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Case Study

Pura Vida Bracelets

How Pura Vida, a $120M+ Fashion Jewelry Brand, grew their Amazon sales 10X in its first year with Marketplace Valet

About the project

Marketplace Valet partnered with Pura Vida to completely handle direct-to-consumer sales, listing creation, advertising, and fulfillment for amazon.com.

Challenge

When we first met with Pura Vida, they were having significant Amazon challenges. They had a few listings up on Amazon, and the content simply mirrored their website with a minimal copy. In addition, they were facing account suspension for their poor account health score, since late shipments on Amazon orders were a problem. The brand was having tremendous success in its dot com business, but it was not translating to Amazon at all. With no internal Amazon resources, the brand was struggling to gain traction.

Proposed Solution

By leveraging Marketplace Valet’s Amazon advertising management, listing optimization, and warehousing services, Pura Vida was able to boost sales and expand product reach. Outsourcing the complete management and order fulfillment of Amazon to Marketplace Valet allowed the brand to focus on its core competencies. All of this could be handled without having to add any additional in-house resources for Pura Vida.

Results

In that first year, Pura Vida saw sales climb from an average of $7k per month to over $70k per month, a 10X growth. Since then, annual revenues have been in the millions of dollars, representing an over 3400% Increase since inception. The brand enjoys large visibility for many popular jewelry keywords on Amazon. Pura Vida went on to sell to Vera Bradley for over $120M, and Marketplace Valet continues to manage the business post-acquisition.

Conclusion

In that first year, Pura Vida saw sales climb from an average of $7k per month to over $70k per month, a 10X growth. Since then, annual revenues have been in the millions of dollars, representing an over 3400% Increase since inception. The brand enjoys large visibility for many popular jewelry keywords on Amazon. Pura Vida went on to sell to Vera Bradley for over $120M, and Marketplace Valet continues to manage the business post-acquisition.

TESTIMONIALS

Our Customers Love Us

The team at MPV have been incredible for my Amazon and marketplace DTC brand. From assisting with fulfillment, logistics and advertising for my 3P and 1P brand. I feel like part of the family and not just another number at a big agency! Will, Justin, Zack and the entire team are definitely some of the best people to work with your business!
Matt Kubancik
Matt KubancikCEO, Guardian Baseball
The team at MPV have been incredible for my Amazon and marketplace DTC brand. From assisting with fulfillment, logistics and advertising for my 3P and 1P brand. I feel like part of the family and not just another number at a big agency! Will, Justin, Zack and the entire team are definitely some of the best people to work with your business!
Matt Kubancik
Matt KubancikCEO, Guardian Baseball
The team at MPV have been incredible for my Amazon and marketplace DTC brand. From assisting with fulfillment, logistics and advertising for my 3P and 1P brand. I feel like part of the family and not just another number at a big agency! Will, Justin, Zack and the entire team are definitely some of the best people to work with your business!
Matt Kubancik
Matt KubancikCEO, Guardian Baseball
The team at MPV have been incredible for my Amazon and marketplace DTC brand. From assisting with fulfillment, logistics and advertising for my 3P and 1P brand. I feel like part of the family and not just another number at a big agency! Will, Justin, Zack and the entire team are definitely some of the best people to work with your business!
Matt Kubancik
Matt KubancikCEO, Guardian Baseball
The team at MPV have been incredible for my Amazon and marketplace DTC brand. From assisting with fulfillment, logistics and advertising for my 3P and 1P brand. I feel like part of the family and not just another number at a big agency! Will, Justin, Zack and the entire team are definitely some of the best people to work with your business!
Matt Kubancik
Matt KubancikCEO, Guardian Baseball