The SHOCKING Truth About Amazon’s Email Marketing Gap

Introduction

Amazon has revolutionized eCommerce—but it’s also built walls between sellers and their customers. For all its reach and scale, Amazon has one major weakness that most sellers never fix: you can’t directly market to your customers.

That means no email lists, no remarketing flows, and no easy way to build brand loyalty off-platform. Let’s explore what that means—and how smart brands are bridging the gap.

1. Why the Gap Exists

Amazon controls the customer relationship. Every order, message, and shipment runs through their ecosystem.
While this builds trust for shoppers, it creates a blind spot for sellers:

  • No access to real email addresses
  • Strict messaging rules that block marketing content
  • Heavy penalties for off-platform promotion

This setup ensures customers stay loyal to Amazon—not necessarily to your brand.

2. The Hidden Cost of the Gap

Without email marketing, brands lose:

  • LTV tracking: You can’t nurture or upsell customers directly.
  • Retention leverage: You rely on ads for repeat purchases.
  • Data ownership: You can’t build a true audience.

That means more ad spend, less control, and slower compounding growth.

3. How Smart Brands Are Closing the Gap

1️⃣ Product Inserts (The Right Way)

Use value-based messaging—like warranty registration, user guides, or bonus content—to ethically collect opt-ins.
Avoid “Buy off Amazon” or “Leave us a review” phrasing; instead, offer value that encourages voluntary engagement.

2️⃣ QR Codes & Landing Pages

Drive customers to branded experiences where they can subscribe for content, loyalty programs, or extended benefits.
Make it about experience, not sales.

3️⃣ Brand Follow Feature

Encourage users to “Follow Your Brand” on Amazon Stores. This unlocks Amazon’s internal email marketing tool, allowing you to send branded messages and announcements directly through Amazon.

4️⃣ Amazon Customer Engagement Tool

If you’re Brand Registered, use this under “Brands → Customer Engagement” to send emails to followers with new launches or promotions.

4. Build a Long-Term Brand Moat

Amazon’s ecosystem is powerful—but temporary attention isn’t enough.
To scale sustainably, you need:

  • An owned audience outside Amazon
  • Consistent value exchange (education, community, or perks)
  • Omnichannel identity that customers recognize everywhere

Building your list ethically and strategically is the key to long-term control and profitability.

Final Thoughts

The shocking truth? Amazon gives you visibility—but not ownership.
If you’re not actively bridging that gap, you’re building a brand on rented land.

Use inserts, tools, and creative touchpoints to capture attention beyond the platform—and watch your business evolve from seller to brand owner.

The 4 Phases of Scaling a Successful DTC Brand

Introduction

Every direct-to-consumer brand dreams of hitting that next level—whether that’s going from $100K to $1M or from $5M to $50M. But scaling isn’t about doing more of what’s working—it’s about knowing what to do next.

The most successful DTC brands don’t guess their way to growth. They follow a pattern—4 predictable phases that determine how fast and how far they can go.

Phase 1: Validation – Prove the Product

This is where it all starts: finding product-market fit.
Key Goals:

  • Test multiple offers quickly using paid ads and landing pages
  • Identify a winning product and message combo
  • Focus on customer feedback and repeat purchase behavior

Metrics that matter: conversion rate, repeat rate, customer satisfaction, ROAS on test spend

Avoid: overbuilding infrastructure or scaling ad spend too early.

Phase 2: Optimization – Build Efficiency

Once you know the product sells, the next goal is to make it profitable.
Key Goals:

  • Lower your CAC by improving creative and funnel
  • Increase AOV through bundles or upsells
  • Optimize fulfillment, inventory, and cash flow
  • Create operational dashboards for visibility

Metrics that matter: gross margin %, repeat purchase rate, LTV:CAC ratio

Avoid: scaling paid media without solid operations and cash discipline.

Phase 3: Acceleration – Amplify Growth

This is where growth takes off. You’ve got traction—now it’s time to multiply it.
Key Goals:

  • Expand channels (Amazon, retail, wholesale, affiliates)
  • Build brand equity through content, influencers, and PR
  • Hire key roles: marketing, ops, and finance
  • Develop retention systems (subscriptions, loyalty, community)

Metrics that matter: blended ROAS, LTV growth, channel mix, retention rate

Avoid: ignoring profitability or spreading too thin across new channels.

Phase 4: Systemization – Scale Sustainably

Here’s where you turn a brand into a business that runs without you.
Key Goals:

  • Build leadership layers and SOPs
  • Implement ERP/CRM tools to connect all departments
  • Move from reactive to strategic decision-making
  • Protect brand integrity and customer experience as you scale

Metrics that matter: EBITDA margins, churn rate, employee productivity, operational KPIs

Avoid: neglecting culture and customer connection in the pursuit of scale.

The Takeaway

Scaling a DTC brand isn’t about skipping ahead—it’s about mastering the current phase before advancing to the next.

When you understand where you are, what matters most, and what to prioritize, you move from chaos to clarity.

So the question isn’t “Can I scale?”—it’s “Which phase am I in, and what’s next?”

This Amazon Report Can Save Your Listings

Introduction

Every week, thousands of sellers lose sales because their listings get suppressed, stranded, or deactivated without warning. The scary part? Most of them never know until it’s too late.

The good news—Amazon gives you a built-in tool to catch and fix these issues fast. Let’s break down the one report that can literally save your listings.

1. The Hidden Lifesaver: The Listing Quality and Suppression Report

Inside Seller Central, under Inventory → Inventory Reports, lies the Listing Quality and Suppression Report.
This report reveals:

  • Suppressed Listings: Products hidden from search results due to policy violations, missing images, or incorrect details.
  • Quality Issues: Missing attributes, incomplete product data, or non-compliant listings.
  • Fix Recommendations: What to update to restore full visibility.

Checking this report weekly is one of the simplest ways to protect your catalog’s health.

2. Common Issues the Report Helps You Catch

  • Missing Main Images: A single missing photo can pull a listing out of search results.
  • Incorrect Product Type or Browse Node: Products show up in the wrong category and lose ranking.
  • Incomplete Titles or Bullets: Amazon suppresses low-quality listings automatically.
  • Policy Violations: Hazmat flags, pricing errors, or restricted terms.

3. How to Use It Step-by-Step

Step 1:
Go to Inventory → Inventory Reports → Listing Quality and Suppression.

Step 2:
Download the full report as a .txt or .csv file.

Step 3:
Sort by “suppression reason” or “quality alert.”

Step 4:
Update listings immediately in the “Manage All Inventory” section.

Step 5:
Recheck weekly to make sure nothing new appears.

Pro Tip: Add a weekly recurring task in your operations calendar—just 10 minutes of reviewing can prevent thousands in lost revenue.

4. Bonus: Complementary Reports Worth Monitoring

  • Search Query Performance Report: Understand how your listings are performing in search visibility and conversions.
  • Brand Catalog Listing Report (for Brand Registered Sellers): Monitor attribute consistency and brand compliance.
  • Business Reports: Pair with listing data to track revenue recovery after fixes.

Final Thoughts

Your listings are your storefront. When they’re suppressed or incomplete, it’s like closing your doors during rush hour.

By checking the Listing Quality and Suppression Report weekly, you can:
✅ Keep every product searchable
✅ Prevent revenue loss from silent errors
✅ Protect your account’s long-term health

It’s the simplest step most sellers overlook—but it might be the most profitable habit you can build.

Most Amazon Sellers Forget THIS on Prime Day

Introduction

Prime Day brings the biggest traffic surge of the year—but for many sellers, it doesn’t bring the biggest profits. Why? Because even the best advertising and deal strategies can’t save a listing that isn’t ready to convert.

This is the most common—and costly—mistake sellers make every Prime Day.

1. The Real Secret: Conversion Readiness

Prime Day success isn’t just about visibility—it’s about conversion.
Amazon’s algorithm rewards listings that convert efficiently, especially during high-traffic periods. That means:

  • Optimized images and A+ content
  • Fast load times and mobile-friendly layouts
  • Clear pricing and value proposition
  • Strong reviews and consistent availability

When you skip these fundamentals, your Prime Day traffic turns into wasted spend.

2. Why Sellers Miss It

Most sellers get tunnel vision on:

  • Inventory: Ensuring stock is inbound (important, but not enough).
  • Deals: Submitting Lightning Deals, Coupons, and Discounts.
  • Ads: Doubling ad budgets for Prime Week.

But without conversion optimization, these investments simply amplify inefficiency. The result? Higher costs, lower ROI, and missed opportunity.

3. The 3-Step Prime Day Conversion Checklist

Step 1: Audit Your Listings

  • Are your main images clear and zoomable?
  • Do your bullets focus on benefits, not features?
  • Is your title keyword-rich but still human-readable?
  • Do you have recent reviews visible above the fold?

Step 2: Strengthen Your Offer

  • Bundle SKUs or add-value offers (“Free accessory included”)
  • Highlight urgency: “Limited Prime Day Offer”
  • Keep pricing stable—Amazon flags volatile discounts

Step 3: Prepare Your Ads for Conversions

  • Focus campaigns on converting keywords
  • Use Sponsored Brands to drive awareness, Sponsored Products for action
  • Review your landing pages—are they optimized for mobile shoppers?

4. After Prime Day: Sustain the Momentum

Don’t switch off your ads or campaigns right after the event. Post-event shoppers continue browsing and buying for days.

  • Retarget them with Sponsored Display campaigns
  • Keep deals running for a 3-day tail
  • Review your ACOS and CTR data to prep for Q4

Final Thoughts

The truth is: Prime Day success is won before the sale starts.
Most sellers focus on deals and traffic—but forget that every click needs a strong destination.
Conversion readiness turns Prime Day from an event into an advantage.

So before you raise budgets or submit deals, make sure your listings are ready to convert like crazy.

Rank Smarter, Spend Less: Effective Amazon SEO from Experts

Introduction

Amazon SEO is often misunderstood. Many sellers think it’s about stuffing keywords, but true optimization is about balancing visibility, conversion, and profitability. The best brands use SEO not as a one-time tactic, but as a continuous growth engine that reduces ad dependency and builds sustainable rank.

1. How Amazon’s SEO Algorithm Works

Amazon’s A9 algorithm prioritizes relevance and performance. Unlike Google, it doesn’t care who has the most backlinks—it rewards listings that convert. The key inputs include:

  • Keyword relevance (title, bullets, backend, A+ content)
  • Click-through rate (CTR)
  • Conversion rate (CVR)
  • Sales velocity and consistency
  • Review count and average rating

2. The Pillars of Effective Amazon SEO

1️⃣ Keyword Foundation

Start with layered keyword research:

  • Short-tail: High volume, broad discovery terms (e.g., “protein powder”)
  • Mid-tail: Intent-driven (“vegan protein powder”)
  • Long-tail: Purchase-ready (“vegan protein powder for women”)

Use them across title, bullets, and backend in a natural flow.

2️⃣ Listing Optimization

Every field matters:

  • Title: Prioritize primary keyword early.
  • Bullets: Highlight benefits, not features.
  • Description: Reinforce branding, include mid-tail terms.
  • Images: Use text overlays for keyword-laden lifestyle content.

3️⃣ Content Refresh Cycle

Amazon SEO isn’t “set and forget.”

  • Refresh keywords and content quarterly.
  • Track keyword rank shifts weekly.
  • Replace low-performing images and copy as trends evolve.

4️⃣ Conversion Reinforcement

Strong SEO gets you seen—conversion keeps you there.

  • Boost reviews (4.5★+ minimum).
  • Add video to listings for engagement lift.
  • Optimize pricing strategy to remain competitive within top 3 listings.

3. Balancing SEO and Advertising

Amazon ads feed the algorithm. The smartest brands:

  • Use PPC to accelerate organic rank.
  • Target keywords that build relevance over time.
  • Gradually shift budget from broad discovery to proven converting terms.

Result: less wasted spend, stronger organic foundation.

4. 30/60/90-Day SEO Action Plan

Days 1–30:

  • Audit top 10 SKUs for keyword and content performance.
  • Identify ranking gaps and missed keyword opportunities.

Days 31–60:

  • Refresh titles, bullets, and images with updated keyword data.
  • Optimize backend search terms and test variations.

Days 61–90:

  • Review conversion metrics, CTR, and TACoS improvements.
  • Adjust ad targeting to reinforce organic gains.
  • Document learnings and repeat quarterly.

Final Thoughts

Amazon SEO done right isn’t about hacks—it’s about habits.
When you focus on relevancy, conversion, and consistent content updates, you build listings that grow stronger over time. Rank smarter, spend less, and let the algorithm work for you.

Get Your First Amazon Badge With These Simple Steps

Introduction

Amazon badges aren’t just decoration—they’re trust signals that tell shoppers, “This product is proven.” Whether it’s “Amazon’s Choice,” “Best Seller,” or “Limited Time Deal,” badges can lift click-through rates by up to 30% and drive exponential conversion growth.

Here’s how to position your listings to earn one—and keep it.

1) Understand How Badges Work

Amazon’s badges are algorithmic trust signals. They’re awarded to listings that show a consistent combination of:

  • High conversion rates
  • Strong sales velocity
  • Reliable stock levels
  • Low return rates
  • Positive reviews and feedback

Badges can appear in search results, on product pages, and even in ads—making them one of the most valuable visibility tools.

2) Focus on “Amazon’s Choice”

To earn Amazon’s Choice:

  • Target high-traffic, low-competition keywords.
  • Keep ratings above 4.5★ and maintain at least 100 verified reviews.
  • Prioritize fast shipping and inventory reliability.
  • Avoid suppressed or inactive variations.

“Amazon’s Choice” is keyword-specific, so your badge may appear only for certain search terms.

3) Target “Best Seller” the Smart Way

To earn Best Seller:

  • Increase velocity through strategic promotions and ads.
  • Focus on subcategories where you can dominate faster.
  • Maintain steady fulfillment and avoid OOS periods.
  • Monitor your category rank daily and adjust campaigns accordingly.

This badge updates hourly, so consistency in performance is key.

4) Boost Conversion Through Content

Amazon rewards listings that perform well organically.

  • Use premium images that drive engagement.
  • Craft bullet points that emphasize benefits, not just specs.
  • Add A+ content and store branding to reinforce trust.
  • Keep pricing competitive relative to top 3 category performers.

5) Protect and Maintain Your Badge

Once earned, maintaining a badge requires ongoing discipline:

  • Keep ratings high (above 4.3★ minimum).
  • Restock on time—OOS can cause immediate badge loss.
  • Watch price fluctuations—sudden changes can disrupt rankings.
  • Continue driving ad traffic to sustain velocity.

Final Thoughts

Badges are the Amazon equivalent of digital credibility. They tell shoppers, “You can trust this product.” And trust leads to clicks, conversions, and repeat customers. With just a few deliberate optimizations and consistent execution, your first badge could be weeks away—not months.

The Secret to Consistent Amazon Results Most People Miss

Introduction

Every Amazon seller wants predictable, steady growth—but few achieve it. While many sellers chase algorithm updates or trending tools, the brands that win long-term focus on building consistent, repeatable systems. Consistency isn’t luck—it’s structure.

1. What “Consistency” Really Means

It’s not about hitting one big month—it’s about stable, profitable growth month after month. True consistency means:

  • Steady sales velocity and margin protection
  • Predictable ad performance (controlled TACoS and ACOS drift)
  • Reliable inventory flow with no stockouts or overstocks
  • Regular listing improvements and refreshed keywords

2. The Four Systems Most Sellers Miss

1️⃣ Inventory Flow & Cadence

Keep 8–12 weeks of inventory buffer and a restock rhythm that matches your sales velocity. Amazon rewards stability—running out of stock kills your ranking momentum.

2️⃣ Listing & Keyword Refresh

Every 60 days, review your top-performing listings. Update keywords, refresh A+ content, and adjust images or bullets to reflect trends and new search terms.

3️⃣ Ad & Budget Discipline

Review ad performance weekly. Optimize bids and placements based on 14-day conversion data, not daily fluctuations. Track both ACOS and TACoS to understand profitability.

4️⃣ Health & Metrics Monitoring

Create a simple dashboard to track Buy Box %, conversion rate, session trends, review growth, and inventory cover weeks. Set alerts for sudden shifts in any KPI.

3. Why Most Sellers Fail the Consistency Test

  • Launch addiction: chasing short-term boosts instead of systems
  • Tool dependency: focusing on tech over process
  • Data neglect: ignoring early warning signs in performance metrics
  • No routine: reacting to problems instead of preventing them

4. 30/60/90-Day Action Plan

Days 1–30:

  • Build your Amazon health dashboard.
  • Audit top 10 SKUs for keyword, ad, and inventory performance.
  • Schedule weekly review meetings.

Days 31–60:

  • Refresh listings and creatives.
  • Begin consistent bid and placement optimization cycles.
  • Monitor inventory turns and replenish schedules.

Days 61–90:

  • Scale improvements to entire catalog.
  • Automate key reports and alerts.
  • Evaluate TACoS, session rate, and Buy Box % for consistency.

Final Thoughts

Consistent results on Amazon come from operational rhythm—not random wins. Sellers who commit to process, track the right metrics, and refine weekly build brands that grow predictably and profitably. Stop chasing spikes. Start building systems.

Are You Ready for Prime Day? Don’t Miss These Tips

Introduction

Amazon Prime Day is more than just another sales spike—it’s a high-velocity event where preparation wins. Sellers who have everything lined up (listings, ads, inventory, promos) surge ahead—those who don’t often scramble and underperform. The event’s timing may be publicly revealed late, so proactive readiness is key. SupplierWiki+1

1) Fine-Tune Listings & Conversion Elements

  • Ensure your main image and gallery reflect your best benefit imagery and leap out in search results.
  • Title, bullets and backend keywords should reflect the increased traffic and discovery nature of Prime Day.
  • Review counts, ratings and social proof are more important than usual during deal events—they affect trust.
  • For brands: update your Amazon Store to reflect themed deal offers or highlight “Prime Day Specials”. Sell on Amazon+1

2) Deals, Coupons & Promotions Setup

  • Submit your coupons, Price Discounts, Lightning Deals or Best Deals well ahead of the event to align with Amazon’s deal-streams. Sell on Amazon
  • Ensure your discount depth, timing and SKU selection align with your margin and inventory capacity.
  • Use promotions as headline hooks, but ensure your listing and conversion are optimised so you don’t drive high traffic to a bad page.

3) Advertising & Budget Scaling

  • Consider raising your ad budget ahead of the surge and adjust bids to reflect the increased competition and click volume. Sell on Amazon+1
  • Use dynamic bidding, placement optimisations, and carve out budget for both discovery and conversion phases.
  • Track TACoS (Total Advertising Cost of Sales) as well as ACOS—deal events often shift the mix and you might invest differently.

4) Inventory & Fulfilment Readiness

  • Your inventory needs to be inbound, processed, and available ahead of the event—not arriving during traffic surge. Amazon’s shipment deadlines are crucial. Amazon Seller Central
  • Monitor capacity limits, inbound lead-times, and ensure you have buffer for increased orders.
  • Avoid running out of stock or losing Buy Box during one of your biggest traffic windows.

5) 30/60/90 Day Action Plan

Days 1-30:

  • Audit your top 20 SKUs: listing conversion, review rate, images, keywords.
  • Submit promotions (coupons, deals) and prepare messaging.
  • Pre-book shipments and confirm inbound timeline.

Days 31-60:

  • Ramp ad budgets, set rules for increased bids, test placement increases.
  • Monitor stock burn rate and conversion changes; adjust budget daily during the lead-up.
  • Update your Store page to reflect Prime Day theme.

Days 61-90:

  • Final prep: fleet your replenishment if the event is soon; schedule after-event follow-up (retention emails, post-purchase flows).
  • Review performance immediately after event: conversion, TACoS, rank changes. Plan next year’s event calendar.

Final Thoughts

Prime Day is predictable in preparation—even if the exact dates aren’t. By aligning your listings, promos, ads and inventory ahead of time, you position your brand to capture the lift rather than chase it. The difference between “prepared” and “surprised” shows up in conversion, margins and rank. Map the plan, execute the plan—and win the window.

Make Your Amazon Products Stand Out With These Easy Fixes

Introduction

In a sea of listings, differentiation is key—but you don’t need a complete redesign to stand out. Often, small changes yield big results. Below are five practical fixes you can implement quickly to elevate your Amazon product listings.

Easy Fix #1: Upgrade Your Main Image & Gallery

  • Ensure main image: white background, product covers ~85% of frame, no extraneous text or graphics.
  • Gallery: add lifestyle scenes, scale shots, benefit overlays (e.g., “24-Hour Battery”, “Fits S/M/L”), and comparison images.
  • Use Amazon’s zoom-capable size (2000px) to enable the zoom feature.
    Result: Higher click-through, stronger engagement, better conversions.

Easy Fix #2: Optimize Your Title & Bullets for Relevance & Conversion

  • Title: front-load your primary keyword (“Ergonomic Desk Chair”), then variant info (size/colour). Avoid benefit-heavy or brand-first formats.
  • Bullets: Lead with top benefits (“Relieves Back Pain in 7 Days”), include social proof (“4.7★ from 5,200 users”), and include key specs (“30” x 20” Desk Size”).
    Result: Improved relevancy signal, better conversion rate, higher rank.

Easy Fix #3: Insert Social Proof & Trust Signals

  • Display review counts and star ratings in bullet copy or A+ content (e.g., “Over 3K Five-Star Reviews”).
  • Use brand-approved badges if eligible (“Amazon’s Choice”, “#1 Seller”).
  • Include warranties, free trial statements or “30-Day Money-Back Guarantee” when possible.
    Result: Increased trust, higher conversion, reduced bounce.

Easy Fix #4: Use A+ Content Wisely to Differentiate

  • Use a header image that tells your product story (benefit, lifestyle).
  • Use comparison charts: your product vs generic or competitor; list features/benefits side by side.
  • Embed keywords naturally in captions; align visuals with top keyword phrases.
    Result: Elevated CVR, improved brand perception, sustained conversion lift.

Easy Fix #5: Benchmark Competitors & Apply Best Practices

  • Identify the top 3–5 sellers in your category: note images, titles, bullet themes, offers.
  • Don’t copy—but borrow formats and word flows that work.
  • Update your listings in batches; test variants and monitor performance.
    Result: You accelerate to best-in-class positioning without reinventing the wheel.

30/60-Day Action Plan

Days 1–30:

  • Audit the top 10 SKUs: main image, gallery, title, bullets.
  • Implement changes for highest-volume SKUs.
  • Track CTR and session rates pre/post update.

Days 31–60:

  • Roll out A+ content upgrades.
  • Apply competitor insights to the next 10-20 SKUs.
  • Track CVR, session rate improvements and rank movement.

Final Thoughts

Standing out doesn’t mean reinventing your product—it means optimizing your presentation. With these five targeted fixes, you sharpen your listing, improve discoverability, and drive better conversions. Small changes, big results.

You’re Losing DTC Sales Over These Simple Mistakes

Introduction

Direct-to-consumer (DTC) brands have an incredible opportunity—to own the customer relationship, set the experience, and drive higher margin. But all too often, small, fixable mistakes undermine performance: they reduce conversion, increase cart abandonment, and throttle repeat business. Let’s dive in.

1) Mistake #1: Weak Product Pages

Your product detail page (PDP) can make or break it. Customers arriving via search or ad expect clarity and confidence. Yet common issues include: incomplete descriptions, limited imagery, no reviews, unclear sizing or specs. In fact, research shows brands missing these elements suffer lower conversion. Salsify+1
Fix: Ensure each PDP includes high-quality images (6-10+ views), detailed specs, benefits context, customer reviews + UGC, and clearly answers “Will this work for me?”

2) Mistake #2: Mobile & Checkout Friction

More than half of online shopping happens on mobile. If your site isn’t optimised, load times drag, navigation confuses, checkout breaks—sales slip away. inboxarmy.com
Fix:

  • Use responsive design with fast load (>90 speed score).
  • Ensure checkout is streamlined (guest checkout, minimal form fields, transparent pricing).
  • Accept multiple payment methods.
  • Monitor cart abandonment rates and fix broken flows.

3) Mistake #3: Marketing Channel Over-Reliance & Weak Retention

Many DTC brands focus heavily on acquisition and ignore retention, meaning their funnel leaks value and repeat buy potential. Serotonin
Fix:

  • Map a retention strategy early: email flows, loyalty programs, subscription options, post-purchase offers.
  • Diversify your acquisition mix—don’t over-rely on one platform (Meta, Google, TikTok).
  • Track LTV (lifetime value) and acquisition cost together, not just first-order revenue.

4) Mistake #4: Ignoring Trust Signals & UX

Lack of reviews, weak brand story, missing social proof, and confusing site UX cause hesitation. Research shows buggy websites, lack of reviews and unclear policies push visitors away. Salsify
Fix:

  • Showcase reviews + UGC upfront.
  • Make policies (returns, shipping) clear and visible.
  • Use brand storytelling to differentiate and build trust.
  • Audit site bugs, broken links, dead pages regularly.

30/60-Day Recovery Plan

Days 1-30:

  • Run product page audit for top 20 SKUs; fix missing specs, images, reviews.
  • Run mobile & checkout UX review; fix speed/flow issues.
  • Launch retention program (email welcome flow + 1st repeat offer).

Days 31-60:

  • A/B test product page variants (images vs benefit copy vs UGC).
  • Optimise acquisition channels; add a second channel if over-reliant.
  • Monitor metrics: conversion rate, cart abandonment, repeat purchase rate.

Final Thoughts

It’s not always the big, strategic moves that cost you the most—it’s the everyday mistakes small DTC brands make. Recognise and fix these three (or four) core areas and you’ll unlock hidden revenue, improve margins, and build a more resilient funnel.