How a Small SEO Fix Can Increase Your Product Visibility on Amazon

When most Amazon sellers think about boosting product visibility, they imagine launching massive ad campaigns, rebuilding listings from scratch, or sinking hours into A/B testing.

But what if one small SEO change—just one tweak—could significantly increase your visibility in search results?

That’s exactly what we discovered. And in this post, we’ll show you how to identify and implement small but powerful SEO fixes that can lead to big results.

We’ll cover:

✅ Why SEO still matters—more than ever
✅ The simple fix that boosted our listing visibility by 40%
✅ How Amazon’s A9 algorithm interprets relevance
✅ Small SEO updates that yield big results
✅ Tools and tactics to spot opportunities in your listings
✅ A step-by-step checklist for improving Amazon SEO

Let’s dive in.

🧠 Why Amazon SEO Still Matters

Search visibility is the foundation of success on Amazon.

Unlike other ecommerce platforms, Amazon is a search-first marketplace. Most purchases begin with a simple query in the search bar.

That means if your product isn’t showing up in search results—or showing up too far down the list—you’re invisible to potential buyers.

Here’s why Amazon SEO still delivers high ROI:

  • It’s free traffic once optimized
  • It builds on itself over time (compounding effect)
  • It reduces reliance on paid ads
  • It improves your organic rank, which leads to more conversions

While Amazon PPC is powerful, organic visibility is the sustainable long-term play—and it starts with optimizing your listing’s SEO.

🔍 The Fix That Boosted Visibility by 40%

Let’s get into the real-world example that sparked this post.

One of our clients was selling a kitchen gadget with moderate success—steady sales, decent reviews, solid performance. But the product was stuck around page 3 for most non-branded keywords.

We knew the listing had potential, so we ran a quick SEO audit.

What we found:

The backend search terms field was blank.

Yes—completely empty.

This meant the listing wasn’t indexing for dozens of relevant long-tail keywords, synonyms, and alternate phrases that shoppers use. Fixing it took less than 10 minutes.

We filled the backend search terms with:

  • Keyword variants (e.g., “can opener” → “tin opener”)
  • Misspellings
  • Long-tail phrases
  • High-converting terms from Sponsored Product reports

Within 7 days, the product started indexing for 30+ new search terms.

Within 30 days, it was ranking page 1 for 5 high-volume long-tail keywords.

Result?
📈 +40% increase in organic impressions
📈 +25% lift in sales without increasing ad spend

All from one tiny fix.

⚙️ How Amazon’s A9 Algorithm Reads Listings

To understand how small changes can yield big results, it helps to know how Amazon’s algorithm works.

The A9 algorithm looks for:

  1. Keyword relevance
  2. Conversion potential (CTR, CR, reviews)
  3. Sales velocity and performance history

If your product isn’t indexed for a keyword, it can’t appear in search results—no matter how good it is.

Once you’re indexed, Amazon will test your listing with shoppers. If you get clicks and sales, your rank goes up. If not, it goes down.

So your job as a seller is to:

✅ Ensure you’re indexed for as many relevant keywords as possible
✅ Make small, smart SEO updates that increase discoverability
✅ Monitor and adjust based on performance data

🔑 6 Small Amazon SEO Fixes That Can Deliver Big Results

Here are simple optimizations you can make—without a total listing overhaul:

1. Fill Out Backend Search Terms

This is the #1 missed opportunity we see across hundreds of listings.

✅ Use up to 249 bytes
✅ Include misspellings, alternate terms, Spanish keywords (if applicable)
✅ Don’t repeat keywords from your title/bullets
✅ No commas or symbols needed—just space-separated

2. Front-Load Keywords in Your Title

Amazon weighs early terms in your title more heavily.

Move your most important keyword phrase to the front:

Instead of:
“Ergonomic Grip | Lightweight | Manual Stainless Steel Can Opener”
Try:
“Stainless Steel Can Opener – Manual, Ergonomic, Lightweight Design”

3. Add Long-Tail Keywords to Bullets

If you’ve already nailed your core terms, go after long-tails:

✅ “Best can opener for arthritis”
✅ “Can opener with soft grip handle”
✅ “Manual kitchen tools for seniors”

These may not be high-volume—but they convert extremely well.

4. Use Alt Text in A+ Content

If you have Brand Registry, you can add alt text to images in A+ Content.

✅ Helps index your listing for keywords
✅ Improves accessibility
✅ Often overlooked by most sellers

5. Leverage Q&A Section

Seed your Q&A with SEO-friendly questions and answers.

Example:

Q: Does this can opener work for left-handed users?
A: Yes! Our stainless steel can opener is designed for both right- and left-handed users.

These get indexed and boost keyword diversity.

6. Analyze Competitor Keywords with Reverse ASIN Tools

Use tools like Helium 10’s Cerebro, Jungle Scout, or ZonGuru to:

✅ Run a reverse ASIN lookup on your top competitors
✅ See which keywords they rank for that you don’t
✅ Add them to your backend, bullets, or A+ content

🧪 How to Measure Visibility Gains After an SEO Fix

Amazon doesn’t always tell you what changed, so you need to track results carefully.

Here’s how:

1. Check Indexing

Use tools like Helium 10’s Index Checker or simply test manually:

  • Type: asin keyword into Amazon’s search bar
  • If your listing shows up, you’re indexed
  • Track new terms you’re trying to target

2. Monitor Impressions in Campaign Manager

Even if you’re running minimal ads, your impression count will jump if Amazon starts testing you for new search queries.

3. Track Rank Progress with Keyword Tools

Track your position daily for a handful of target keywords. Watch for upward movement within 7–30 days after implementing changes.

4. Watch Sales Velocity and TACoS

If your sales go up and your Total Advertising Cost of Sale (TACoS) goes down, that’s a great signal your organic visibility improved.

🧰 Tools for Finding Easy SEO Wins

Here are some of our favorite tools to help you uncover quick SEO opportunities:

  • Helium 10 Cerebro – Reverse ASIN lookups
  • Keyword Tool Dominator – Long-tail keyword ideas
  • Amazon Brand Analytics – Search term reports (for Brand Registered sellers)
  • Search Query Performance Report – Track clicks, impressions, and rank (via Brand Analytics)
  • Sellerboard – Profitability insights with keyword performance data

✅ Quick SEO Fix Checklist

Here’s a simplified checklist you can use right now:

✔️ Backend search terms field is fully utilized (up to 249 bytes)
✔️ Most important keyword is at the front of your title
✔️ Long-tail keywords are placed naturally in bullets
✔️ Alt text added to all A+ Content images
✔️ Keyword-rich answers added to Q&A section
✔️ Reverse ASIN research completed on top 3 competitors
✔️ Indexing and rank tracked before/after each change

Small changes. Big visibility.

✍️ Final Thoughts: Don’t Underestimate the Power of One Fix

You don’t need to rewrite your entire listing to get more visibility on Amazon. In fact, one well-executed SEO fix—like optimizing your backend search terms—can have a measurable impact within days.

In an ecosystem where relevance, indexing, and discoverability are everything, the little things matter.

✅ Optimize what’s already working
✅ Add missing keywords with precision
✅ Track your impact and double down on what moves the needle

Sometimes, the difference between page 3 and page 1 is just one small change away.

Want help finding hidden SEO wins in your listings?
At Marketplace Valet, we specialize in optimizing Amazon listings for maximum discoverability—so you get more impressions, clicks, and conversions.

📩 Let’s talk about optimizing your listings.

#AmazonFBA #AmazonSEO #MarketplaceValet #ListingOptimization #SearchVisibility #FBA2025 #AmazonSellers #SEOTips #SmartSelling #EcommerceGrowth #KeywordStrategy #OrganicRank

Amazon’s New Fee Trap: What Sellers Need to Know to Stay Profitable in 2025

If you’re an Amazon seller in 2025, there’s a new cost creeping into your business—and many sellers don’t see it coming.

Amazon has rolled out a fresh set of fees that look subtle on the surface but can quietly shrink your profit margins, disrupt your logistics, and make formerly profitable products unscalable.

In this article, we’ll break down:

✅ What the new Amazon fees are and why they were introduced
✅ Who they impact the most (hint: it’s not just oversized products)
✅ How to calculate their impact on your SKU-level profitability
✅ What changes you can make to avoid or reduce the damage
✅ Smart strategies to stay ahead and thrive despite higher fees

Let’s get into the details so you don’t fall into Amazon’s latest “fee trap.”

📦 What Is Amazon’s New Fee Structure in 2025?

Amazon announced a number of fee updates that began rolling out in late 2024 and continued into 2025. These changes primarily affect:

  • FBA storage and fulfillment fees
  • Returns processing fees
  • Inbound placement service fees (aka the new “inbound fee” system)
  • Low-inventory-level fees
  • Aged inventory surcharges

These fees are part of Amazon’s continued push to optimize fulfillment center space, shift more costs onto sellers, and reward high-efficiency SKUs—while penalizing anything that doesn’t move fast or requires extra handling.

🧨 The “Fee Trap”: What Makes These New Costs So Dangerous?

Here’s the trap:

Many of these new fees don’t show up until after your inventory is already in Amazon’s warehouse.

Or worse… the fee triggers dynamically based on things like:

  • How much inventory you have (or don’t have)
  • Which fulfillment centers your products are routed to
  • The dimensions of your packaging
  • Whether you’re enrolled in certain programs like Amazon Warehousing & Distribution (AWD)

That means what looks like a profitable SKU today… could suddenly become unprofitable next month.

💸 Fee #1: Inbound Placement Service Fee (Effective March 1, 2024)

Amazon used to handle the distribution of your inventory across their fulfillment network without additional charges. Now, there’s a new inbound placement fee for FBA shipments.

What it means:

  • Sellers are now charged based on where their inventory lands in Amazon’s network
  • You’ll be offered three options:
    1. Minimal Shipment Splits (Cheapest) — you prep and ship to multiple destinations
    2. Partial Shipment Splits (Balanced) — moderate cost, Amazon handles part of the distribution
    3. Amazon-Optimized Shipment Splits (Highest Fee) — Amazon splits and routes entirely

Cost impact:

  • $0.21 to $1.58 per unit depending on size and shipment configuration
  • Can drastically add up across bulk inventory shipments

⏳ Fee #2: Low-Inventory-Level Fee (Effective April 1, 2024)

To ensure consistent inventory availability, Amazon now penalizes sellers who don’t maintain enough stock.

What it means:

  • Amazon charges a per-unit fee for items that consistently have low inventory levels
  • This is based on your historical days of supply at Amazon

Cost impact:

  • Fee ranges from $0.32 to $1.11 per unit
  • Applies to standard-size products with 15 or fewer days of supply over the past 30 days

Why it’s dangerous:

Even if you’re managing cash flow tightly or trying to avoid overstocking, you could still get penalized—simply for restocking too lean.

🔄 Fee #3: Returns Processing Fee Expansion (Effective June 1, 2024)

Amazon has now expanded its returns processing fees to include more product categories, not just apparel and shoes.

What it means:

  • You pay a fee per return to cover Amazon’s handling and reintegration
  • Applies to high-return-rate categories such as electronics, beauty, and some home goods

Cost impact:

  • $2 to $5+ per return depending on item size and category

📏 Fee #4: FBA Fulfillment and Storage Fee Increases

These aren’t new—but they compound the problem.

In 2025, Amazon:

  • Raised standard-size fulfillment fees by up to $0.35 per unit
  • Increased monthly storage fees for Q4
  • Added new dimensional weight calculations that penalize underutilized packaging

📉 Real-World Example: How These Fees Wreck Profit Margins

Let’s say you sell a lightweight kitchen gadget that costs you $5 to manufacture and retails for $19.99.

Before fees:

  • COGS: $5.00
  • FBA fee: $3.22
  • Storage: $0.40/month
  • Profit: ~$8.00 per unit

Now with new fees:

  • Inbound fee: $0.50
  • Low-inventory fee: $0.45
  • FBA fulfillment: $3.50
  • Returns fee (based on 10% return rate): $0.40
  • Profit: ~$6.00 or less per unit

That’s a 25% reduction in profit per unit, even though your price, demand, and traffic didn’t change.

Multiply that across thousands of units and… ouch.

🧠 Who Is Most at Risk?

These fees don’t hit all sellers equally. You’re most at risk if:

  • You have low-turnover or seasonal products
  • Your margins are already tight
  • Your packaging is oversized or inefficient
  • You ship to one location and rely on Amazon for distribution
  • You don’t maintain high inventory levels at Amazon
  • Your return rate is above 10%

Even sellers with strong performance can get hit if they’re unaware of how these new rules change their cost structure.

✅ What Sellers Should Do Now to Stay Profitable

You don’t have to get crushed by these fees. Smart sellers are already making moves to stay ahead.

1. Recalculate Profitability at the SKU Level

Don’t rely on historical data—run current cost analysis using updated fees.

Use tools like:

  • Amazon’s Fee Preview Report
  • Helium 10 Profits
  • Sellerboard
  • Marketplace Valet’s profit calculator (if applicable)

📌 Tip: Build in a 10% buffer to account for dynamic storage and return fees.

2. Right-Size Your Packaging

Amazon’s dimensional weight changes and inbound placement fees heavily penalize underfilled boxes.

✅ Use flat-pack or nested packaging where possible
✅ Cut unnecessary bulk to reclassify into a lower fee tier
✅ Consider using Amazon’s Prep & Label services only when absolutely needed

3. Maintain Healthy Inventory Levels

Aim to keep 20–30 days of supply at Amazon to avoid low-inventory fees.

✅ Use restock alerts and demand forecasting tools
✅ Consider using AWD (Amazon Warehousing & Distribution) to buffer inventory
✅ Use your own 3PL to stage backup inventory and drip-feed to FBA

4. Explore FBM for Certain SKUs

If FBA fees crush your profit, consider offering Fulfilled by Merchant (FBM) for:

  • Bulky items
  • Seasonal products
  • Low-repeat-purchase SKUs
  • Higher-return-rate items

📌 Tip: FBM gives you more control over shipping and cost—but be ready to meet Prime-level expectations.

5. Raise Prices (Strategically)

Sometimes, the only viable option is to raise prices—but do it strategically.

✅ Use psychological pricing ($24.99 instead of $22.99)
✅ Bundle with other items to increase perceived value
✅ Add “Subscribe & Save” or small incentives for repeat buyers

📣 Bonus Tip: Use Amazon’s Tools—But Be Cautious

Amazon now provides:

  • Fee Preview Reports
  • Inbound Performance Dashboards
  • Low Inventory Fee Notifications

These are helpful—but they’re often reactive, not predictive. Build your own fee-aware forecasting models to stay proactive.

✍️ Final Thoughts: Don’t Get Trapped—Get Strategic

Amazon’s new fees aren’t going away—in fact, they’re likely just the beginning of a more “pay-for-performance” future.

But smart sellers who adapt early will:

✅ Protect their margins
✅ Refine their product strategy
✅ Outmaneuver competitors who are slow to react

Don’t let hidden fees quietly eat into your profits. Run the numbers, update your strategy, and stay ahead.

Need help breaking down your fee exposure or recalculating your SKU-level profitability?
At Marketplace Valet, we help brands navigate Amazon’s evolving ecosystem, optimize logistics, and protect their bottom line.

📩 Let’s talk about how these new fees affect your business.

#AmazonFBA #AmazonFees #MarketplaceValet #FBA2025 #AmazonSellers #ProfitabilityTips #EcommerceLogistics #InboundPlacementFees #SmartSelling #AmazonUpdates #ListingOptimization

What’s a Good or Bad Conversion Rate?

When it comes to Amazon FBA success, most sellers obsess over ad spend, daily sales, and rankings. But there’s one metric that silently makes—or breaks—your profitability:

👉 Conversion Rate (CR).

Your Amazon conversion rate tells you how effectively your listing turns visitors into buyers. And yet, most sellers don’t even know what a good conversion rate looks like—let alone what’s considered bad.

In this blog, we’ll break down:

✅ What Amazon considers a “conversion”
✅ Industry benchmarks: what’s good, what’s bad, and what’s amazing
✅ How your conversion rate affects your organic rank and ad performance
✅ The top reasons conversion rates fall flat
✅ Actionable ways to fix and improve your CR right now

Let’s dive in and figure out whether your CR is setting you up for success—or silently killing your growth.

🧠 What Is Conversion Rate on Amazon?

Let’s start with the basics.

Amazon Conversion Rate = (Units Sold ÷ Sessions) x 100

If your product received 1,000 sessions and you sold 150 units, your CR is:

(150 ÷ 1,000) x 100 = 15%

What counts as a “session”?

Amazon counts a session as one unique visitor in a 24-hour period, regardless of how many pages they view. So if someone visits your listing three times in one day, it still counts as one session.

📊 What’s a Good Amazon Conversion Rate?

Now to the big question: what’s a good conversion rate on Amazon?

Well, it depends on your category—but here’s a general rule of thumb:

Conversion Rate RangePerformance
< 5%Poor
5% – 10%Below average
10% – 20%Average to good
20% – 30%Strong
30%+Excellent

The Amazon average across all categories typically falls between 10–15%, but some top-performing listings (with optimized content and high trust signals) hit 30–40%+—especially in consumables, supplements, and branded repeat-purchase products.

📈 Why Your Conversion Rate Is So Important

You may be thinking, “As long as I’m making sales, what’s the big deal?”

Here’s why CR is critical:

1. It Directly Impacts Your Organic Ranking

Amazon’s algorithm prioritizes listings that convert well. If your CR is higher than competitors on the same keywords:

✅ You’ll rank higher organically
✅ You’ll earn more impressions without spending more
✅ You’ll defend your position better over time

2. It Reduces Your Advertising Costs

When you improve your CR, every click becomes more valuable. You’re getting more sales for the same spend.

✅ Lower ACoS
✅ Higher ROAS
✅ Better efficiency on every campaign

3. It Increases Your Profit Margins

This is the big one. When you turn more shoppers into buyers, your fixed costs stay the same—but your revenue climbs. That’s the formula for profit.

🚨 Signs Your Conversion Rate Might Be Too Low

Here are some red flags that your CR may be holding you back:

❌ You’re driving a lot of traffic (ads or organic), but not getting many sales
❌ Your ACoS is consistently high despite keyword relevance
❌ You notice shoppers clicking—but bouncing fast
❌ Your competitors with similar products are ranking higher

If any of these sound familiar, it’s time to dig into your metrics.

🔍 What Causes Low Conversion Rates on Amazon?

Let’s look at the most common reasons your CR might be underperforming:

1. Unoptimized Main Image

Your main image is the #1 driver of CTR—but it also influences conversion after the click. If it’s blurry, poorly lit, or doesn’t clearly show the product’s value, you’ll lose trust fast.

✅ Use high-res images
✅ Fill at least 85% of the frame
✅ Consider 3D rendering (where applicable)
✅ Add zoom functionality
✅ Show accessories or included items (if allowed)

2. Weak Title and Bullets

If shoppers don’t immediately see what the product does or why it’s better, they leave.

✅ Lead with benefits
✅ Highlight size, quantity, or specs
✅ Use easy-to-scan formatting
✅ Avoid keyword stuffing

3. Poor Star Rating or Low Review Count

Social proof is everything. A product with 4.7 stars and 2,000+ reviews will always outsell one with 3.9 stars and 200 reviews—even if it’s cheaper.

✅ Aim for at least 4.3+ stars
✅ Use Vine or other review programs to build volume
✅ Monitor and respond to negative reviews

4. Price Isn’t Competitive

If your price is out of line with similar products (even by a few dollars), it will hurt your CR—especially if the perceived value isn’t there.

✅ Use tools to monitor competitor pricing
✅ Test price elasticity with coupons or small adjustments
✅ Offer bundles or value packs when possible

5. Lack of A+ Content or Brand Story

A+ content adds trust, boosts SEO, and helps convert shoppers who scroll past the bullets.

✅ Include lifestyle photos, comparison charts, and branded visuals
✅ Tell your product and brand story clearly
✅ Use FAQ modules to overcome objections

6. Slow or Inconsistent Delivery

If your listing says “Arrives in 5–7 days” while competitors are Prime 1-day delivery… you’ll lose the sale.

✅ Use FBA whenever possible
✅ Check for suppressed or out-of-stock variations
✅ Ensure fast shipping is clearly shown

💡 How to Improve Your Conversion Rate

Ready to boost your CR and sell more with the traffic you already have? Here’s your playbook:

🔧 Optimize Your Listing

  • Main Image – Test different angles or props
  • Title – Front-load benefits and keywords
  • Bullets – Make it scannable and benefit-focused
  • A+ Content – Add rich visuals, comparison charts, and brand messaging
  • Video – Add a product video if eligible (massively boosts trust)

📦 Offer a Better Value

  • Bundle popular items
  • Add a freebie or bonus
  • Highlight long-term savings (“Lasts 6 months!”)
  • Use psychological pricing ($19.97 vs. $20)

📣 Increase Reviews and Trust

  • Use Vine or early reviewer programs
  • Request reviews post-purchase (TOS compliant)
  • Use inserts to reinforce value and encourage feedback
  • Address critical reviews with updates in your listing

🧪 Run A/B Tests with Manage Your Experiments

If you’re Brand Registered, use Manage Your Experiments to test:

  • Titles
  • Main images
  • A+ content

Let the data tell you what converts best.

🧠 Bonus: Track Conversion Rate by Source

Not all traffic is created equal. Compare CR across:

  • Organic vs. Paid
  • Branded vs. Non-branded keywords
  • Amazon search vs. external traffic
  • Different ad types (Sponsored Products vs. Sponsored Brands)

You might find that some sources drive traffic—but don’t convert. Trim the fat and double down where CR is strongest.

📋 Amazon Conversion Rate Benchmarks by Category

Here are some average conversion rates by product category (based on industry data):

CategoryAvg. Conversion Rate
Supplements25% – 40%+
Health & Personal Care15% – 25%
Home & Kitchen12% – 20%
Electronics10% – 18%
Fashion & Apparel7% – 12%
Toys & Games10% – 20%
Pet Supplies15% – 25%
Grocery & Gourmet20% – 35%

📌 Use these numbers to benchmark your performance—but always test based on your own product, pricing, and customer behavior.

✍️ Final Thoughts: Conversion Rate = Growth Lever

You can drive all the traffic in the world—but if your conversion rate isn’t dialed in, you’re leaving money on the table.

Here’s the formula for real success:

🔍 Higher conversion rate = more sales from existing traffic
💰 More sales = higher organic rank and lower ad costs
🚀 Better performance = scalable growth and profitability

Stop wondering whether your CR is good or bad—start tracking, testing, and improving today.

Need help analyzing your conversion rate and optimizing your listing for better results?
At Marketplace Valet, we help brands boost conversion, scale ads efficiently, and rank higher on Amazon.

📩 Let’s optimize your listing and improve your conversion rate

#AmazonFBA #MarketplaceValet #ConversionRate #FBA2025 #AmazonSellers #ListingOptimization #AmazonTips #EcommerceBenchmarks #SmartSelling #BoostSales

Fix Your Amazon CTR: What’s Good, Bad, & the SEO/PPC Golden Ratio

Most Amazon sellers obsess over their ACOS, TACOS, and conversion rates—but one critical metric often flies under the radar:

👉 CTR — Click-Through Rate.

Why does CTR matter so much?

Because it’s the first conversion.
Before a shopper ever sees your listing, reads a bullet point, or adds to cart… they have to click.

If they don’t click, nothing else matters.

In this guide, we’ll break down:

✅ What Amazon CTR really is and why it’s so powerful
✅ What’s considered a good CTR vs. a bad one
✅ How CTR impacts both your organic ranking and PPC costs
✅ The SEO/PPC Golden Ratio smart brands use to grow profitably
✅ Proven strategies to improve your CTR—fast

Let’s dive in and fix the metric that determines whether you win the click… or lose the customer.

🧠 What Is Amazon CTR and Why Should You Care?

CTR stands for Click-Through Rate. On Amazon, it’s calculated like this:

CTR = (Clicks ÷ Impressions) x 100

For example, if your ad or listing is shown 1,000 times and receives 50 clicks:

CTR = (50 ÷ 1,000) x 100 = 5%

Why CTR matters:

  • CTR determines your visibility. The higher your CTR, the more Amazon will prioritize your product in search and ad placements.
  • CTR influences your ad costs. Ads with higher CTR tend to have lower CPC (cost-per-click) because Amazon sees them as more relevant.
  • CTR boosts your organic ranking. A product that consistently gets clicks signals to Amazon’s algorithm that it’s highly relevant, pushing it higher in search results.
  • CTR reflects your first impression. It shows whether your main image, title, price, and reviews are compelling before shoppers even click.

In short:
CTR is the gatekeeper to every other metric that matters.

📉 What’s Considered a “Good” vs. “Bad” Amazon CTR?

While “good” and “bad” can vary by category, niche, and competition, here are some general benchmarks:

✅ Good Amazon CTR:

  • 3% – 6% for Sponsored Products (average performance)
  • 6% – 10%+ for highly optimized ads or listings
  • 10%+ is excellent and usually indicates strong relevancy and creative

⚠️ Warning Zones:

  • 1% – 3% may suggest your creative, title, or price needs work
  • < 1% is poor and likely wasting ad spend

Sponsored Brands and Display Ads:

These tend to have lower CTRs than Sponsored Products because they are broader and often show at higher parts of the funnel.

A 0.5% – 1.5% CTR on Sponsored Display can be acceptable, especially when paired with strong retargeting results.

🔁 How CTR Affects Organic Rank and PPC Performance

Let’s connect the dots between CTR, organic growth, and ad efficiency.

CTR → Relevancy Score → CPC

Amazon wants to show shoppers products they’re most likely to buy. A high CTR signals relevance, so Amazon:

  • Prioritizes your product in search
  • Charges you less per click
  • Gives you better placement in ads and organic results

That means:

  • Better CTR = More impressions
  • More impressions = More traffic
  • More traffic = More conversions
  • More conversions = Higher rank and lower ACOS

It’s a positive feedback loop.

⚖️ The SEO/PPC Golden Ratio: The Secret to Sustainable Growth

Here’s the real unlock:

Your CTR is the bridge between your SEO (organic traffic) and PPC (paid traffic).

Too often, sellers treat them like separate silos. But in reality, SEO and PPC work together—and CTR is the metric that links them.

We call this the SEO/PPC Golden Ratio:

Your paid CTR should be equal to or better than your organic CTR—and both should improve over time.

If your ads get lots of clicks, but your organic listing doesn’t—there’s a disconnect.
If your organic listing is strong, but your PPC ads flop—it may be a creative or targeting issue.

When both CTRs rise together, you’re doing something right:

✅ Your listing is compelling
✅ Your keywords are relevant
✅ Your targeting is sharp
✅ Your product is positioned to win

This alignment is what separates hobby sellers from brands that scale.

🛠️ How to Fix Low CTR on Amazon

Let’s say your CTR is sitting at 1.5%. Not awful, but not helping either. Here’s how to fix it—step by step:

1. Optimize Your Main Image

Your main image is everything in CTR.

  • Use a high-resolution image (at least 1,600 px)
  • Make sure it fills at least 85% of the frame
  • Test different angles, layouts, and lighting
  • Consider 3D rendering for sharper detail (where allowed)
  • Use soft shadows for depth and realism

🧪 Pro Tip: Use Amazon’s “Manage Your Experiments” feature to A/B test main images if Brand Registered.

2. Tweak Your Title for Impact

Your title is the second most important CTR driver after your image.

  • Front-load keywords for relevance
  • Highlight key benefits (e.g., “Leak-Proof,” “Heavy-Duty,” “Organic”)
  • Include quantity or size (e.g., “12-Pack”)
  • Use ALL CAPS sparingly for emphasis

📌 Avoid keyword stuffing. Prioritize readability and selling power.

3. Strengthen Social Proof

Your star rating and review count play a major role in CTR.

  • Aim for 4.3 stars or higher
  • Use early reviewer programs (Vine, etc.) if available
  • Highlight review volume in your bullets and A+ Content

🧠 Psychology tip: Shoppers trust numbers. A product with 4.4 stars and 3,000 reviews will get more clicks than one with 4.8 stars and 50 reviews.

4. Test Price Positioning

Is your price aligned with your value?

  • Try psychological pricing (e.g., $19.97 instead of $20.00)
  • Offer coupons to test CTR lift (visible in search)
  • Compare against competitors’ pricing and bundles

📉 If your price looks “off” in the lineup, shoppers won’t click.

5. Refine Targeting and Match Types

If your CTR is low despite solid images and pricing, the issue may be keyword targeting.

  • Review search term reports
  • Remove irrelevant or low-intent queries
  • Add negative keywords
  • Test exact match for laser-focused traffic
  • Use ASIN targeting on competitor products with weaker listings

🎯 The more relevant the traffic, the higher your CTR will be.

6. Segment Campaigns by Intent

High-intent keywords = higher CTR.
Generic terms = lower CTR (and often worse ACOS).

Break out campaigns like this:

  • Exact match, high-intent – Higher bids, expect stronger CTR
  • Broad match/discovery – Lower bids, use to test new terms
  • Branded keywords – Lowest ACOS, highest CTR (defensive)

📋 Amazon CTR Optimization Checklist

Here’s a quick summary of what to optimize for better CTR:

✔️ Main image fills frame, sharp, clean, optimized
✔️ Title includes benefits, size, and top keywords
✔️ 4.3+ star rating and 100+ reviews (goalpost)
✔️ Price looks competitive and compelling
✔️ Coupons or promotions used strategically
✔️ Keyword targeting refined for intent
✔️ Ad placement monitored and adjusted
✔️ A/B tests running via Manage Your Experiments

📈 How to Track and Improve CTR Over Time

You can find CTR data in:

  • Amazon Campaign Manager (for ads)
  • Search Query Performance report (for organic CTR)
  • Brand Analytics (for search term-level click shares)

📌 Track these CTRs weekly or bi-weekly and tie improvements to your creative changes.

✍️ Final Thoughts: Fixing CTR = Unlocking Growth

Click-through rate isn’t a vanity metric.

It’s the trigger for everything else in your Amazon business:

  • Impressions
  • Ad costs
  • Organic ranking
  • Conversion rate
  • Brand visibility
  • Long-term customer acquisition

Fixing your CTR means owning your first impression—and making sure every scroll ends with a click on your product.

When your SEO strategy and PPC strategy are aligned—and your CTR is strong in both—you’ve tapped into the SEO/PPC Golden Ratio.

That’s how top sellers scale.

Need help auditing your listings, testing main images, or dialing in your PPC targeting?
At Marketplace Valet, we help brands boost CTR, lower ad costs, and dominate their category with smart strategies and world-class execution.

📩 Let’s talk about optimizing your click-through rate.

#AmazonFBA #MarketplaceValet #ClickThroughRate #CTR #AmazonSellers #FBA2025 #AmazonPPC #AmazonSEO #AdOptimization #EcommerceGrowth #SmartSelling #SEOandPPC

The Amazon PPC Trick That Tripled My Market Share

If you’re an Amazon seller, you already know: competition is fierce.

Your product might be great. Your listing might be optimized. But unless you’re winning visibility and conversions consistently, you’re just another option on a crowded search results page.

Not long ago, I found myself in that exact situation.

We had a solid product with decent reviews and a decent ad strategy—but we weren’t winning. Despite solid spend on Sponsored Products, growth had plateaued. Market share was slipping. And ACOS was climbing.

Then, we tested one simple PPC trick.

And it tripled our market share in less than 60 days.

In this blog, I’ll break down:

✅ The core Amazon PPC problem most sellers ignore
✅ The exact trick we used to take control of the search results
✅ How to implement it yourself without blowing up your ad spend
✅ Why this works (and how Amazon’s algorithm plays into it)
✅ Bonus: How to scale it across your product catalog

Let’s dive into the strategy that changed the game for us—and can do the same for you.

🎯 The PPC Problem Most Sellers Overlook

Amazon sellers tend to focus on the obvious:

  • Keyword targeting
  • ACOS
  • Daily budgets
  • Suggested bids

That’s all important—but it’s reactive.

The real problem?
You’re fighting to win on high-traffic, high-competition keywords where everyone else is also pouring their budget.

And while you’re focused on just your main product… your competitors are thinking bigger.

Here’s what most sellers don’t realize:

“You’re not just competing for visibility. You’re competing for control of the shopper’s journey.”

If someone searches a high-intent keyword, and your competitor’s brand appears in the top Sponsored Product slot, Sponsored Brand banner, AND their competing product shows up on your product detail page… guess who’s winning that shopper?

👉 Not you.

That’s the problem.

🚀 The Trick: Own the Real Estate Around Your Own Product

Here’s the PPC trick that tripled our market share:

We aggressively targeted our own product listings with ads for our other products.

Sound basic? It is.

But when done strategically—it’s incredibly powerful.

We call it:
🛡️ Defensive + Cross-Sell Retargeting

It works like this:

  1. You use Sponsored Products and Sponsored Display ads to target your own ASINs
  2. Instead of letting Amazon automatically fill your detail pages with competitors, you take over the “Customers Also Viewed” and “Sponsored Products Related To” sections
  3. You cross-promote complementary or similar products from your catalog
  4. You funnel traffic back to your own brand—instead of letting it leak

The result?

  • You reduce competitor visibility
  • You increase units per customer
  • You dominate more impressions across high-converting placements
  • You create a brand presence that’s hard to ignore

🧠 Why This Works (Amazon’s Algorithm Rewards It)

This strategy taps into Amazon’s ad algorithm in a unique way:

  • Amazon rewards relevance + conversion
  • When your products are converting well on each other’s pages, Amazon sees this as a high-performing ad connection
  • You’ll pay less CPC over time as CTR and conversion improve
  • You increase brand share of voice, which leads to more branded search, repeat purchases, and higher organic rank

In short:
You’re turning your product listings into mini sales funnels—and keeping traffic in your ecosystem.

📊 What Happened When We Ran This Strategy

Here’s what we did:

  • Set up Sponsored Product campaigns targeting our own top 3 ASINs
  • Used ASIN targeting to show other SKUs from our brand on their product detail pages
  • Allocated a separate daily budget for “Brand Defense & Cross-Sell”
  • Layered in Sponsored Display retargeting to reinforce the brand across shopper journeys

Within 60 days:

  • Market share (measured via brand analytics) jumped from 8% to 25%
  • Branded search terms increased by 65%
  • Repeat customer rate grew by 22%
  • ACOS on cross-sell campaigns remained under 22%—well below our average

More importantly, we became visible everywhere in our niche.

Instead of shoppers discovering us once, they started seeing our brand multiple times across search, product pages, and retargeting placements.

This is how brands feel bigger than they are.

🛠️ How to Set It Up: Step-by-Step Guide

You don’t need a massive catalog to do this. Even with 2–3 products, you can use this tactic.

Step 1: Identify Your Primary Product (Anchor ASIN)

Pick the product with:

  • The most traffic
  • Highest sales volume
  • Best conversion rate

This will act as your “funnel”—the listing you want to defend and leverage.

Step 2: Choose Complementary or Similar Products

Select 1–3 ASINs from your catalog that make sense to promote alongside it:

  • Variations (size, color, flavor)
  • Cross-sell items (accessories, refills, bundles)
  • Higher-margin upgrades

Step 3: Create a Sponsored Product ASIN Targeting Campaign

  • Campaign Type: Sponsored Products
  • Targeting Type: Product targeting
  • Add your anchor ASIN as the target
  • Use your cross-sell ASINs as the promoted products

✅ Keep bids moderate (you’ll have high relevancy, so CPC is efficient)
✅ Use custom creatives or A+ content to visually link the products

Step 4: Layer In Sponsored Display ASIN Retargeting

  • Go to Campaign Manager > Sponsored Display
  • Create a campaign that targets your own product detail pages
  • Use Sponsored Display to show your brand on your own listings

📌 Tip: Sponsored Display allows for headline copy + custom creatives. Use them to promote bundles or multi-item savings.

Step 5: Track Key Metrics

Watch for improvements in:

  • Market share (via Brand Analytics > Market Basket & Search Terms)
  • Brand search volume
  • Units per customer
  • CVR and CTR on defensive campaigns
  • ACOS and TACOS

You’ll also want to track placement dominance—how often your brand shows up in related ads on your own listings.

📈 Advanced Tactics to Expand This Strategy

Once you see results, scale this approach with:

🧱 1. Branded Storefront Landing Pages

Send your Sponsored Brand traffic to curated storefront pages promoting multiple related products, not just one SKU.

Use sections like:

  • “Best Sellers”
  • “Shop the Full Collection”
  • “Bundles & Savings”

🔁 2. Retarget Past Purchasers

Use Sponsored Display audiences to retarget people who viewed or purchased your products before.

Create copy like:

“Back for more? Save 10% on your next purchase.”

📦 3. Create Custom Bundles or Virtual Kits

If you find customers often buy multiple products together:

  • Bundle them
  • Create a virtual kit
  • Promote it via Sponsored Products + Sponsored Brands

This increases AOV and deepens your brand footprint.

💬 Common Questions

Q: Doesn’t targeting my own products mean I’m paying to advertise to customers I already have?
A: Not exactly. You’re paying to protect your listing from competitors—and to influence purchase behavior. If a competitor steals the shopper while they’re on your page, that sale’s gone forever.

Q: Is this worth it if I only have 2 products?
A: Absolutely. Even with 2 products, this strategy creates upsell and cross-sell opportunities—and helps you protect your listings.

Q: How much should I spend on this strategy?
A: Start with 10–15% of your daily ad budget. Scale based on performance. In many cases, ACOS on these campaigns is lower than your general ads.

✍️ Final Thoughts: Stop Leaking Traffic—Start Owning It

You work hard to get traffic to your listings.
Don’t let competitors ride your coattails and take the sale at the last second.

By defending your listings and cross-promoting smartly, you can:

✅ Boost conversion rates
✅ Raise units per customer
✅ Increase repeat business
✅ Grow brand awareness
✅ And yes—triple your market share

This is the Amazon PPC trick big brands use every day. And now, it’s your turn.

Want help building a defensive PPC strategy or increasing your brand’s footprint across Amazon?
At Marketplace Valet, we help brands grow faster through smarter advertising, better content, and full-service Amazon management.

📩 Let’s build your Amazon advantage.

#AmazonFBA #AmazonPPC #MarketplaceValet #FBA2025 #MarketShareGrowth #AdvertisingStrategy #EcommerceSuccess #SmartSelling #SponsoredProducts #SponsoredDisplay #AmazonSellers #BrandDefense #PPCStrategy

The Smart Way to Set Amazon PPC Bids for New Keywords

One of the most common and costly mistakes Amazon sellers make with PPC is this:

🚫 They guess their bids when adding new keywords.

Whether you’re launching a brand-new product or expanding an existing campaign, setting the wrong bid from the start can do serious damage—burning your budget, missing impressions, or distorting your campaign data.

But here’s the good news:
👉 There’s a smarter, more strategic way to set Amazon PPC bids for new keywords—and in this post, we’re going to walk you through it step-by-step.

We’ll cover:

✅ Why setting the right bid from day one matters
✅ The dangers of guessing or using default bids
✅ How to research and determine competitive bid ranges
✅ Smart bidding strategies for short-term data and long-term profit
✅ Optimization tips for refining bids once performance data rolls in

Let’s jump in.

🎯 Why Your Initial PPC Bid Matters More Than You Think

Amazon’s advertising algorithm is built around auction-based bidding. That means:

  • You set a max bid
  • Amazon compares it to other sellers’ bids
  • Your ad’s visibility depends on how your bid stacks up plus your ad relevancy and performance history

Here’s the kicker:
👉 When you add a new keyword to a campaign, Amazon has no performance data yet.

So if your bid is too low, Amazon may not give it enough impressions to even test.
If your bid is too high, you may win placements that cost you more than the keyword is worth.

Getting the bid “just right” gives you a chance to earn impressions, collect data, and scale efficiently.

🚨 What Happens When You Guess (or Use Default Bids)

Let’s say you just added 50 new keywords to a campaign.

Option A: You copy and paste the same bid for every one.
Option B: You use Amazon’s “suggested bid” without question.
Option C: You randomly plug in what you think is competitive.

The problem?

  • Some keywords are low competition and your high bid will overspend
  • Others are high competition and your low bid won’t even show
  • You miss out on valuable A/B testing insights
  • Your campaign becomes inefficient or unscalable

The result:
🔥 You burn ad dollars without gaining actionable performance data.

📊 How to Research Smart Bid Ranges for New Keywords

Before setting any bid, you need to do some groundwork. Here’s how:

1. Use Amazon’s Suggested Bids—But With Caution

In Campaign Manager, when you add keywords, Amazon provides a suggested bid and a range.

This is based on historical competition and recent trends, but it’s not perfect.

What to look for:

  • Suggested bid = Starting point
  • Low end of the range = Conservative test
  • High end of the range = Aggressive test

📌 Tip: For brand new keywords, avoid going straight to the high end unless it’s a high-priority or highly relevant keyword.

2. Use Tools Like Helium 10, Jungle Scout, or SellerApp

Keyword research tools can show:

  • Average CPCs
  • Search volume
  • Historical trends
  • Seasonality
  • Organic competition

📌 Tip: Keywords with high search volume but low CPCs are prime opportunities for affordable traffic and fast data.

3. Analyze Your Own Historical Campaign Data

If you’re launching keywords related to existing products or campaigns:

  • Look at CPCs and conversion rates for similar keywords
  • Use those as a baseline for your new bids
  • Aim for comparable performance

📌 Tip: Your best-performing keywords can offer clues about what your target ACoS should be, too.

🧠 Smart Bidding Strategies for New Keywords

Once you’ve done your homework, it’s time to launch your new keywords with smart bids. Here are 3 proven approaches:

1. Tiered Bid Testing Strategy (Most Recommended)

Set up multiple ad groups with the same keyword but different bid levels.

  • Ad Group A: Low bid (e.g., $0.50)
  • Ad Group B: Medium bid (e.g., $0.75)
  • Ad Group C: High bid (e.g., $1.00)

Watch which bid level gains impressions, clicks, and conversions. Pause or scale based on results.

📌 Why it works:
You can test where your keyword is most profitable without guessing. And you get clear insight into where the bid is too low, just right, or too expensive.

2. Keyword Prioritization Strategy

Not all keywords are created equal. Assign different bid strategies based on the value of the keyword.

High-value keywords:

  • Highly relevant to your product
  • High buyer intent
  • Use aggressive bids to win impressions and collect early data

Medium-value keywords:

  • Related terms or secondary use cases
  • Use moderate bids

Low-priority or exploratory keywords:

  • Lower intent or broader keywords
  • Use conservative bids to test cost-effectiveness

📌 Why it works:
This approach lets you manage budget risk while still discovering profitable terms.

3. Break Keywords into Match Types with Adjusted Bids

When adding a new keyword, break it into:

  • Exact Match — Set highest bid (most relevant)
  • Phrase Match — Set moderate bid
  • Broad Match — Set lowest bid (discovery mode)

This helps you:

  • Control relevancy
  • Discover long-tail variations
  • Keep testing costs manageable

📌 Why it works:
You maximize keyword coverage without blowing your budget on low-converting broad terms.

💡 Tips to Optimize Bids After Initial Testing

Your first bid isn’t your final bid. Once data starts rolling in, adjust based on performance.

Watch These Key Metrics:

  • CTR (Click-Through Rate): If low, consider changing title/image or reducing bid
  • CVR (Conversion Rate): If high, raise bids to scale
  • CPC (Cost Per Click): Compare to profit margin to see if it’s sustainable
  • ACOS (Advertising Cost of Sale): Track against your target ACoS

📌 Optimization Window:
Give new keywords 7–14 days to collect enough data before making major changes (unless performance is drastically bad).

Use Negative Keywords to Clean Up

Don’t just bid up winners—eliminate losers.

Add search terms with:

  • 10+ clicks and no sales
  • Irrelevant queries
  • Poor conversion history

as Negative Exact or Negative Phrase to prevent further waste.

Scale Slowly and Monitor TACOS

As keywords begin to perform:

  • Gradually increase bids
  • Track how it affects both paid and organic sales
  • Watch your TACOS to ensure your ad efforts are driving total revenue, not just ad clicks

🚀 Real-World Example: How Smart Bidding Saves You $$$

Let’s say you’re launching a premium yoga mat.

You’re targeting the keyword “eco-friendly yoga mat”, and Amazon’s suggested bid is $1.20.

Instead of guessing, you:

  • Create 3 ad groups: $0.80, $1.00, $1.20
  • Monitor for 10 days
  • See that $1.00 gets 90% of the impressions and conversions
  • Pause the $0.80 and $1.20 groups
  • Scale up $1.00 group with a slightly higher daily budget

Result?
You now know the most profitable bid zone for this keyword—and you scaled without overspending.

📋 Smart Bid Setting Checklist for New Keywords

Before launching new keywords, make sure you:

✅ Research keyword CPCs and competition
✅ Review Amazon’s suggested bid ranges
✅ Categorize keywords by value and intent
✅ Break keywords into match types
✅ Start with test bids—not maximum bids
✅ Set clear goals (ACOS, CTR, CVR)
✅ Plan to evaluate and adjust after 7–14 days
✅ Use negative keywords to eliminate waste
✅ Monitor both ACOS and TACOS

✍️ Final Thoughts: Smart Bidding = Smarter Scaling

The smartest Amazon sellers don’t guess.
They test, measure, and refine based on real performance data.

By setting your initial bids with intention—backed by research and structured testing—you’ll:

✅ Gain faster insight
✅ Protect your budget
✅ Scale high-performing keywords with confidence
✅ Avoid expensive trial-and-error mistakes

So the next time you add new keywords, don’t guess your bid.

👉 Use strategy, not luck—and let the data guide the way.

Need help optimizing your PPC bids or launching a new product the smart way?
At Marketplace Valet, we help sellers create data-driven ad campaigns designed to scale profitably—without wasting a dollar.

📩 Let’s talk about your next keyword strategy.

#AmazonFBA #PPCStrategy #AmazonSellers #KeywordBidding #FBA2025 #MarketplaceValet #AmazonPPC #SmartSelling #AdOptimization #SellOnAmazon

Stop Relying on Just TACOS! Here’s What Amazon Sellers Should Track

If you’re an Amazon seller who’s serious about scaling, you’ve probably heard this advice before:

“Keep your TACOS low!”

And yes, TACOS (Total Advertising Cost of Sale) is a valuable metric. It helps you understand your advertising spend in the context of your total sales, not just the ones that come directly from ads.

But here’s the problem:
👉 TACOS is not enough.

It’s a great high-level KPI, but if you’re using it as your only guide, you’re likely:

  • Making short-sighted ad decisions
  • Missing warning signs in your data
  • Leaving massive growth potential on the table

In this post, we’ll explore:

✅ Why TACOS matters—but only to a point
✅ The blind spots that come from tracking only TACOS
✅ The critical Amazon metrics every seller should monitor
✅ How to build a well-rounded data strategy for profitable, scalable growth

Let’s dive in.

🌮 A Quick Refresher: What Is TACOS?

TACOS stands for Total Advertising Cost of Sale. It’s calculated like this:

TACOS = (Total Ad Spend ÷ Total Sales) x 100

It’s different from ACOS, which only considers ad-attributed sales. TACOS gives you a better view of how advertising is affecting your overall revenue—both paid and organic.

So why is it helpful?

  • It shows whether your business is becoming more efficient over time.
  • It reflects how well your organic ranking is growing alongside ads.
  • It helps measure brand maturity—mature brands often have lower TACOS.

That said, TACOS is a trailing indicator. It tells you what happened—but not necessarily why.

🚨 Why You Shouldn’t Rely on Just TACOS

Let’s say your TACOS is 10%. That sounds great, right?

But what if:

  • Your ad impressions are tanking?
  • Your conversion rate is dropping?
  • Your organic sales are flatlining?
  • Your best-selling product just went out of stock?

TACOS won’t tell you that.

It can hide performance problems if your organic sales are temporarily strong. Or worse, it can discourage growth if you’re cutting back on ads just to keep your TACOS number low.

The reality is: you need a full dashboard, not just one dial.

📊 The Essential Metrics Amazon Sellers Should Track (Alongside TACOS)

If you want a real picture of your business health and advertising performance, here are the core metrics you should be tracking—and why they matter:

1. ACOS (Advertising Cost of Sale)

Formula: (Ad Spend ÷ Ad Revenue) x 100

Why it matters: ACOS gives you insight into how efficient your ad spend is on a campaign level.

Use it to:

  • Compare campaign performance
  • Test new strategies (launch vs. profit-focused)
  • Optimize your bids and budgets

📌 Tip: Track both branded and non-branded ACOS separately. Branded ACOS is usually lower, but it doesn’t always reflect new customer acquisition.

2. CTR (Click-Through Rate)

Formula: (Clicks ÷ Impressions) x 100

Why it matters: CTR tells you if your ad is compelling enough to earn a click.

Low CTR = Your main image, title, or price may not be competitive
High CTR = You’re standing out and winning attention

📌 Tip: If your CTR is low, test your main image, pricing, or title structure. A small bump in CTR can lead to a significant boost in sales.

3. CVR (Conversion Rate)

Formula: (Orders ÷ Clicks) x 100

Why it matters: CVR shows how well your product listing turns visitors into buyers.

Low CVR = Poor product-market fit, listing quality issues, pricing misalignment
High CVR = Strong trust and relevance to shopper intent

📌 Tip: If your CVR is under 10%, it’s time to revisit your A+ content, reviews, or pricing strategy.

4. Organic vs. Paid Sales Ratio

This measures how much of your total revenue comes from organic traffic versus ads.

Why it matters: Over time, your organic sales should grow as your listings improve and reviews accumulate. A heavy reliance on ads (especially after launching) could signal inefficient marketing or underperforming listings.

📌 Goal: As your product matures, your organic-to-paid ratio should improve (more organic).

5. Impression Share

Found in Amazon’s Brand Analytics or via campaign reporting, this tells you how often your ad shows up compared to how often it could show up.

Why it matters: Low impression share may mean you’re underbidding, under-budgeted, or losing to competitors.

📌 Tip: Monitor this to identify where to increase bids or budgets strategically.

6. Sessions and Page Views

This data lives in your business reports and tells you how many unique visits your listing is getting.

Why it matters: If sessions are dropping while TACOS stays stable, you might have an organic visibility problem.

📌 Tip: Correlate ad changes with listing traffic to ensure you’re driving visibility at the top of the funnel.

7. Units Per Order (UPO)

Why it matters: Tracking how many units the average customer buys helps you understand buyer behavior and the effectiveness of bundles or promotions.

📌 Tip: If your UPO increases after bundling products, that’s a strong signal to keep optimizing product variations or sets.

8. Review Velocity and Ratings

Why it matters: Reviews affect CTR and CVR directly. A drop in star rating can dramatically impact sales—even if your ads are dialed in.

📌 Tip: Monitor changes in review ratings and feedback to spot product issues early.

🛠️ How to Use These Metrics Together

Tracking multiple metrics is great—but what matters most is how they work together.

Here are a few examples:

Scenario 1: High ACOS, Low TACOS

This often happens during a product launch.
You’re spending heavily on ads to rank and acquire reviews, but organic sales are starting to kick in.

✅ Keep pushing ads strategically
✅ Monitor CVR to ensure traffic is converting
✅ Expect TACOS to drop as organic grows

Scenario 2: Low ACOS, High TACOS

This could mean your ads are efficient—but your organic sales are suffering.

⚠️ Investigate why organic is lagging
⚠️ Check for suppressed listings, OOS inventory, or keyword ranking loss
⚠️ Consider testing new keywords or adding more Sponsored Brands/Display campaigns

Scenario 3: Low CTR, High CVR

This usually signals that your ad isn’t getting attention, but your listing converts well when it does.

📌 Solution: Test new main images, titles, and pricing
🎯 Goal: Increase traffic to an already well-performing page

🧠 A Smarter Framework: Measure What Moves the Needle

If you want to grow profitably on Amazon, your tracking strategy should answer three key questions:

1. Are we driving the right traffic?

  • Metrics: CTR, Impressions, Search Term Relevance

2. Are we converting that traffic efficiently?

  • Metrics: CVR, ACOS, Sessions, Reviews

3. Is our business getting more efficient over time?

  • Metrics: TACOS, Organic Sales %, Repeat Customer Rate, Overall Profitability

📋 A Quick Checklist: What to Track Weekly

✔️ TACOS
✔️ ACOS
✔️ CTR
✔️ CVR
✔️ Organic vs. Paid Sales Split
✔️ Product Reviews and Rating Changes
✔️ Impression Share (for key campaigns)
✔️ Keyword Ranking (for top targets)

🧠 Pro Tip: Use tools like Helium 10, Sellerboard, or even a custom Google Sheet to track trends over time—not just snapshots.

✍️ Final Thoughts: TACOS Is a Guide, Not a GPS

TACOS is useful. It’s simple. It gives you a bird’s eye view.

But when used in isolation, it’s like flying a plane with only one instrument on the dashboard.

The most successful Amazon brands track multiple key metrics—and know how to interpret the story those numbers tell.

✅ Use TACOS to monitor long-term efficiency
✅ Use ACOS, CTR, and CVR to optimize campaign-level performance
✅ Use organic trends and customer behavior data to fuel your next phase of growth

Data-driven sellers win. Not because they track everything—but because they track the right things, consistently.

Want help building a performance dashboard and scaling your Amazon ads the smart way?
At Marketplace Valet, we help sellers use data to drive better decisions, higher profitability, and faster growth—without the guesswork.

📩 Let’s talk about what metrics you should really be tracking.

#AmazonFBA #MarketplaceValet #TACOS #PPCStrategy #FBA2025 #AmazonSellers #AdvertisingMetrics #EcommerceGrowth #SmartSelling #SellOnAmazon

ACOS vs. TACOS: What Every Amazon Seller Should Know

As an Amazon seller, you’ve likely heard of ACOS and TACOS—two of the most talked-about advertising metrics in the FBA world. But while both are essential to understanding your ad performance, they serve very different purposes.

Unfortunately, too many sellers obsess over ACOS and ignore TACOS—missing out on the bigger picture of their business’s health and scalability.

In this blog post, we’ll break down:

✅ What ACOS and TACOS really mean
✅ Why relying only on ACOS is risky
✅ How TACOS gives a better view of growth and profitability
✅ What good ACOS/TACOS benchmarks look like
✅ How to use both metrics together to build a stronger Amazon business

Let’s demystify these two acronyms and put them to work for your business.

🧠 First, Let’s Define ACOS and TACOS

What is ACOS?

ACOS (Advertising Cost of Sale) is the metric Amazon gives you to evaluate the efficiency of your ad campaigns.

Formula:

ACOS = (Ad Spend ÷ Ad Revenue) x 100

Example:
You spent $100 in ads and generated $400 in revenue from those ads.
Your ACOS is:
($100 ÷ $400) x 100 = 25%

What it tells you:
How much you’re spending on ads for every dollar of ad-attributed sales.

High ACOS = Less efficient spend
Low ACOS = More efficient spend

What is TACOS?

TACOS (Total Advertising Cost of Sale) measures your advertising spend against your total revenue, not just ad-attributed revenue.

Formula:

TACOS = (Ad Spend ÷ Total Revenue) x 100

Example:
You spent $100 on ads and generated $400 in ad-attributed sales, but $1,000 in total sales (including organic).
Your TACOS is:
($100 ÷ $1,000) x 100 = 10%

What it tells you:
How much you’re spending on ads in relation to your entire business performance—not just ads.

🎯 Why You Need to Understand the Difference

At first glance, both metrics look similar.

But here’s the key distinction:

  • ACOS tells you how efficient your ads are.
  • TACOS tells you how healthy your overall sales ecosystem is.

Obsessing over ACOS is like evaluating your entire restaurant based only on appetizer orders.

You’re ignoring the entrees, drinks, and desserts that might be contributing the most to your revenue.

🚨 Why Relying Solely on ACOS Can Be Dangerous

Many new or even experienced sellers make the mistake of using ACOS as their only metric for advertising performance.

Here’s why that’s risky:

1. It Ignores Organic Growth

If your ads are driving ranking improvements and boosting organic sales, your ACOS may appear high—but your TACOS stays low, and your business is winning.

This is especially true during product launches or keyword ranking campaigns.

2. It Encourages Overly Conservative Bidding

If you’re trying to keep ACOS below a certain threshold (say 20%), you might:

  • Miss opportunities to scale
  • Cut off keywords that aren’t profitable yet
  • Over-optimize and strangle growth

3. It Hides the True Impact of Brand Building

Your ads don’t just drive clicks—they increase brand awareness, boost repeat purchases, and influence shoppers later down the funnel.

ACOS doesn’t account for those “halo effects.”
TACOS does.

📈 Why TACOS Gives You the Bigger Picture

TACOS helps you measure:

  • The impact of advertising on your total sales
  • Whether your organic sales are growing alongside paid efforts
  • How scalable your advertising strategy really is

If your ACOS is stable or increasing slightly, but your TACOS is decreasing—that’s a good sign.

It means you’re generating more organic sales as a result of your ad campaigns, and your business is becoming more efficient over time.

🛠️ When to Use ACOS vs. TACOS

Here’s how to think about both metrics:

MetricUse ForWhat It MeasuresWhen It’s Useful
ACOSCampaign-level decisionsAd efficiencyLaunching new campaigns, optimizing bids
TACOSBusiness-wide viewAdvertising efficiency across total salesMeasuring growth, profitability, and scalability

You shouldn’t pick one over the other.
You need both.

Use ACOS to fine-tune your ad campaigns.
Use TACOS to make smarter business decisions.

📊 What’s a Good ACOS and TACOS?

There’s no universal benchmark—it depends on your product, margin, and strategy.
But here are general guidelines:

✅ ACOS Benchmarks

  • 10-20% – Excellent for high-margin products
  • 20-30% – Average and sustainable for most products
  • 30-50% – Often used for aggressive launches or ranking pushes
  • 50%+ – Risky unless you’re gaining organic momentum or customer lifetime value (LTV) makes up for it

✅ TACOS Benchmarks

  • <10% – Ideal if you have strong organic presence
  • 10-15% – Normal for growing brands
  • 15-20%+ – Okay for new brands or during aggressive scaling phases
  • 20%+ and rising – Potential red flag—organic growth may be stalling

🧠 Tip: The goal should be to decrease TACOS over time, even if ACOS stays the same or increases slightly.

🔍 Real-World Example: Why TACOS > ACOS

Let’s say you’re launching a new supplement:

Month 1:

  • Ad Spend: $2,000
  • Ad Sales: $4,000
  • Total Sales: $4,500
  • ACOS: 50%
  • TACOS: 44%

That looks rough, right?

But let’s look at Month 3:

Month 3:

  • Ad Spend: $2,000
  • Ad Sales: $4,500
  • Total Sales: $9,000
  • ACOS: 44%
  • TACOS: 22%

Your ACOS didn’t improve much.
But your TACOS got cut in half. Why?

Because your organic sales doubled.

That’s a win.

🚀 How to Use ACOS and TACOS to Scale Smart

Here’s a strategy framework to grow profitably using both metrics:

1. Launch Phase: Prioritize Growth Over Profit

  • Expect higher ACOS (30-50%+)
  • Monitor TACOS to make sure total revenue is growing
  • Focus on driving ranking and gaining reviews

2. Growth Phase: Track TACOS Weekly

  • Aim for consistent or decreasing TACOS
  • Stabilize ACOS through bid adjustments
  • Expand campaigns for branded and long-tail keywords

3. Scale Phase: Optimize for Profitability

  • Maintain low TACOS
  • Trim underperforming ad groups
  • Push Sponsored Brands, Display, and video for repeat traffic and defense

🧩 Bonus: Advanced Tips for Managing Both Metrics

✅ Automate Your Reporting

Use tools like:

  • Helium 10
  • Sellerboard
  • Perpetua
  • Amazon’s Brand Analytics
  • Marketplace Valet dashboards

To track both ACOS and TACOS trends over time.

✅ Separate Branded vs. Non-Branded Campaigns

Branded terms often have very low ACOS—but don’t reflect your real advertising efficiency.

Track non-branded ACOS and TACOS separately for a clearer picture of top-of-funnel performance.

✅ Track TACOS by Product

Some products are naturally more ad-reliant.
Track TACOS at the SKU level to spot underperformers, rising stars, or declining ASINs.

✍️ Final Thoughts: ACOS and TACOS—Use Both, Grow Smarter

ACOS is like checking the miles per gallon on your car.
TACOS is like measuring your total cost per mile traveled—including gas, maintenance, and tolls.

Both matter.
But only one tells you how far you’re really getting with your investment.

So don’t fall into the trap of chasing “low ACOS” at all costs.
Instead, build a strategy that prioritizes profitable growth, supported by rising organic sales and decreasing TACOS.

That’s how winning Amazon brands scale sustainably—and win long term.

Want help building a smarter advertising strategy that balances ACOS, TACOS, and total growth?
At Marketplace Valet, we help brands scale profitably on Amazon through intelligent advertising, optimized listings, and full-service marketplace management.

📩 Let’s talk about growing your brand the right way.

#AmazonFBA #ACOSvsTACOS #AmazonPPC #MarketplaceValet #AmazonSellers #FBA2025 #EcommerceGrowth #AdvertisingStrategy #ProfitabilityMetrics #SmartScaling #SellOnAmazon

How to Improve Your Amazon Main Image for More Clicks

If you’re selling on Amazon, your main image is the single most important asset on your product listing.

It’s the first thing shoppers see.
It’s what makes them click—or scroll past.
It determines whether you even get the chance to sell your product.

Yet far too many sellers treat their main image as an afterthought.

In this blog, we’re going to fix that.

You’ll learn:
✅ Why your Amazon main image is your most powerful sales driver
✅ What the top-performing images have in common
✅ Simple, proven techniques to boost click-through rate (CTR)
✅ Tools, tips, and real examples to guide your upgrade process

Let’s dive in and make your listing pop.

🧠 Why Your Main Image Matters So Much

Amazon is a visual-first marketplace.

When a shopper searches for a product, they’re instantly flooded with options. The one thing that determines whether they click on your listing?

👉 Your main image.

Studies show that on Amazon:

  • 70% of shoppers never scroll past the first page of search results
  • Shoppers decide in under 2 seconds whether a product interests them
  • Image quality directly impacts CTR, which affects your organic ranking and ad performance

In short:
Better images = more clicks = more sales.

🚫 Common Mistakes That Hurt Your Clicks

Before we talk about what to do, let’s highlight what NOT to do. These mistakes are costing you valuable traffic:

  • Low resolution images that look blurry or pixelated
  • Poor lighting or shadows that obscure details
  • Overly zoomed-out products that don’t fill the frame
  • Backgrounds that aren’t 100% white (violates Amazon policy)
  • Lifestyle images as main image (must be product-only)
  • Busy or cluttered presentation
  • Bad angles that hide product features

Amazon’s algorithm (and your customers) are both visual judges. If your main image doesn’t instantly communicate quality and relevance, they’ll move on.

✅ What Makes a High-Performing Amazon Main Image?

The best main images have a few key traits in common:

1. High Resolution (At Least 1600 px on Longest Side)

This allows for zoom functionality—critical for mobile shoppers and desktop users alike.

2. Pure White Background (#FFFFFF)

Amazon requires this. It also ensures your product stands out without distractions.

3. Product Fills at Least 85% of the Frame

Don’t waste space. A larger product image catches the eye better and gives more detail at a glance.

4. Sharp Focus and Proper Lighting

Make sure textures, features, and finishes are clear. Lighting should be even and flattering.

5. Angle That Highlights the Most Important Feature

The hero angle should showcase the defining element of your product.

🔥 How to Upgrade Your Main Image for More Clicks

Let’s get tactical. Here’s how to create or improve a main image that boosts your CTR immediately:

1. Use a Professional Photographer (If Possible)

Nothing beats clean, sharp, high-quality product photography.

Even one good shoot can pay for itself in a few weeks with improved conversions and higher sales.

📸 Look for photographers who specialize in Amazon product photography and understand compliance requirements.

2. Use 3D Rendering When Appropriate

For hard goods, consumer electronics, and even supplements, 3D renders can often outperform traditional photography because:

  • You control every detail (no dust, shadows, or imperfections)
  • You can highlight subtle features more clearly
  • You get consistent angles across variants

⚠️ Important: Your render must look real—not fake or cartoonish. Amazon may suspend listings that appear deceptive.

3. Maximize the Frame

Zoom in as close as possible without cropping out the edges of your product.

More visual space = more detail = more confidence.

🧠 Tip: Center your product, but also test slight off-center placements if they highlight the key feature better.

4. Add Strategic Shadows and Reflections

While your background must be 100% white, Amazon allows soft shadows or subtle reflections under the product.

This can make your product look more dynamic and grounded, rather than floating in space.

✔️ Allowed: Ground shadows and natural lighting effects
❌ Not allowed: Environmental backgrounds, logos, or props in the main image

5. Show Multiple Pieces or Key Accessories (If Included)

If your product is a set, make sure the shopper can see what they’re getting.

Examples:

  • A knife set with all knives clearly displayed
  • A water bottle with included straws and cleaning brush
  • A wireless charging pad shown with the adapter

Be clear and transparent. That builds trust and improves CTR.

6. Split-Test Variations Using Manage Your Experiments (MYE)

If you’re Brand Registered, you can run A/B tests through Manage Your Experiments in Seller Central.

Test different:

  • Angles
  • Background lighting
  • Product arrangements
  • Zoom levels
  • Renders vs. photos

Let Amazon’s data show you which image drives the most clicks and conversions.

7. Add a Zoom-Friendly Texture or Detail

Shoppers love zooming in to examine materials, patterns, finishes, etc.

Make sure:

  • Your image supports zoom
  • The product texture is sharp and visible
  • Labels, instructions, or ingredient panels are legible (when applicable)

More detail = more buyer confidence.

🧪 Bonus: Image Tips by Category

Different products call for different main image strategies. Here are a few examples:

🏋️ Fitness Products

  • Show the product fully assembled
  • If there are multiple resistance bands or weights, fan them out neatly
  • Include carrying case if it’s part of the value

🍽️ Kitchen Products

  • Angle that shows product in use (without hands or food for the main image)
  • Reflect surfaces to highlight shine (e.g., stainless steel)
  • Include all attachments clearly

👚 Clothing & Apparel

  • Use ghost mannequins or flat lays (Amazon disallows models in main images)
  • Steam or retouch for crisp, clean fabric presentation
  • Show both front and back if space allows

🧴 Supplements or Cosmetics

  • Use high-res 3D render for crisp label visibility
  • Show front-facing bottle clearly
  • If it’s a 2- or 3-pack, arrange bottles in triangle format for balance

📈 How to Measure the Impact of Your Image Upgrade

After updating your main image, track these metrics over 2–4 weeks:

  • CTR (Click-Through Rate) in your PPC campaigns
  • Organic traffic increase in Search Query Performance
  • Conversion rate improvements
  • Sales velocity and BSR (Best Sellers Rank)

Small changes to your image can create massive changes in your data.

🧠 Pro Tip: Combine image upgrades with Sponsored Brands and Top of Search placements for maximum exposure.

💡 Final Thoughts: Your Image Is Your Hook

Your Amazon listing doesn’t start with the title.
It starts with the image.

It’s your first impression, your ad, your handshake, and your salesperson—all wrapped into one 1,600-pixel square.

So if you’re trying to boost clicks, don’t guess.
Test, upgrade, and optimize your main image like a pro.

More clicks = more conversions = more revenue.

Make your product impossible to ignore.

Need help upgrading your main image or running split-tests to find the highest-performing variation?
At Marketplace Valet, we specialize in optimizing every visual and strategic element of your Amazon presence—from imagery and listings to advertising and fulfillment.

📩 Let’s talk about leveling up your product’s first impression.

#AmazonFBA #MainImageOptimization #MarketplaceValet #AmazonSellers #FBA2025 #CTRBoost #ListingOptimization #AmazonTips #ProductPhotography #EcommerceGrowth #VisualMarketing

How to Turn Amazon Shoppers Into Repeat Customers

Selling on Amazon is a powerful way to reach millions of potential customers—but it often comes with a major challenge:

👉 You don’t control the customer relationship.

Amazon owns the data, the checkout process, the communications, and the customer experience. This makes it much harder to build loyalty or turn one-time buyers into repeat customers.

And yet—the most successful Amazon sellers do just that.

While many brands are locked into the “acquire-and-forget” cycle, smart sellers are building systems to earn repeat business, drive customer lifetime value (CLV), and grow faster with less advertising spend.

In this post, we’ll break down:

✅ Why repeat customers matter more than ever
✅ The limitations (and opportunities) of Amazon’s platform
✅ Actionable strategies to turn one-time buyers into loyal fans
✅ TOS-compliant ways to stay connected and add value
✅ How to measure success and scale what works

Let’s dive in.

🧠 Why Repeat Customers Matter on Amazon

You already know it’s expensive to acquire a customer—especially on Amazon where PPC costs are rising year over year.

But here’s what many sellers overlook:

The cost of not retaining those customers is even higher.

Here’s why turning Amazon buyers into repeat customers is so valuable:

  • Higher lifetime value (LTV) — You don’t pay to acquire the second, third, or fourth purchase
  • Lower ACoS — Repeats often come through organic traffic or brand searches
  • Stronger brand rankings — Repeat purchases drive better conversion history and organic placement
  • More reviews and positive feedback — Loyal customers are more likely to share their experiences
  • Greater predictability — Loyal buyers help you stabilize revenue over time

In short: Repeat customers = compounding growth.

🚧 The Challenges of Building Loyalty on Amazon

Amazon isn’t like your own Shopify site.

When you sell on Amazon, you give up a lot of direct control over:

  • Customer data (emails, phone numbers, etc.)
  • The unboxing experience
  • Post-purchase follow-up
  • Promotions and customer-specific offers

And Amazon has strict policies to prevent manipulation or customer poaching.

So does that mean building loyalty is impossible?

Not at all.

It just means you have to work within Amazon’s rules—and get creative.

✅ Strategies to Turn Amazon Shoppers Into Repeat Buyers

Here’s how smart sellers build loyalty on Amazon without breaking the rules:

1. Deliver an Amazing First-Time Experience

Before you worry about second purchases, make sure the first experience is flawless.

That means:

  • High-quality product that matches (or exceeds) expectations
  • Accurate, informative listing copy
  • Fast and damage-free shipping (use FBA or reliable FBM fulfillment)
  • Professional, attractive packaging
  • Easy-to-understand instructions or setup guides

🧠 Pro Tip:
Include a “thank you” card inside your packaging. Keep it compliant by NOT requesting a review or offering a reward—but you can thank them for their purchase and invite them to reach out with questions or concerns.

2. Use Product Inserts to Build Brand Awareness (TOS-Compliant)

Product inserts are one of your few direct-to-customer touchpoints. Use them wisely.

What you can include:

✅ A thank-you note
✅ A short brand story or mission statement
✅ Instructions, tips, or usage guides
✅ Warranty registration (on your own site, if framed as optional)
✅ Support contact info

What you should NOT include:

🚫 Requests for positive reviews
🚫 Incentives, discounts, or giveaways tied to reviews
🚫 Direct requests to leave Amazon or communicate off-platform (without a compliant reason)

Done right, inserts can plant the seed for loyalty—even without collecting customer data.

3. Enroll in Amazon’s Subscribe & Save (If Applicable)

If you sell a replenishable product (vitamins, coffee, pet supplies, beauty items, etc.), Amazon’s Subscribe & Save program is a no-brainer.

Benefits:

  • Locks in repeat purchases automatically
  • Amazon handles the marketing and reminders
  • Increases LTV without extra work

✅ Pro Tip: Offer a small discount (5–15%) to incentivize subscriptions—it’s often cheaper than reacquiring the customer through ads.

4. Build a Brand Customers Recognize and Search For

Even though Amazon owns the customer data, you can still build brand recognition.

Tactics that help:

  • Use your brand name consistently in your product titles and images
  • Create custom A+ Content with storytelling and visuals
  • Set up a branded Amazon Storefront
  • Run Sponsored Brand ads to reinforce your identity
  • Launch multiple related products under the same brand umbrella

Why it works:

  • Shoppers who remember your brand are more likely to search for it again
  • Branded search = lower CPCs and higher conversion rates
  • You differentiate from the sea of “white label” sellers

Brand loyalty starts with brand visibility.

5. Launch Product Line Extensions and Cross-Sells

Want repeat customers?
Give them something else to buy.

Once a customer trusts your first product, they’re more likely to buy:

  • Complementary items (accessories, refills, add-ons)
  • Variants (new colors, flavors, sizes)
  • Upgrades or premium versions
  • Bundled kits or value packs

🧠 Smart sellers use this strategy to turn one-time sales into multi-product households.

6. Use Sponsored Display and DSP Retargeting

If you’re Brand Registered, you have access to Sponsored Display retargeting.

These ads allow you to:

  • Re-engage customers who viewed your product
  • Remind past purchasers about refills or related items
  • Drive traffic to your Storefront or branded landing page

If you’re scaling aggressively, Amazon DSP (Demand-Side Platform) offers even deeper retargeting and audience segmentation.

You can target:

  • Shoppers who purchased in a specific timeframe
  • Customers in specific demographics
  • Visitors to your Amazon Store

🔥 Retargeting = more conversions at a lower cost than cold traffic.

7. Offer Product Bundles or Kits

Want customers to choose you again over a competitor?

Make your offering more convenient, valuable, or complete than others.

Bundling benefits:

  • Drives higher AOV (average order value)
  • Gives you an edge over generic alternatives
  • Encourages repeat purchases through convenience

Examples:

  • A kitchen tool bundled with a cleaning brush
  • A vitamin 3-pack with a free pill organizer
  • A dog toy pack with a treat sampler

📈 Smart bundles = better value = higher customer retention.

8. Collect External Traffic Through Brand-Driven Strategies

While Amazon limits how you can communicate post-purchase, you can still bring buyers into your own ecosystem using off-Amazon strategies like:

  • Running traffic to your Amazon Storefront from email, social, or influencers
  • Using QR codes on packaging to drive to brand resources or landing pages
  • Offering a loyalty program or VIP club through warranty registration (compliant and optional)

Once they’re off Amazon and opted into your world, you can nurture them through:

  • Email marketing
  • Exclusive offers
  • Product launch updates
  • Customer service and support

Caution: Always stay within Amazon’s terms of service—especially when referencing reviews or asking for feedback.

📊 How to Measure Repeat Customer Performance on Amazon

Amazon doesn’t give you full LTV analytics like Shopify does—but you can still get insights.

Here’s how:

  1. Use the “Repeat Purchase Behavior” Report
    (Available in Brand Analytics for Brand Registered sellers)
    This shows how often customers buy again and which products drive repeat behavior.
  2. Track Subscribe & Save retention
    Monitor how many customers stay subscribed after 30, 60, and 90 days.
  3. Monitor branded searches in Search Query Performance reports
    Increasing branded search means your customers are coming back looking for you.
  4. Use tools like Helium 10 or Sellerboard
    These platforms offer some LTV and customer retention tracking features.

✍️ Final Thoughts: Loyalty Isn’t Easy—But It’s Worth It

Most Amazon sellers focus only on new customer acquisition.
The best sellers?
They also focus on keeping those customers for life.

Building loyalty and repeat business takes time, strategy, and consistency—but it leads to:

✅ Higher profitability
✅ Lower reliance on advertising
✅ Stronger brand presence
✅ Greater long-term stability

Even within Amazon’s limitations, there are plenty of creative, compliant ways to turn one-time buyers into loyal, repeat customers.

Want help building an Amazon strategy that grows sales AND customer loyalty?
At Marketplace Valet, we help brands create scalable, repeatable systems for growth inside the world’s largest marketplace.

📩 Let’s talk about building your repeat customer flywheel.

#AmazonFBA #MarketplaceValet #RepeatCustomers #FBA2025 #AmazonSellers #CustomerLoyalty #EcommerceGrowth #BrandBuilding #RetentionStrategy #SellOnAmazon