BREAKING NEWS: Amazon Stops FBA Prep Services in 2026 — What Now?

What’s Changing?

Amazon has officially announced that, starting January 1, 2026, it will end all FBA prep and labeling services in the United States. This is a fundamental operational shift that affects every seller using Fulfillment by Amazon — including shipments sent directly to FBA and inventory flowing through Amazon Warehousing & Distribution (AWD), Amazon Global Logistics (AGL), SEND, or the Supply Chain Portal. Amazon Seller Central

Under the current system, Amazon offered optional prep services — like labeling, polybagging, bubble wrapping, and other handling — on behalf of sellers. After January 1, those services are gone entirely. Every item must arrive fully prepped and labeled before shipment creation, or it won’t be accepted. Qualfon

Why Amazon Is Making This Change

Amazon says the majority of sellers already handle their own prep, and discontinuing the service helps streamline fulfillment center operations and improve efficiency. The company wants inventory to arrive “ready to store and ship,” eliminating internal prep steps and speeding check-in. Amazon Seller Central

For sellers this means no more safety net — the responsibility for compliance is now entirely on you or whoever handles your shipping.

The Big Risks for Sellers

If sellers fail to adapt, the consequences can be costly:

❌ Rejected or Returned Shipments
Shipments created after Jan 1, 2026 that aren’t properly prepped may be refused or returned at your expense. Qualfon

❌ Non-Compliance Fees
Inadequate prep can trigger chargebacks and non-compliance fees, increasing cost and slowing down your inventory flow. Qualfon

❌ Delayed Check-In
Improper prep means delayed check-in times, longer lead times, and potential inventory shortages during peak selling windows. Qualfon

❌ Lost Sales & Rank
If your inventory is stuck, products can go Out of Stock — harming Buy Box performance and organic rank. Qualfon

Your Options Moving Forward

Here are the main strategies sellers must consider:

1. In-House Prep

Build your own prep capabilities: print FNSKU labels, polybag, bubble wrap, kit or bundle products, and inspect them before shipment. This gives you full control, but requires labor, space, equipment, and quality control processes. Qualfon

2. Supplier-Handled Prep

Some sellers ask their manufacturer or supplier to prep items at the source before shipment. This can work, but many suppliers lack Amazon expertise and often mislabel or mispackage products — leading to higher risk of errors. Qualfon

3. Partner With a 3PL or Prep Provider

Third-party prep companies can handle all requirements, ensure compliance, and free up your time — but you must choose early, as demand will surge ahead of the 2026 deadline. Qualfon

Action Plan: 30/60/90 Days to Get Ready

TimeframeFocusKey Actions
Next 30 DaysAudit Your SKUsIdentify which products require specialized prep (fragile, hazmat, apparel, etc.) and document current processes.
30–60 DaysTest SolutionsRun pilot shipments with in-house prep or trusted providers to refine workflows and avoid mistakes.
60–90 DaysSecure PartnersLock in a 3PL or vet suppliers for prep, secure pricing, and confirm capacity before peak seasons.

Note: Shipments created before January 1, 2026 will still receive Amazon’s prep services even if they arrive after the deadline — so plan transitional shipments early. Qualfon

5 Tips to Stay Compliant

  1. Document all prep requirements — Amazon’s standards haven’t changed; enforcement will be stricter. Qualfon
  2. Train your team — prep mistakes can cost time, fees, and sales. Qualfon
  3. Use professional label printers — inaccurate labels are a common compliance failure. Qualfon
  4. Invest in quality packaging supplies — fragile items need proper wrapping and warnings. Qualfon
  5. Vet multiple 3PLs — don’t wait until the last minute; capacity will fill fast. Qualfon

Final Thoughts

Ending FBA prep services is one of the most impactful logistics changes in years. It shifts compliance responsibility squarely onto sellers — meaning careful planning now will protect your account, your sales velocity, and your profit margins long after the deadline.

The clock is ticking — act early, adapt strategically, and don’t let this policy change disrupt your business.

Amazon Just Quit Google Shopping — What Happens Now?

What Just Happened?

In July 2025, Amazon stopped running Google Shopping ads — a move that stunned advertisers and brands alike. Previously, Amazon commanded a massive impression share in Google Shopping auctions (upwards of ~60% in the U.S. and ~55% in the U.K.), dominating product feed visibility on Google’s results pages. Digiday+1

Reports indicate that Amazon’s ads disappeared virtually overnight after a gradual reduction earlier in the year, prompting speculation about strategic motives. Flipflow

Why It Matters for Sellers

Even if you sell only on Amazon, this change affects you — and here’s why:

🧠 1. Loss of External Traffic

Amazon’s Shopping ads used to drive significant external clicks into Amazon product listings. Without this flow, overall sessions may drop, especially from shoppers who start their search on Google. Fluid Marketplaces

💸 2. Changing CPC Dynamics

When Amazon exited the auctions, many retailers initially saw lower cost-per-click (CPC) and easier visibility for their own Google Shopping ads. But as advertisers moved in to capture that space, CPCs have begun creeping back up. Tinuiti

This means:

  • Short-term opportunity for cheaper external traffic
  • Medium-term competition heating up as brands adjust

📈 3. Greater Focus on Your Own External Traffic

If Amazon isn’t spending heavily on Google ads, your brand has to. External traffic increases:

  • Amazon Attribution tracking becomes essential
  • Paid search on Google, meta platforms, and TikTok becomes more strategic
  • SEO and off-Amazon funnels gain importance

Without Amazon’s ads “doing it for you,” brands need to take ownership of how customers find them online. Fluid Marketplaces

🎯 4. More Competition Within Google’s Ecosystem

While the initial absence created room, other major advertisers (Target, Walmart, Home Depot, SHEIN) quickly increased their spend to fill the vacuum. That means competition didn’t disappear — it just shifted. Tinuiti

Why Amazon May Have Pulled Back

We still don’t have an official explanation, but analysts suggest several possibilities:

  • 🧪 Strategic testing: Evaluating whether Google Shopping ads truly drive incremental revenue. Incubeta
  • 💰 Cost control: Cutting a multi-million-dollar spend that may not deliver strong ROI. Logical Position
  • 🛍 Traffic control: Keeping shoppers inside Amazon’s ecosystem rather than paying to send them through Google. Fluid Marketplaces

What Sellers Should Do Now

Here’s how you can react strategically:

✔ 1. Capture the Window Quickly

If Google Shopping is less competitive, jump in now:

  • Update your Google Merchant feed
  • Run Shopping campaigns on high-intent SKUs
  • Optimize product data and pricing for Google results

This window may not last — Amazon has already begun re-entering in some markets. Digiday

✔ 2. Diversify Paid Channels

Don’t rely solely on one ad channel. Build a balanced acquisition strategy across:

  • Google Search & Shopping
  • Meta (Facebook/Instagram)
  • TikTok
  • DSP and Marketplace ads

This spreads risk and reduces dependency on a single ecosystem.

✔ 3. Use Amazon Attribution

Amazon Attribution lets you see how external campaigns perform on Amazon. That means your off-Amazon spend drives real business insight and ranking signals — not just vanity metrics.

✔ 4. Focus on Organic and Brand Awareness

Search visibility now overlaps more with organic behavior. Prioritize:

  • SEO both on-site and on-Amazon
  • Content marketing
  • Email and retention strategies

Final Thoughts

Amazon’s withdrawal from Google Shopping ads is one of the most significant advertising shifts of 2025. Brands that act fast can capitalize on short-term opportunities — while thoughtful strategies now will future-proof your business as the landscape continues to evolve.

The big takeaway: Never rely solely on someone else’s traffic engine. Build your own channels, own your audiences, and be ready when platforms shift.

What’s The REAL Difference Between Amazon FBA and FBM Shipping?

Introduction

Every Amazon seller faces the same question: Should I use FBA or FBM?

Fulfillment by Amazon (FBA) offers convenience, scale, and Prime eligibility — but at a cost.
Fulfillment by Merchant (FBM) gives you control, margins, and flexibility — but demands more effort and infrastructure.

Understanding the true differences (beyond what Amazon tells you) helps you build a strategy that maximizes profit, not just sales.

1️⃣ What Is FBA?

Fulfillment by Amazon means Amazon stores, picks, packs, and ships your products.
You send inventory to an Amazon fulfillment center, and they handle the rest — including returns and customer service.

FBA Advantages:

  • Prime badge = higher conversion rates.
  • Automated logistics and faster shipping.
  • Amazon handles returns, refunds, and support.

FBA Disadvantages:

  • Storage, handling, and fulfillment fees can eat into margins.
  • Limited control over packaging, branding, and customer data.
  • Inventory limits and restock restrictions can slow growth.

2️⃣ What Is FBM?

Fulfillment by Merchant means you ship directly to customers (or use a 3PL).
You control the logistics, packaging, and shipping speed.

FBM Advantages:

  • Lower fees and better margin control.
  • Full flexibility over branding and packaging.
  • Ideal for oversized or slow-moving products.

FBM Disadvantages:

  • No Prime badge (unless using Seller Fulfilled Prime).
  • Slower delivery times can hurt conversion rates.
  • You handle returns and support yourself.

3️⃣ The REAL Difference: Control vs. Convenience

The true divide isn’t just cost — it’s control.

FactorFBAFBM
ControlLowHigh
ConvenienceHighModerate
MarginsLowerHigher
ScalabilityEasierManual
BrandingLimitedFull
Customer DataRestrictedAccessible
Prime EligibilityAutomaticOptional (via SFP)

FBA wins for automation and reach.
FBM wins for flexibility and profitability.

The best sellers? They combine both.

4️⃣ The Hybrid Model: The Best of Both Worlds

Most 7-figure brands run hybrid operations — using FBA for fast-moving SKUs and FBM for niche or bulkier items.

Example:
A home goods brand sends its top-selling kitchenware to FBA but fulfills its oversized furniture via FBM to avoid storage penalties.

This approach balances speed, control, and cost efficiency.

5️⃣ Key Metrics to Decide

When choosing between FBA and FBM, focus on:

  • Contribution Margin (after all fees and shipping)
  • Sales Velocity (FBA boosts conversions)
  • Storage Fees vs. Holding Costs
  • Customer Expectations (Prime vs. standard shipping)

Run side-by-side SKU analyses to identify which method yields higher profit per order.

6️⃣ 30/60/90 Day Plan

TimeframeFocusAction
Days 1–30Analyze FeesAudit top SKUs to compare FBA vs. FBM cost per sale.
Days 31–60Test Hybrid ModelMove 20% of slow sellers to FBM or a 3PL.
Days 61–90OptimizeScale the more profitable model and refine shipping workflows.

Final Thoughts

There’s no universal winner in the FBA vs. FBM debate — only the one that fits your business model.

FBA gives scale and exposure.
FBM gives control and margin.

Together, they give you balance.

Stop choosing sides — start building strategy.

Never Get Overcharged on FBA Again With The Fee Explainer Tool

Introduction

If you’ve ever looked at your Amazon FBA reports and thought, “Where did all my profit go?” — you’re not alone.

Between unexpected dimension changes, mislabeled storage tiers, and hidden fulfillment charges, thousands of sellers lose profit every month without realizing it.

That’s why Amazon’s new Fee Explainer Tool is such a big deal. It finally lets you see exactly why you were charged what you were — and challenge it if it’s wrong.

Let’s break down how to use it and stop overpaying once and for all.

1️⃣ What Is the FBA Fee Explainer Tool?

Amazon launched this tool to increase fee transparency. It breaks down the components of your FBA fulfillment costs, showing how things like:

  • Weight handling
  • Dimensional weight
  • Storage tier
  • Packaging type
    all contribute to the total charge.

It’s available in Seller Central → Reports → Payments → Fee Preview / Fee Explainer.

2️⃣ Why It Matters

FBA fee changes can happen without notice — usually triggered by:

  • Mis-measured item dimensions
  • Incorrect weight classification
  • Labeling or packaging changes
  • Product category reassignments

Even a small size-tier jump (say, from “standard” to “oversize”) can double your FBA fee.

That’s money Amazon sellers can’t afford to lose.

3️⃣ How To Use the Tool

Step 1: Open the Fee Explainer

Go to any ASIN → Click “Fee Details” → “See more details” → “Fee Explainer.”

You’ll see a breakdown of:

  • Current size tier
  • Measured dimensions
  • Unit weight vs. dimensional weight
  • Packaging type
  • Handling category

Step 2: Compare to Reality

Physically measure and weigh your product (including packaging).
If it’s smaller or lighter than Amazon’s recorded dimensions, you might be overcharged.

Step 3: File a Case

Use “Report an issue with fee” in Seller Central’s Help → Fulfillment Fees section.
Attach images of measurements and your FNSKU label as proof.

Sellers who follow this process often recover hundreds or even thousands in fees per ASIN.

4️⃣ Pro Tips for Ongoing Fee Management

✅ Audit quarterly: Check your top 20 ASINs for accuracy every 3 months.
✅ Track historical changes: Keep a simple spreadsheet with recorded measurements.
✅ Watch new shipments: Amazon occasionally re-measures after receiving new inventory.
✅ Use alerts: Some third-party tools can notify you if dimensions or tiers change suddenly.

5️⃣ What To Do Next

  1. Log into Seller Central and test the tool on one ASIN today.
  2. Document all measurements.
  3. Open a case for any mismatched data.
  4. Build an internal SOP so your team checks fees regularly.

You’ll protect margins and prevent future overcharges automatically.

Final Thoughts

FBA fees don’t have to be a guessing game.
With the new Fee Explainer Tool, you have the power to audit, understand, and reclaim your profit.

Amazon transparency is finally catching up — and smart sellers will use it to their advantage.

How to Find Products to Sell on Amazon Without Competing With Big Brands

Introduction

The biggest mistake new Amazon sellers make is going head-to-head with industry giants. Competing in saturated categories dominated by household names leads to high ad costs, brutal pricing wars, and razor-thin margins.

Instead, the real opportunity lies in finding niches where big brands aren’t paying attention.

Let’s break down how to find them.

1️⃣ Understand Why Big Brands Ignore Niches

Big brands chase volume, not precision.
They tend to avoid smaller markets because they can’t scale efficiently or justify the marketing spend.

That’s where small and mid-sized sellers can win — by targeting specific keywords, micro-audiences, and underserved problems that the big players overlook.

2️⃣ Use Data Tools to Uncover Gaps

Here’s how to spot high-potential products:

1. Helium 10 Black Box – Filter for keywords with 2,000+ searches and fewer than 300 competing listings.
2. SmartScout Niche Explorer – Identify categories where smaller sellers outperform household brands.
3. Jungle Scout Opportunity Finder – Look for listings with poor photos, weak copy, or low review counts.

These tools surface the gaps — opportunities that big brands don’t bother to fill.

3️⃣ The “Gap Method” Framework

Ask three key questions:

  1. Demand: Are people searching for it regularly?
  2. Competition: Are there weak listings or poor branding in top results?
  3. Differentiation: Can you add real value (better bundle, packaging, or positioning)?

If you can say yes to all three, you’ve found a gap worth exploring.

4️⃣ Validate Before You Launch

Before investing in inventory:

  • Use keyword tools to project search volume and sales potential.
  • Check review depth — if competitors average <500 reviews, it’s a good sign.
  • Run small PPC tests or pre-orders to gauge market response.

Validation prevents wasted capital and confirms your product’s true demand.

5️⃣ Positioning: Your Hidden Weapon

Even in competitive markets, positioning can help you stand out.
Focus on one of these differentiators:

  • Design: Better packaging, branding, or colors.
  • Utility: Solve a pain point others ignore.
  • Audience: Target a specific niche (e.g., “for RV owners,” “for pet parents,” “for travelers”).

The goal isn’t to be better for everyone—it’s to be perfect for someone.

6️⃣ Track and Adapt

Once launched, monitor:

  • TACoS: Ensure ads drive long-term organic growth.
  • Review velocity: Faster reviews = faster ranking.
  • Keyword rank: Protect your niche position with smart bid management.

Small sellers win by being agile—adjusting quickly while big brands take months to react.

Final Thoughts

Winning on Amazon isn’t about beating the giants—it’s about outmaneuvering them.

Big brands dominate broad markets, but small sellers who master data, differentiation, and demand validation can quietly build six- and seven-figure businesses in overlooked corners of the marketplace.

Stop trying to outspend your competition.
Start finding the gaps they can’t see.

Find Hidden Amazon Ad Waste Fast With This Easy Method

Introduction

Amazon Advertising can be one of your most powerful tools for growth—but also one of the fastest ways to lose profit if left unchecked.

Every seller wastes ad spend at some point. The secret is how quickly you find it and fix it.
In this post, we’ll walk you through an easy, data-driven process to uncover wasted spend that’s silently eating your profits.

1️⃣ Step One: Pull Your Search Term Report

Inside Seller Central, go to:
Advertising → Reports → Sponsored Products → Search Term Report.

Download it for the last 30–60 days.
This report reveals every keyword or ASIN your ads were triggered by—along with clicks, spend, and conversions.

2️⃣ Step Two: Identify Waste Fast

Now, sort and filter your data using these three rules:

  • High Spend, Zero Sales: These are wasted dollars.
  • High ACoS (>100%): Your cost per sale is exceeding profit.
  • Irrelevant Search Terms: Buyers clicked but never converted—bad targeting or wrong audience.

You’ll instantly see where your money is being burned.

3️⃣ Step Three: Take Action

Depending on what you find:

  • Pause or reduce bids on poor-performing keywords.
  • Add irrelevant terms as Negative Keywords.
  • Shift budget toward high-converting search terms.
  • Watch performance over the next 7–14 days.

Even a small round of cleanup can reduce wasted spend by 20–40% overnight.

4️⃣ Step Four: Monitor with Metrics That Matter

Track these key metrics weekly:

MetricWhy It MattersTarget Range
ACoS (Advertising Cost of Sales)Shows ad efficiency< 30–40% (category dependent)
TACoS (Total Advertising Cost of Sales)Ties ads to total revenue< 10–12%
CTR (Click-Through Rate)Indicates relevance of targeting> 0.3%
Conversion RateTells you if your listing converts traffic> 10%

Monitoring these KPIs helps you catch waste before it compounds.

5️⃣ Step Five: Automate the Process

Once you master manual cleanup, use automation tools to maintain efficiency.
Popular options:

  • Amazon’s Bulk Operations + Rules
  • Teikametrics / Pacvue / Perpetua (for rule-based optimization)
  • Simple Excel or Looker Studio dashboards (for visibility)

Automation ensures no wasted keyword slips through unnoticed again.

Final Thoughts

Amazon ads don’t need to drain your margins—if you know where to look.
This simple 20-minute audit can uncover thousands in wasted spend and refocus your budget on what actually converts.

Less waste. More growth. Better profit.

That’s how winning sellers scale smart.

FTC Cracks Down on “Made in the USA” Claims — What Amazon Sellers Must Know

What’s Happening Now

In July 2025, the Federal Trade Commission (FTC) sent warning letters to Amazon, Walmart, and several companies reminding them that “Made in the USA” claims must be truthful and legally substantiated. These letters noted numerous instances of potentially deceptive origin claims made by third-party sellers on online marketplaces. Federal Trade Commission

The FTC Act prohibits deceptive or misleading representations in commerce, and the Made in USA Labeling Rule (often called the MUSA Labeling Rule) sets specific standards retailers and sellers must meet when making origin claims. Federal Trade Commission

What “Made in the USA” Really Means

Under FTC policy, an unqualified claim that a product is “Made in USA” isn’t just a slogan — it’s a legal statement that requires the product be “all or virtually all” made in the United States. That means all significant parts, processing and assembly must occur domestically, and foreign components must be negligible. Federal Trade Commission

This rule applies to:

  • Product listings and descriptions
  • Packaging and labels
  • Advertising language
  • Any marketplace claim that implies U.S. origin

Even’s implied claims — like “Proudly made here” or graphics suggesting domestic origin — can fall under this standard if they create that impression. Federal Trade Commission

Why Amazon Sellers Are in the Crosshairs

Marketplace platforms like Amazon host millions of third-party listings — but they can be held accountable if sellers repeatedly make false origin claims without proof. In issuing warning letters, the FTC specifically urged online marketplaces to monitor, identify, and take corrective action against deceptive claims. Stradling – Stradling

The warning is an escalation: platforms aren’t just passive hosts — the FTC expects them to enforce compliance on behalf of consumers. Stradling – Stradling

Risks of Non-Compliance

Sellers who misuse or overstate origin claims face real legal and business risks:

  • Penalties and fines issued under the FTC Act
  • Listing removals or account enforcement actions by Amazon
  • Civil lawsuits or class actions, especially in states with stricter labeling rules (e.g., California) JD Supra
  • Reputational damage and loss of buyer trust

Historical FTC enforcement has resulted in multimillion-dollar judgments against companies that failed to substantiate origin claims — showing the agency takes these rules seriously. My Amazon Guy

How to Stay Compliant (and Avoid Trouble)

1. Confirm Your Product Meets the Standard
Before claiming “Made in USA,” verify that all or virtually all materials and processing occur in the U.S. — not just the final assembly. Federal Trade Commission

2. Use Qualified Language When Appropriate
If the product isn’t fully domestic but contains substantial U.S. components, use qualified claims (e.g., “Made in USA with imported components” or “Final assembly in USA”). These avoid implying full domestic origin while remaining truthful. Federal Trade Commission

3. Document and Substantiate
Keep thorough documentation of sourcing, manufacturing, and costs — especially if challenged by Amazon or regulators. Substantiation is key under FTC truth-in-advertising standards. Federal Trade Commission

4. Audit Listings Frequently
Review your catalog and remove or correct any unqualified, implied, or ambiguous origin claims. Amazon’s compliance teams may act quickly if the FTC flags an issue. Stradling – Stradling

What This Means for Amazon Sellers

The FTC’s increased scrutiny on origin claims is a wake-up call: marketing language matters. Sellers can no longer rely on casual or loosely interpreted “Made in USA” messaging — compliance requires accuracy, substantiation, and clear communication to consumers. Federal Trade Commission

Ensuring your claims pass legal and marketplace standards protects your brand, avoids enforcement headaches, and builds buyer trust in a crowded marketplace.

Final Thought

“Made in USA” is a valuable brand signal — when it’s true. The FTC crackdown shows that regulators, platforms, and consumers are watching, and compliance is essential for long-term success on Amazon.

Why Are People Leaving Your Website So Fast?

Introduction

You’ve spent money on ads, SEO, and content—but visitors land on your site and leave within seconds.
If that’s happening, your biggest problem isn’t traffic—it’s trust and clarity.

In a crowded digital world, your website has one job: communicate value instantly and make it effortless to act.

1️⃣ Your Site Takes Too Long to Load

Speed is the first impression. A one-second delay can reduce conversions by up to 20%.

Fix it:

  • Compress images and videos.
  • Use a CDN (like Cloudflare).
  • Remove unnecessary scripts.
  • Test your site speed with GTmetrix or Google PageSpeed Insights.

Remember: fast sites feel trustworthy.

2️⃣ Your Message Isn’t Clear

When a user lands, they should instantly know:

  • What you sell
  • Who it’s for
  • Why they should care

If they have to think, they’ll leave.

Fix it:

  • Lead with your offer and value proposition.
  • Use short, benefit-driven headlines.
  • Remove buzzwords.
  • Test messaging with real customers.

Example: “Better sleep in 7 nights—guaranteed” beats “Premium comfort technology for modern lifestyles.”

3️⃣ Your Design Overwhelms

Too many popups, banners, or product options can cause paralysis.

Fix it:

  • Simplify your layout—one main CTA per page.
  • Use whitespace to guide attention.
  • Highlight benefits above the fold.
  • Keep color palette consistent (2–3 colors max).

Design isn’t decoration—it’s direction.

4️⃣ You’re Not Mobile-Friendly

Over 60% of ecommerce traffic comes from mobile. If your site isn’t optimized, you’re losing half your audience.

Fix it:

  • Test mobile usability regularly.
  • Make buttons larger and navigation simple.
  • Prioritize vertical scrolling, not horizontal.

If checkout requires zooming in, you’ve already lost the sale.

5️⃣ No Trust or Social Proof

Even a perfect site fails without credibility.

Fix it:

  • Add customer reviews and testimonials.
  • Display badges, guarantees, or certifications.
  • Include real photography—not just stock images.
  • Be transparent with shipping, returns, and pricing.

Trust turns browsers into buyers.

6️⃣ How to Measure & Improve

Use analytics tools like Hotjar or GA4 to identify:

  • Which pages have the highest exit rate
  • Where users drop off in checkout
  • What actions users take before leaving

Then iterate weekly—test, tweak, and refine.

Final Thoughts

People don’t leave because they’re impatient—they leave because your site didn’t meet their expectations fast enough.

A successful website doesn’t just look good—it communicates clearly, loads quickly, and feels trustworthy.

Fix the small leaks, and your conversion rate will soar.

How To Keep Your Amazon Sales High After Prime Day

Introduction

Prime Day is one of the biggest events of the year for Amazon sellers—but what happens next separates great brands from one-hit wonders.

After the rush, sales often dip, ad performance changes, and competition resets. But with the right post-event strategy, you can turn that spike into sustained growth and long-term visibility.

Let’s break down how to do it.

1️⃣ Capitalize on the “Halo Effect”

After Prime Day, your listings receive residual traffic and momentum from improved ranking, new reviews, and higher brand visibility.
To maximize this:

  • Keep ads running for at least 10–14 days post-event.
  • Focus budgets on high-performing keywords and top ASINs.
  • Monitor organic rank—boosting those terms keeps the flywheel spinning.

Amazon’s algorithm loves consistency—so maintain activity to hold your gains.

2️⃣ Retarget Prime Day Shoppers

Use Sponsored Display or DSP campaigns to re-engage shoppers who viewed or added your products during Prime Day but didn’t buy.

  • Offer small post-event discounts (5–10%) to close the deal.
  • Promote complementary products to recent buyers.
  • Use custom audiences in Amazon Ads to segment Prime Day traffic.

This is one of the most efficient ways to convert “window shoppers” into repeat customers.

3️⃣ Optimize Listings with Fresh Data

Prime Day provides a treasure trove of insights—don’t waste it.
Review your event data to see:

  • Which keywords drove the most conversions
  • What SKUs outperformed others
  • Which listings had the best click-through rates

Use that data to refresh titles, bullets, and backend keywords.
Double down on what worked—and remove what didn’t.

4️⃣ Build Retention Into the Funnel

Now’s the time to turn first-time buyers into loyal customers:

  • Use product inserts to encourage repeat purchases or brand follows
  • Run post-purchase campaigns via Amazon’s Customer Engagement Tool
  • Highlight Subscribe & Save offers to lock in recurring revenue

The post-event window is the perfect moment to nurture new customers who already trust your brand.

5️⃣ Reinvest Intelligently

If your Prime Day went well, reinvest a portion of your profits into:

  • Inventory (prevent stockouts—momentum dies when listings go inactive)
  • Advertising optimization (scaling what converted profitably)
  • Creative assets (upgraded A+ content or video ads for top sellers)

Momentum compounds when you continue feeding Amazon’s algorithm with relevance and performance signals.

30/60/90-Day Plan

TimeframeFocusAction Items
Days 1–30Retain Prime Day momentumKeep ads running, retarget visitors, refresh listings
Days 31–60Optimize & expandIntroduce cross-sells, improve creatives, test new keywords
Days 61–90Build loyaltyPush Subscribe & Save, email post-purchase offers, expand into new variations

Final Thoughts

Prime Day may be over—but the opportunity isn’t.

By using the halo effect, retargeting shoppers, and optimizing based on data, you can turn your temporary traffic surge into a long-term growth engine.

Don’t treat Prime Day as an event.
Treat it as a launchpad. 🚀

High Price vs. Low Price: How to Win in a Price-Driven Category

Introduction

In a marketplace flooded with competition, pricing is one of the few levers you can pull quickly—but it’s also one of the easiest ways to destroy your margins.

So how do you decide whether to go high-price premium or low-price volume—and win either way?

Let’s break it down.

1️⃣ The Psychology Behind Price Positioning

Price isn’t just a number—it’s a signal.
It tells buyers what to expect before they ever read your listing or touch your product.

  • High Price → Implies quality, expertise, and trust.
  • Low Price → Implies convenience, simplicity, and accessibility.

Understanding which story you’re telling is key. On Amazon, both narratives work—but not for the same audience.

2️⃣ The Danger of the “Middle Ground”

Many brands fall into a dangerous trap: pricing in the middle of their category.

You’re not cheap enough to win the budget shopper, and not premium enough to win the quality-seeker.
That’s the “no-man’s-land” of pricing — high enough to scare off bargain hunters, low enough to erode perceived quality.

To win, you have to choose a side—and commit.

3️⃣ How Premium Brands Win

Premium doesn’t mean overpriced—it means proven value.

Successful high-price brands:

  • Use A+ content and brand storytelling to elevate perception.
  • Have top-tier imagery, video, and packaging that justifies the price.
  • Deliver consistent review quality (4.5★+) and trust signals.
  • Focus on lifetime value (LTV) and repeat customers, not just one-time buyers.

Metrics to track: conversion rate, LTV, average review rating, and refund rate.

4️⃣ How Value Brands Dominate

Low-price success is about efficiency and scale.

Winning low-cost brands:

  • Leverage FBA and optimized fulfillment to minimize overhead.
  • Maintain high conversion and velocity to stay top of search results.
  • Focus on ads efficiency (TACoS) and small-margin compounding.
  • Use bundles or multi-packs to boost AOV without breaking price expectations.

Metrics to track: TACoS, velocity, Buy Box %, contribution margin.

5️⃣ Key Lessons from Amazon’s Algorithm

Amazon doesn’t favor the cheapest product—it favors the one that sells best.
Price affects click-through, conversion, and Buy Box percentage, all of which feed the A9 ranking algorithm.

So whether you’re premium or value, the goal is the same: maintain steady velocity and conversion.
That’s what keeps you visible and profitable.

6️⃣ 30/60/90-Day Action Plan

TimeframeFocusKey Actions
Days 1–30Audit pricing positionIdentify your category median, top 10 competitors, and where your brand fits.
Days 31–60Test and refineRun split tests on pricing tiers or bundles to gauge elasticity.
Days 61–90Scale and optimizeDouble down on whichever model drives better contribution margin and TACoS stability.

Final Thoughts

Winning in a price-driven category isn’t about being cheapest—it’s about being clear.
If you’re premium, prove your worth.
If you’re value, own your efficiency.
The worst thing you can be… is confusing.

Choose your lane. Optimize relentlessly. And dominate your category.