How Match Types Affect Amazon ACoS — And What to Do About It
Introduction Amazon PPC campaigns live and die by one critical decision:Your match type. Choosing between Broad, Phrase, or Exact might sound tactical, but it can
How to Achieve Low ACoS with Minimal Exact Match Spend
Introduction If you’ve run Amazon ads for any length of time, you’ve probably been told: “Exact match is the most profitable.” But for many sellers,
Why Fewer Keywords Might Be the Key to Amazon PPC Success
Introduction In the fast-paced world of Amazon advertising, there’s a persistent myth: more keywords = better results. At first glance, it makes sense. More keywords
The Secrets of Low ACoS: Auto vs. Manual Targeting on Amazon
Amazon PPC campaigns typically start with a choice: 🤖 Automatic targeting🧠 Manual targeting Some sellers swear by one, others avoid one entirely. But if you
How to Use Negative Keywords to Lower Your ACoS on Amazon
Negative keywords are often the unsung heroes of Amazon PPC.They don’t get the spotlight like campaign types or bidding strategies — but they can make
Why Broad Matches Beat Exact Matches on Amazon (Yes, Really)
Most sellers believe exact match keywords are the gold standard for PPC performance on Amazon. After all, if someone types “wireless charger” and clicks on
The Ultimate Guide to Amazon Branding and Pricing Strategies
Branding and pricing aren’t just details — they’re core strategies that determine whether your product gets noticed, clicked, and bought. Amazon is a marketplace full
How to Differentiate Your Brand in Amazon Search Results
If your product blends in, it gets ignored. On Amazon, you don’t just compete on price or quality — you compete on first impressions. And
Optimize Your Main Image for Maximum Impact on Amazon
In the world of Amazon selling, the competition is fierce. You’re up against thousands — sometimes millions — of similar listings. So how do you
How to Use Badges, Ratings, and Coupons for Amazon Success
In the hyper-competitive world of Amazon selling, the smallest details often make the biggest difference. What if I told you that you could dramatically boost