Amazon AI Rufus Is Useless for Sellers in 2025 (What You Need to Know)
Amazon Rufus is the AI assistant Amazon built into its shopping and seller experience, but for most sellers in 2025 it has fallen short of expectations.…
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Marketplace Valet Insights
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Strategies, breakdowns, and field notes on winning the Amazon marketplace.
What’s a Good or Bad Conversion Rate?
On Amazon, a conversion rate of 10 to 20 percent is average to good, 20 to 30 percent is strong, and anything above 30 percent is…
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How to Add Cost of Goods for Amazon Reimbursement
To add Cost of Goods (COGS) for Amazon reimbursements, gather the landed cost per unit for each SKU, then enter it in Seller Central using the…
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PPC Strategy for Winning the Amazon Buy Box
PPC helps you win the Amazon Buy Box because Sponsored Products ads drive conversion velocity, and consistent conversions are a positive signal in the algorithm that…
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How to Update Your LLC Information on Amazon Seller Central
To update your LLC information on Amazon Seller Central, go to Settings > Account Info > Business Information > Legal Entity, then update your business name,…
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How to Request More Inventory Space at Amazon FBA (Capacity Manager Walkthrough)
To request more FBA storage, open Capacity Manager in Seller Central under Inventory and the FBA Capacity Monitor, choose the month you need, enter the additional…
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How to Take Down Black Hat Sellers Sabotaging Your Amazon Listings
To take down black hat sellers, document the abuse with timestamped screenshots, then report it through the right Amazon channel: use Report a Violation or the…
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Understanding Match Types and When to Use Them on Amazon
Amazon match types control how closely a shopper's search must match your keyword for your Sponsored Products ad to appear. The three core types are Broad…
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Invalid Charge Method – Seller Central Account Restricted (Solved)
To fix the "Invalid Charge Method" error in Amazon Seller Central, go to Settings > Account Info > Charge Methods for Selling Fees, then either update…
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How to Reactivate a Closed Amazon Listing in Less Than 5 Minutes
To reactivate a closed Amazon listing, log in to Seller Central, open Inventory and click Manage All Inventory, filter for Closed listings, then click Relist next…
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