Case Study
Large Consumer Brand
Shifting from 1P Dependence to a Profitable Hybrid Model with Brand Control and Explosive Growth
About the project
A well-established consumer brand was operating in a traditional 1P Vendor Central model, relying heavily on Amazon’s suggested content and limited visibility into profitability. While the brand had name recognition and solid product-market fit, it lacked control over its listings, pricing, and advertising efficiency. Enter Marketplace Valet.
Challenge
The brand’s presence on Amazon was constrained by:
Stagnant, Vendor-generated content that didn’t communicate the brand’s value or convert shoppers effectively
A 1P-only strategy that made profitability unpredictable and operationally rigid
Minimal control over listings, with generic Enhanced Brand Content and outdated product copy
High ad reliance, low organic ranking, and limited ability to scale SKU expansion
They needed a partner who could modernize their Amazon strategy, increase profitability, and take control of their brand narrative—without disrupting their existing 1P relationships.
Proposed Solution
Marketplace Valet executed a full-spectrum overhaul with a hybrid 1P/3P strategy as the foundation. Our goal was to balance brand control, profitability, and scalability.
Key Actions Included:
🔁 Rewrote all product content to be shopper-centric and optimized for high-converting search terms
🛍️ Refreshed their Amazon Storefront and Enhanced Brand Content (EBC) to elevate the brand’s positioning and reinforce trust
📦 Implemented a hybrid fulfillment model using FBA and FBM as 3P backup for key 1P SKUs—avoiding stockouts and regaining control of pricing and availability
💡 Optimized advertising strategy to reduce dependence on ads, while boosting organic rankings
🧠 Provided strategic guidance to expand the product catalog, focusing on profitability and discoverability
Results
The transformation delivered powerful results:
📈 200% YoY growth in Q1 2025
💰 10.5% TACoS, a major improvement from earlier inefficiencies
🚀 Ad reliance reduced to <50%, as organic rankings surged
🧩 Doubling of SKU count underway with full MPV guidance
🔐 Increased brand control, flexibility, and long-term growth potential
The brand is now executing with precision across both Vendor and Seller Central, using Marketplace Valet’s platform and team to scale intelligently, stay agile, and expand their footprint.
Conclusion
This engagement illustrates how legacy brands can escape the limitations of a rigid 1P model by adopting a modern hybrid strategy. With Marketplace Valet as their full-service Amazon growth partner, this brand didn’t just fix its listings—it reinvented its marketplace presence, unlocked new revenue channels, and built a foundation for long-term, sustainable growth.
Looking forward, the brand is continuing to partner with MPV to scale SKU count, refine ad performance, and dominate more of its category—with a proven system in place.
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