Amazon’s Quietly Spying on Your DTC Site Right Now
The Silent Shift Many brands believe driving traffic from their own DTC site to Amazon is a win-win: capture Amazon’s massive audience while keeping their
3 Easy Ways to Win More Sales on Amazon PPC
Why Simple Wins Matter Not every PPC improvement needs to be complex. Simple, disciplined actions often deliver fast wins while you set up bigger growth
Amazon’s New Refund Wave: What Sellers Need to Know
What Happened The Federal Trade Commission (FTC) has ordered Amazon to pay $1.5 billion in refunds to customers plus a $1 billion fine, marking one
We Busted 5 Shocking Amazon PPC Myths for You
Introduction Amazon advertising is one of the most powerful tools for growth—but many sellers still run their ads based on myths that no longer apply
4 Bidding Strategies That Can Make or Break Your Amazon Ads
Introduction Bids define your auction eligibility and cost per click—but the strategy behind those bids determines how much volume you win, how many conversions you
Breaking News — US & China Strike 90-Day Tariff Truce: What Amazon Sellers Need to Do
The Agreement In May 2025, the US and China agreed to reduce and/or freeze their reciprocal tariffs for 90 days—bringing US tariffs on Chinese imports
Bought a Business? Here’s How to Change Legal Entity in Seller Central
Why You Must Do It When you acquire a business, the legal structure changes—new ownership, new entity, possibly new tax ID. But your Amazon Seller
Amazon’s New Update Makes Things Worse for Sellers
Introduction Change is constant on Amazon—but every once in a while, the shift is big enough that many sellers feel it before they understand why.
Breaking Amazon Seller News: Why Two-Part Titles Could Be a Disaster for Sellers
Introduction If you’ve styled your titles with separators like “–” or “|” and included benefit statements within them, you might be handing Amazon’s algorithm less
You’re Losing Money If You Don’t Know This About Amazon Targeting
The Hidden Drain: Poor Targeting Running big budgets doesn’t guarantee growth. Without accurate targeting, your money flows into low-intent clicks, irrelevant ASINs, and wasted budget.