We Busted 5 Shocking Amazon PPC Myths for You

Introduction

Amazon advertising is one of the most powerful tools for growth—but many sellers still run their ads based on myths that no longer apply in 2025. The platform has changed, competition has grown, and Amazon’s algorithm prioritizes efficiency and buyer intent over raw spend. Let’s bust the 5 most common myths holding brands back.

Myth #1 — Auto Campaigns Are Enough

Auto campaigns discover keywords—but they’re not a growth engine. They lack control, intent filtering, and budget efficiency. Smart sellers use Auto for discovery, then harvest performing terms into manual campaigns for scale.

Fix: Use Auto campaigns for keyword mining only. Harvest terms weekly into manual Exact and Product targeting.

Myth #2 — Raising Bids = More Sales

Amazon ads don’t reward spend—they reward relevance and conversion. Raising bids without improving CVR usually just increases ACOS. Bid based on margin and intent, not emotion.

Fix: Run placement reports and cut bids on keywords with low CVR or high ACOS. Increase bids only where your conversion rate proves value.

Myth #3 — Set It and Forget It Still Works

PPC is dynamic. Amazon constantly adjusts auction logic, CPC floors, and competitor density. If you don’t optimize weekly, you lose efficiency fast.

Fix: Review Search Term Reports weekly; pause wasteful targets and refresh ads monthly to match keyword intent.

Myth #4 — Organic and Paid Are Separate

Paid ads boost organic ranking by driving traffic and sales velocity. Ignoring ads because you “rank organically” is leaving money on the table.

Fix: Treat ads as a flywheel that feeds organic rank growth. Monitor TACOS—not just ACOS—to see true impact.

Myth #5 — Lower ACOS Is Always Better

A 5% ACOS isn’t a win if your sales volume is flat. Sometimes a higher ACOS with greater sales and profit margin is more strategic.

Fix: Optimize for profit growth and total account efficiency (TACOS), not lowest ACOS.

Final Word

Amazon PPC is a data-driven discipline, not a “set and forget” system. The best sellers question conventional wisdom, test everything, and optimize around profit—not myths.

4 Bidding Strategies That Can Make or Break Your Amazon Ads

Introduction

Bids define your auction eligibility and cost per click—but the strategy behind those bids determines how much volume you win, how many conversions you capture, and how efficiently you spend. Choosing the wrong bid strategy (or sticking with a “default”) is one of the most common killers of profitability.

1) Strategy #1: Fixed Bids

You set a constant maximum bid; Amazon doesn’t adjust your bid based on conversion likelihood. AiHello+1
When to use: Launch campaigns needing control, or high-cost categories where margin matters most.
Risk: You may lose auction opportunities for high-intent placements or over-cap what you pay.
Tip: Use when you know your conversion mechanics are solid and you want predictability.

2) Strategy #2: Dynamic Bids – Down Only

Amazon can lower your bids whenever the algorithm predicts a low-conversion click. Amazon Ads+1
When to use: Discovery campaigns, early stage SKUs, or when you’re still validating targets.
Upside: Cost control.
Downside: You may under-bid high-intent clicks and slow volume growth.

3) Strategy #3: Dynamic Bids – Up & Down

Amazon can raise your bid (up to ~100%) for clicks likely to convert, and lower for low-intent clicks. SellerMetrics+1
When to use: Established winners, high-converting SKUs, aggressive scaling phases.
Risk: Costs shoot up if listing conversion, offer or targeting aren’t optimized.
Tip: Only switch to this once you have solid conversion data and retail readiness.

4) Strategy #4: Placement Adjusted Bids

Beyond base bid strategy, you can adjust bids by placement (Top of Search, Rest of Search, Product Pages) sometimes up to 900% for Top of Search. AMZScout+1
When to use: If you have high-intent keywords and strong CVR from premium placement.
Mistake: Many jump to high placement multipliers without checking if those placements convert—leading to wasted spend.

5) How to Pick & Execute Your Strategy

  • Launch (Days 0-30): Fixed or Dynamic Down Only; minimal placement mods.
  • Scale (Days 30-90+): Move winners into Dynamic Up & Down; test placement adjustments.
  • Sustain/Defense: Use a mix—Fixed for low-margin SKUs; Up & Down/Placement for top SKUs with room to grow.

6) Weekly Monitoring & Adjustments

  • Pull Search Term and Placement Reports; compare CPC, CVR, ACOS by strategy.
  • If ACOS is trending worse without conversion improvement, you may be over-bidding or mis-targeting.
  • Switch out strategy by campaign type—not mixing strategies in the same campaign (creates bid cannibalization).
  • Re-calculate break-even ACOS after any listing/price changes and adjust base bid accordingly.

Final Thoughts

Bid strategy isn’t “set and forget.” It’s a dynamic lever that must align with SKU lifecycle, listing quality, margin, and campaign objective. Pick the right one, run it with data, monitor ruthlessly—and your Amazon Ads become a growth engine, not a cost center.

Breaking News — US & China Strike 90-Day Tariff Truce: What Amazon Sellers Need to Do

The Agreement

In May 2025, the US and China agreed to reduce and/or freeze their reciprocal tariffs for 90 days—bringing US tariffs on Chinese imports down to approx 30% and China’s tariffs on US goods down to around 10% during the period. The Economic Times+1
The aim: de-escalate the trade war and buy time for deeper negotiations. Reuters+1

Why It Matters for Amazon Sellers

  • Landed Cost Relief: Lower import duties = lower cost basis for SKUs sourced from China.
  • Pricing Flexibility & Margin Protection: Brands may now reconsider previous cost-built-in pricing or discounting.
  • Supply Chain Stability: Reduced tariff risk for shipping windows over the next quarter.
  • Competitive Advantage: Sellers still operating with high-tariff assumptions can move faster.

What to Do During the 90-Day Window

  1. Audit Your Cost Model: Recalculate landed cost for Chinese-sourced SKUs, update margin & ACOS targets.
  2. Negotiate with Suppliers: Lock in favourable pricing terms now while the tariff truce holds.
  3. Update Pricing Strategy: Consider whether you can improve AOV, add features or maintain margin rather than cut price.
  4. Stock Planning: Push inventory flows to take advantage of the cost window, but avoid over-ordering given the end-of-term uncertainty.
  5. Prepare for Renewal Risk: Build a scenario for the end of the 90 days—what happens if tariffs go back up, or new trade barriers emerge.

30/60-90-Day Action Plan

Days 1–30:

  • Re-run landed cost models for top Chinese-sourced SKUs.
  • Adjust pricing or bundling strategy accordingly.
  • Negotiate supplier terms and shipping schedules.

Days 31–60:

  • Monitor if the tariff window is holding; observe any changes in supply lead times or sourcing shifts.
  • Enact contingency for switching some SKUs to non-China sources or alternate suppliers.

Days 61–90:

  • Finalize scenario planning for post-truce environment.
  • Re-forecast based on worst-case tariff escalation or worst-case supply disruption.
  • Communicate changes to ads, pricing, launch strategy, and AOV targets.

Risks to Watch

  • The 90-day truce does not guarantee tariffs won’t rise again—only that the escalation is paused.
  • Some Chinese importers may front-load shipments, causing skew in supply/inventory risk. The Guardian
  • Non-tariff barriers (export controls, rare earths, trade compliance) may still impact cost even if tariffs pause.

Final Word

The 90-day tariff truce gives Amazon sellers a window of opportunity—but only if you act. Re-optimize costs, needle your pricing strategy, and plan for the end of the window as diligently as for the start. Delay, and you risk slipping margin or getting caught flat-footed when tariffs move again.

Bought a Business? Here’s How to Change Legal Entity in Seller Central

Why You Must Do It

When you acquire a business, the legal structure changes—new ownership, new entity, possibly new tax ID. But your Amazon Seller account remains tied to the original legal entity. If you operate while the entity is out-of-date, you risk compliance issues, payment delays, and verification flags. Marketplace Valet+1

1) Common Scenarios Where Change Is Needed

  • You bought a brand and transferred ownership to a newly-formed LLC.
  • Your business converted from sole proprietor to corporation.
  • You merged entities and the business legal owner changed.
  • You corrected previously incorrect legal/business information.

2) Step-by-Step Process

Step 1: Gather Required Documents

  • New legal entity registration (Articles of Organization/Incorporation)
  • Tax ID/EIN tied to new entity
  • Updated bank details under the new entity name
  • Proof of identity, address (if Amazon requests verification)
    Marketplace Valet+1

Step 2: Login & Navigate to Legal Entity Section

  • Settings → Account Info → Business Information → Legal Entity.
  • Click Edit and enter new legal entity name, classification, tax info.
    Amazon Seller Central+1

Step 3: Retake Tax Interview

  • After you change the legal entity, you’ll likely need to retake the Tax Interview in Seller Central.
  • Amazon uses this to verify tax info and ensures matching documentation.
    Amazon Seller Central+1

Step 4: Submit Verification & Monitor

  • Upload documents if requested; check notifications in Seller Central.
  • Ensure your bank account, payments, and tax information clear without holds.
  • Monitor your account health, payments, Buy Box, listing visibility.

Step 5: Communicate Internally

  • Notify your compliance, accounting and operations teams about the entity change.
  • Update internal dashboards, tax filings, bank authorizations, and ACH distributions.

3) Risks of Getting It Wrong

  • Payment holds or delayed has-funds. shopkeeper.com+1
  • Tax compliance issues with IRS or local authorities.
  • Listing suppression due to mismatched entity or verification failures.
  • Inability to enroll new features (Brand Registry, Sponsored Brands) due to inconsistency across legal name/tax ID.

4) 30/60/90-Day Transition Plan

Days 1–30:

  • Map current legal entity usage and documentation.
  • Determine target entity and gather all docs.
  • Submit initial change request and retake tax interview.

Days 31–60:

  • Verify bank account under new entity, monitor sales, Buy Box stability.
  • Update internal systems (accounting, tax, reporting) to reflect new entity.

Days 61–90:

  • Confirm all ads, listings, permissions operate under new entity.
  • Archive old entity documentation; update trademark/ownership records if needed.
  • Conduct audit/log of changes and compliance review.

Final Thoughts

Changing your Amazon legal entity after acquiring a business is not a “nice-to-do”—it’s essential. Do it early, do it right, and you’ll avoid disruption. Miss it, and you could face delays, risks, and lost time. Follow the process above, stay compliant, and the transition will be seamless.

Amazon’s New Update Makes Things Worse for Sellers

Introduction

Change is constant on Amazon—but every once in a while, the shift is big enough that many sellers feel it before they understand why. A recent update (algorithmic / policy-driven) is quietly increasing cost and reducing visibility for sellers who aren’t aware. This guide explains what happened, why you’re impacted, and how to respond.

1) What’s Changed & Why It Hurts

  • Amazon may have adjusted impression allocation, ad position logic, or listing-quality weighting, reducing visibility for listings with lower metrics.
  • The update might affect source traffic, keyword impressions, or ad placement priority, increasing CPCs and lowering conversion share.
  • For many sellers it means: fewer sessions, same spend → worse TACOS/margins, or increased risk of suppression if metrics worsen.

2) Key Impact Areas

a) Visibility & Search Impressions
If your listing traffic dropped without price or reviews change, it may be due to lowered impressions or algorithm prioritization.

b) Ad Efficiency
Higher CPCs, higher ACOS, or increased wasted spend on keywords that used to convert.

c) Stock & Fulfillment Fitness
Listings with weak stock or fulfillment delays may be penalized more now—so “fulfillment readiness” matters more than ever.

d) Listing-Quality Signals
Poor titles, images or content may result in fewer impressions as Amazon culls lesser-performing SKUs.

3) Recovery Strategy & Immediate Actions

  1. Audit Major Metrics – sessions, impressions, ACOS/TACOS by SKU for the last 30 days.
  2. Check Fulfillment & Stock – ensure no OOS, Buy Box loss or increased prep/handling time.
  3. Review Keywords & Targeting – find slipping terms in Search Query Performance (SQP); refresh content and ad targeting.
  4. Listing Quality Review – titles, bullets, images must be optimized; remove old variants/hacks.
  5. Budget Reallocation – shift ad spend towards SKUs with strong metrics and reduce investment in weak ones until they recover.

4) 30/60-Day Action Plan

Days 1–30:

  • Gather top 20 SKUs and check performance changes.
  • Fix any fulfillment, Buy Box or stock issues.
  • Adjust content on marginal SKUs and pause unprofitable campaigns.

Days 31–60:

  • Relaunch ads for cleaning SKUs; expand winning SKUs.
  • Refine keyword lists, tighten targeting and improve CVR.
  • Begin gradual reinvestment once TACOS and conversion stabilize.

Final Thoughts

This update is not about a single bad keyword—it’s about the ecosystem of performance, readiness, spend and content. If you’re seeing inexplicable cost rises or visibility drops, treat this as a signal to audit your base. Correct the root, and your business not only recovers—but grows from now on.

Breaking Amazon Seller News: Why Two-Part Titles Could Be a Disaster for Sellers

Introduction

If you’ve styled your titles with separators like “–” or “|” and included benefit statements within them, you might be handing Amazon’s algorithm less indexing power than you thought. Recent analysis from seller tracking groups suggests that Amazon’s search indexing may treat those separators as noise—and discount the portion after them. That means visitors, impressions, and ranking perks could quietly shrink.

1) What the Data Shows

  • Tracking tools show a drop in impression volume for SKUs using “|” or “–” in titles.
  • Search Query Performance (SQP) often reveals missing core keyword impressions post-title update.
  • Amazon appears to reward titles with clean structure: primary keyword(s) → product variant → brand. Benefit statements fit better into bullet/description.

2) Why Two-Part Titles Are Risky

a) Separator Overload – The characters “|”, “:”, “–” might signal marketing fluff rather than meaningful modifiers.
b) Keyword Dilution – When benefits or brand names dominate early in title, core category/keyword may be buried and less visible in first 60 chars.
c) Customer Experience – Titles optimized for humans (long, benefit-packed) may hurt click-through and relevance sorting algorithms.

3) New Title Structure You Should Use

[Primary Keyword] [Variant] – [Brand] or
[Brand] [Primary Keyword] [Variant]
Keep benefits in bullets or descriptions.
Stick to 200 characters max (marketplace-dependent) and front-load high-intent search terms.

Example:
From “Brand – Adjustable Ergonomic Desk Chair | Lumbar Support & Headrest”
To “Ergonomic Desk Chair Adjustable – Brand”

4) Audit & Recovery Process

  1. Export top-100 SKUs with two-part titles.
  2. Identify titles with “|”, “–”, “:” or pipe bars.
  3. For each: restructure title as above; keep benefit value in bullets.
  4. Update titles in batches of 50–100; monitor before/after SQP for rank changes.
  5. Track impression rate, session rate, Buy Box. If sessions fall >10% week-over-week, revert or test alternative.

5) 30/60-90 Plan

Days 1–30:

  • Audit title format across catalog.
  • Re-write high-volume SKUs using new structure.
  • Monitor SQP impression trends.

Days 31–60:

  • Expand rewrites to mid-volume SKUs.
  • Optimize bullets/images for newly moved benefit placements.
  • Compare session rate pre/post updates.

Days 61–90:

  • Run A/B tests on title variants (if possible).
  • Automate future product uploads with clean titles only.
  • Quarterly review of title performance metrics—impression share, ranking, clicks.

Final Word

Two-part titles may look slick—but they might hide the most important part: indexing power. By front-loading your core keywords, ditching separators, and moving benefits into bullets, you’ll unclog your title’s ranking engine and give your listings a chance to perform again.

You’re Losing Money If You Don’t Know This About Amazon Targeting

The Hidden Drain: Poor Targeting

Running big budgets doesn’t guarantee growth. Without accurate targeting, your money flows into low-intent clicks, irrelevant ASINs, and wasted budget. In the world of Amazon ads, you earn when you target the right buyer intent, not just more clicks.

1) Campaign Structure That Reflects Intent

Phase 1: Research (Auto, Broad/Phrase, Category/Product)

  • Aim: discover demand and build data.
  • Keep bids low; target wide but controlled.

Phase 2: Harvest (Exact, Product Retargeting)

  • Aim: capture high-intent terms; bid aggressively enough to win but within margin.
  • Move winners from Research into Harvest.

Phase 3: Profit & Defense (Sponsored Display Retargeting, Brand Defense)

  • Aim: protect your ASINs, upsell bundles, retarget viewers.
  • Lower spend but higher efficiency.

2) Targeting Mistakes That Thwart Growth

  • Grabbing all keywords in one campaign → you dilute conversion signals.
  • Product targeting random ASINs (high traffic but low intent) → high CPC, low CVR.
  • Ignoring audiences → anonymous traffic lost; no retargeting = low lifetime value.
  • No negative keywords in broad/pattern campaigns → waste spend.
  • Mixing bid strategies by level → combining high-bid harvesting with low-bid discovery kills data clarity.

3) The Precision Targets That Yield Results

Keyword Exact – your top converting queries.
Product targeting – similar-price & high-rating competitors or complementary items.
Sponsored Display audiences – competitor views, past shoppers, basket abandoners.
Audience retargeting – viewers of your PDP, brand store visits.

4) Harvesting & Promotion Rules

  • Promote a keyword/ASIN when: ≥ 3 conversions, ACOS ≤ target, and CVR above average.
  • Move into Exact/product campaign; create custom creative alignment.
  • Add those terms as negatives in the original discovery campaign.

5) 30/60-Day Targeting Fix Plan

Days 1–30:

  • Audit campaign structure; ensure layers are separated.
  • Extract search term reports; identify waste and winners.
  • Adjust targeting and negative lists.

Days 31–60:

  • Move winners into Exact and product campaigns.
  • Reduce bids on waste campaigns; test new audience targeting.
  • Monitor CVR, CPC, ACOS drift.

Days 61–90:

  • Expand retargeting and defense campaigns.
  • Optimize for TACOS and profitability.
  • Scale precision winners and retire underperformers.

6) Metrics That Tell the Targeting Story

  • ACOS by campaign layer and targeting type.
  • Click share / Purchase share from SQP (search term report).
  • CVR by targeting dimension (keyword, ASIN, audience).
  • AOV & Units per Order by audience segment.

Final Word

Targeting isn’t optional—it’s your scalability gate. If you’re not deliberate with keywords, products, and audiences, you’re simply adding noise. Structure, precision, and data discipline are what help you stop losing money and start scaling profit.

Breaking News: Is Amazon Suppressing Your Listing? Image Hacks You Didn’t Know

The Invisible Barrier

While you focus on price, reviews, and content, Amazon may be filtering your listing out—silently—due to image compliance issues. Suppression often means your listing isn’t being shown, or ranking is stagnant despite traffic. Hidden image violations can cut visibility, ad performance, and conversion.

1) Why Image Compliance Matters for Ranking

  • Image quality & spec directly affect CTR: a poor image shows up less, generates fewer clicks, and lower conversion.
  • Amazon’s vision algorithm and listing-quality signals penalize thumbnails that don’t meet specs or appear manipulated.
  • Suppressed listings often show zero impression growth—even with ongoing ads.

2) Top 5 Image Hacks That Trigger Suppression

  1. Excessive Text Overlay (>20% of image).
  2. Unsupported Badges/Icons (non-Prime, unapproved trademarks).
  3. Background non-white (for main image) or main image not product cut-out.
  4. Image reuse across SKUs (reduces uniqueness signal).
  5. Compress-heavy or pixelated alternatives – slow load affects visibility.

3) How to Check If You’re Suppressed

  • Use Search Query Performance (SQP): zero or very low impressions for key terms you used to rank for.
  • Check Buy Box share stable but sessions/CTR dropping.
  • Run a product audit: rename image files; upload new ones; note impression change.

4) The Correct Image Spec (2025 Update)

  • Main image: 2000px minimum, white background, product covers 85% of frame.
  • Additional images: show use-case, size/scale, ingredient chart, benefit icons.
  • No text overlays except restricted “Organic”, “New” overlays approved by Amazon.
  • File type: JPEG (RGB), less than 10MB.
  • Use 3D/rendered/real-photo mix; no collages that confuse Amazon’s vision model.

5) Recovery Step-by-Step

  1. Pull top 100 search terms and check impression trends.
  2. Remove/replace any image with text overlay or unsupported badge.
  3. Upload new main image and 4–6 additional shots per spec.
  4. Clean up older suppressed media via Manage Images → Replace Files; monitor change week-over-week.
  5. Refresh ad creatives/thumbnail images simultaneously to maintain alignment.

6) Prevent Future Suppression

  • Set internal quarterly audits: image spec, variation coverage, badge use.
  • Use brand-owned content (not generic manufacturer images).
  • Document any custom badge or claim used.
  • Monitor SQP weekly for unexpected traffic drops.

Final Word

Image violations aren’t cosmetic—they hurt ranking, visibility, and conversion. If you see your listing traffic flatlining despite strong reviews, it might be image suppression. Fix the visuals, follow the spec, and you’ll stop invisibility in its tracks.

The $3M Growth Secret Amazon Sellers Never Talk About

The Plateau Problem

Most Amazon sellers stall between $1–2M in revenue. They’re running ads, optimizing listings, and chasing the Buy Box—but their systems aren’t integrated. Advertising, pricing, inventory, and operations all work in silos, creating a data gap that caps growth.

The $3M growth secret is data orchestration—the synchronization of every major lever inside your Amazon account.

1) The Hidden Levers of Scalable Growth

a) Pricing & Profit Data Integration

  • Real-time pricing feedback loops tied to contribution margin.
  • Use dynamic or rules-based pricing models aligned with inventory position.
  • Connect pricing decisions to ACOS, TACOS, and Buy Box share.

b) Advertising Alignment

  • Run ads based on inventory velocity, not arbitrary budgets.
  • Shift bids dynamically based on stock position and profit margin.
  • Build campaigns that accelerate SKUs with healthy contribution.

c) Inventory & Supply Chain Sync

  • Inventory turns drive cash flow—fast sellers fund expansion.
  • Integrate inventory forecasting with ad planning and pricing models.
  • Avoid over-ordering “dead SKUs” or starving your bestsellers.

d) SEO & Content Optimization

  • Coordinate SEO refresh cycles with seasonality and ad reports.
  • Use Search Query Performance (SQP) to find missed keyword opportunities.
  • Constantly update titles and bullets as search intent evolves.

2) Why Sellers Plateau at $1–2M

  • No Centralized Data: Teams make decisions from spreadsheets, not shared dashboards.
  • Reactive Marketing: Ads adjust only after problems appear.
  • Poor Forecasting: Over-ordering or stockouts choke momentum.
  • Profit Blindness: Sellers track ACOS instead of contribution margin and TACOS.

To break through $3M+, sellers need connected data, predictable processes, and profit-first decision-making.

3) The Growth Flywheel

When you align pricing, ads, and inventory, you create a compounding loop:

  1. Optimize ads → boost velocity
  2. Improved velocity → better organic rank
  3. Better rank → lower TACOS
  4. Lower TACOS → more profit
  5. More profit → reinvest into scale

Every turn of the flywheel accelerates growth.

4) Real-World Example

A consumer electronics brand stuck at $1.9M implemented automated weekly dashboards connecting ads, inventory, and profit data.

Results in 90 days:

  • TACOS dropped from 19% → 11%
  • Ad-attributed sales grew +36%
  • Organic sales +52%
  • Total revenue surpassed $3.1M by month four

5) 30/60/90 Plan

Days 1–30: Foundation

  • Map all cost drivers: product, FBA, ads, freight, storage.
  • Set up contribution margin and TACOS dashboards.
  • Run SQP audit to find non-indexing keywords.

Days 31–60: Synchronize Systems

  • Link pricing tools, ad reports, and inventory forecasts.
  • Implement automated alerts for stock, ACOS, and Buy Box changes.
  • Refresh listings for top 10 SKUs.

Days 61–90: Scale & Optimize

  • Reallocate ad spend by profit margin.
  • Launch bundles and value packs to grow AOV.
  • Track TACOS weekly; iterate pricing & ad mix dynamically.

Final Takeaway

The $3M growth secret isn’t a hack—it’s alignment.
When pricing, inventory, and advertising data move together, your brand grows faster, your margins strengthen, and your operations finally run like a business—not a guessing game.

Struggling With Amazon Ads? Try This Keyword Trick That Actually Works

1. Why Most Amazon Ad Campaigns Fail

Too many sellers rely on broad targeting, running dozens of keywords with little control over which ones convert. This causes:

  • Rising ACoS (Advertising Cost of Sales)
  • Poor organic keyword ranking
  • Inaccurate data for future targeting

The fix isn’t more budget — it’s keyword refinement.

2. The Keyword Trick: Auto → Phrase → Exact Match

Amazon gives sellers a built-in way to identify winning keywords — if you know how to use it strategically.

Step 1: Auto Campaigns (Discovery Mode)

  • Run an auto campaign for 7–14 days.
  • Analyze the Search Term Report for conversions and CTRs.
  • Identify your top-performing terms (at least 2+ conversions).

Step 2: Phrase Match Campaign (Validation Mode)

  • Move those high-performing terms into a phrase match campaign.
  • Control bids manually, adjusting daily.
  • Add negative keywords to remove irrelevant terms.

Step 3: Exact Match Campaign (Scaling Mode)

  • Isolate your top 3–5 highest-ROI search terms.
  • Increase bids by 15–25%.
  • Optimize placement (Top of Search vs Rest of Search).

This structure feeds Amazon’s relevancy algorithm while progressively filtering toward profitable precision.

3. The Data Loop That Boosts Organic Rank

Here’s the secret: every dollar spent on profitable keywords increases Amazon’s belief that your product is relevant.
When you double down on exact-match top performers, you trigger organic ranking improvements — lowering TACoS while maintaining high visibility.

Think of it as paid → organic synergy.

4. Common Mistakes Sellers Make

❌ Keeping all search terms in one campaign
❌ Failing to add negatives
❌ Letting auto campaigns run indefinitely
❌ Ignoring placement bid modifiers
❌ Not checking search term reports weekly

Each of these mistakes causes wasted ad spend and inaccurate targeting.

5. Real Results From Marketplace Valet Clients

We’ve seen sellers reduce ACoS by up to 40% while increasing revenue through this structure.
By feeding Amazon clean, targeted data, your listings rank higher organically, and your ads become cheaper and more effective over time.

6. Advanced Version of the Trick

Once the keyword funnel (auto → phrase → exact) is established, we add a Sponsored Brands campaign targeting those same exact-match terms.
This doubles visibility and improves conversion consistency across placements.

Bonus: retargeting those audiences with DSP creates full-funnel dominance.

7. Final Takeaway

If you’re frustrated with Amazon ads that don’t perform, stop chasing more traffic and start cleaning your keyword data.
This simple three-step method is one of the most effective PPC optimization systems available to sellers today.

📈 Need expert management of your Amazon ads?
We’ve managed over $500M in Amazon revenue and know how to make your campaigns perform.
👉 www.MarketplaceValet.com