Are You Ready for Prime Day? Don’t Miss These Tips

Introduction

Amazon Prime Day is more than just another sales spike—it’s a high-velocity event where preparation wins. Sellers who have everything lined up (listings, ads, inventory, promos) surge ahead—those who don’t often scramble and underperform. The event’s timing may be publicly revealed late, so proactive readiness is key. SupplierWiki+1

1) Fine-Tune Listings & Conversion Elements

  • Ensure your main image and gallery reflect your best benefit imagery and leap out in search results.
  • Title, bullets and backend keywords should reflect the increased traffic and discovery nature of Prime Day.
  • Review counts, ratings and social proof are more important than usual during deal events—they affect trust.
  • For brands: update your Amazon Store to reflect themed deal offers or highlight “Prime Day Specials”. Sell on Amazon+1

2) Deals, Coupons & Promotions Setup

  • Submit your coupons, Price Discounts, Lightning Deals or Best Deals well ahead of the event to align with Amazon’s deal-streams. Sell on Amazon
  • Ensure your discount depth, timing and SKU selection align with your margin and inventory capacity.
  • Use promotions as headline hooks, but ensure your listing and conversion are optimised so you don’t drive high traffic to a bad page.

3) Advertising & Budget Scaling

  • Consider raising your ad budget ahead of the surge and adjust bids to reflect the increased competition and click volume. Sell on Amazon+1
  • Use dynamic bidding, placement optimisations, and carve out budget for both discovery and conversion phases.
  • Track TACoS (Total Advertising Cost of Sales) as well as ACOS—deal events often shift the mix and you might invest differently.

4) Inventory & Fulfilment Readiness

  • Your inventory needs to be inbound, processed, and available ahead of the event—not arriving during traffic surge. Amazon’s shipment deadlines are crucial. Amazon Seller Central
  • Monitor capacity limits, inbound lead-times, and ensure you have buffer for increased orders.
  • Avoid running out of stock or losing Buy Box during one of your biggest traffic windows.

5) 30/60/90 Day Action Plan

Days 1-30:

  • Audit your top 20 SKUs: listing conversion, review rate, images, keywords.
  • Submit promotions (coupons, deals) and prepare messaging.
  • Pre-book shipments and confirm inbound timeline.

Days 31-60:

  • Ramp ad budgets, set rules for increased bids, test placement increases.
  • Monitor stock burn rate and conversion changes; adjust budget daily during the lead-up.
  • Update your Store page to reflect Prime Day theme.

Days 61-90:

  • Final prep: fleet your replenishment if the event is soon; schedule after-event follow-up (retention emails, post-purchase flows).
  • Review performance immediately after event: conversion, TACoS, rank changes. Plan next year’s event calendar.

Final Thoughts

Prime Day is predictable in preparation—even if the exact dates aren’t. By aligning your listings, promos, ads and inventory ahead of time, you position your brand to capture the lift rather than chase it. The difference between “prepared” and “surprised” shows up in conversion, margins and rank. Map the plan, execute the plan—and win the window.

Make Your Amazon Products Stand Out With These Easy Fixes

Introduction

In a sea of listings, differentiation is key—but you don’t need a complete redesign to stand out. Often, small changes yield big results. Below are five practical fixes you can implement quickly to elevate your Amazon product listings.

Easy Fix #1: Upgrade Your Main Image & Gallery

  • Ensure main image: white background, product covers ~85% of frame, no extraneous text or graphics.
  • Gallery: add lifestyle scenes, scale shots, benefit overlays (e.g., “24-Hour Battery”, “Fits S/M/L”), and comparison images.
  • Use Amazon’s zoom-capable size (2000px) to enable the zoom feature.
    Result: Higher click-through, stronger engagement, better conversions.

Easy Fix #2: Optimize Your Title & Bullets for Relevance & Conversion

  • Title: front-load your primary keyword (“Ergonomic Desk Chair”), then variant info (size/colour). Avoid benefit-heavy or brand-first formats.
  • Bullets: Lead with top benefits (“Relieves Back Pain in 7 Days”), include social proof (“4.7★ from 5,200 users”), and include key specs (“30” x 20” Desk Size”).
    Result: Improved relevancy signal, better conversion rate, higher rank.

Easy Fix #3: Insert Social Proof & Trust Signals

  • Display review counts and star ratings in bullet copy or A+ content (e.g., “Over 3K Five-Star Reviews”).
  • Use brand-approved badges if eligible (“Amazon’s Choice”, “#1 Seller”).
  • Include warranties, free trial statements or “30-Day Money-Back Guarantee” when possible.
    Result: Increased trust, higher conversion, reduced bounce.

Easy Fix #4: Use A+ Content Wisely to Differentiate

  • Use a header image that tells your product story (benefit, lifestyle).
  • Use comparison charts: your product vs generic or competitor; list features/benefits side by side.
  • Embed keywords naturally in captions; align visuals with top keyword phrases.
    Result: Elevated CVR, improved brand perception, sustained conversion lift.

Easy Fix #5: Benchmark Competitors & Apply Best Practices

  • Identify the top 3–5 sellers in your category: note images, titles, bullet themes, offers.
  • Don’t copy—but borrow formats and word flows that work.
  • Update your listings in batches; test variants and monitor performance.
    Result: You accelerate to best-in-class positioning without reinventing the wheel.

30/60-Day Action Plan

Days 1–30:

  • Audit the top 10 SKUs: main image, gallery, title, bullets.
  • Implement changes for highest-volume SKUs.
  • Track CTR and session rates pre/post update.

Days 31–60:

  • Roll out A+ content upgrades.
  • Apply competitor insights to the next 10-20 SKUs.
  • Track CVR, session rate improvements and rank movement.

Final Thoughts

Standing out doesn’t mean reinventing your product—it means optimizing your presentation. With these five targeted fixes, you sharpen your listing, improve discoverability, and drive better conversions. Small changes, big results.

You’re Losing DTC Sales Over These Simple Mistakes

Introduction

Direct-to-consumer (DTC) brands have an incredible opportunity—to own the customer relationship, set the experience, and drive higher margin. But all too often, small, fixable mistakes undermine performance: they reduce conversion, increase cart abandonment, and throttle repeat business. Let’s dive in.

1) Mistake #1: Weak Product Pages

Your product detail page (PDP) can make or break it. Customers arriving via search or ad expect clarity and confidence. Yet common issues include: incomplete descriptions, limited imagery, no reviews, unclear sizing or specs. In fact, research shows brands missing these elements suffer lower conversion. Salsify+1
Fix: Ensure each PDP includes high-quality images (6-10+ views), detailed specs, benefits context, customer reviews + UGC, and clearly answers “Will this work for me?”

2) Mistake #2: Mobile & Checkout Friction

More than half of online shopping happens on mobile. If your site isn’t optimised, load times drag, navigation confuses, checkout breaks—sales slip away. inboxarmy.com
Fix:

  • Use responsive design with fast load (>90 speed score).
  • Ensure checkout is streamlined (guest checkout, minimal form fields, transparent pricing).
  • Accept multiple payment methods.
  • Monitor cart abandonment rates and fix broken flows.

3) Mistake #3: Marketing Channel Over-Reliance & Weak Retention

Many DTC brands focus heavily on acquisition and ignore retention, meaning their funnel leaks value and repeat buy potential. Serotonin
Fix:

  • Map a retention strategy early: email flows, loyalty programs, subscription options, post-purchase offers.
  • Diversify your acquisition mix—don’t over-rely on one platform (Meta, Google, TikTok).
  • Track LTV (lifetime value) and acquisition cost together, not just first-order revenue.

4) Mistake #4: Ignoring Trust Signals & UX

Lack of reviews, weak brand story, missing social proof, and confusing site UX cause hesitation. Research shows buggy websites, lack of reviews and unclear policies push visitors away. Salsify
Fix:

  • Showcase reviews + UGC upfront.
  • Make policies (returns, shipping) clear and visible.
  • Use brand storytelling to differentiate and build trust.
  • Audit site bugs, broken links, dead pages regularly.

30/60-Day Recovery Plan

Days 1-30:

  • Run product page audit for top 20 SKUs; fix missing specs, images, reviews.
  • Run mobile & checkout UX review; fix speed/flow issues.
  • Launch retention program (email welcome flow + 1st repeat offer).

Days 31-60:

  • A/B test product page variants (images vs benefit copy vs UGC).
  • Optimise acquisition channels; add a second channel if over-reliant.
  • Monitor metrics: conversion rate, cart abandonment, repeat purchase rate.

Final Thoughts

It’s not always the big, strategic moves that cost you the most—it’s the everyday mistakes small DTC brands make. Recognise and fix these three (or four) core areas and you’ll unlock hidden revenue, improve margins, and build a more resilient funnel.

Most Common PPC Mistakes Killing Your Amazon Results

Introduction

Advertising on Amazon can drive serious growth—but only if executed correctly. Unfortunately, many sellers repeat the same mistakes over and over. These errors lead to wasted spend, lower margins, and slower growth. Below are the most common mistakes and how to avoid them.

Mistake #1: Optimizing for ACOS Alone

Relying solely on ACOS (Ad Cost of Sales) ignores the bigger picture. What matters more is TACOS (Total Advertising Cost of Sales) and how your ad spend affects all sales, organic plus paid. Many sellers with “good” ACOS still bleed profit. PPC Maestro+1
Fix: Monitor TACOS regularly, set profitability targets, and align bids accordingly.

Mistake #2: Neglecting Negative Keywords

Failing to use negative keywords allows ads to run on irrelevant or non-converting searches—wasting budget and hurting efficiency. PPC Maestro+1
Fix: Set up a three-tier negative strategy (account-level, campaign-level, product-level) and review search term reports weekly.

Mistake #3: Auto Campaigns Running Unchecked

Auto campaigns are useful for discovery—but when left unchecked they often drain spend with low-intent traffic. In many audits, waste from autos exceeds 60%. PPC Maestro
Fix: Limit auto budgets, harvest winning terms into manual campaigns, pause poorly converting autos.

Mistake #4: Campaign Structure Chaos

When match types, keyword themes and campaigns overlap, you risk bid cannibalization, data confusion and internal competition. PPC Maestro+1
Fix: Use a clear structure:

  • Research (Auto/Broad)
  • Harvest (Phrase/Exact)
  • Defense (Retargeting/Display)
    Apply consistent naming conventions and reporting.

Mistake #5: Bid Tweaks Without Enough Data

Short-term bid changes based on early data can backfire due to Amazon’s attribution lag and auction dynamics. PPC Maestro
Fix: Use a minimum 14-day optimization cycle before making bid changes; document decisions and track before/after performance.

30/60-Day Recovery Plan

Days 1–30:

  • Run an ad audit: TACOS, wasted budget per campaign, negative keyword gaps.
  • Clean up auto campaigns and export search terms.
  • Restructure campaigns if overlapping or inconsistent.

Days 31–60:

  • Move winning terms into manual Exact campaigns.
  • Establish negative keyword routines.
  • Set bid optimization cycles (14 days) and monitor TACOS trends.

Final Thoughts

The truth is, PPC isn’t “set-and-forget”—it’s discipline, structure and strategy. Fixing these common mistakes turns your ad spend from a cost into a growth engine. Execute the plan, monitor the data, evolve—and the results follow.

Appeals Court Moves Fast: Trump’s Tariffs Get the Green Light Again — What Amazon Sellers Need to Do

What Happened

On May 29-30 2025, a federal appeals court issued a stay reinstating the sweeping tariffs previously blocked by the United States Court of International Trade (CIT). The tariffs challenged include Trump-era measures targeting imports from China, Canada, Mexico and other trading partners. Reuters+2Scotsman Guide+2

Why This Matters

  • Landed Cost Spike Re-Activated: Products you sourced assuming lower duties may now be exposed to higher tariffs.
  • Pricing & Margin Pressure: If you built pricing models around the expectation of tariff relief, those assumptions may be invalidated.
  • Supply Chain Risk: The window for cost relief has shrunk. Brands must act fast or face inventory cost shocks.

What You Should Do Immediately

  1. Re-Audit Landed Cost Models
    • Run worst-case tariffs + freight scenarios for major source-countries.
    • Review bids, ACOS, and margin thresholds accordingly.
  2. Secure Supply Terms & Pricing Now
    • Negotiate with suppliers for contract terms; include “tariff escalation” clauses.
    • Lock in MOQs/pricing for immediate restocks before cost rises.
  3. Inventory & Launch Prioritisation
    • Prioritise SKUs with high margin, low tariff exposure.
    • Delay launches of high-tariff/low-margin products if cost upside is imminent.

30/60-Day Roadmap

Days 1–30:

  • Update cost/pricing models; communicate to finance/ops teams.
  • Pause or re-evaluate SKUs with high tariff exposure.
  • Negotiate supplier cost buffers.

Days 31–60:

  • Monitor tariff policy updates & legal filings.
  • Adjust pricing & campaign budgets to match new margin reality.
  • Keep inventory levels lean but secure restock for high-velocity SKUs.

Final Word

The legal battle isn’t over—and for now, the tariffs are back in effect. Treat this not as a delay but as a warning: cost assumptions change fast. Act quickly, protect your margin, and keep your supply chain flexible. That’s how Amazon brands stay ahead.

U.S. Court Blocks Trump Tariffs – What This Means for Amazon Sellers

The Ruling

A federal court decision has blocked enforcement of several significant tariffs, halting increases and potentially reversing duties on imports from China and other key markets. This has immediate implications for landed cost and inventory strategy for import-heavy Amazon brands.

Why This Matters for Sellers

  • Reduced landed cost: Lower duties flow into cost per unit, improving margins or enabling more aggressive pricing.
  • Timing advantage: Brands that act swiftly can capture inventory and launch first while rivals are still adjusting.
  • Competitive repositioning: If you’ve been priced out by tariffs, you now may regain space vs. under-prepared competitors.
  • Risk of reversion: A ruling doesn’t guarantee permanence—tariffs could return, so you must hedge.

Action Plan for Amazon Sellers

1) Re-calculate landed cost:
Run current cost models ± duties and freight; reset break-even ACOS and margins.

2) Restock & launch window:
Prioritize highest-margin SKUs and fastest-turn from China or alternate sources; block space and shipping now.

3) Price architecture review:
Avoid automatic cost-cuts—consider holding price + improving bundles, multi-packs, or A+ content to lift conversion.

4) Monitor announcement & contingency:
Stay on top of trade updates; have a “Plan B” sourcing strategy ready if tariff relief is reversed.

30/60-Day Implementation Roadmap

Days 1–30:

  • Re-run cost models; adjust pricing bids and ACOS targets.
  • Audit your import SKUs for exposure; prioritize launches/restocks.
  • Communicate with suppliers/shippers about the window.

Days 31–60:

  • Monitor receipt of lowered-duty stock; track shift in margins.
  • Test price and conversion lift; review TACOS for improvement.
  • Prepare alternative supply in case of reversal.

Final Thoughts

The tariff block is a moment—not a moment to waste. Brands that act fast, optimize their cost model, and apply pricing and launch strategy earn an advantage. Brands that wait risk losing margin and opportunity. Plan smart, execute swiftly, and build resilience.

Amazon’s Quietly Spying on Your DTC Site Right Now

The Silent Shift

Many brands believe driving traffic from their own DTC site to Amazon is a win-win: capture Amazon’s massive audience while keeping their own site running. But there’s a catch: when you send that traffic, you may be giving Amazon data, traffic signal, and algorithmic momentum—while you lose control.

1) How It Works: Amazon Attribution & Traffic Monitoring

The tool Amazon provides—Amazon Attribution—allows brands registered under Brand Registry to measure how off-Amazon sources (social, search, email, DTC site) drive Amazon listings. Amazon Ads+1
When you send traffic from your own site to Amazon product pages using Attribution or tracking links, Amazon obtains visibility into:

  • which channels drove that shopper
  • how they interacted on Amazon (detail page views, add to cart, purchase)
  • reinforcement of Amazon’s internal ranking algorithm via your traffic signal

In essence, you’re giving Amazon your audience’s warm intent, without owning the full funnel.

2) Why Brands Might Be Losing Out

  • Data Leakage: You lose visibility and control of customer intent once they click to Amazon.
  • Margin Erosion: Amazon controls the check-out; subscription, first-party relationship favours them.
  • Brand Funnel Weakening: Instead of building a long-term owned audience via DTC, you’re building Amazon’s signal.
  • Algorithmic Advantage for Amazon: The more external traffic Amazon gets to your listings, the more it can prioritise you—while you still pay referral fees and have limited first-party control.

3) Three Strategic Moves to Rebalance

A) Own your DTC traffic first

Drive initial traffic to your website or landing page, capture email/first-party data, then convert/transect via Amazon once you’ve warmed the audience.

B) Choose what traffic you send to Amazon

Not all traffic needs to go to Amazon. Use Amazon for certain funnels (cold social, search) but keep warm & loyalty audiences within your DTC ecosystem.

C) Use Amazon strategically — not just as default

When you do send traffic to Amazon, use tracking tags (Amazon Attribution) intentionally. Monitor which traffic truly works and what you sacrifice in control and margin.

Final Thought

Sending traffic to Amazon isn’t bad—it’s smart. But doing it without strategy hands Amazon the advantage. Brands that control the funnel, protect their first-party data, and choose when & how to engage Amazon will win the long game.

3 Easy Ways to Win More Sales on Amazon PPC

Why Simple Wins Matter

Not every PPC improvement needs to be complex. Simple, disciplined actions often deliver fast wins while you set up bigger growth engines. Let’s break down three tactics you can deploy in hours—and that move the needle.

Tactic 1: Ensure Your Listing Converts First

Before pouring budget into ads, make sure your detail page is ready:

  • Reviews ≥ 4.0★, at least 50+ (depending on category)
  • Price competitive and Buy Box control confirmed
  • Bullet points front-load primary keywords + benefits
    When conversion rate improves, your CPCs drop and ACOS improves.

Tactic 2: Exact-Match Campaigns Focused on “Known Winners”

  • Start with keywords you already convert for organic traffic.
  • Launch exact-match campaigns with clear budgets and bids
  • Monitor ACOS and CVR; scale only when CVR stays strong over time.
    Exact match gives you precision and skips volume spill from broad matches.

Tactic 3: Placement Bid Modifiers + Negative Keywords

  • For exact campaigns, examine placement report: if Top-of-Search CVR > rest by 30%+, add +20-60% modifier.
  • In early campaigns, review search term reports weekly and add non-converting phrases to negatives (20–30 clicks w/ 0 sales).
    These tweaks improve efficiency and ensure your budget goes where it converts.

Putting It All Together

  1. Audit your list page conversions.
  2. Launch exact match with clear targets.
  3. Weekly optimize: negatives + placements.
    Within 30–60 days you’ll see improved conversion, lower CPCs, and better ACOS.

Final Thoughts

Big growth formulas are great—but every $100 budget should start with fundamentals. Focus on your listing, exact match precision, and smart budget steering. These three easy ways deliver quick wins and build a stronger foundation for scaling.

Amazon’s New Refund Wave: What Sellers Need to Know

What Happened

The Federal Trade Commission (FTC) has ordered Amazon to pay $1.5 billion in refunds to customers plus a $1 billion fine, marking one of the largest consumer-redress settlements in history. Federal Trade Commission+2Axios+2
It comes after findings that Amazon’s Prime enrollment flows and cancellation processes “used sophisticated subscription traps” and made exit difficult. Federal Trade Commission+1

Why This Matters for Sellers

  • Subscription & recurring revenue models: If you bundle repeated charges, auto-renewals, or “free gifts” that convert into regular payments, you may now face more scrutiny.
  • Hidden fees or misleading offers: The same regulatory eye that caught Amazon’s enrollment practices could shift to seller-fee models, service add-ons, or bundled “free shipping” conditions.
  • Brand trust & listing compliance: If customers feel tricked into joining or remaining a program, organic rank, reviews, and reputation may suffer—and indirectly affect ad performance.

Action Plan for Sellers

  1. Audit your offer architecture: Check any recurring charges, enrollment flows, auto-renewals, or bundled programs for clarity & transparency.
  2. Review cancellation & refund ease: Make sure customers aren’t locked in, or feeling trapped, which could trigger complaints, charge-backs, or review damage.
  3. Update listing language: If you have “free trial”, “subscription”, “auto ship”, or similar phrases, ensure they are clear, upfront, and aligned with your terms.
  4. Monitor customer complaints, returns & review dips: Unhappy recurring-fee customers may leave negative feedback, hurting your listing conversion rate and ranking.
  5. Stay ahead of regulation: This case signals regulators are focused on subscription flows & consumer rights in e-commerce—plan accordingly for your business model.

Final Thoughts

Amazon’s refund settlement isn’t just about a single platform—it signals a shifting landscape where offer structure, customer transparency, and recurring fee models are under greater scrutiny. Sellers who audit now, align their models to fair practice, and protect customer trust will stride ahead. Sellers who ignore this wave may face hidden risks—lost rank, unhappy customers, or regulatory exposure.