgba(255,255,255,0.7);
  border-color: rgba(255,255,255,0.08);
}
.dsp-foot-dot {
  width: 7px; height: 7px; border-radius: 50%;
  background: #5DD68F;
  animation: dxStatusPulse 1.8s ease-in-out infinite;
}

.mpv-service-detail .st-anatomy-sub,
.mpv-service-detail .st-proven-sub,
.mpv-service-detail .st-friction-sub-title {
  font-family: 'Fraunces', serif;
  font-size: 19px; font-weight: 700;
  color: var(--ink-2, #2A2A2A);
  margin: -22px 0 28px;
  letter-spacing: -0.015em;
}
.mpv-service-detail .st-friction-sub {
  margin-top: 36px;
  padding-top: 28px;
  border-top: 1px solid var(--border, #E5E0D7);
}
.mpv-service-detail .st-friction-sub-title { margin-top: 0; margin-bottom: 14px; }

@media (max-width: 900px) {
  .mpv-page-dsp .st-hero .container { grid-template-columns: 1fr; gap: 40px; }
  .dsp-flow-stages { grid-template-columns: 1fr; gap: 8px; }
  .dsp-stage-link { transform: rotate(90deg); height: 28px; }
}

/* ============================================================
   PAGE 12 — AMAZON MARKETING CLOUD
   Hero mockup: attribution funnel + before/after AMC compare
   ============================================================ */
.mpv-page-amc .st-hero .container {
  display: grid;
  grid-template-columns: 1fr 1.05fr;
  gap: 64px;
  align-items: center;
}
.amc-chain-frame {
  background: rgba(255,255,255,0.04);
  border: 1px solid rgba(255,199,0,0.18);
  border-radius: 18px;
  padding: 22px;
  box-shadow: 0 30px 60px rgba(0,0,0,0.32);
  backdrop-filter: blur(20px);
  -webkit-backdrop-filter: blur(20px);
}
.amc-chain-head {
  display: flex; justify-content: space-between; align-items: center;
  margin-bottom: 18px; padding-bottom: 14px;
  border-bottom: 1px solid rgba(255,255,255,0.08);
}
.amc-chain-lbl {
  font-size: 10.5px; font-weight: 700;
  letter-spacing: 0.14em; color: rgba(255,255,255,0.55);
}
.amc-chain-tag {
  font-size: 11px; font-weight: 700;
  color: var(--accent, #FFC700);
  background: rgba(255,199,0,0.12);
  padding: 4px 10px;
  border-radius: 999px;
}
.amc-funnel { display: flex; flex-direction: column; gap: 10px; margin-bottom: 18px; }
.amc-row {
  display: grid;
  grid-template-columns: 1fr;
  gap: 4px;
}
.amc-bar {
  height: 22px;
  background: rgba(255,255,255,0.06);
  border-radius: 4px;
  overflow: hidden;
  position: relative;
}
.amc-bar-fill {
  position: absolute; top: 0; left: 0; bottom: 0;
  width: 0;
  background: linear-gradient(to right, rgba(255,255,255,0.18), rgba(255,255,255,0.45));
  border-radius: 4px;
  transition: width 1.2s cubic-bezier(.22,1,.36,1);
}
.amc-bar.amc-bar-gold .amc-bar-fill {
  background: linear-gradient(to right, #CC9F00, var(--accent, #FFC700));
  box-shadow: 0 0 14px rgba(255,199,0,0.6);
}
/* Reveal class lands on .amc-chain (the svc-reveal element), not the inner
   .amc-chain-frame. Fallback: bars also fill on :hover of the frame and after
   a short delay if the reveal observer never fires. */
.amc-chain.svc-revealed .amc-bar-fill,
.amc-chain.svc-reveal .amc-chain-frame:hover .amc-bar-fill { width: var(--amc-w); }
.amc-chain.svc-revealed .amc-row[data-r="1"] .amc-bar-fill { transition-delay: 0.2s; }
.amc-chain.svc-revealed .amc-row[data-r="2"] .amc-bar-fill { transition-delay: 0.4s; }
.amc-chain.svc-revealed .amc-row[data-r="3"] .amc-bar-fill { transition-delay: 0.6s; }
.amc-chain.svc-revealed .amc-row[data-r="4"] .amc-bar-fill { transition-delay: 0.8s; }
.amc-chain.svc-revealed .amc-row[data-r="5"] .amc-bar-fill { transition-delay: 1.05s; }
.amc-row-meta {
  display: flex; justify-content: space-between; align-items: center;
  font-size: 11.5px;
}
.amc-row-name { color: rgba(255,255,255,0.7); }
.amc-row-num { color: #fff; font-weight: 700; font-family: 'Fraunces', serif; }
.amc-row-num-gold { color: var(--accent, #FFC700); }
.amc-row-final .amc-row-name { color: var(--accent, #FFC700); font-weight: 600; }

.amc-chain-foot {
  display: grid; grid-template-columns: 1fr 1fr;
  gap: 12px;
  padding-top: 14px;
  border-top: 1px solid rgba(255,255,255,0.08);
}
.amc-foot-col {
  background: rgba(0,0,0,0.25);
  border: 1px solid rgba(255,255,255,0.06);
  border-radius: 10px;
  padding: 12px;
  text-align: center;
}
.amc-foot-col-active {
  border-color: rgba(255,199,0,0.35);
  background: rgba(255,199,0,0.06);
}
.amc-foot-lbl {
  display: block;
  font-size: 10px; font-weight: 700;
  letter-spacing: 0.12em; text-transform: uppercase;
  color: rgba(255,255,255,0.5);
}
.amc-foot-val {
  display: block;
  font-family: 'Fraunces', serif;
  font-size: 22px; font-weight: 800;
  color: #fff;
  margin-top: 4px;
}
.amc-foot-muted { color: rgba(255,255,255,0.35) !important; }
.amc-foot-gold { color: var(--accent, #FFC700) !important; }
.amc-foot-sub {
  display: block;
  font-size: 10.5px; color: rgba(255,255,255,0.55);
  margin-top: 2px;
}
.mpv-page-amc .st-anatomy-card-active {
  border-color: var(--accent, #FFC700);
  box-shadow: 0 24px 48px rgba(255,199,0,0.12), 0 8px 16px rgba(0,0,0,0.04);
  position: relative;
  z-index: 1;
}
.mpv-page-amc .st-anatomy-card-active::before {
  opacity: 1;
}
.card-link-arrow {
  font-size: 14px;
  margin-left: 4px;
  color: var(--accent-dark, #CC9F00);
  font-weight: 400;
}
.st-anatomy-card[href]:hover .card-link-arrow {
  transform: translateX(2px);
  display: inline-block;
}
@media (max-width: 900px) {
  .mpv-page-amc .st-hero .container { grid-template-columns: 1fr; gap: 40px; }
}

/* ============================================================
   PAGE 13 — TACOS OPTIMIZATION
   Hero mockup: ACoS vs TACoS bars + outcome card
   ============================================================ */
/* Hero is copy-only (eyebrow → H1 → AEO snippet). The TACoS Calculator was
   pulled out of the dark hero into its own full-width LIGHT section directly
   below it — the dark glassmorphism calc was invisible on the dark hero.
   The AEO snippet remains the first element after the H1. */
.mpv-page-tacos .st-hero .container {
  display: block;
}
.mpv-page-tacos .st-hero-text {
  max-width: 860px;
}

/* ---- TACoS Calculator: full-width light section below the hero ---- */
.tx-calc-section {
  background: #F4F1E9;
  border-bottom: 1px solid var(--border, #E5E0D7);
  padding: 72px 0;
}
.tx-calc-section .tx-calc {
  max-width: 1080px;
  margin: 0 auto;
}
.tx-calc-section .tx-calc-frame {
  background: #fff;
  border: 1px solid var(--border, #E5E0D7);
  box-shadow: 0 24px 60px rgba(0,0,0,0.10);
  padding: 32px;
}
.tx-calc-section .tx-calc-head { border-bottom-color: var(--border, #E5E0D7); }
.tx-calc-section .tx-calc-lbl { color: var(--muted, #5B5B5B); }
.tx-calc-section .tx-calc-tag {
  color: var(--muted, #5B5B5B);
  background: rgba(0,0,0,0.04);
  border-color: rgba(0,0,0,0.1);
}
.tx-calc-section .tx-calc-intro { color: var(--muted, #5B5B5B); }
.tx-calc-section .tx-calc-row label { color: var(--muted, #5B5B5B); }
.tx-calc-section .tx-calc-input {
  background: #FAF7F2;
  border-color: var(--border, #E5E0D7);
  color-scheme: light;
}
.tx-calc-section .tx-calc-input:focus-within {
  border-color: var(--accent, #FFC700);
  background: #fff;
  box-shadow: 0 0 0 3px rgba(255,199,0,0.20);
}
.tx-calc-section .tx-calc-prefix { color: var(--ink, #131313); }
.tx-calc-section .tx-calc-input input {
  color: var(--ink, #131313) !important;
  -webkit-text-fill-color: var(--ink, #131313);
  caret-color: var(--accent, #FFC700);
}
.tx-calc-section .tx-calc-input input::placeholder {
  color: rgba(0,0,0,0.30) !important;
  -webkit-text-fill-color: rgba(0,0,0,0.30);
}
.tx-calc-section .tx-meter-track { stroke: rgba(0,0,0,0.08); }
.tx-calc-section .tx-meter-needle { stroke: var(--ink, #131313); }
.tx-calc-section .tx-meter-svg circle { fill: var(--ink, #131313); }
.tx-calc-section .tx-meter-val { color: var(--ink, #131313); }
.tx-calc-section .tx-meter-lbl { color: var(--muted, #5B5B5B); }
.tx-calc-section .tx-zone {
  background: #FAF7F2;
  border-color: var(--border, #E5E0D7);
}
.tx-calc-section .tx-zone-range { color: var(--ink, #131313); }
.tx-calc-section .tx-zone-name { color: var(--muted, #5B5B5B); }
.tx-calc-section .tx-zone.is-active { background: #fff; }
.tx-calc-section .tx-calc-interp {
  background: #FAF7F2;
  border-color: var(--border, #E5E0D7);
  border-left-color: var(--accent, #FFC700);
  color: var(--ink, #131313);
}
.tx-calc-section .tx-disclaimer { color: var(--muted-2, #8A8A8A); }
.tx-compare-frame {
  background: rgba(255,255,255,0.04);
  border: 1px solid rgba(255,199,0,0.18);
  border-radius: 18px;
  padding: 22px;
  backdrop-filter: blur(20px);
  -webkit-backdrop-filter: blur(20px);
  box-shadow: 0 30px 60px rgba(0,0,0,0.32);
}
.tx-compare-head {
  display: flex; justify-content: space-between; align-items: center;
  margin-bottom: 22px; padding-bottom: 14px;
  border-bottom: 1px solid rgba(255,255,255,0.08);
}
.tx-compare-lbl {
  font-size: 10.5px; font-weight: 700;
  letter-spacing: 0.14em; color: rgba(255,255,255,0.55);
}
.tx-compare-tag {
  font-size: 11px; font-weight: 700;
  color: var(--accent, #FFC700);
  background: rgba(255,199,0,0.12);
  padding: 4px 10px;
  border-radius: 999px;
}
.tx-compare-row {
  margin-bottom: 18px;
}
.tx-row-head {
  display: flex; align-items: baseline; gap: 10px;
  margin-bottom: 8px;
}
.tx-row-tag {
  font-family: 'Fraunces', serif;
  font-size: 16px; font-weight: 800;
  color: rgba(255,255,255,0.85);
  letter-spacing: -0.01em;
}
.tx-row-tag-gold { color: var(--accent, #FFC700); }
.tx-row-sub {
  font-size: 11.5px; color: rgba(255,255,255,0.55);
}
.tx-row-bar {
  height: 16px;
  background: rgba(255,255,255,0.06);
  border-radius: 4px;
  overflow: hidden;
  position: relative;
  margin-bottom: 6px;
}
.tx-row-fill {
  position: absolute; top: 0; left: 0; bottom: 0;
  width: 0;
  background: linear-gradient(to right, rgba(255,255,255,0.25), rgba(255,255,255,0.5));
  border-radius: 4px;
  transition: width 1.2s cubic-bezier(.22,1,.36,1) 0.4s;
}
.tx-row-fill-gold {
  background: linear-gradient(to right, #CC9F00, var(--accent, #FFC700));
  box-shadow: 0 0 14px rgba(255,199,0,0.5);
  transition-delay: 0.8s !important;
}
.tx-compare-frame.svc-revealed .tx-row-fill { width: var(--tx-w); }
.tx-row-val {
  font-size: 12px; color: rgba(255,255,255,0.7);
  display: flex; gap: 4px; align-items: center;
}
.tx-row-val em { color: rgba(255,255,255,0.5); font-style: italic; font-size: 11px; }
.tx-row-val-gold { color: var(--accent, #FFC700); font-weight: 700; }
.tx-row-val-gold em { color: rgba(255,199,0,0.7); }

.tx-outcome {
  margin-top: 20px;
  padding: 16px;
  background: rgba(0,0,0,0.3);
  border: 1px solid rgba(255,199,0,0.25);
  border-radius: 12px;
}
.tx-outcome-meta {
  display: flex; justify-content: space-between; align-items: baseline;
  margin-bottom: 12px;
}
.tx-outcome-tag {
  font-size: 10px; font-weight: 700;
  letter-spacing: 0.14em;
  color: var(--accent, #FFC700);
}
.tx-outcome-line {
  font-size: 11px; color: rgba(255,255,255,0.55);
}
.tx-outcome-grid {
  display: grid; grid-template-columns: 1fr 1fr;
  gap: 12px;
  text-align: center;
}
.tx-outcome-grid > div {
  padding: 10px 8px;
  background: rgba(255,255,255,0.04);
  border-radius: 8px;
}
.tx-outcome-num {
  display: block;
  font-family: 'Fraunces', serif;
  font-size: 28px; font-weight: 800;
  color: var(--accent, #FFC700);
  line-height: 1;
}
.tx-outcome-num-down {
  -webkit-text-fill-color: transparent;
  background: linear-gradient(135deg, #5DD68F, #1C6B3E);
  -webkit-background-clip: text;
  background-clip: text;
}
.tx-outcome-lbl {
  display: block;
  font-size: 10.5px; color: rgba(255,255,255,0.55);
  margin-top: 4px;
  letter-spacing: 0.06em;
  text-transform: uppercase;
}
.tx-disclaimer {
  margin-top: 12px;
  font-size: 10.5px;
  color: rgba(255,255,255,0.4);
  text-align: center;
  font-style: italic;
}

.mpv-service-detail .st-anatomy-body {
  font-size: 17px; line-height: 1.65;
  max-width: 880px;
  color: var(--ink-2, #2A2A2A);
}
.mpv-service-detail .st-anatomy-body p { margin-bottom: 18px; }
.mpv-service-detail .st-anatomy-inline-link {
  color: var(--ink, #131313);
  font-weight: 600;
  text-decoration: none;
  border-bottom: 1.5px solid var(--accent, #FFC700);
  padding-bottom: 1px;
}
.mpv-service-detail .st-anatomy-inline-link:hover { color: var(--accent-dark, #CC9F00); }

@media (max-width: 900px) {
  .mpv-page-tacos .st-hero .container { grid-template-columns: 1fr; gap: 40px; }
}

/* ============================================================
   PAGE 19 — FAQ
   Sticky category nav + accordion (details/summary)
   ============================================================ */
.mpv-page-faq .faq-hero {
  padding: 80px 0 40px;
  background: var(--bg, #FAF7F2);
}
.mpv-page-faq .faq-hero-inner { max-width: 880px; }
.mpv-page-faq .faq-hero h1 {
  font-family: 'Fraunces', serif;
  font-size: clamp(36px, 4.6vw, 56px);
  font-weight: 700; letter-spacing: -0.03em; line-height: 1.05;
  color: var(--ink, #131313);
  margin: 14px 0 18px;
}
.mpv-page-faq .faq-hero h1 em { font-style: normal; color: var(--accent, #FFC700); }
.mpv-page-faq .faq-hero .lede {
  font-size: 18px; line-height: 1.6;
  color: var(--muted, #5B5B5B);
  max-width: 680px;
}
.mpv-page-faq .faq-hero .svc-eyebrow { color: var(--accent-dark, #CC9F00); font-size: 12.5px; font-weight: 700; letter-spacing: 0.15em; text-transform: uppercase; }
.faq-hero-link {
  color: var(--ink, #131313);
  font-weight: 600;
  text-decoration: none;
  border-bottom: 1.5px solid var(--accent, #FFC700);
  padding-bottom: 1px;
}

.mpv-page-faq .faq-body {
  padding: 40px 0 100px;
  background: var(--bg, #FAF7F2);
}
.mpv-page-faq .faq-grid {
  display: grid;
  grid-template-columns: 240px 1fr;
  gap: 56px;
  align-items: start;
}
.faq-nav {
  position: sticky; top: 100px;
}
.faq-nav-label {
  font-size: 11px; font-weight: 700;
  letter-spacing: 0.14em; text-transform: uppercase;
  color: var(--muted-2, #8A8A8A);
  margin-bottom: 14px;
}
.faq-nav ul { list-style: none; padding: 0; margin: 0 0 28px; }
.faq-nav li { margin: 0; padding: 0; }
.faq-nav-link {
  display: flex; align-items: center; gap: 10px;
  padding: 10px 12px;
  font-size: 14px; font-weight: 500;
  color: var(--ink-2, #2A2A2A);
  text-decoration: none;
  border-radius: 8px;
  transition: background 0.2s, color 0.2s;
}
.faq-nav-link:hover { background: var(--bg-2, #F2EEE4); color: var(--ink, #131313); }
.faq-nav-link.is-active {
  background: var(--ink, #131313);
  color: #fff;
}
.faq-nav-link.is-active .faq-nav-dot { background: var(--accent, #FFC700); }
.faq-nav-dot {
  width: 6px; height: 6px; border-radius: 50%;
  background: var(--border-2, #D4CDBE);
  flex-shrink: 0;
  transition: background 0.2s;
}
.faq-nav-cta {
  background: #fff;
  border: 1px solid var(--border, #E5E0D7);
  border-radius: 12px;
  padding: 18px 16px;
}
.faq-nav-cta p {
  font-size: 13px; color: var(--muted, #5B5B5B);
  margin: 0 0 10px;
}
.faq-nav-cta-btn {
  display: inline-block;
  font-size: 14px; font-weight: 600;
  color: var(--ink, #131313);
  text-decoration: none;
  border-bottom: 1.5px solid var(--accent, #FFC700);
  padding-bottom: 1px;
}

.faq-list { min-width: 0; }
.faq-cat { margin-bottom: 56px; }
.faq-cat:last-child { margin-bottom: 0; }
.faq-cat-title {
  font-family: 'Fraunces', serif;
  font-size: clamp(24px, 2.6vw, 32px);
  font-weight: 700; letter-spacing: -0.02em;
  color: var(--ink, #131313);
  margin: 0 0 22px;
  padding-bottom: 12px;
  border-bottom: 1px solid var(--border, #E5E0D7);
}
.faq-cat-list { display: flex; flex-direction: column; gap: 10px; }
.faq-item {
  background: #fff;
  border: 1px solid var(--border, #E5E0D7);
  border-radius: 12px;
  overflow: hidden;
  transition: border-color 0.2s, box-shadow 0.2s;
}
.faq-item[open] {
  border-color: var(--accent, #FFC700);
  box-shadow: 0 8px 20px rgba(0,0,0,0.04);
}
.faq-q {
  display: flex; justify-content: space-between; align-items: center;
  gap: 16px;
  padding: 18px 20px;
  cursor: pointer;
  list-style: none;
  font-family: 'Fraunces', serif;
  font-size: 17px; font-weight: 700;
  color: var(--ink, #131313);
  letter-spacing: -0.01em;
  transition: background 0.2s;
}
.faq-q::-webkit-details-marker { display: none; }
.faq-q:hover { background: var(--bg-2, #F2EEE4); }
.faq-q-text { flex: 1; }
.faq-q-icon {
  width: 28px; height: 28px;
  display: flex; align-items: center; justify-content: center;
  background: var(--bg-2, #F2EEE4);
  border-radius: 8px;
  color: var(--ink, #131313);
  transition: transform 0.3s, background 0.2s;
  flex-shrink: 0;
}
.faq-item[open] .faq-q-icon {
  transform: rotate(180deg);
  background: var(--accent, #FFC700);
}
.faq-a {
  padding: 0 20px 20px;
  font-size: 15px; line-height: 1.65;
  color: var(--ink-2, #2A2A2A);
  animation: faqAOpen 0.3s ease-out;
}
@keyframes faqAOpen {
  from { opacity: 0; transform: translateY(-4px); }
  to { opacity: 1; transform: translateY(0); }
}
.faq-a p { margin: 0 0 10px; }
.faq-a-link {
  display: inline-block;
  margin-top: 6px;
  font-size: 13.5px; font-weight: 600;
  color: var(--ink, #131313);
  text-decoration: none;
  border-bottom: 1.5px solid var(--accent, #FFC700);
  padding-bottom: 1px;
}

@media (max-width: 880px) {
  .mpv-page-faq .faq-grid { grid-template-columns: 1fr; gap: 32px; }
  .faq-nav { position: static; }
}

/* ============================================================
   PAGE 20 — CONTACT US
   Audit CTA card + contact form + location card
   ============================================================ */
.mpv-page-contact .contact-hero {
  padding: 80px 0 40px;
  background: var(--bg, #FAF7F2);
}
.mpv-page-contact .contact-hero-inner { max-width: 760px; }
.mpv-page-contact .contact-hero h1 {
  font-family: 'Fraunces', serif;
  font-size: clamp(36px, 4.6vw, 56px);
  font-weight: 700; letter-spacing: -0.03em; line-height: 1.05;
  color: var(--ink, #131313);
  margin: 14px 0 16px;
}
.mpv-page-contact .contact-hero h1 em { font-style: normal; color: var(--accent, #FFC700); }
.mpv-page-contact .contact-hero .lede {
  font-size: 18px; color: var(--muted, #5B5B5B);
  margin: 0;
}

.mpv-page-contact .contact-body {
  padding: 40px 0 100px;
  background: var(--bg, #FAF7F2);
}
.contact-layout-grid {
  display: grid;
  grid-template-columns: 1.2fr 1fr;
  gap: 44px;
  align-items: start;
}
.contact-audit-card {
  background: linear-gradient(135deg, #131313, #1C1C1C);
  color: #fff;
  border-radius: 18px;
  padding: 32px 30px;
  margin-bottom: 32px;
  position: relative;
  overflow: hidden;
}
.contact-audit-card::before {
  content: "";
  position: absolute;
  top: -40%; right: -20%;
  width: 320px; height: 320px;
  border-radius: 50%;
  background: radial-gradient(circle, rgba(255,199,0,0.18) 0%, transparent 60%);
  pointer-events: none;
}
.contact-audit-eyebrow {
  font-size: 11px; font-weight: 700;
  letter-spacing: 0.14em; text-transform: uppercase;
  color: var(--accent, #FFC700);
  margin-bottom: 12px;
}
.contact-audit-card h2 {
  font-family: 'Fraunces', serif;
  font-size: clamp(24px, 2.8vw, 30px);
  font-weight: 700; line-height: 1.15;
  letter-spacing: -0.02em;
  color: #fff;
  margin: 0 0 14px;
}
.contact-audit-card h2 em { font-style: normal; color: var(--accent, #FFC700); }
.contact-audit-card p {
  font-size: 15px; line-height: 1.6;
  color: rgba(255,255,255,0.75);
  margin: 0 0 22px;
  max-width: 520px;
}

.contact-form-section {
  background: #fff;
  border: 1px solid var(--border, #E5E0D7);
  border-radius: 18px;
  padding: 32px 30px;
}
.contact-form-section h2 {
  font-family: 'Fraunces', serif;
  font-size: clamp(22px, 2.6vw, 28px);
  font-weight: 700; letter-spacing: -0.02em;
  color: var(--ink, #131313);
  margin: 0 0 8px;
}
.contact-form-section h2 em { font-style: normal; color: var(--accent, #FFC700); }
.contact-form-intro {
  font-size: 14.5px; color: var(--muted, #5B5B5B);
  margin: 0 0 22px;
}
.contact-form { display: flex; flex-direction: column; gap: 16px; }
.contact-form-row { display: flex; flex-direction: column; gap: 6px; }
.contact-form-row label {
  font-size: 12px; font-weight: 700;
  letter-spacing: 0.06em; text-transform: uppercase;
  color: var(--ink-2, #2A2A2A);
}
.contact-form-opt {
  font-weight: 500; text-transform: none;
  color: var(--muted, #5B5B5B);
  letter-spacing: 0;
}
.contact-form-row input,
.contact-form-row textarea {
  font-family: 'Plus Jakarta Sans', sans-serif;
  font-size: 15px;
  padding: 12px 14px;
  border: 1px solid var(--border, #E5E0D7);
  border-radius: 10px;
  background: var(--bg, #FAF7F2);
  color: var(--ink, #131313);
  transition: border-color 0.2s, background 0.2s;
}
.contact-form-row input:focus,
.contact-form-row textarea:focus {
  outline: none;
  border-color: var(--accent, #FFC700);
  background: #fff;
  box-shadow: 0 0 0 3px rgba(255,199,0,0.18);
}
.contact-form-row textarea { resize: vertical; min-height: 110px; }
.contact-form-honeypot {
  position: absolute; left: -9999px; opacity: 0; pointer-events: none;
}
.contact-form button {
  align-self: flex-start;
  margin-top: 4px;
}
.contact-form-success {
  background: var(--green-soft, #E4F0E8);
  color: var(--green, #1C6B3E);
  border: 1px solid var(--green, #1C6B3E);
  border-radius: 10px;
  padding: 16px 18px;
  font-size: 15px;
}
.contact-form-error {
  background: var(--red-soft, #F8E4E0);
  color: var(--red, #B23A2C);
  border: 1px solid var(--red, #B23A2C);
  border-radius: 10px;
  padding: 12px 16px;
  font-size: 14px;
  margin-bottom: 16px;
}

.contact-location { padding: 12px 0; }
.contact-location h2 {
  font-family: 'Fraunces', serif;
  font-size: clamp(22px, 2.6vw, 28px);
  font-weight: 700; letter-spacing: -0.02em;
  color: var(--ink, #131313);
  margin: 0 0 18px;
}
.contact-location h2 em { font-style: normal; color: var(--accent, #FFC700); }
.contact-location-card {
  background: #fff;
  border: 1px solid var(--border, #E5E0D7);
  border-radius: 14px;
  padding: 22px 24px;
  margin-bottom: 20px;
}
.contact-location-row {
  display: grid;
  grid-template-columns: 100px 1fr;
  gap: 12px;
  padding: 12px 0;
  border-bottom: 1px solid var(--border, #E5E0D7);
}
.contact-location-row:last-child { border-bottom: none; padding-bottom: 0; }
.contact-location-row:first-child { padding-top: 0; }
.contact-location-lbl {
  font-size: 11px; font-weight: 700;
  letter-spacing: 0.12em; text-transform: uppercase;
  color: var(--muted-2, #8A8A8A);
}
.contact-location-val {
  font-size: 14.5px;
  color: var(--ink, #131313);
  line-height: 1.5;
}
.contact-location-val a { color: var(--ink, #131313); text-decoration: none; border-bottom: 1.5px solid var(--accent, #FFC700); }
.contact-location-link {
  display: inline-block;
  font-size: 14px; font-weight: 600;
  color: var(--ink, #131313);
  text-decoration: none;
  border-bottom: 1.5px solid var(--accent, #FFC700);
  margin-bottom: 22px;
}
.contact-location-mark {
  display: flex; align-items: center; gap: 14px;
  background: var(--ink, #131313);
  color: #fff;
  border-radius: 14px;
  padding: 18px 20px;
}
.contact-mark-pin {
  width: 44px; height: 44px;
  border-radius: 12px;
  background: rgba(255,199,0,0.18);
  color: var(--accent, #FFC700);
  display: flex; align-items: center; justify-content: center;
  flex-shrink: 0;
}
.contact-mark-meta { display: flex; flex-direction: column; gap: 2px; }
.contact-mark-meta strong { font-family: 'Fraunces', serif; font-size: 16px; }
.contact-mark-meta span { font-size: 12px; color: rgba(255,255,255,0.6); }

@media (max-width: 880px) {
  .contact-layout-grid { grid-template-columns: 1fr; }
}

/* ============================================================
   PAGE 21 — PRIVACY POLICY
   Sticky TOC + long-form legal typography (no animation)
   ============================================================ */
.mpv-page-privacy .legal-hero {
  padding: 70px 0 30px;
  background: var(--bg, #FAF7F2);
  border-bottom: 1px solid var(--border, #E5E0D7);
}
.mpv-page-privacy .legal-hero-inner { max-width: 880px; }
.mpv-page-privacy .legal-eyebrow {
  font-size: 11px; font-weight: 700;
  letter-spacing: 0.16em; text-transform: uppercase;
  color: var(--muted-2, #8A8A8A);
}
.mpv-page-privacy .legal-hero h1 {
  font-family: 'Fraunces', serif;
  font-size: clamp(32px, 4vw, 48px);
  font-weight: 700; letter-spacing: -0.03em; line-height: 1.1;
  color: var(--ink, #131313);
  margin: 12px 0 10px;
}
.mpv-page-privacy .legal-hero h1 em { font-style: normal; color: var(--accent, #FFC700); }
.legal-version { font-size: 13.5px; color: var(--muted, #5B5B5B); margin: 0; }
.legal-version strong { color: var(--ink, #131313); }

.mpv-page-privacy .legal-body {
  padding: 50px 0 100px;
  background: var(--bg, #FAF7F2);
}
.legal-grid {
  display: grid;
  grid-template-columns: 240px 1fr;
  gap: 56px;
  align-items: start;
}
.legal-toc {
  position: sticky; top: 100px;
  max-height: calc(100vh - 120px);
  overflow-y: auto;
  padding-right: 8px;
}
.legal-toc-label {
  font-size: 11px; font-weight: 700;
  letter-spacing: 0.14em; text-transform: uppercase;
  color: var(--muted-2, #8A8A8A);
  margin-bottom: 12px;
}
.legal-toc ul { list-style: none; padding: 0; margin: 0; border-left: 1px solid var(--border, #E5E0D7); }
.legal-toc li { margin: 0; }
.legal-toc a {
  display: block;
  font-size: 13px;
  color: var(--muted, #5B5B5B);
  text-decoration: none;
  padding: 7px 14px;
  border-left: 2px solid transparent;
  margin-left: -1px;
  transition: color 0.15s, border-color 0.15s, background 0.15s;
  line-height: 1.4;
}
.legal-toc a:hover { color: var(--ink, #131313); border-left-color: var(--border-2, #D4CDBE); }
.legal-toc a:focus,
.legal-toc a.is-active {
  color: var(--ink, #131313);
  border-left-color: var(--accent, #FFC700);
  background: var(--bg-2, #F2EEE4);
}

.legal-content {
  font-family: 'Plus Jakarta Sans', sans-serif;
  font-size: 16px;
  line-height: 1.7;
  color: var(--ink-2, #2A2A2A);
  max-width: 760px;
}
.legal-content .legal-lede { font-size: 17.5px; line-height: 1.7; margin-bottom: 24px; color: var(--ink, #131313); }
.legal-content p { margin: 0 0 18px; }
.legal-content h2 {
  font-family: 'Fraunces', serif;
  font-size: 24px; font-weight: 700;
  letter-spacing: -0.02em;
  color: var(--ink, #131313);
  margin: 40px 0 14px;
  padding-top: 8px;
  scroll-margin-top: 100px;
}
.legal-content h2:first-of-type { margin-top: 32px; }
.legal-content a {
  color: var(--ink, #131313);
  text-decoration: none;
  border-bottom: 1px solid var(--accent, #FFC700);
}
.legal-content a:hover { color: var(--accent-dark, #CC9F00); }
.legal-content .legal-address {
  display: block;
  font-style: normal;
  background: #fff;
  border: 1px solid var(--border, #E5E0D7);
  border-left: 3px solid var(--accent, #FFC700);
  border-radius: 8px;
  padding: 14px 18px;
  margin: 14px 0;
  font-size: 15px;
  line-height: 1.6;
}
.legal-content .legal-version-foot {
  margin-top: 40px;
  padding-top: 18px;
  border-top: 1px solid var(--border, #E5E0D7);
  font-size: 13px; color: var(--muted, #5B5B5B); text-align: center;
}

@media (max-width: 880px) {
  .legal-grid { grid-template-columns: 1fr; gap: 28px; }
  .legal-toc { position: static; max-height: none; }
  .legal-toc ul { display: grid; grid-template-columns: repeat(2, 1fr); }
}

/* Friction sub block (used on AMC) */
.mpv-service-detail .st-friction-sub {
  margin-top: 36px;
  padding: 22px 24px;
  background: #fff;
  border: 1px solid var(--border, #E5E0D7);
  border-left: 3px solid var(--accent, #FFC700);
  border-radius: 0 12px 12px 0;
}

/* ============================================================
   AMC PAGE — LIGHT HERO VARIANT
   Override the .mpv-page-amc dark-hero styles so the AMC hero
   inherits the default light cream hero with a white mockup card.
   ============================================================ */
.mpv-page-amc .st-hero {
  background: var(--bg, #FAF7F2);
  color: var(--ink, #131313);
}
.mpv-page-amc .st-hero::before { display: none; }
.mpv-page-amc .st-hero h1 { color: var(--ink, #131313); }
.mpv-page-amc .st-hero h1 em {
  font-style: normal;
  background: none;
  -webkit-text-fill-color: var(--accent, #FFC700);
  -webkit-background-clip: initial;
  background-clip: initial;
  color: var(--accent, #FFC700);
  position: relative;
}
.mpv-page-amc .st-hero h1 em::after {
  content: "";
  position: absolute;
  bottom: 4px; left: -2%;
  width: 104%; height: 12px;
  background: var(--accent, #FFC700);
  z-index: -1;
  opacity: 0.3;
  border-radius: 3px;
}
.mpv-page-amc .st-hero .lede { color: var(--muted, #5B5B5B); }
.mpv-page-amc .st-hero .lede strong { color: var(--ink, #131313); }
.mpv-page-amc .st-hero .svc-eyebrow {
  color: var(--ink, #131313);
  background: var(--accent-soft, #FFF3C4);
  border: 1px solid rgba(255,199,0,0.4);
  padding: 6px 14px;
  border-radius: 999px;
}
.mpv-page-amc .st-hero .svc-aeo {
  color: var(--ink-2, #2A2A2A);
  background: rgba(255,199,0,0.08);
  border: 1px solid rgba(255,199,0,0.3);
  border-radius: 12px;
  padding: 16px 20px;
  font-size: 15px;
  line-height: 1.6;
  margin-top: 28px;
}

/* AMC mockup — white-card variant (high contrast on light hero) */
.mpv-page-amc .amc-chain-frame {
  background: #fff;
  border: 1px solid var(--border, #E5E0D7);
  box-shadow: 0 30px 60px rgba(0,0,0,0.10), 0 12px 24px rgba(0,0,0,0.05);
  backdrop-filter: none;
  -webkit-backdrop-filter: none;
  position: relative;
  overflow: hidden;
}
.mpv-page-amc .amc-chain-frame::before {
  content: "";
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 4px;
  background: linear-gradient(90deg, var(--accent, #FFC700), #FFD96A);
}
.mpv-page-amc .amc-chain-head {
  border-bottom-color: var(--border, #E5E0D7);
  padding-top: 8px;
}
.mpv-page-amc .amc-chain-lbl { color: var(--muted-2, #8A8A8A); }
.mpv-page-amc .amc-chain-tag {
  color: var(--ink, #131313);
  background: var(--accent-soft, #FFF3C4);
  border: 1px solid rgba(255,199,0,0.4);
}
.mpv-page-amc .amc-bar {
  background: var(--bg-2, #F2EEE4);
  height: 26px;
  border: 1px solid var(--border, #E5E0D7);
}
.mpv-page-amc .amc-bar-fill {
  background: linear-gradient(to right, var(--ink-2, #2A2A2A), var(--ink, #131313));
}
.mpv-page-amc .amc-bar.amc-bar-gold .amc-bar-fill {
  background: linear-gradient(to right, #CC9F00, var(--accent, #FFC700));
  box-shadow: 0 0 12px rgba(255,199,0,0.4);
}
.mpv-page-amc .amc-row-name { color: var(--ink-2, #2A2A2A); font-weight: 600; }
.mpv-page-amc .amc-row-num { color: var(--ink, #131313); }
.mpv-page-amc .amc-row-num-gold { color: var(--accent-dark, #CC9F00); }
.mpv-page-amc .amc-row-final .amc-row-name { color: var(--accent-dark, #CC9F00); font-weight: 700; }
.mpv-page-amc .amc-chain-foot { border-top-color: var(--border, #E5E0D7); }
.mpv-page-amc .amc-foot-col {
  background: var(--bg, #FAF7F2);
  border-color: var(--border, #E5E0D7);
}
.mpv-page-amc .amc-foot-col-active {
  background: var(--accent-soft, #FFF3C4);
  border-color: var(--accent, #FFC700);
}
.mpv-page-amc .amc-foot-lbl { color: var(--muted-2, #8A8A8A); }
.mpv-page-amc .amc-foot-val { color: var(--ink, #131313); }
.mpv-page-amc .amc-foot-muted { color: var(--muted-2, #8A8A8A) !important; }
.mpv-page-amc .amc-foot-gold { color: var(--accent-dark, #CC9F00) !important; }
.mpv-page-amc .amc-foot-sub { color: var(--muted, #5B5B5B); }

/* ============================================================
   PAGE 13 — INTERACTIVE TACOS CALCULATOR
   Dark hero with interactive calc: input fields, animated meter,
   zone bar, contextual interpretation.
   ============================================================ */
.tx-calc-frame {
  background: rgba(255,255,255,0.04);
  border: 1px solid rgba(255,199,0,0.18);
  border-radius: 18px;
  padding: 24px;
  backdrop-filter: blur(20px);
  -webkit-backdrop-filter: blur(20px);
  box-shadow: 0 30px 60px rgba(0,0,0,0.32);
}
.tx-calc-head {
  display: flex; justify-content: space-between; align-items: center;
  margin-bottom: 14px; padding-bottom: 14px;
  border-bottom: 1px solid rgba(255,255,255,0.08);
}
.tx-calc-lbl {
  font-size: 10.5px; font-weight: 700;
  letter-spacing: 0.14em; color: rgba(255,255,255,0.55);
}
.tx-calc-tag {
  display: inline-flex; align-items: center; gap: 6px;
  font-size: 11px; font-weight: 700;
  color: rgba(255,255,255,0.55);
  background: rgba(255,255,255,0.06);
  padding: 4px 10px;
  border-radius: 999px;
  border: 1px solid rgba(255,255,255,0.1);
  text-transform: lowercase;
  transition: color 0.3s, background 0.3s, border-color 0.3s;
}
.tx-calc-tag.is-low { color: #5DD68F; background: rgba(93,214,143,0.10); border-color: rgba(93,214,143,0.3); }
.tx-calc-tag.is-healthy { color: var(--accent, #FFC700); background: rgba(255,199,0,0.12); border-color: rgba(255,199,0,0.35); }
.tx-calc-tag.is-watch { color: #FF9500; background: rgba(255,149,0,0.12); border-color: rgba(255,149,0,0.35); }
.tx-calc-tag.is-critical { color: #F26B5C; background: rgba(178,58,44,0.18); border-color: rgba(242,107,92,0.4); }
.tx-calc-state-dot {
  width: 6px; height: 6px; border-radius: 50%;
  background: currentColor;
  box-shadow: 0 0 6px currentColor;
}
.tx-calc-intro {
  font-size: 12.5px;
  color: rgba(255,255,255,0.6);
  margin: 0 0 18px;
  line-height: 1.5;
}
.tx-calc-form {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 12px;
  margin-bottom: 22px;
}
.tx-calc-row { display: flex; flex-direction: column; gap: 6px; }
.tx-calc-row label {
  font-size: 10.5px; font-weight: 700;
  letter-spacing: 0.08em; text-transform: uppercase;
  color: rgba(255,255,255,0.55);
}
.tx-calc-input {
  display: flex; align-items: center;
  background: rgba(0,0,0,0.3);
  border: 1px solid rgba(255,255,255,0.1);
  border-radius: 10px;
  padding: 0 14px;
  transition: border-color 0.2s, background 0.2s;
}
.tx-calc-input:focus-within {
  border-color: var(--accent, #FFC700);
  background: rgba(0,0,0,0.4);
  box-shadow: 0 0 0 3px rgba(255,199,0,0.18);
}
.tx-calc-prefix {
  color: rgba(255,255,255,0.55);
  font-family: 'Fraunces', serif;
  font-size: 18px; font-weight: 700;
  margin-right: 4px;
}
.tx-calc-input input {
  flex: 1;
  font-family: 'Fraunces', serif;
  font-size: 18px; font-weight: 700;
  background: transparent;
  border: none;
  color: #fff;
  padding: 12px 0;
  outline: none;
  width: 100%;
  -moz-appearance: textfield;
}
.tx-calc-input input::-webkit-outer-spin-button,
.tx-calc-input input::-webkit-inner-spin-button {
  -webkit-appearance: none; margin: 0;
}
.tx-calc-input input::placeholder {
  color: rgba(255,255,255,0.25);
  font-weight: 400;
}

.tx-calc-meter {
  position: relative;
  margin: 0 auto 18px;
  width: 220px;
}
.tx-meter-svg { display: block; width: 100%; height: auto; }
.tx-meter-fill {
  transition: stroke-dashoffset 0.7s cubic-bezier(.22,1,.36,1);
  filter: drop-shadow(0 0 8px rgba(255,199,0,0.4));
}
.tx-meter-needle {
  transform-origin: 110px 110px;
  transition: transform 0.7s cubic-bezier(.22,1,.36,1);
  filter: drop-shadow(0 2px 4px rgba(0,0,0,0.5));
}
.tx-meter-readout {
  position: absolute;
  bottom: 8px;
  left: 0; right: 0;
  text-align: center;
  pointer-events: none;
}
.tx-meter-val {
  font-family: 'Fraunces', serif;
  font-size: 30px; font-weight: 800;
  color: #fff;
  letter-spacing: -0.02em;
  line-height: 1;
}
.tx-meter-pct {
  font-family: 'Fraunces', serif;
  font-size: 18px; font-weight: 700;
  color: var(--accent, #FFC700);
  margin-left: 2px;
}
.tx-meter-lbl {
  display: block;
  font-size: 9.5px; font-weight: 700;
  letter-spacing: 0.18em;
  color: rgba(255,255,255,0.4);
  margin-top: 4px;
}

.tx-zones {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 6px;
  margin-bottom: 14px;
}
.tx-zone {
  display: flex; flex-direction: column; gap: 2px;
  padding: 10px 8px;
  background: rgba(255,255,255,0.04);
  border: 1px solid rgba(255,255,255,0.08);
  border-radius: 8px;
  text-align: center;
  transition: background 0.3s, border-color 0.3s, transform 0.3s;
}
.tx-zone-range {
  font-family: 'Fraunces', serif;
  font-size: 13px; font-weight: 700;
  color: rgba(255,255,255,0.65);
  letter-spacing: -0.01em;
}
.tx-zone-name {
  font-size: 9.5px; font-weight: 700;
  letter-spacing: 0.12em; text-transform: uppercase;
  color: rgba(255,255,255,0.4);
}
.tx-zone.is-active {
  transform: translateY(-2px);
  border-color: currentColor;
  background: rgba(255,255,255,0.07);
}
.tx-zone.is-active .tx-zone-range,
.tx-zone.is-active .tx-zone-name { color: inherit; }
.tx-zone-low.is-active { color: #5DD68F; }
.tx-zone-healthy.is-active { color: var(--accent, #FFC700); }
.tx-zone-watch.is-active { color: #FF9500; }
.tx-zone-critical.is-active { color: #F26B5C; }

.tx-calc-interp {
  background: rgba(0,0,0,0.25);
  border: 1px solid rgba(255,255,255,0.06);
  border-left: 3px solid var(--accent, #FFC700);
  border-radius: 8px;
  padding: 12px 16px;
  font-size: 13px;
  line-height: 1.55;
  color: rgba(255,255,255,0.85);
  margin: 0 0 12px;
  min-height: 56px;
}
.tx-calc-frame .tx-disclaimer {
  font-size: 10.5px;
  color: rgba(255,255,255,0.4);
  text-align: center;
  font-style: italic;
  line-height: 1.5;
  margin: 0;
}

@media (max-width: 900px) {
  .tx-calc-form { grid-template-columns: 1fr; }
  .tx-zones { grid-template-columns: repeat(2, 1fr); }
}

/* ============================================================
   TACoS CALCULATOR — INPUT TEXT VISIBILITY FIX
   Browser dark-mode auto-styling was making typed numbers invisible.
   color-scheme tells the UA to render form controls in dark mode;
   -webkit-text-fill-color overrides Chrome/Safari's auto fill color.
   ============================================================ */
.tx-calc-input { color-scheme: dark; }
.tx-calc-input input {
  color: #fff !important;
  -webkit-text-fill-color: #fff;
  caret-color: var(--accent, #FFC700);
}
.tx-calc-input input::placeholder {
  color: rgba(255,255,255,0.25) !important;
  -webkit-text-fill-color: rgba(255,255,255,0.25);
  opacity: 1;
}

/* ============================================================
   PAGES 12 + 13 — STATS BAND (light variant for AMC, dark for TACoS)
   Used to break up text-heavy body sections with animated counters.
   ============================================================ */
.mpv-service-detail .st-stats-band {
  padding: 60px 0;
  background: var(--bg, #FAF7F2);
  border-top: 1px solid var(--border, #E5E0D7);
  border-bottom: 1px solid var(--border, #E5E0D7);
}
.mpv-service-detail .st-stats-band-dark {
  background: #131313;
  border-color: rgba(255,199,0,0.18);
  color: #fff;
}
.mpv-service-detail .st-stats-band-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 32px;
  align-items: start;
}
.mpv-service-detail .st-stats-band .st-stats-num {
  font-family: 'Fraunces', serif;
  font-size: clamp(36px, 4.4vw, 56px);
  font-weight: 800;
  letter-spacing: -0.03em;
  line-height: 1;
  color: var(--ink, #131313);
  background: linear-gradient(135deg, #131313 0%, #2A2A2A 100%);
  -webkit-background-clip: text;
  background-clip: text;
  -webkit-text-fill-color: transparent;
  margin-bottom: 8px;
}
.mpv-service-detail .st-stats-band-dark .st-stats-num {
  color: var(--accent, #FFC700);
  background: linear-gradient(135deg, #FFC700, #FFD96A);
  -webkit-background-clip: text;
  background-clip: text;
  -webkit-text-fill-color: transparent;
}
.mpv-service-detail .st-stats-band .st-stats-lbl {
  font-size: 13.5px;
  line-height: 1.45;
  color: var(--muted, #5B5B5B);
}
.mpv-service-detail .st-stats-band-dark .st-stats-lbl {
  color: rgba(255,255,255,0.6);
}
@media (max-width: 720px) {
  .mpv-service-detail .st-stats-band-grid { grid-template-columns: repeat(2, 1fr); gap: 24px; }
}

/* ============================================================
   PAGE 13 — TACoS CONNECTIONS DIAGRAM
   Visual replacement for the "How the program is built" text body.
   Center node (TACoS) connects out to 4 surrounding services with
   animated dotted lines.
   ============================================================ */
.tx-connect {
  margin-top: 32px;
  padding: 36px 24px;
  background: #fff;
  border: 1px solid var(--border, #E5E0D7);
  border-radius: 18px;
  position: relative;
  overflow: hidden;
}
.tx-connect-grid {
  display: grid;
  grid-template-columns: 1fr 1.2fr 1fr;
  grid-template-rows: 1fr 1fr;
  gap: 18px 28px;
  align-items: center;
  max-width: 920px;
  margin: 0 auto;
  position: relative;
  z-index: 1;
}
.tx-connect-node {
  display: flex; align-items: center; gap: 14px;
  padding: 16px 18px;
  background: var(--bg, #FAF7F2);
  border: 1px solid var(--border, #E5E0D7);
  border-radius: 12px;
  text-decoration: none;
  color: var(--ink, #131313);
  transition: transform 0.3s, border-color 0.3s, box-shadow 0.3s;
  position: relative;
}
.tx-connect-node:hover {
  transform: translateY(-3px);
  border-color: var(--accent, #FFC700);
  box-shadow: 0 12px 24px rgba(0,0,0,0.06);
}
.tx-connect-icon {
  width: 38px; height: 38px;
  border-radius: 10px;
  background: var(--accent-soft, #FFF3C4);
  color: var(--accent-dark, #CC9F00);
  display: flex; align-items: center; justify-content: center;
  flex-shrink: 0;
}
.tx-connect-name {
  font-family: 'Fraunces', serif;
  font-size: 15px; font-weight: 700;
  letter-spacing: -0.01em;
  line-height: 1.2;
}
.tx-connect-sub {
  display: block;
  font-family: 'Plus Jakarta Sans', sans-serif;
  font-size: 11px; font-weight: 600;
  letter-spacing: 0.08em; text-transform: uppercase;
  color: var(--muted-2, #8A8A8A);
  margin-bottom: 2px;
}
.tx-connect-center {
  grid-row: 1 / 3;
  grid-column: 2 / 3;
  background: linear-gradient(135deg, #131313, #2A2A2A);
  color: #fff;
  border-radius: 16px;
  padding: 28px 24px;
  text-align: center;
  position: relative;
  border: 1px solid #131313;
  box-shadow: 0 16px 36px rgba(0,0,0,0.18);
}
.tx-connect-center::before {
  content: "";
  position: absolute;
  inset: -3px;
  border-radius: 19px;
  background: linear-gradient(135deg, var(--accent, #FFC700), transparent 60%);
  z-index: -1;
  opacity: 0.5;
}
.tx-connect-center-tag {
  font-size: 10.5px; font-weight: 700;
  letter-spacing: 0.16em; text-transform: uppercase;
  color: var(--accent, #FFC700);
  margin-bottom: 8px;
}
.tx-connect-center-name {
  font-family: 'Fraunces', serif;
  font-size: 38px; font-weight: 800;
  letter-spacing: -0.03em;
  line-height: 1;
  color: #fff;
  margin-bottom: 6px;
}
.tx-connect-center-sub {
  font-size: 13px;
  color: rgba(255,255,255,0.65);
  line-height: 1.4;
}
.tx-connect-center-pulse {
  position: absolute;
  inset: 8px;
  border-radius: 12px;
  border: 1px solid rgba(255,199,0,0.4);
  pointer-events: none;
  animation: txConnectPulse 2.4s ease-in-out infinite;
}
@keyframes txConnectPulse {
  0%, 100% { opacity: 0.5; transform: scale(1); }
  50% { opacity: 0.9; transform: scale(1.02); }
}
@media (max-width: 720px) {
  .tx-connect-grid {
    grid-template-columns: 1fr;
    grid-template-rows: auto;
  }
  .tx-connect-center { grid-row: auto; grid-column: auto; order: -1; }
}

/* ============================================================
   PAGE 12 — AMC DATA FLOW VISUAL
   Visual that breaks up the friction text — shows the closed-loop
   between impression / click / purchase with AMC as the bridge.
   ============================================================ */
.amc-flow-viz {
  margin-top: 36px;
  padding: 32px 28px;
  background: #fff;
  border: 1px solid var(--border, #E5E0D7);
  border-radius: 18px;
  position: relative;
  overflow: hidden;
}
.amc-flow-viz::before {
  content: "";
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 3px;
  background: linear-gradient(90deg, var(--accent, #FFC700), #FFD96A);
}
.amc-flow-viz-head {
  display: flex; justify-content: space-between; align-items: baseline;
  margin-bottom: 28px;
  flex-wrap: wrap; gap: 12px;
}
.amc-flow-viz-title {
  font-family: 'Fraunces', serif;
  font-size: 19px; font-weight: 700;
  color: var(--ink, #131313);
  margin: 0;
}
.amc-flow-viz-tag {
  display: inline-flex; align-items: center; gap: 6px;
  font-size: 11px; font-weight: 700;
  letter-spacing: 0.12em; text-transform: uppercase;
  color: var(--accent-dark, #CC9F00);
  background: var(--accent-soft, #FFF3C4);
  padding: 5px 11px;
  border-radius: 999px;
}
.amc-flow-viz-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 14px;
}
.amc-flow-viz-row {
  display: grid;
  grid-template-columns: 110px 1fr 110px;
  gap: 18px;
  align-items: center;
  padding: 14px 16px;
  border-radius: 12px;
  background: var(--bg, #FAF7F2);
  border: 1px solid var(--border, #E5E0D7);
  position: relative;
  transition: transform 0.4s, box-shadow 0.4s;
}
.amc-flow-viz-row:hover {
  transform: translateX(4px);
  box-shadow: 0 8px 18px rgba(0,0,0,0.04);
}
.amc-flow-viz-row.is-bridge {
  background: linear-gradient(90deg, rgba(255,199,0,0.10), rgba(255,199,0,0.04));
  border-color: rgba(255,199,0,0.4);
}
.amc-flow-viz-stage {
  font-family: 'Plus Jakarta Sans', sans-serif;
  font-size: 11px; font-weight: 700;
  letter-spacing: 0.12em; text-transform: uppercase;
  color: var(--muted-2, #8A8A8A);
}
.amc-flow-viz-row.is-bridge .amc-flow-viz-stage {
  color: var(--accent-dark, #CC9F00);
}
.amc-flow-viz-detail {
  font-family: 'Fraunces', serif;
  font-size: 15px;
  color: var(--ink, #131313);
  line-height: 1.45;
  letter-spacing: -0.01em;
}
.amc-flow-viz-detail strong { color: var(--ink, #131313); font-weight: 700; }
.amc-flow-viz-status {
  font-size: 12px; font-weight: 600;
  text-align: right;
  color: var(--muted, #5B5B5B);
}
.amc-flow-viz-status.is-warn { color: var(--red, #B23A2C); }
.amc-flow-viz-status.is-good { color: var(--green, #1C6B3E); }
.amc-flow-viz-row.is-bridge .amc-flow-viz-status { color: var(--accent-dark, #CC9F00); font-weight: 700; }

@media (max-width: 720px) {
  .amc-flow-viz-row {
    grid-template-columns: 1fr;
    gap: 6px;
    padding: 14px;
  }
  .amc-flow-viz-status { text-align: left; }
}

/* Anatomy body wrapping (used by TACoS connections diagram container) */
.mpv-service-detail .st-anatomy-body-wrap {
  display: grid;
  grid-template-columns: 1fr;
  gap: 28px;
}

/* ============================================================
   AMC FUNNEL BARS — COLORED FADE GRADIENT (light hero variant)
   Each row uses the brand gold gradient with progressively lower
   intensity going down the funnel. Final "verified purchase" row
   keeps its solid gold + glow treatment.
   ============================================================ */
.mpv-page-amc .amc-row[data-r="1"] .amc-bar-fill {
  background: linear-gradient(to right, #FFC700, #FFD96A);
  opacity: 1;
  box-shadow: 0 0 12px rgba(255,199,0,0.35);
}
.mpv-page-amc .amc-row[data-r="2"] .amc-bar-fill {
  background: linear-gradient(to right, #FFC700, #FFD96A);
  opacity: 0.78;
}
.mpv-page-amc .amc-row[data-r="3"] .amc-bar-fill {
  background: linear-gradient(to right, #E8B800, #FFC700);
  opacity: 0.6;
}
.mpv-page-amc .amc-row[data-r="4"] .amc-bar-fill {
  background: linear-gradient(to right, #C29B00, #E8B800);
  opacity: 0.5;
}
/* Row 5 (verified purchase) keeps the bright .amc-bar-gold styles */

/* ============================================================
   PAGE 11 — DSP TARGETING REACH VISUAL
   Light section embedded in dark-hero page. 4-tile grid showing
   DSP inventory categories with a "all roads to AMC" footer.
   ============================================================ */
.dsp-reach-viz {
  background: #fff;
  border: 1px solid var(--border, #E5E0D7);
  border-radius: 18px;
  padding: 30px 28px;
  position: relative;
  overflow: hidden;
}
.dsp-reach-viz::before {
  content: "";
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 3px;
  background: linear-gradient(90deg, var(--accent, #FFC700), #FFD96A);
}
.dsp-reach-head {
  display: flex; justify-content: space-between; align-items: baseline;
  margin-bottom: 22px; flex-wrap: wrap; gap: 10px;
}
.dsp-reach-title {
  font-family: 'Fraunces', serif;
  font-size: 22px; font-weight: 700;
  letter-spacing: -0.02em;
  color: var(--ink, #131313);
  margin: 0;
}
.dsp-reach-title em { font-style: normal; color: var(--accent-dark, #CC9F00); }
.dsp-reach-sub {
  font-size: 12.5px; color: var(--muted, #5B5B5B);
}
.dsp-reach-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 14px;
  margin-bottom: 22px;
}
.dsp-reach-tile {
  background: var(--bg, #FAF7F2);
  border: 1px solid var(--border, #E5E0D7);
  border-radius: 12px;
  padding: 18px 16px;
  transition: transform 0.3s, border-color 0.3s, box-shadow 0.3s;
}
.dsp-reach-tile:hover {
  transform: translateY(-3px);
  border-color: var(--accent, #FFC700);
  box-shadow: 0 12px 24px rgba(0,0,0,0.05);
}
.dsp-reach-icon {
  width: 36px; height: 36px;
  border-radius: 9px;
  background: var(--accent-soft, #FFF3C4);
  color: var(--accent-dark, #CC9F00);
  display: flex; align-items: center; justify-content: center;
  margin-bottom: 12px;
}
.dsp-reach-name {
  font-family: 'Fraunces', serif;
  font-size: 15px; font-weight: 700;
  letter-spacing: -0.01em;
  color: var(--ink, #131313);
  margin-bottom: 4px;
}
.dsp-reach-meta {
  font-size: 12.5px;
  color: var(--muted, #5B5B5B);
  line-height: 1.45;
}
.dsp-reach-foot {
  display: flex; align-items: center; gap: 12px;
  padding: 14px 16px;
  background: var(--bg-2, #F2EEE4);
  border-left: 3px solid var(--accent, #FFC700);
  border-radius: 0 10px 10px 0;
  font-size: 13.5px;
  color: var(--ink-2, #2A2A2A);
  line-height: 1.5;
}
.dsp-reach-foot-arrow {
  font-family: 'Fraunces', serif;
  font-size: 22px; font-weight: 800;
  color: var(--accent-dark, #CC9F00);
  flex-shrink: 0;
}
@media (max-width: 720px) {
  .dsp-reach-grid { grid-template-columns: repeat(2, 1fr); }
}

/* DSP page should host the embedded light visual on a dark page background.
   The wrapping section uses the standard cream st-friction; this gives the
   dsp-reach card visual contrast against the dark hero above. */
.mpv-page-dsp .st-stats-band-dark { border-top: none; }

/* ============================================================
   GET A FREE AMAZON AUDIT — page-get-free-amazon-audit.php
   Trunk / conversion terminus. Dark hero with embedded audit
   form, findings grid, deliverables, qualification close.
   Scoped under .mpv-page-audit (also carries .mpv-service-detail).
   ============================================================ */

/* ---------- HERO ---------- */
.mpv-page-audit .au-hero {
  position: relative;
  background: var(--bg);
  color: var(--ink);
  padding: 116px 0 96px;
  overflow: hidden;
}
.mpv-page-audit .au-hero::before {
  content: "";
  position: absolute;
  top: -28%; right: -8%;
  width: 760px; height: 760px;
  background: radial-gradient(circle, rgba(255,199,0,0.12) 0%, transparent 62%);
  pointer-events: none;
}
.mpv-page-audit .au-hero-grid {
  position: relative;
  z-index: 2;
  display: grid;
  grid-template-columns: 1.05fr 0.95fr;
  gap: 56px;
  align-items: start;
}
.mpv-page-audit .au-hero-text { padding-top: 8px; }
.mpv-page-audit .au-hero-text .svc-eyebrow { color: var(--accent); }
.mpv-page-audit .au-hero-text h1 {
  font-family: 'Fraunces', serif;
  font-size: clamp(40px, 5vw, 66px);
  font-weight: 700;
  line-height: 1.04;
  letter-spacing: -0.04em;
  color: var(--ink);
  margin: 14px 0 26px;
}
.mpv-page-audit .au-hero-text h1 em {
  font-style: normal;
  color: var(--accent);
}
.mpv-page-audit .au-hook {
  font-size: 18px;
  line-height: 1.6;
  color: var(--ink-2);
  max-width: 540px;
  margin: 0 0 16px;
}
.mpv-page-audit .au-hook-2 { font-size: 16px; color: var(--muted); }
.mpv-page-audit .au-hook-2 strong { color: var(--ink); font-weight: 700; }
.mpv-page-audit .au-hook-3 { font-weight: 600; color: var(--ink); }
/* AEO snippet — light-hero variant (override the dark .svc-aeo) */
.mpv-page-audit .au-hero-text .svc-aeo {
  margin-top: 24px;
  color: var(--muted);
  border-left-color: var(--accent);
}

/* ---------- FORM CARD ---------- */
.mpv-page-audit .au-form-col { position: relative; z-index: 2; }
.mpv-page-audit .au-form-card {
  background: #fff;
  color: var(--ink);
  border-radius: 20px;
  padding: 34px 34px 30px;
  border: 1px solid var(--border, #E5E0D7);
  box-shadow: var(--shadow-lg);
  scroll-margin-top: 100px;
}
.mpv-page-audit .au-form-head { margin-bottom: 22px; }
.mpv-page-audit .au-form-eyebrow {
  font-family: 'Plus Jakarta Sans', sans-serif;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--accent-dark);
  margin-bottom: 10px;
}
.mpv-page-audit .au-form-head h2 {
  font-family: 'Fraunces', serif;
  font-size: clamp(24px, 2.6vw, 30px);
  line-height: 1.1;
  letter-spacing: -0.02em;
  color: var(--ink);
  margin: 0 0 8px;
}
.mpv-page-audit .au-form-micro { font-size: 13.5px; color: var(--muted); margin: 0; line-height: 1.5; }
.mpv-page-audit .au-form-hp { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; }
.mpv-page-audit .au-form-grid-2 { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
.mpv-page-audit .au-field { margin-bottom: 14px; }
.mpv-page-audit .au-field label {
  display: block;
  font-family: 'Plus Jakarta Sans', sans-serif;
  font-size: 12.5px;
  font-weight: 600;
  color: var(--ink-2);
  margin-bottom: 6px;
}
.mpv-page-audit .au-req { color: #B23A2C; font-weight: 700; }
.mpv-page-audit .au-opt { color: var(--muted-2, #8A8A8A); font-weight: 500; }
.mpv-page-audit .au-field input,
.mpv-page-audit .au-field select,
.mpv-page-audit .au-field textarea {
  width: 100%;
  box-sizing: border-box;
  font-family: 'Plus Jakarta Sans', sans-serif;
  font-size: 15px;
  color: var(--ink);
  background: #FBFAF7;
  border: 1.5px solid var(--border, #E5E0D7);
  border-radius: 10px;
  padding: 11px 13px;
  line-height: 1.4;
  transition: border-color .18s, box-shadow .18s, background .18s;
  -webkit-appearance: none;
  appearance: none;
}
.mpv-page-audit .au-field textarea { resize: vertical; min-height: 96px; }
.mpv-page-audit .au-field select {
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='8' viewBox='0 0 12 8' fill='none'%3E%3Cpath d='M1 1.5L6 6.5L11 1.5' stroke='%235B5B5B' stroke-width='1.6' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E");
  background-repeat: no-repeat;
  background-position: right 14px center;
  padding-right: 36px;
  cursor: pointer;
}
.mpv-page-audit .au-field input:focus,
.mpv-page-audit .au-field select:focus,
.mpv-page-audit .au-field textarea:focus {
  outline: none;
  border-color: var(--accent);
  background: #fff;
  box-shadow: 0 0 0 3px rgba(255,199,0,0.18);
}
.mpv-page-audit .au-form-submit {
  width: 100%;
  justify-content: center;
  margin-top: 6px;
  padding: 15px 22px;
  font-size: 15.5px;
}
.mpv-page-audit .au-form-foot { font-size: 12px; color: var(--muted); text-align: center; margin: 14px 0 0; line-height: 1.5; }
.mpv-page-audit .au-form-error {
  background: #F8E4E0;
  border: 1px solid #E3B5AC;
  color: #8A2A1E;
  border-radius: 10px;
  padding: 12px 14px;
  font-size: 13.5px;
  margin-bottom: 16px;
}

/* success state */
.mpv-page-audit .au-form-success { text-align: center; padding: 14px 6px 6px; }
.mpv-page-audit .au-success-mark {
  width: 64px; height: 64px; border-radius: 50%;
  margin: 0 auto 18px;
  display: flex; align-items: center; justify-content: center;
  background: rgba(28,107,62,0.10);
  color: var(--green, #1C6B3E);
}
.mpv-page-audit .au-form-success h2 { font-family: 'Fraunces', serif; font-size: 26px; color: var(--ink); margin: 0 0 10px; }
.mpv-page-audit .au-form-success p { font-size: 15px; color: var(--ink-2); line-height: 1.6; margin: 0 0 12px; }
.mpv-page-audit .au-form-success p strong { color: var(--ink); }
.mpv-page-audit .au-success-sub { font-size: 13.5px !important; color: var(--muted) !important; }
.mpv-page-audit .au-form-success .btn { margin-top: 8px; }

/* ---------- FINDINGS (dark) ---------- */
.mpv-page-audit .au-findings { background: #151515; color: #fff; padding: 100px 0; }
.mpv-page-audit .au-findings h2 {
  font-family: 'Fraunces', serif;
  font-size: clamp(30px, 3.6vw, 46px);
  letter-spacing: -0.025em;
  color: #fff;
  margin: 14px 0 16px;
  max-width: 880px;
}
.mpv-page-audit .au-findings h2 em { font-style: normal; color: var(--accent); }
.mpv-page-audit .au-findings-intro { font-size: 17px; line-height: 1.6; color: rgba(255,255,255,0.7); max-width: 680px; margin-bottom: 44px; }
.mpv-page-audit .au-findings-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 22px; }
.mpv-page-audit .au-finding-card {
  background: rgba(255,255,255,0.04);
  border: 1px solid rgba(255,199,0,0.15);
  border-radius: 14px;
  padding: 30px 28px;
}
.mpv-page-audit .au-finding-num {
  font-family: 'Plus Jakarta Sans', sans-serif;
  font-weight: 700; font-size: 13px;
  color: var(--accent); letter-spacing: 0.12em; margin-bottom: 14px;
}
.mpv-page-audit .au-finding-card h3 { font-family: 'Fraunces', serif; font-size: 21px; line-height: 1.25; color: #fff; margin: 0 0 12px; }
.mpv-page-audit .au-finding-card p { font-size: 15px; line-height: 1.6; color: rgba(255,255,255,0.72); margin: 0; }

/* ---------- DELIVERABLES (cream) ---------- */
.mpv-page-audit .au-deliver { background: var(--bg); color: var(--ink); padding: 100px 0; }
.mpv-page-audit .au-deliver h2 {
  font-family: 'Fraunces', serif;
  font-size: clamp(30px, 3.6vw, 46px);
  letter-spacing: -0.025em;
  color: var(--ink);
  margin: 14px 0 44px;
}
.mpv-page-audit .au-deliver h2 em { font-style: normal; color: var(--accent); }
.mpv-page-audit .au-deliver-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; }
.mpv-page-audit .au-deliver-card {
  background: #fff;
  border: 1px solid var(--border, #E5E0D7);
  border-radius: 16px;
  padding: 32px 28px;
  box-shadow: 0 4px 12px rgba(0,0,0,0.04), 0 2px 4px rgba(0,0,0,0.03);
}
.mpv-page-audit .au-deliver-icon {
  width: 52px; height: 52px; border-radius: 13px;
  display: flex; align-items: center; justify-content: center;
  background: var(--accent-soft, #FFF3C4);
  color: var(--accent-dark, #CC9F00);
  margin-bottom: 18px;
}
.mpv-page-audit .au-deliver-card h3 { font-family: 'Fraunces', serif; font-size: 19px; line-height: 1.3; color: var(--ink); margin: 0 0 10px; }
.mpv-page-audit .au-deliver-card p { font-size: 14.5px; line-height: 1.6; color: var(--ink-2); margin: 0; }

/* ---------- QUALIFICATION close (cream-2) ---------- */
.mpv-page-audit .au-qualify { background: var(--bg-2); color: var(--ink); padding: 100px 0 110px; }
.mpv-page-audit .au-qualify h2 {
  font-family: 'Fraunces', serif;
  font-size: clamp(30px, 3.6vw, 46px);
  letter-spacing: -0.025em;
  color: var(--ink);
  margin: 14px 0 24px;
  max-width: 760px;
}
.mpv-page-audit .au-qualify h2 em { font-style: normal; color: var(--accent); }
.mpv-page-audit .au-qualify-body p { font-size: 17px; line-height: 1.65; color: var(--ink-2); max-width: 760px; margin: 0 0 16px; }
.mpv-page-audit .au-qualify-ctas { display: flex; align-items: center; gap: 20px; flex-wrap: wrap; margin-top: 14px; }
.mpv-page-audit .au-qualify-or { font-size: 14.5px; color: var(--muted); }
.mpv-page-audit .au-legal { font-size: 11.5px; line-height: 1.6; color: var(--muted-2, #8A8A8A); font-style: italic; max-width: 820px; margin: 48px 0 0; }

/* ---------- RESPONSIVE ---------- */
@media (max-width: 980px) {
  .mpv-page-audit .au-hero-grid { grid-template-columns: 1fr; gap: 40px; }
  .mpv-page-audit .au-hero { padding: 96px 0 80px; }
  .mpv-page-audit .au-findings-grid { grid-template-columns: 1fr; }
  .mpv-page-audit .au-deliver-grid { grid-template-columns: 1fr; gap: 18px; }
}
@media (max-width: 560px) {
  .mpv-page-audit .au-form-card { padding: 26px 20px 24px; border-radius: 16px; }
  .mpv-page-audit .au-form-grid-2 { grid-template-columns: 1fr; gap: 0; }
  .mpv-page-audit .au-qualify-ctas { gap: 14px; }
}

/* ============================================================
   CASE STUDY DETAIL — Tactical Gear Brand (.mpv-page-case-detail)
   Reuses .st-* thesis sections, .cs-* charts, .svc-cta, and adds
   bespoke data viz: hero results card, MAP-undercut bars, the
   1P→3P control matrix, the result timeline, and sibling links.
   Brand yellow var(--accent) #FFC700 throughout.
   ============================================================ */

/* ---------- HERO RESULTS CARD (dark) ---------- */
.mpv-page-case-detail .tg-hero-card {
  background: linear-gradient(160deg, rgba(255,255,255,0.06), rgba(255,255,255,0.02));
  border: 1px solid rgba(255,199,0,0.18);
  border-radius: var(--radius-lg);
  padding: 26px 26px 22px;
  box-shadow: 0 30px 60px rgba(0,0,0,0.4);
  backdrop-filter: blur(4px);
}
.mpv-page-case-detail .tg-hero-card-head {
  display: flex; justify-content: space-between; align-items: center;
  margin-bottom: 18px;
}
.mpv-page-case-detail .tg-hero-card-label {
  font-size: 11.5px; font-weight: 700; letter-spacing: 0.14em;
  color: rgba(255,255,255,0.7); text-transform: uppercase;
}
.mpv-page-case-detail .tg-hero-card-window {
  font-size: 10.5px; font-weight: 700; letter-spacing: 0.12em;
  color: var(--accent); text-transform: uppercase;
}
.mpv-page-case-detail .tg-hero-chart {
  display: block; width: 100%; height: 150px;
}
.mpv-page-case-detail .tg-hero-base {
  stroke: rgba(255,255,255,0.14); stroke-width: 1; stroke-dasharray: 3 3;
}
.mpv-page-case-detail .tg-hero-line {
  fill: none; stroke: var(--accent); stroke-width: 3;
  stroke-linecap: round; stroke-linejoin: round;
}
.mpv-page-case-detail .tg-hero-dot { fill: var(--accent); }
.mpv-page-case-detail .tg-hero-dot.start { fill: rgba(255,255,255,0.55); }
.mpv-page-case-detail .tg-hero-card-foot {
  display: flex; justify-content: space-between; align-items: flex-end;
  margin-top: 18px; padding-top: 18px;
  border-top: 1px solid rgba(255,255,255,0.1);
}
.mpv-page-case-detail .tg-hero-stat-num {
  font-family: 'Fraunces', serif; font-size: 40px; font-weight: 700;
  letter-spacing: -0.03em; color: var(--accent); line-height: 1;
}
.mpv-page-case-detail .tg-hero-stat-lbl {
  font-size: 12px; color: rgba(255,255,255,0.55); margin-top: 6px;
}
.mpv-page-case-detail .tg-hero-shift {
  display: inline-flex; align-items: center; gap: 8px;
  font-size: 12.5px; font-weight: 700; letter-spacing: 0.03em;
}
.mpv-page-case-detail .tg-hero-shift-from { color: rgba(255,255,255,0.5); }
.mpv-page-case-detail .tg-hero-shift-arrow { color: var(--accent); }
.mpv-page-case-detail .tg-hero-shift-to {
  color: var(--ink); background: var(--accent);
  padding: 4px 9px; border-radius: 6px;
}

/* ---------- TWO-COLUMN SPLIT (problem copy + data card) ---------- */
.mpv-page-case-detail .tg-split {
  display: grid; grid-template-columns: 1.4fr 1fr;
  gap: 48px; align-items: start;
}
.mpv-page-case-detail .tg-split .st-friction-body p:last-child { margin-bottom: 0; }

/* ---------- WHITE DATA CARD (cream sections) ---------- */
.mpv-page-case-detail .tg-data-card {
  background: #fff; border: 1px solid var(--border);
  border-radius: var(--radius-lg); padding: 28px 26px;
  box-shadow: var(--mpv-shadow-md);
}
.mpv-page-case-detail .tg-data-card-title {
  font-size: 11.5px; font-weight: 700; letter-spacing: 0.12em;
  color: var(--muted); text-transform: uppercase; margin-bottom: 22px;
}
.mpv-page-case-detail .tg-data-card-note {
  font-size: 13px; line-height: 1.55; color: var(--muted);
  margin-top: 18px; padding-top: 16px; border-top: 1px solid var(--border);
}

/* ---------- 1P → 3P CONTROL MATRIX ---------- */
.mpv-page-case-detail .tg-shift {
  display: grid; grid-template-columns: 1fr auto 1fr;
  gap: 24px; align-items: stretch; margin-top: 48px;
}
.mpv-page-case-detail .tg-shift-col {
  border-radius: var(--radius-lg); padding: 26px 26px 22px;
  border: 1px solid var(--border); background: #fff;
}
.mpv-page-case-detail .tg-shift-before { opacity: 0.92; }
.mpv-page-case-detail .tg-shift-after {
  border-color: rgba(255,199,0,0.55);
  box-shadow: 0 16px 36px rgba(255,199,0,0.12);
}
.mpv-page-case-detail .tg-shift-head { margin-bottom: 18px; }
.mpv-page-case-detail .tg-shift-model {
  display: block; font-family: 'Fraunces', serif; font-size: 20px;
  font-weight: 700; letter-spacing: -0.02em; color: var(--ink);
}
.mpv-page-case-detail .tg-shift-owner {
  display: block; font-size: 12px; font-weight: 600;
  letter-spacing: 0.04em; text-transform: uppercase;
  color: var(--muted); margin-top: 5px;
}
.mpv-page-case-detail .tg-shift-after .tg-shift-owner { color: var(--accent-dark); }
.mpv-page-case-detail .tg-shift-list { list-style: none; margin: 0; padding: 0; }
.mpv-page-case-detail .tg-shift-list li {
  display: flex; justify-content: space-between; align-items: center;
  padding: 12px 0; border-top: 1px solid var(--border);
}
.mpv-page-case-detail .tg-shift-lever { font-size: 14.5px; font-weight: 600; color: var(--ink-2); }
.mpv-page-case-detail .tg-shift-state {
  font-size: 12px; font-weight: 700; letter-spacing: 0.03em;
  padding: 4px 10px; border-radius: 20px;
}
.mpv-page-case-detail .tg-shift-state.off {
  color: var(--muted); background: var(--bg-2);
}
.mpv-page-case-detail .tg-shift-state.on {
  color: var(--ink); background: var(--accent);
}
.mpv-page-case-detail .tg-shift-state.on::before { content: "\2713\00a0"; }
.mpv-page-case-detail .tg-shift-arrow {
  display: flex; align-items: center; justify-content: center;
  font-size: 30px; color: var(--accent); font-weight: 700;
}

/* ---------- RESULT (dark section) ---------- */
.mpv-page-case-detail .tg-result {
  padding: 100px 0; background: #0E0E0E; color: #fff;
}
.mpv-page-case-detail .tg-result h2 {
  font-size: clamp(30px, 3.6vw, 44px); max-width: 880px;
  margin: 14px 0 36px; letter-spacing: -0.025em; color: #fff;
}
.mpv-page-case-detail .tg-result-grid {
  display: grid; grid-template-columns: 1.15fr 1fr;
  gap: 56px; align-items: center;
}
.mpv-page-case-detail .tg-result-copy p {
  font-size: 17px; line-height: 1.65; color: rgba(255,255,255,0.72);
  margin-bottom: 18px; max-width: 540px;
}
.mpv-page-case-detail .tg-result-lede {
  font-family: 'Fraunces', serif; font-size: 22px !important;
  line-height: 1.4 !important; color: #fff !important; font-weight: 600;
}
.mpv-page-case-detail .tg-result-disc {
  display: inline-block; font-family: 'Plus Jakarta Sans', sans-serif;
  font-size: 11px; font-style: italic; font-weight: 400;
  color: rgba(255,255,255,0.45); letter-spacing: 0.04em;
}

/* Result timeline */
.mpv-page-case-detail .tg-timeline {
  display: grid; grid-template-columns: repeat(3, 1fr);
  gap: 14px; margin-top: 34px; position: relative;
}
.mpv-page-case-detail .tg-timeline::before {
  content: ""; position: absolute; top: 6px; left: 6%; right: 6%;
  height: 2px; background: rgba(255,255,255,0.14);
}
.mpv-page-case-detail .tg-timeline-step { position: relative; padding-top: 22px; }
.mpv-page-case-detail .tg-timeline-dot {
  position: absolute; top: 0; left: 0;
  width: 14px; height: 14px; border-radius: 50%;
  background: #0E0E0E; border: 2px solid rgba(255,255,255,0.4);
}
.mpv-page-case-detail .tg-timeline-step.is-peak .tg-timeline-dot {
  background: var(--accent); border-color: var(--accent);
  box-shadow: 0 0 0 5px rgba(255,199,0,0.18);
}
.mpv-page-case-detail .tg-timeline-day {
  font-family: 'Fraunces', serif; font-size: 17px; font-weight: 700;
  color: #fff; margin-bottom: 4px;
}
.mpv-page-case-detail .tg-timeline-step.is-peak .tg-timeline-day { color: var(--accent); }
.mpv-page-case-detail .tg-timeline-label {
  font-size: 12px; line-height: 1.4; color: rgba(255,255,255,0.55);
}

/* Result chart card (white card holds the light .cs-* chart styles) */
.mpv-page-case-detail .tg-result-card {
  background: #fff; border-radius: var(--radius-lg);
  padding: 30px 28px 26px; box-shadow: 0 30px 60px rgba(0,0,0,0.35);
}
.mpv-page-case-detail .tg-result-card .cs-result-big { margin-top: 24px; }
.mpv-page-case-detail .tg-result-card-disc {
  font-size: 11px; font-style: italic; color: var(--muted);
  letter-spacing: 0.04em; margin-top: 16px;
}

/* ---------- PORTFOLIO + SIBLINGS ---------- */
.mpv-page-case-detail .tg-portfolio-all {
  display: inline-flex; align-items: center; gap: 8px;
  font-weight: 700; color: var(--ink);
  border-bottom: 2px solid var(--accent); padding-bottom: 2px;
  text-decoration: none; transition: gap 0.2s;
}
.mpv-page-case-detail .tg-portfolio-all:hover { gap: 12px; }
.mpv-page-case-detail .tg-siblings {
  display: grid; grid-template-columns: repeat(2, 1fr);
  gap: 22px; margin-top: 36px;
}
.mpv-page-case-detail .tg-sibling {
  display: block; background: #fff; border: 1px solid var(--border);
  border-radius: var(--radius-lg); padding: 28px 26px;
  text-decoration: none; transition: transform 0.2s, box-shadow 0.2s, border-color 0.2s;
}
.mpv-page-case-detail .tg-sibling:hover {
  transform: translateY(-3px); box-shadow: var(--mpv-shadow-lg);
  border-color: var(--accent);
}
.mpv-page-case-detail .tg-sibling-tag {
  font-size: 11.5px; font-weight: 700; letter-spacing: 0.12em;
  color: var(--accent-dark); text-transform: uppercase; margin-bottom: 12px;
}
.mpv-page-case-detail .tg-sibling-teaser {
  font-size: 16.5px; line-height: 1.5; color: var(--ink); margin-bottom: 16px;
}
.mpv-page-case-detail .tg-sibling-link {
  font-size: 13.5px; font-weight: 700; color: var(--ink-2);
}
.mpv-page-case-detail .tg-sibling:hover .tg-sibling-link { color: var(--accent-dark); }

/* ---------- RESPONSIVE ---------- */
@media (max-width: 1024px) {
  .mpv-page-case-detail .tg-result-grid { grid-template-columns: 1fr; gap: 40px; }
}
@media (max-width: 880px) {
  .mpv-page-case-detail .tg-split { grid-template-columns: 1fr; gap: 36px; }
  .mpv-page-case-detail .tg-shift { grid-template-columns: 1fr; gap: 16px; }
  .mpv-page-case-detail .tg-shift-arrow { transform: rotate(90deg); padding: 4px 0; }
  .mpv-page-case-detail .tg-siblings { grid-template-columns: 1fr; }
}
@media (max-width: 560px) {
  .mpv-page-case-detail .tg-result { padding: 72px 0; }
  .mpv-page-case-detail .tg-timeline { grid-template-columns: 1fr; gap: 20px; }
  .mpv-page-case-detail .tg-timeline::before { display: none; }
  .mpv-page-case-detail .tg-hero-stat-num { font-size: 34px; }
}

/* ============================================================
   CASE STUDY DETAIL — Jewelry Brand additions
   Quarterly SKU charts, standing-start gap, data-architecture
   pipeline, anti-persona lead, 3-up sibling grid.
   ============================================================ */

/* Quarterly SKU bar charts (reuse .cs-quarters; taller + dark-aware) */
.mpv-page-case-detail .tg-hero-quarters { height: 150px; margin-bottom: 4px; }
.mpv-page-case-detail .tg-hero-quarters .cs-quarter-bar {
  background: linear-gradient(180deg, var(--accent), var(--accent-dark));
}
.mpv-page-case-detail .tg-hero-quarters .cs-quarter-label { color: rgba(255,255,255,0.6); }
.mpv-page-case-detail .tg-result-quarters { height: 150px; margin: 4px 0 0; }

/* Inline disclaimer inside cream body copy */
.mpv-page-case-detail .tg-inline-disc {
  font-size: 12px; font-style: italic; color: var(--muted); letter-spacing: 0.03em;
}

/* Standing-start gap (white data card) */
.mpv-page-case-detail .tg-gap { display: grid; gap: 18px; }
.mpv-page-case-detail .tg-gap-row {
  display: flex; align-items: baseline; gap: 14px;
  padding-bottom: 16px; border-bottom: 1px solid var(--border);
}
.mpv-page-case-detail .tg-gap-row:last-child { border-bottom: none; padding-bottom: 0; }
.mpv-page-case-detail .tg-gap-num {
  font-family: 'Fraunces', serif; font-size: 34px; font-weight: 700;
  letter-spacing: -0.03em; color: var(--accent); line-height: 1; flex: 0 0 auto;
}
.mpv-page-case-detail .tg-gap-num.muted { color: var(--muted-2); }
.mpv-page-case-detail .tg-gap-lbl { font-size: 13.5px; line-height: 1.4; color: var(--muted); }
.mpv-page-case-detail .tg-reframe {
  display: flex; align-items: center; gap: 10px; flex-wrap: wrap;
  margin-top: 18px; padding-top: 16px; border-top: 1px solid var(--border);
}
.mpv-page-case-detail .tg-reframe-off {
  font-size: 12.5px; font-weight: 600; color: var(--muted);
  text-decoration: line-through; text-decoration-color: var(--muted-2);
}
.mpv-page-case-detail .tg-reframe-arrow { color: var(--accent); font-weight: 700; }
.mpv-page-case-detail .tg-reframe-on {
  font-size: 12.5px; font-weight: 700; color: var(--ink);
  background: var(--accent-soft); padding: 4px 10px; border-radius: 20px;
}

/* Organize → Structure → Syndicate pipeline */
.mpv-page-case-detail .tg-pipeline {
  display: grid; grid-template-columns: 1fr auto 1fr auto 1fr;
  gap: 18px; align-items: stretch; margin-top: 48px;
}
.mpv-page-case-detail .tg-pipe-step {
  background: #fff; border: 1px solid var(--border);
  border-radius: var(--radius-lg); padding: 28px 26px;
}
.mpv-page-case-detail .tg-pipe-step:last-of-type {
  border-color: rgba(255,199,0,0.55);
  box-shadow: 0 16px 36px rgba(255,199,0,0.12);
}
.mpv-page-case-detail .tg-pipe-num {
  font-family: 'Fraunces', serif; font-size: 15px; font-weight: 700;
  color: var(--accent-dark); letter-spacing: 0.08em; margin-bottom: 12px;
}
.mpv-page-case-detail .tg-pipe-step h3 {
  font-size: 19px; letter-spacing: -0.02em; margin-bottom: 10px; color: var(--ink);
}
.mpv-page-case-detail .tg-pipe-step p {
  font-size: 14px; line-height: 1.55; color: var(--muted);
}
.mpv-page-case-detail .tg-pipe-arrow {
  display: flex; align-items: center; justify-content: center;
  font-size: 26px; color: var(--accent); font-weight: 700;
}

/* Anti-persona lead heading (the consultant H3 qualifier) */
.mpv-page-case-detail .tg-antipersona-lead {
  font-size: clamp(20px, 2.4vw, 26px); line-height: 1.35;
  max-width: 860px; color: var(--ink); margin: 0 0 36px;
}

/* 3-up sibling grid */
.mpv-page-case-detail .tg-siblings-3 { grid-template-columns: repeat(3, 1fr); }

@media (max-width: 980px) {
  .mpv-page-case-detail .tg-pipeline { grid-template-columns: 1fr; gap: 14px; }
  .mpv-page-case-detail .tg-pipe-arrow { transform: rotate(90deg); padding: 2px 0; }
  .mpv-page-case-detail .tg-siblings-3 { grid-template-columns: 1fr; }
}

/* ============================================================
   CASE STUDY DETAIL — Crafts Brand additions
   12-sub-brand silo grid, 4-action grid, outcome chain band.
   ============================================================ */

/* Hero sub-brand silo grid — labeled gold tiles, 3 across */
.mpv-page-case-detail .tg-silos {
  display: grid; grid-template-columns: repeat(3, 1fr);
  gap: 8px; margin: 4px 0;
}
.mpv-page-case-detail .tg-silo {
  min-height: 42px;
  display: flex; align-items: center; justify-content: center; text-align: center;
  padding: 6px 8px; border-radius: 7px;
  background: linear-gradient(160deg, #FFD22E, #FFC700);
  color: var(--ink);
  font-size: 10px; font-weight: 700; line-height: 1.2; letter-spacing: 0.01em;
  box-shadow: inset 0 0 0 1px rgba(0,0,0,0.06);
}

/* "From there:" intro + 4-action grid */
.mpv-page-case-detail .tg-actions-intro {
  margin: 40px 0 16px; font-size: 15px; font-weight: 700;
  letter-spacing: 0.02em; color: var(--ink); text-transform: none;
}
.mpv-page-case-detail .tg-actions {
  grid-template-columns: repeat(4, 1fr); margin-top: 0;
}
.mpv-page-case-detail .tg-actions .st-anatomy-card { padding: 24px 22px; }

/* Outcome chain band (light, gold-tinted) */
.mpv-page-case-detail .tg-outcome {
  margin-top: 40px; background: var(--accent-soft);
  border: 1px solid rgba(255,199,0,0.45);
  border-radius: var(--radius-lg); padding: 30px 30px 26px;
}
.mpv-page-case-detail .tg-outcome-chain {
  display: flex; align-items: center; gap: 12px; flex-wrap: wrap;
}
.mpv-page-case-detail .tg-outcome-link {
  font-size: 14px; font-weight: 700; color: var(--ink);
  background: #fff; border: 1px solid var(--border);
  padding: 9px 14px; border-radius: 8px;
}
.mpv-page-case-detail .tg-outcome-link.is-win {
  background: var(--ink); color: #fff; border-color: var(--ink);
}
.mpv-page-case-detail .tg-outcome-arrow { color: var(--accent-dark); font-weight: 700; font-size: 18px; }
.mpv-page-case-detail .tg-outcome-note {
  margin: 20px 0 0; font-size: 15.5px; line-height: 1.6; color: var(--ink-2);
}

/* Sibling teaser disclaimer line */
.mpv-page-case-detail .tg-sibling-disc {
  display: block; font-size: 11px; font-style: italic;
  color: var(--muted); letter-spacing: 0.03em; margin-bottom: 14px;
}

@media (max-width: 980px) {
  .mpv-page-case-detail .tg-actions { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 560px) {
  .mpv-page-case-detail .tg-actions { grid-template-columns: 1fr; }
  .mpv-page-case-detail .tg-outcome-chain { flex-direction: column; align-items: stretch; }
  .mpv-page-case-detail .tg-outcome-arrow { transform: rotate(90deg); align-self: center; }
}

/* ============================================================
   CRAFTS BRAND — LIGHT HERO VARIANT (.mpv-page-crafts)
   Deliberate departure from the dark case-study heroes: cream
   background, dark Fraunces H1, gold accents, white elevated
   data card. Mirrors the Free Audit light-hero precedent.
   Scoped to .mpv-page-crafts so the other case studies keep
   their dark heroes.
   ============================================================ */
.mpv-page-crafts .st-hero {
  background: var(--bg);
  color: var(--ink);
}
/* faint blueprint grid on cream instead of gold-on-black */
.mpv-page-crafts .st-hero::before {
  background-image:
    linear-gradient(rgba(19,19,19,0.035) 1px, transparent 1px),
    linear-gradient(90deg, rgba(19,19,19,0.035) 1px, transparent 1px);
}
/* warm gold wash, a touch stronger so it reads on light */
.mpv-page-crafts .st-hero::after {
  background: radial-gradient(circle, rgba(255,199,0,0.16) 0%, transparent 60%);
}
.mpv-page-crafts .st-hero-text h1 { color: var(--ink); }
.mpv-page-crafts .st-hero-text h1 em {
  background: none;
  -webkit-text-fill-color: var(--accent);
  background-clip: border-box;
  color: var(--accent);
}
/* AEO snippet — light variant (override dark .svc-aeo) */
.mpv-page-crafts .st-hero .svc-aeo {
  color: var(--muted);
  border-left-color: var(--accent);
}

/* Hero data card — white elevated instead of dark glass */
.mpv-page-crafts .tg-hero-card {
  background: #fff;
  border: 1px solid var(--border);
  box-shadow: var(--mpv-shadow-lg);
  backdrop-filter: none;
}
.mpv-page-crafts .tg-hero-card-label { color: var(--muted); }
.mpv-page-crafts .tg-hero-card-window { color: var(--accent-dark); }
.mpv-page-crafts .tg-hero-card-foot { border-top-color: var(--border); }
.mpv-page-crafts .tg-hero-stat-num { color: var(--accent-dark); }
.mpv-page-crafts .tg-hero-stat-lbl { color: var(--muted); }
.mpv-page-crafts .tg-hero-shift-from { color: var(--muted); }
/* silos already gold gradient + tg-hero-shift-to gold chip — read fine on white */

/* ============================================================
   CASE STUDY DETAIL — Home Fragrance Brand additions
   Dual-line ad-cost-vs-revenue hero chart + ACoS/TACoS card.
   ============================================================ */

/* Hero "scissors" chart — secondary (ad cost) line on dark card */
.mpv-page-case-detail .tg-hero-line2 {
  fill: none; stroke: rgba(255,255,255,0.55); stroke-width: 2;
  stroke-linecap: round; stroke-linejoin: round; stroke-dasharray: 4 3;
}
.mpv-page-case-detail .tg-hero-dot2 { fill: rgba(255,255,255,0.6); }
.mpv-page-case-detail .tg-hero-legend {
  display: flex; gap: 18px; margin-top: 12px;
  font-size: 11px; color: rgba(255,255,255,0.6);
}
.mpv-page-case-detail .tg-hero-legend span { display: inline-flex; align-items: center; gap: 6px; }
.mpv-page-case-detail .tg-hero-key {
  width: 14px; height: 3px; border-radius: 2px; display: inline-block;
}
.mpv-page-case-detail .tg-hero-key.gold { background: var(--accent); }
.mpv-page-case-detail .tg-hero-key.muted { background: rgba(255,255,255,0.55); }

/* ACoS vs TACoS contrast card (white card on cream section) */
.mpv-page-case-detail .tg-metric-row {
  padding: 14px 0; border-bottom: 1px solid var(--border);
}
.mpv-page-case-detail .tg-metric-row:last-of-type { border-bottom: none; }
.mpv-page-case-detail .tg-metric-head {
  display: flex; align-items: baseline; gap: 10px; margin-bottom: 6px;
}
.mpv-page-case-detail .tg-metric-name {
  font-family: 'Fraunces', serif; font-size: 22px; font-weight: 700;
  letter-spacing: -0.02em; color: var(--ink);
}
.mpv-page-case-detail .tg-metric-row.bad .tg-metric-name { color: var(--accent-dark); }
.mpv-page-case-detail .tg-metric-scope {
  font-size: 11px; font-weight: 700; letter-spacing: 0.08em;
  text-transform: uppercase; color: var(--muted-2);
}
.mpv-page-case-detail .tg-metric-verdict { font-size: 13.5px; font-weight: 600; }
.mpv-page-case-detail .tg-metric-verdict.ok { color: var(--muted); }
.mpv-page-case-detail .tg-metric-verdict.warn { color: var(--red); }

/* ============================================================
   CASE STUDY DETAIL — UK Brand Expansion additions
   Hero KPI bars + verified-metrics dashboard grid.
   ============================================================ */

/* Hero KPI bars (dark card) */
.mpv-page-case-detail .tg-hero-kpis { display: grid; gap: 14px; margin: 2px 0 2px; }
.mpv-page-case-detail .tg-hero-kpi-top {
  display: flex; justify-content: space-between; align-items: baseline;
  font-size: 12.5px; color: rgba(255,255,255,0.7); margin-bottom: 7px;
}
.mpv-page-case-detail .tg-hero-kpi-top .up {
  font-family: 'Fraunces', serif; font-size: 18px; font-weight: 700;
  color: var(--accent); letter-spacing: -0.02em;
}
.mpv-page-case-detail .tg-hero-kpi-track {
  height: 8px; border-radius: 6px; background: rgba(255,255,255,0.1); overflow: hidden;
}
.mpv-page-case-detail .tg-hero-kpi-fill {
  height: 100%; border-radius: 6px;
  background: linear-gradient(90deg, var(--accent-dark), var(--accent));
}

/* Result-section intro paragraph (light text on dark) */
.mpv-page-case-detail .tg-result-intro {
  font-size: 17px; line-height: 1.6; color: rgba(255,255,255,0.7);
  max-width: 720px; margin: 0 0 32px;
}
.mpv-page-case-detail .tg-kpi-disc {
  font-size: 11px; font-style: italic; color: rgba(255,255,255,0.45);
  letter-spacing: 0.04em; margin: 22px 0 0;
}

/* Verified-metrics dashboard grid (white cards on dark result section) */
.mpv-page-case-detail .tg-kpi-grid {
  display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px;
}
.mpv-page-case-detail .tg-kpi-card {
  background: #fff; border: 1px solid var(--border);
  border-radius: var(--radius-lg); padding: 24px 24px 20px;
}
.mpv-page-case-detail .tg-kpi-card.featured {
  border-color: rgba(255,199,0,0.6);
  box-shadow: 0 16px 36px rgba(255,199,0,0.14);
}
.mpv-page-case-detail .tg-kpi-value {
  font-family: 'Fraunces', serif; font-size: clamp(28px, 3vw, 38px);
  font-weight: 700; letter-spacing: -0.03em; color: var(--ink); line-height: 1;
}
.mpv-page-case-detail .tg-kpi-label {
  font-size: 13.5px; color: var(--muted); margin-top: 8px;
}
.mpv-page-case-detail .tg-kpi-delta {
  display: inline-block; margin-top: 14px;
  font-size: 13px; font-weight: 700; letter-spacing: 0.01em;
  color: var(--green); background: var(--green-soft);
  padding: 4px 11px; border-radius: 20px;
}
.mpv-page-case-detail .tg-kpi-delta::before { content: "\2191\00a0"; }

@media (max-width: 880px) {
  .mpv-page-case-detail .tg-kpi-grid { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 540px) {
  .mpv-page-case-detail .tg-kpi-grid { grid-template-columns: 1fr; }
}