If you’re an Amazon seller looking to scale, keyword research isn’t optional—it’s essential. Your ability to rank organically, run effective PPC campaigns, and get your listings discovered depends on how well you choose and use your keywords.
And that’s where Helium 10 comes in.
Helium 10 is a powerful suite of tools designed specifically for Amazon sellers. From keyword research to listing optimization and competitor analysis, it’s a one-stop solution that can transform how you approach selling on Amazon.
In this guide, you’ll learn exactly how to use Helium 10 to find profitable keywords and boost your Amazon sales, step by step.
📊 Why Keyword Research Matters
Every day, millions of Amazon shoppers type something into the search bar—and Amazon’s algorithm serves them products based on those search terms.
If your listing doesn’t match the right keywords:
- You won’t show up in organic search
- You’ll overpay for ineffective ads
- You’ll miss out on valuable traffic and sales
The right keywords do more than get you seen—they help you:
- Attract high-converting traffic
- Increase organic rankings
- Lower ACoS with smarter PPC
- Understand your competitors
- Optimize your listings for long-term success
Now let’s get into how Helium 10 helps you make this happen.
🔧 Key Helium 10 Tools for Keyword Research
Helium 10 offers several tools, but for keyword research, we’ll focus on the four core ones:
- Cerebro – Reverse ASIN Lookup
- Magnet – Amazon Keyword Generator
- Keyword Tracker – Monitor keyword ranking
- Frankenstein & Scribbles – Listing optimization helpers
Let’s break down each tool and how to use it effectively.
🔍 Step 1: Use Cerebro to Reverse-Engineer Your Competitors
Cerebro allows you to analyze your competitors’ keywords by entering their ASINs. You’ll get a list of the exact keywords their listings are ranking for—both paid and organic.
How to Use It:
- Go to your competitor’s product page and copy the ASIN (located in the Product Information section).
- Paste the ASIN into Cerebro.
- Click “Get Keywords.”
Helium 10 will return thousands of keywords that the product ranks for.
Key Filters to Apply:
- Search Volume: Start with keywords over 500 monthly searches
- Organic Rank: Look at keywords where the ASIN ranks in the top 20
- CPR (Cerebro Product Rank): Indicates how many sales you may need to rank
- Match Type: Filter by organic vs. sponsored
- Exclude Brand Terms: Unless you’re targeting branded traffic, remove these
✅ Goal: Build a list of keywords that are high-volume, low-competition, and relevant to your product.
🔍 Step 2: Use Magnet to Expand Your Keyword List
While Cerebro is great for reverse engineering competitors, Magnet helps you generate new keyword ideas from scratch.
How to Use It:
- Go to Helium 10 > Magnet
- Type in a seed keyword like “camping water filter” or “silicone baking mat”
- Click “Get Keywords”
You’ll see a list of related keywords based on your input.
Key Filters to Use:
- Search Volume: Focus on terms with over 500–1,000 searches/month
- Magnet IQ Score: A proprietary score that balances search volume vs. competition
- Word Count: Use this to find long-tail keywords (3+ words)
- Competing Products: Lower = easier to rank
✅ Goal: Find high-intent, long-tail keywords that competitors might be missing.
🧰 Step 3: Organize & Clean Up Your Keyword List
Once you’ve gathered keyword data from Cerebro and Magnet, it’s time to clean up the list.
Helium 10 gives you two tools for this:
Frankenstein
This tool helps you deduplicate, organize, and prioritize your keyword list.
Steps:
- Paste your raw keyword list into Frankenstein
- Remove duplicates, special characters, and unnecessary words
- Sort by frequency and relevance
Scribbles
Now that you have a clean keyword list, use Scribbles to optimize your listing.
Steps:
- Import your final keyword list into Scribbles
- Paste your title, bullet points, and description into the tool
- Scribbles will track keyword usage in real time
- Ensure your top keywords are used naturally throughout your listing
✅ Goal: Build an SEO-optimized listing that uses all your most important keywords.
📈 Step 4: Use Keyword Tracker to Monitor Performance
Once your listing is live and optimized, you want to monitor how it performs in Amazon search results.
That’s where Keyword Tracker comes in.
How to Use It:
- Go to Keyword Tracker
- Add your ASIN
- Paste in your target keywords
- Monitor your organic and sponsored rankings daily
You can even use Boost Mode to track your rank multiple times per day.
✅ Goal: See which keywords are improving in rank and which ones need support (via PPC or content optimization).
💡 Bonus Tips for Using Helium 10 to Boost Sales
Now that you know the workflow, here are some next-level strategies to squeeze even more value from Helium 10:
📦 Launch Products with CPR Strategy
Use the CPR metric in Cerebro to determine how many units to sell (organically or via promo) to rank for a keyword.
Plan your launch accordingly and support with:
- PPC campaigns targeting exact match keywords
- External traffic (social media, email, influencer)
- Deals or coupons
📊 Track Competitor Changes
Use the Market Tracker tool to monitor changes in your niche. If competitors drop in ranking or change their listing strategy, use that opportunity to gain ground.
🔄 Refresh Listings Regularly
Amazon’s algorithm changes over time—and so does shopper behavior. Use Keyword Tracker and Search Volume Trends to see when interest in certain keywords grows or declines.
Revisit your Scribbles tool every 3–6 months to update your listing with fresh, trending terms.
📉 Cut Non-Converting Keywords from PPC
Use Helium 10’s Adtomic or your own Amazon Ads dashboard to identify keywords that are eating spend without converting. Remove or reduce bids accordingly.
Then feed those learnings back into your listing by emphasizing high-converting search terms in bullets, images, and A+ content.
🧠 Final Thoughts: Let Data Drive Your Keyword Strategy
Amazon is a search engine before it’s a store.
If you want to win on Amazon, you need to speak the language of your customer—and that means understanding what they type into the search bar, how often, and with what intent.
Helium 10 gives you the tools to decode that language, beat your competitors, and grow your sales predictably.
Here’s your 4-step Helium 10 keyword workflow:
- Use Cerebro to spy on competitors
- Use Magnet to expand your keyword universe
- Clean + optimize your listing with Frankenstein and Scribbles
- Track + adjust with Keyword Tracker
Do this consistently, and you’ll not only rank higher—you’ll convert more and scale faster.
Need help optimizing your Amazon listings or building a data-driven keyword strategy?
At Marketplace Valet, we help brands increase visibility, improve conversion, and grow profitably using the tools that matter most.
📩 Let’s talk about taking your Amazon keyword game to the next level.
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