The Biggest Change for Amazon Providers Ever — And What It Means for Sellers and Agencies

Amazon has always kept tight control over its ecosystem, but the most recent change to its Selling Partner API (SP-API) access and third-party provider policies is possibly the most disruptive update yet.

If you use a software tool, work with an Amazon agency, or outsource listing optimization, ad management, or data reporting — this change directly affects you.

In this article, I’ll break down:
✅ What the update is
✅ Why it’s such a big deal
✅ Who it affects
✅ What you need to do if you’re a seller or provider

🔧 What Exactly Changed?

Amazon announced a tightened SP-API authorization protocol that now requires:

  1. Explicit seller account linking per service provider
  2. Full audit trails of API usage
  3. Higher compliance standards for apps, tools, and agencies
  4. Restricted data scope for non-approved or unverified users
  5. A new tiered access structure based on role and scope of work

In short, Amazon wants total visibility and tighter control over who accesses seller data and how.

💥 Why This Is Such a Big Deal

Previously, many providers accessed seller accounts with:

  • Longstanding tokens
  • Shared user credentials
  • Loosely controlled app permissions

That’s no longer acceptable.

Amazon is now:

  • Deactivating old tokens
  • Blocking accounts using unverified third-party tools
  • Threatening suspension for repeated policy violations
  • Forcing all providers to comply with strict SP-API certification and documentation

👥 Who Is Impacted?

✅ Sellers:

  • If you’re using a tool or agency, you must ensure they’re SP-API compliant
  • You’ll now have to manually authorize each tool or provider through Seller Central
  • If your account is accessed improperly, you are liable — even if it was your agency’s fault

✅ Agencies & Freelancers:

  • Must register and go through Amazon’s Developer Registration & App Verification
  • Must comply with data protection rules, security audits, and usage limits
  • Can no longer “borrow” access via shared logins or generic user accounts

✅ Software Tools:

  • Must update their architecture to align with new SP-API scopes
  • Must obtain explicit permission per seller
  • May lose functionality if not updated or certified properly

📉 Real Risks of Not Complying

  • Sellers risk account deactivation
  • Providers risk delisting or API access loss
  • Ad campaigns could be paused if API tokens expire
  • Reporting, syncing, and order data pipelines could break overnight
  • Amazon will suspend any tool or integration they consider insecure or unauthorized

🔐 What You Need to Do as a Seller

  1. Review Every Tool & Provider You Use
    • Check if they are SP-API compliant and listed as authorized developers
    • Remove access for any unknown apps in User Permissions > Manage Apps
  2. Use Amazon’s New “Authorize Application” Flow
    • This ensures you’re granting secure, trackable access to approved apps
  3. Avoid Sharing Login Credentials
    • No more shared Seller Central usernames. Every user must have their own role-based access
  4. Ask for Proof of Compliance
    • Reputable agencies and developers should provide documentation or credentials proving they’ve passed Amazon’s app verification

⚙️ What You Need to Do as a Service Provider

  1. Register as a Developer with Amazon
  2. Complete the App Submission & Verification Process
  3. Implement Role-Based Access Controls
  4. Stay Within Scope Limits — Only request the data you actually need
  5. Get Explicit Seller Authorization via OAuth
  6. Ensure Data Security — Encrypt all PII and meet Amazon’s data protection standards

📈 What This Means for the Industry

This change is part of Amazon’s broader effort to:

  • Crack down on unauthorized access
  • Improve data security and trust
  • Prevent shady actors from scraping or abusing seller data
  • Ensure more accountability across the seller services ecosystem

While it creates friction in the short term, it raises the bar for the tools and providers who actually play by the rules.

✅ Final Thoughts: Protect Your Business Now

This update isn’t optional — it’s live and rolling out aggressively.

Whether you’re a solo seller using tools, or an 8-figure brand outsourcing PPC, here’s what to do next:

✅ Audit your integrations
✅ Ask tough questions of your providers
✅ Verify API compliance
✅ Use role-based access, not shared logins
✅ Don’t wait until your account is suspended or your ads stop running

How to Optimize Your Amazon Storefront for More Traffic & Sales

For most sellers, the Amazon Storefront is an afterthought.
But in 2025, it’s one of the most underutilized tools you can use to drive brand equity, traffic, and conversions.

With increasing competition and rising ad costs, sellers who want to stand out need more than just a strong product page — they need a storefront that acts like a high-converting landing page.

In this guide, I’ll show you how to fully optimize your Amazon Storefront to boost traffic, improve buyer experience, and ultimately grow your sales.

✅ Why Your Storefront Matters More Than Ever

Amazon’s algorithm and consumer behavior both reward brands that offer a complete, trustworthy experience.

Your Storefront helps you:

  • Build trust with new shoppers
  • Showcase your full product catalog
  • Increase average order value (AOV) with cross-sells
  • Leverage branded traffic from Amazon Ads
  • Improve organic visibility through Storefront SEO

And best of all — it’s free to use for brand-registered sellers.

🔧 Step 1: Design for Flow, Not Flash

Most sellers treat their Storefront like a mini billboard. But buyers want a clean, easy-to-navigate experience.

Here’s how to do it right:

✅ Use a Hero Image That Builds Trust

  • Feature lifestyle imagery showing your product in use
  • Add a value-driven tagline (e.g., “Cleaner Water. Happier Travels.”)
  • Keep branding consistent with your product packaging and ads

✅ Create Logical Navigation Tabs

  • By category (e.g., “Filters,” “Accessories,” “Softener Systems”)
  • By use case (e.g., “Full-Time RVers,” “Weekend Warriors”)
  • Include a “Best Sellers” and “New Arrivals” tab

✅ Limit Clutter

  • Don’t overload with copy
  • Focus on key visuals, comparison charts, and curated product sections

🔍 Step 2: Optimize for SEO & Amazon Storefront Search

Yes — your Storefront can rank in Amazon’s search results!

Storefront SEO Tips:

  • Add keyword-rich titles to every content tile
  • Use searchable headline copy in product collection modules
  • Write keyword-friendly blurbs in image + text tiles
  • Don’t stuff — keep it natural but intentional

Pro Tip: Use tools like Helium 10’s Cerebro and Brand Analytics to find high-converting brand-relevant terms.

🛍️ Step 3: Use Product Collections Strategically

Instead of dumping 30 ASINs on one page, curate collections that help shoppers find what they need fast.

  • Bundles and Kits
  • Best Sellers
  • Gifts Under $25
  • Seasonal Picks (Summer, Holiday, etc.)
  • Customer Favorites / Top Reviewed

Collections = more time on page = higher engagement = better conversions.

📈 Step 4: Link Ads & Off-Amazon Traffic to Storefront Pages

Drive traffic to specific tabs in your Storefront — not just your detail pages. Why?

  • Better branding experience
  • Higher conversion rates
  • More opportunities to cross-sell
  • Less competition than a PDP (Product Detail Page)

Use Amazon Sponsored Brands Ads and Amazon Attribution Links to send traffic directly to your Storefront.

🎯 Step 5: Track Storefront Performance & Iterate

You can’t improve what you don’t measure.
Inside Seller Central, go to:
Brands > Stores > Store Insights

You’ll see:

  • Traffic sources
  • Sales by page
  • Clicks per tab
  • Bounce rates

Use this data to double down on what’s working and improve pages with low engagement.

Bonus Tips:

✅ Add a short brand video to your home page
✅ Include customer testimonials or review screenshots
✅ Highlight guarantees, warranties, or your mission statement
✅ Use high-quality icons to break up copy
✅ Keep mobile design top of mind (over 60% of traffic is mobile!)

Final Thoughts: Your Storefront = Your Brand’s HQ

In 2025, optimizing your Amazon Storefront isn’t optional — it’s a competitive edge.

Done well, it: ✅ Builds trust
✅ Improves discoverability
✅ Increases basket size
✅ Supports your ad strategy
✅ Helps your brand stand out in a sea of copycats

Unlocking Sales Growth: Amazon’s New Deep Dive Segments Feature Explained

Amazon continually evolves its platform to provide sellers with tools that enhance performance and profitability. The latest addition to the Business Reports dashboard, Deep Dive Segments, is a testament to this commitment.

What Are Deep Dive Segments?

Deep Dive Segments is a newly introduced feature in Amazon’s Business Reports that offers sellers detailed insights into sales and traffic patterns. This tool allows for a more granular analysis of customer behavior, product performance, and overall sales trends.

Accessing Deep Dive Segments

To utilize this feature:

  1. Log in to your Amazon Seller Central account.
  2. Navigate to the Reports tab.
  3. Select Business Reports.
  4. Within the dashboard, locate the Deep Dive Segments section.

Here, you’ll find various metrics and filters to analyze your sales data more comprehensively.

Key Metrics and Their Implications

1. Sales by Customer Segment

Understand which customer demographics are purchasing your products. This insight helps tailor marketing strategies to target high-performing segments effectively.

2. Traffic Sources

Identify where your traffic is coming from—be it organic search, paid ads, or external sources. This information is crucial for optimizing your marketing spend.

3. Conversion Rates

Analyze how different segments convert, allowing you to pinpoint areas for improvement in your sales funnel.

4. Repeat Purchase Behavior

Track customer loyalty and identify products that encourage repeat purchases, aiding in inventory and marketing decisions.

Leveraging Deep Dive Segments for Sales Growth

Tailored Marketing Campaigns

By understanding customer segments, you can create targeted marketing campaigns that resonate with specific audiences, increasing engagement and sales.

Inventory Management

Insights into purchasing patterns help forecast demand more accurately, ensuring optimal inventory levels and reducing storage costs.

Product Development

Feedback from customer behavior and preferences can guide product enhancements or the development of new offerings that meet market demand.

Performance Benchmarking

Compare different products or time periods to assess performance, helping to identify successful strategies and areas needing improvement.

Conclusion

Amazon’s Deep Dive Segments feature is a powerful tool for sellers aiming to enhance their sales performance. By providing detailed insights into customer behavior and sales trends, it enables more informed decision-making and strategic planning.

Embrace this new feature to stay competitive and drive your business forward.

The Fastest Fix That Gets More Sales on Amazon (2025 Seller Guide)

Every seller hits a wall at some point. Sales flatten out. Ad costs rise. Conversion rates fall.

And in the scramble to fix things, most sellers start with the wrong questions:
❌ Should I drop my price?
❌ Should I launch new ads?
❌ Should I try rebates or giveaways?

But what if the real solution was a single, fast, high-impact fix sitting right in front of you?

In this post, I’ll show you the #1 fastest way to boost your Amazon sales — and how to implement it in under 24 hours.

🔥 The Answer: Your Main Image

If you want more sales, fix your main image first.
It’s the single most powerful lever for increasing your click-through rate (CTR) — and if no one clicks, no one buys.

Your main image is your digital shelf. It’s your first impression. It’s the moment a shopper decides, “I want to learn more.”

📊 Why the Main Image Matters So Much

Amazon’s A10 algorithm favors listings that:

✅ Get clicked
✅ Convert well
✅ Keep buyers engaged

The main image is responsible for all three.

According to multiple studies and tests:

  • A stronger main image can increase CTR by 30–100%
  • Higher CTR drives more traffic to your listing
  • More traffic + existing conversion rate = more sales
  • Amazon rewards CTR with better organic rank and lower CPCs

👀 Common Main Image Mistakes That Hurt Sales

If your sales are slow, ask yourself:

  • Is the image cluttered or hard to understand at a glance?
  • Does it show what makes the product different?
  • Does it feel outdated, dull, or generic?
  • Is the product cropped poorly or against a gray/low-contrast background?
  • Are you missing key elements (e.g., accessories, packaging, product scale)?

Buyers don’t want to guess what they’re getting — they want to know instantly.

✅ How to Fix It Fast

Step 1: Analyze Your Competitors

Search your main keyword and study the top 10 listings:

  • Which images grab your attention?
  • What angle, lighting, or product positioning do they use?
  • How does your image compare?

You’ll instantly spot what’s working — and what your listing lacks.

Step 2: Test Multiple Main Image Variations

Use:

  • PickFu (for fast, split-tested shopper feedback)
  • Manage Your Experiments (if you’re brand registered)
  • Or run live A/B tests using different images in rotation

Try testing:

  • Flat lay vs. 3D angle
  • Packaging visible vs. product only
  • Add-ons or accessories shown
  • Better lighting and shadows
  • Close-up of texture or function

Step 3: Get Professional Help if Needed

If your current photo was taken on your iPhone, it’s time to level up.

Use services like:

  • ProductPhotography.com
  • SellersPhoto
  • Or find an experienced Amazon photographer on Upwork or Fiverr with proven results

High-res images with professional lighting, proper shadows, and clean editing pay for themselves fast.

🚀 Why This Fix Works Immediately

Unlike PPC, SEO, or long-term review strategies, your image is:

  • Fast to improve
  • Visible to 100% of shoppers
  • Directly tied to your CTR and algorithm ranking
  • Often neglected — meaning the bar is low to stand out

Improving your main image is like switching from a dark, dusty storefront to a bright window display. It makes people stop and click.

📈 Bonus: Pair It with a Small Coupon Boost

Once your new image is live, consider pairing it with:

  • A 5–10% coupon
  • A limited-time deal badge
  • A small price tweak (e.g., $21.00 → $19.99)

These visual cues increase perceived value and improve CTR even further.

🔄 Real-World Example

🎯 A seller in the kitchen gadgets space updated their main image from a flat white background to a 3D mockup showing the product in a hand, with accessories.

Results:

  • CTR jumped from 0.45% to 0.98%
  • Sales increased by 42% in 7 days
  • No other listing elements changed

Final Thoughts: Stop Guessing, Start Testing

If your Amazon sales are slow or flat, don’t panic.

You don’t need a full rebrand, new ads, or gimmicks. Start by fixing the first thing your customer sees — your main image.

It’s the fastest, easiest, and most underutilized way to improve sales today.

Amazon’s SP-API 2025 Update: Unlocking Critical Data for Sellers

Amazon has recently unveiled a significant update to its Selling Partner API (SP-API), providing sellers with enhanced access to critical business data. This development is poised to revolutionize how sellers manage their operations, offering deeper insights into financials, inventory, and customer behavior.

Understanding the SP-API

The Selling Partner API (SP-API) is Amazon’s modern interface that allows sellers to programmatically access their data on listings, orders, payments, reports, and more. It replaces the older MWS (Marketplace Web Service) APIs, offering improved security, scalability, and functionality.

What’s New in the 2025 SP-API Update?

1. Enhanced Financial Data Access

The latest update introduces the Seller Wallet API, enabling sellers to:

  • Retrieve detailed financial events and balances
  • Access transfer schedules for Seller Wallet accounts
  • Schedule and initiate transactions

This API provides a more granular view of financial activities, aiding in better cash flow management and financial planning.

2. Improved Reporting Capabilities

The update also brings enhancements to the Reports API, allowing sellers to:

  • Obtain real-time sales and traffic data
  • Access detailed inventory reports
  • Generate custom reports tailored to specific business needs

These improvements facilitate more informed decision-making and strategic planning.

3. Streamlined Integration Process

Amazon has introduced a step-by-step onboarding guide for the SP-API, simplifying the integration process for developers. This includes:

  • Registration procedures
  • Authorization workflows
  • Sandbox testing environments

The streamlined process reduces the technical barriers to accessing and utilizing the SP-API.

Benefits for Sellers

The SP-API update offers several advantages:

  • Data-Driven Decisions: With access to comprehensive data, sellers can make more informed choices regarding inventory management, pricing strategies, and marketing efforts.
  • Operational Efficiency: Automation of routine tasks through the API can lead to time savings and reduced manual errors.
  • Financial Transparency: Detailed financial data aids in accurate accounting and financial forecasting.

How to Leverage the SP-API Update

To make the most of the new SP-API features:

  1. Integrate the API: Work with your development team or a third-party service provider to integrate the SP-API into your systems.
  2. Analyze the Data: Regularly review the data retrieved through the API to identify trends and areas for improvement.
  3. Automate Processes: Utilize the API to automate tasks such as order processing, inventory updates, and financial reconciliations.

Conclusion

Amazon’s 2025 SP-API update marks a significant step forward in empowering sellers with the tools and data necessary for success. By embracing these changes, sellers can enhance their operational efficiency, make informed decisions, and drive business growth.

Suspended on Amazon: A Seller’s Struggle to Get Back in Business (And What You Can Learn From It)

Every Amazon seller lives with the same fear:
That one day, you’ll open your inbox and see the words:
“Your Amazon selling privileges have been removed.”

Account suspension isn’t rare — it happens every single day, often to honest sellers who had no idea they were violating a policy.

In this article, I’ll share the story of a real suspension, what went wrong, how the seller fought to get reinstated, and the critical lessons you can use to protect your business.

🚨 The Reality of Amazon Suspensions in 2025

Amazon suspends accounts for dozens of reasons, but here are the most common:

  • Inauthentic product claims or documentation issues
  • IP infringement or brand complaints (even when false)
  • Policy violations (restricted products, review manipulation)
  • Dropshipping from unauthorized suppliers
  • Poor performance metrics (late shipment, cancellations, negative feedback)
  • Linked accounts (multiple accounts without permission)

Amazon is a marketplace first, and a seller partner second — which means they protect buyers and their brand reputation at all costs, even if it means false positives.

🧑‍💻 A Real Seller’s Story: From Six Figures to Shut Down

Let’s call him Alex.

Alex had built a successful Amazon business doing $50K+ a month selling private label home goods.
One morning, he received this message:

“Your account has been deactivated. Funds will be held for 90 days pending investigation.”

The reason? “Used item sold as new.”

Alex was shocked. All his inventory was brand new, straight from the manufacturer. No buyer complaints. No prior warnings.

But Amazon doesn’t need much to act — one flagged review or algorithmic trigger can lead to an immediate suspension.

📉 The Aftermath: What Suspension Costs a Seller

  • All active listings are removed from the marketplace
  • Ad campaigns are shut down
  • Funds are frozen for 90 days
  • Inventory in FBA is stranded
  • Brand momentum comes to a halt
  • Emotional toll: anxiety, panic, and the feeling of being powerless

For Alex, it was a full shutdown of income and a race against time to get reinstated before long-term damage set in.

📝 The Appeal Process: Not as Simple as It Sounds

Amazon requires a Plan of Action (POA) to consider reinstatement. A typical POA includes:

  1. Root Cause — What caused the violation (even if you disagree)?
  2. Corrective Action — What did you do immediately to fix the issue?
  3. Preventive Measures — What steps are in place to ensure it doesn’t happen again?

Alex submitted a POA the same day — and it was rejected. Then again. And again.

Why?

Because Amazon’s system uses bots and templates. The POA:

  • Didn’t clearly accept responsibility
  • Was vague on prevention steps
  • Sounded defensive (never blame Amazon)

Eventually, Alex hired a professional reinstatement service who rewrote the appeal in Amazon’s language — and 9 days later, the account was reinstated.

⚠️ What You Can Learn (Before It Happens to You)

✅ 1. Take Preventive Steps Now

  • Ensure all documentation (invoices, MSDS, SDS, brand approvals) is organized
  • Regularly monitor for unauthorized resellers or counterfeit claims
  • Avoid “review encouragement” language in inserts or emails
  • Stay away from restricted products or risky categories
  • Monitor KPIs: Keep ODR, late shipment, and cancellation rates below Amazon thresholds

✅ 2. If Suspended, Don’t Panic

  • Breathe. This happens to thousands of sellers.
  • Avoid submitting a hasty, emotional appeal.
  • Read the actual violation type — and respond specifically.
  • Draft a POA that shows ownership, correction, and future protection.
  • Use professional help if needed — some services only get paid if you’re reinstated.

✅ 3. Know When to Push, and When to Wait

  • Appeals are reviewed manually eventually — don’t send multiple messages per day.
  • Escalate to Seller Performance or Jeff’s team only when justified.
  • If denied multiple times, consider rewriting the POA from scratch.

Persistence matters — but precision matters more.

✅ What Worked in Alex’s Case

  • Calm, professional tone
  • Accepted responsibility (“we failed to ensure XYZ compliance…”)
  • Provided real screenshots and dated SOPs as prevention proof
  • Avoided blaming customers or Amazon
  • Got expert guidance to clarify language

🔒 How to Protect Yourself Going Forward

Even after reinstatement, sellers should stay vigilant:

  • Conduct quarterly audits of all listings for compliance
  • Maintain a central folder of key documentation
  • Avoid “grey area” tactics, especially in marketing language
  • Use account health monitoring tools (e.g., Helium 10, Sellerboard)
  • Educate your team — suspension risks are often caused by oversight

Final Thoughts: Hope After Suspension

Yes, Amazon suspensions are brutal. They’re also often unjust, automated, and poorly explained.

But thousands of sellers — like Alex — have come back stronger by understanding how Amazon thinks, how to communicate clearly, and how to treat your account like a real business asset.

Debunking Common Amazon PPC Myths for Better Campaigns (2025 Seller Guide)

If you’ve been running Amazon ads for a while, you’ve probably heard all kinds of advice.
Some of it sounds convincing. Some of it used to work. But in 2025?
A lot of it is just plain wrong — and it’s holding sellers back.

In this post, we’re going to debunk the most common Amazon PPC myths and show you what actually works today so you can run smarter, more profitable campaigns.

⚠️ Myth #1: “ACoS Should Always Be Under 20%”

This is one of the most harmful myths in the Amazon seller world.

Here’s the truth: A “good” ACoS depends on your margin and your goals.

  • If you’re launching a new product, your ACoS may be 80%+ while you build reviews and rank.
  • If you’re running ads for brand protection, ACoS might be irrelevant — because you’re defending market share.
  • If your goal is profitability, then yes — you’ll want to dial ACoS down. But not at the cost of losing visibility.

📌 Focus on TACoS (Total Advertising Cost of Sale) to see the full picture — how your ads impact total revenue, not just ad spend.

⚠️ Myth #2: “Auto Campaigns Don’t Work”

Another classic mistake. Yes, auto campaigns can be wasteful if unmanaged — but when optimized, they’re a gold mine.

Here’s why auto campaigns still matter:

  • They harvest converting keywords you didn’t think of
  • They find ASINs for product targeting
  • They identify high-CTR matches for retargeting or video ads
  • They adapt to search trends faster than manual campaigns

✅ Use auto campaigns to discover, then transition winning targets into manual exact match campaigns.

⚠️ Myth #3: “Manual Campaigns Are Always Better”

Manual campaigns give you more control — but they’re not automatically better.
Without clean targeting and regular optimization, manual campaigns can burn cash just as fast.

The best strategy in 2025? 📈 Use auto + manual campaigns together in a tiered funnel:

  • Auto: Discovery
  • Broad/phrase: Mid-funnel research
  • Exact: Precision retargeting and ranking

This gives you both coverage and control.

⚠️ Myth #4: “You Should Never Bid on Branded Keywords”

Some sellers think bidding on your own brand is a waste. After all, customers are already looking for you — right?

Wrong.

Here’s why you should still run branded ads:

  • 🛡️ You protect your traffic from competitors targeting your name
  • 📊 You control the message — headline, image, copy, and offer
  • 💰 Branded terms convert at extremely low ACoS
  • 📈 They boost your total impression share and help organic rank

Even small brands should own their own name on Amazon.

⚠️ Myth #5: “High Impressions Mean It’s Working”

Impressions look good on paper. But if they don’t lead to clicks, sales, or conversions — they’re just vanity.

Instead of focusing on impressions alone, track:

  • CTR (Click-Through Rate) – Shows if your ad is relevant and compelling
  • CVR (Conversion Rate) – Indicates if your listing closes the deal
  • ROAS / ACoS – Profitability metrics
  • Search Term Performance – Find the search terms that actually drive sales

Real performance = real buyers, not just views.

⚠️ Myth #6: “The More You Spend, the More You’ll Sell”

This is a dangerous assumption — and it leads to bloated, inefficient campaigns.

Yes, ad spend can drive volume. But only when targeted, optimized, and monitored.

Here’s what sellers should do instead:

  • Cut non-converting keywords
  • Use negative targeting to stop irrelevant spend
  • Prioritize campaigns that drive TACoS improvements
  • Use placement modifiers instead of just raising bids globally

📉 Scaling poorly leads to higher ACoS, lower margins, and weaker rankings.

✅ What’s Actually Working in Amazon PPC in 2025?

Now that we’ve cleared the air, here’s what works:

🔹 Keyword Strategy

  • Use keyword tools (Helium 10, DataDive) to find intent-driven long tails
  • Group keywords by intent — don’t mix broad + exact in the same ad group
  • Track search term conversion rates and move winners into exact match

🔹 Campaign Structure

  • Break campaigns by match type, product, or objective
  • Use low funnel (exact) for ranking
  • Use top of funnel (broad, auto) for discovery
  • Keep branded and competitor targeting separate

🔹 Budget Allocation

  • Invest heavily in what’s working
  • Pause or limit what’s not — but don’t delete before analyzing
  • Allocate 10–15% to testing new keywords, ASIN targets, or ad formats

🔹 Retargeting & Video Ads

  • Sponsored Display retargeting now drives excellent ROAS
  • Sponsored Brands Video = high engagement and low CPC
  • Don’t sleep on these formats — especially if your static ads are stale

🔹 Reporting & Optimization

  • Use Search Query Performance Report to get keyword funnel data
  • Watch for clicks with no conversions — those are your leaky buckets
  • Optimize weekly — bid adjustments, placement tweaks, keyword pruning

Final Thoughts: Ditch the Myths, Win the Game

Amazon ads aren’t about playing by old rules — they’re about understanding what works now and adjusting quickly.

If your campaigns are underperforming, it’s probably not your product — it’s your strategy and assumptions.

✅ Focus on conversion metrics
✅ Track true performance (TACoS > ACoS)
✅ Use ads to drive rank, not just clicks
✅ Combine auto + manual the smart way

Simple Answers to Amazon Sellers’ Biggest Questions About Clicks and Sales

As Amazon sellers, we obsess over numbers — especially clicks and conversions. But the truth is, most sellers still don’t fully understand what those numbers mean, what affects them, and what to do when they drop.

In this guide, I’ll give simple, direct answers to the most common questions sellers have about CTR, traffic, and sales performance — so you can stop guessing and start optimizing.

❓ Why Am I Getting Clicks But No Sales?

This is the #1 question sellers ask — and here’s the short answer:

You’re attracting shoppers, but not convincing them to buy.

That disconnect usually comes from one (or more) of these issues:

🔹 Poor Listing Optimization

Your title and main image may be good enough to win the click — but once they land, your bullets, photos, or product description fail to seal the deal.

🔹 Price Mismatch

You’re priced too high compared to the competition — or worse, your price doesn’t match the perceived value of your product.

🔹 Weak Reviews or Rating

Even with 100 clicks a day, a 3.9-star average will tank your conversions. Shoppers trust reviews more than anything.

🔹 Lack of Trust Signals

Missing guarantees, warranties, or lifestyle images? That lack of emotional trust will kill the sale.

❓ What’s a Good Click-Through Rate (CTR) on Amazon in 2025?

CTR varies by category, price point, and competition, but here’s a general breakdown:

PerformanceCTR Range
Poor< 0.20%
Average0.30%–0.50%
Good0.60%–1.00%
Excellent1.00%+

Tips to Improve CTR:

  • Test different main images
  • Use pricing psychology ($19.99 vs $20)
  • Add “deal” badges or coupons
  • Try short, high-impact titles

Use Brand Analytics and Search Term Impression Share to see how you stack up.

❓ What’s a Good Conversion Rate?

Amazon’s average CVR (conversion rate) is between 10% and 15%, but it varies by product type:

Product TypeExpected CVR
Consumables / Grocery20–30%
Electronics / Tech8–12%
Apparel / Accessories7–10%
Home / Tools12–18%

Higher-priced or complex products will convert lower — and that’s okay, as long as you account for it in your ad strategy.

❓ Why Did My Sales Suddenly Drop?

If your listing suddenly tanks, here are the top 5 reasons:

  1. Loss of Buy Box
    Check pricing and fulfillment method — even small pricing changes can lose the Buy Box and kill conversions.
  2. Suppressed Listing or Hidden Suppression
    Even if your listing looks live, suppressed keywords or backend issues can cause traffic loss.
  3. Negative Review or Rating Drop
    Check if a bad review came in — it can crater conversions fast.
  4. Ad Campaign Budget Capped or Paused
    If ads drive most of your traffic, any pause can mean an immediate sales drop.
  5. Seasonality or Competitor Launch
    Sometimes it’s just timing — but it’s worth checking Search Term Volume trends.

❓ Do PPC Ads Help With Organic Ranking?

Yes — 100%. Amazon’s A10 algorithm loves sales velocity tied to keywords.

When you drive sales through ads using exact match keywords, your product builds keyword relevance.
Over time, Amazon will boost your organic ranking for those terms.

But here’s the catch — the sales need to convert. Clicks alone won’t move the needle.

❓ Should I Focus More on CTR or Conversion?

Both matter — but they serve different purposes:

CTR =Visibility / Relevance
CVR =Trust / Persuasion

Focus on CTR to get more eyes on your listing.
Then improve CVR to turn those views into actual revenue.

Optimizing one without the other is like pouring water into a leaky bucket.

❓ What Tools Should I Use to Track Clicks and Sales?

Here are a few go-to tools:

  • Amazon Brand Analytics – For CTR, conversions, and top search terms
  • Helium 10 (Keyword Tracker, Listing Analyzer) – For keyword rank + listing gaps
  • Sellerboard / ManageByStats – Profit and TACoS insights
  • Amazon Attribution – Tracks external traffic to Amazon
  • Search Query Performance Report (Brand Analytics) – Deep dive into funnel metrics

✅ Simple Tips to Improve Clicks and Sales Fast

  1. Test 3 versions of your main image using PickFu or Manage Your Experiments
  2. Update your title with keyword-rich, benefit-driven phrasing
  3. Use infographics in image #2 and #3 to communicate value fast
  4. Bundle products or add value (e.g., “2-pack” or bonus accessory)
  5. Add a video – even a basic product demo can boost conversions significantly
  6. Monitor your pricing against competitors weekly
  7. Use Amazon’s “Request a Review” button to build social proof

Final Thoughts: Keep It Simple, But Sharp

You don’t need to become a data scientist to improve your Amazon performance.
Most sellers are struggling with clicks and sales because they’re either:

❌ Not analyzing the right data
❌ Not testing what really matters
❌ Or not seeing the problem through the customer’s eyes

Get your basics tight:
✅ Price competitively
✅ Use great imagery
✅ Optimize for your main keywords
✅ Deliver value and trust quickly

Why Turning Off Ads Kills Sales and Rankings on Amazon (What Sellers Need to Know)

Amazon sellers often think they’re being strategic when they pause their ads to “save money.”
But in 2025, turning off ads — even for a short time — is one of the fastest ways to tank your sales velocity, keyword relevance, and organic rankings.

This post breaks down why Amazon ads and SEO are more connected than ever, what happens behind the scenes when you pause your campaigns, and how to manage ad budgets without killing your long-term performance.

🔁 The Amazon Algorithm: PPC + Organic = Sales Machine

Amazon’s A10 algorithm doesn’t just reward good listings — it rewards consistent performance. That means:

  • High click-through rates (CTR)
  • Steady conversion rates
  • Reliable sales velocity
  • Engagement and customer satisfaction metrics

And PPC ads fuel all of that. When you stop running ads, you cut off a major traffic and conversion source — and that slows down your entire flywheel.

🚨 What Happens When You Turn Off Ads

Let’s walk through what actually happens when you pause ads:

1. Sales Velocity Drops Instantly

If ads are driving even 30–50% of your daily sales, pausing them reduces your velocity overnight. Amazon sees this dip and assumes:

  • Your product is less relevant
  • Your competitors are more attractive
  • Your listing might not deserve high placements

Result? Your organic rank starts falling — especially on your most valuable keywords.

2. Keyword Relevance Weakens

Amazon tracks which keywords your sales come from, especially when they’re tied to paid ads.

When you stop spending on high-performing keywords:

  • You stop getting keyword-attributed conversions
  • You lose keyword relevance over time
  • Your rankings erode as Amazon shows your product less in search

3. Competitors Take Over Your Slot

You might think you’re “saving” money, but your competitors are gladly spending it.

While your ads are off, they’re:

  • Stealing your impression share
  • Winning over your previous customers
  • Taking control of top-of-search placements

Once they start converting consistently, they get the SEO lift you just gave up.

4. Recovery Takes Longer and Costs More

After you lose rank, reactivating ads doesn’t always bring your listing back to life immediately.

You may now have to:

  • Bid higher to regain top placements
  • Spend more to get conversions
  • Compete with the listings that replaced you

In short: turning off ads often creates a more expensive problem than running lean campaigns in the first place.

🧠 Why Sellers Turn Off Ads (And Why It’s Usually a Mistake)

Here are common reasons sellers pause campaigns — and what they should do instead:

❌ “My ACoS is too high”

True… but are you looking at TACoS (Total Advertising Cost of Sale)?

If your ads are boosting organic rankings and long-term sales, you might be getting value even if ACoS is above target.

✅ What to do:

  • Optimize ad structure
  • Pause wasteful keywords only
  • Use campaign negation
  • Adjust bids, not entire campaigns

❌ “We’re running out of stock”

You don’t want to run out, sure — but going dark too early hurts your organic rank and delays recovery.

✅ What to do:

  • Lower bids and budgets gradually
  • Shift spend to retargeting or branded keywords
  • Keep sales trickling in to maintain relevance

❌ “I’ll turn them off during slow seasons”

Even during slower months, cutting ads means:

  • Lost rank
  • Lost relevance
  • Lost audience data

✅ What to do:

  • Narrow your targeting to your most profitable keywords
  • Focus on bottom-of-funnel campaigns
  • Build retargeting audiences for Q4 or peak seasons

✅ What to Do Instead of Going Dark

Here’s how smart sellers adjust ad strategy without destroying momentum:

1. Lower Bids, Don’t Pause

If budgets are tight, reduce bids or daily spend caps — don’t turn off campaigns entirely.

This keeps the algorithm engaged and maintains data history.

2. Focus on Exact Match Converters

Cut broad keywords that aren’t profitable and double down on exact match terms that consistently convert.

Lean and focused always beats bloated and paused.

3. Run Branded + Retargeting Campaigns

These usually have:

  • Low ACoS
  • High CTR and conversion
  • Strong rank maintenance value

You can often keep these going for pennies on the dollar while staying visible to your warmest audience.

4. Use DSP or Attribution to Capture External Conversions

Drive traffic from off-Amazon sources with:

  • Amazon Attribution
  • TikTok or Meta ads
  • Google Shopping

Amazon rewards outside traffic — and those sales still help with ranking.

5. Use PPC to Protect Your Rank

If you’ve reached page 1 on your main keywords, you MUST defend those positions. Even a short pause can cause you to drop — and climbing back can take weeks or months.

Final Thoughts: Don’t Kill the Momentum You Worked So Hard to Build

Amazon ads aren’t just for paid clicks — they’re for fueling your entire listing’s success.

Turning them off might feel like a smart short-term decision, but it often leads to:

  • Lower rankings
  • Reduced sales
  • Higher reactivation costs
  • Competitive losses

✅ Instead of going dark, get strategic.
✅ Optimize your spend.
✅ Focus on high-impact campaigns.
✅ Keep the flywheel spinning.

What Really Works for Amazon SEO in 2025 (Proven Ranking Strategies)

Search behavior is constantly evolving — and so is Amazon’s algorithm.
In 2025, if you want to rank on Amazon, you need more than just keyword stuffing and a pretty title.

Amazon’s A10 algorithm (built on top of A9) now rewards engagement, sales velocity, content quality, and buyer behavior more than ever before.

In this guide, we’ll break down what actually works for Amazon SEO in 2025, so you can improve your organic rankings and grow your sales — without wasting time on outdated advice.

🔍 Understanding Amazon SEO in 2025

Amazon’s ranking algorithm is built around one goal:
Showing the right product to the right customer at the right time.

To do that, Amazon relies on a mix of:

  • Keyword relevance
  • Conversion rate
  • Click-through rate (CTR)
  • Sales velocity
  • Customer satisfaction (returns, reviews, etc.)
  • Listing completeness and content depth

In other words: It’s not just about what you say — it’s about how customers respond.

✅ What’s Working Right Now

Let’s dive into the strategies that are working for sellers today.

1. Strategic Keyword Placement (Not Stuffing)

Yes, keywords still matter. But where and how you use them is key.

  • Title: Focus on top 1–2 primary keywords. Don’t repeat.
  • Bullets: Work in secondary and long-tail keywords naturally.
  • Backend fields: Use for alt spellings, synonyms, competitor names (carefully).
  • A+ content: Indexed only in some cases, but helps with conversion (and indirectly ranking).

Pro Tip: Use tools like Helium 10’s Cerebro and DataDive to reverse-engineer what’s working for top competitors.

2. High-Quality Images & Videos Drive CTR

Amazon favors listings that get clicked. Your main image and secondary images are a huge part of that.

  • Bright, crisp images that stand out in search
  • Show the product in use
  • Use infographic-style images to explain features
  • Add product videos (especially on mobile)

The more engaging your listing is visually, the more clicks you get — and the higher you rank.

3. A+ Content = Higher Conversion, Better Rankings

Amazon’s algorithm tracks how often a shopper converts after landing on your page.
Higher conversion = higher relevance = higher rank.

A+ content can boost conversion by up to 10%–15%, especially if it includes:

  • Lifestyle imagery
  • Feature callouts
  • Comparison charts
  • Emotional brand storytelling

Amazon now prioritizes listings with rich content — don’t skip it.

4. Review Velocity Matters

You need consistent review growth — not just a one-time batch at launch.

In 2025, Amazon is rewarding listings that:

  • Get new reviews every week
  • Have a high star rating AND detailed written reviews
  • Generate social proof from Vine or verified purchases

Use Vine for new launches.
Use follow-up automation tools to request reviews post-purchase.

Avoid black-hat review services — they’re being flagged and penalized harder than ever.

5. Sales Velocity (and History)

The #1 SEO factor remains the same: Are people buying your product?

Sales velocity — especially keyword-attributed sales — drives ranking fast.

✅ Focus on early momentum (PPC + external traffic)
✅ Make sure you’re converting for your target keywords
✅ Use Amazon Attribution to track off-Amazon traffic

Once your listing proves it sells, Amazon will show it more — plain and simple.

6. PPC and Organic Work Together

Don’t think of SEO and ads as separate.

The best-ranking products in 2025 are using strategic PPC to:

  • Win top-of-search ad placements
  • Drive keyword-attributed conversions
  • Test new keywords that convert, then plug them into the listing

Use exact match campaigns on target keywords you want to rank for.
Monitor organic rank movement using tools like Keyword Tracker (Helium 10).

7. Stay Compliant and Avoid Suppression

Suppressed or de-indexed listings can’t rank at all.

Make sure your listing:

  • Has no policy violations
  • Has proper category classification
  • Avoids restricted keywords (e.g., “cure,” “safe,” “best”)
  • Has updated backend compliance docs if required (like SDS or certificates)

Even small flags (like “adult” keywords) can cripple visibility.

❌ What No Longer Works

Here are tactics that used to work but now hurt more than help:

  • ❌ Keyword stuffing (repetition kills readability and CTR)
  • ❌ Fake reviews or review manipulation
  • ❌ Irrelevant keywords just to “cast a wide net”
  • ❌ Copying competitor listings word-for-word
  • ❌ Ignoring mobile-first design

Amazon’s algorithm is now smarter and stricter — and shoppers are, too.

📈 How to Track Your SEO Progress

Use the following tools to track your success:

  • Keyword Tracker – monitor organic rankings
  • ManageByStats / Sellerboard – see conversion rates
  • Brand Analytics – check market share and search terms
  • Amazon Attribution – measure external SEO campaigns

Make adjustments weekly — and always test.

Final Thoughts: Amazon SEO = Long-Term Leverage

Amazon SEO isn’t a quick hack — it’s a long-term growth engine.

If you’re building listings that rank organically, convert customers, and grow your brand presence — you’ll win the Buy Box and build a moat your competitors can’t touch.

✅ Optimize for search + shopper.
✅ Track real data.
✅ Invest in content.
✅ Keep learning — because Amazon’s algorithm won’t stop evolving.