Amazon Adds 136 New Destinations for FBA Export: What This Means for Sellers in 2025

Amazon is once again expanding its global footprint—this time in a big way.

In a recent announcement, Amazon revealed that it has added 136 new destinations worldwide to its FBA Export program. This massive expansion opens the door for sellers to reach millions of new customers across continents—without any need to manage international logistics, warehousing, or customs directly.

If you’re an Amazon seller, this is a game-changing opportunity to scale your brand globally without the typical headaches that come with cross-border selling.

In this blog post, we’ll break down:

  • What FBA Export is
  • How it works
  • What this expansion means for your business
  • The pros and cons of using FBA Export
  • How to enable or disable FBA Export for your products
  • Tips for optimizing your listings for global reach

Let’s dive in.

🌍 What Is FBA Export?

Fulfillment by Amazon (FBA) Export is a program that allows sellers to make their FBA inventory available to international customers—without needing to set up separate Amazon accounts in other countries or manage international fulfillment manually.

When enabled, Amazon handles the international shipping, customs, and delivery to customers outside your home marketplace. It’s essentially cross-border selling made easy.

For example:
You’re a seller on Amazon.com (U.S. marketplace). When a customer in Singapore, Israel, or Norway orders your product, Amazon will pick, pack, and ship the item from your U.S.-based FBA inventory directly to that customer—all under the FBA Export program.

And now, with 136 new destinations added, that reach just got exponentially larger.

📱 What’s New in 2025: The Latest FBA Export Expansion

Amazon’s recent update adds 136 new countries and regions to the FBA Export program, dramatically increasing the number of international shoppers you can reach from a single inventory pool.

These new destinations span across:

  • 🌎 Latin America
  • 🌍 Africa
  • 🌏 Southeast Asia
  • đŸ‡ȘđŸ‡ș Smaller European markets
  • 🇩đŸ‡ș Oceania and Pacific Islands
  • 🌐 Remote or underserved markets that now have access to Amazon’s global logistics

While Amazon hasn’t published the full list in one announcement, sellers can view their export-enabled countries within their Seller Central settings or by checking FBA Export eligibility for each product.

This expansion allows you to tap into new audiences, test product demand in untapped regions, and drive incremental sales—all without expanding your operational footprint.

🔁 How FBA Export Works

Here’s a simple breakdown of how FBA Export works for sellers:

  1. Opt-In to FBA Export: Most sellers are automatically enrolled, but you can confirm your settings in Seller Central under Settings > Fulfillment by Amazon > FBA Export Settings.
  2. Inventory Stored in U.S. FBA Centers: You continue fulfilling orders from your existing FBA inventory.
  3. International Customers See Your Listings: Shoppers in supported countries can now view, purchase, and receive your products through Amazon’s international interfaces (e.g., Amazon.com Global Store or local Amazon websites).
  4. Amazon Handles Shipping & Customs: Amazon takes care of all international logistics, customs declarations, duties, and delivery—just like they do for domestic FBA orders.
  5. You Get Paid as Usual: Sales are processed just like regular Amazon orders. You don’t have to deal with currency conversion or international banking headaches.

📩 Who Should Use FBA Export?

FBA Export is ideal for:

  • Sellers with scalable inventory and automated logistics
  • Brands looking to test international demand before opening up separate Amazon marketplaces
  • Sellers who want to grow global sales without managing 3PLs or VAT registrations abroad
  • Private label sellers with niche products that may appeal to global audiences

This program is especially useful if you already have strong sales in the U.S. and are looking to squeeze more revenue out of your existing FBA stock.

✅ Benefits of FBA Export

This expansion brings significant advantages for sellers:

1. Increased Sales Without Extra Logistics

You gain access to millions of new potential customers—all from your current U.S. inventory. No need for additional warehouses or separate international Amazon accounts.

2. Lower Risk Entry Into International Markets

Instead of launching full-blown operations in a new country, you can test international demand with little to no upfront investment.

3. Amazon Handles Everything

From customs and international shipping to customer service, Amazon does the heavy lifting. You get the reach without the hassle.

4. No Need for VAT Registration or Import Licenses (in many cases)

Because Amazon is the exporter of record in most transactions, you don’t need to worry about setting up foreign tax accounts or regulatory paperwork—though you should always verify based on your category and product type.

5. Better Use of FBA Inventory

Rather than sitting on unsold stock, FBA Export opens up new sales channels, helping you move inventory faster and reduce long-term storage fees.

⚠ Considerations & Limitations

While the benefits are strong, there are also a few things to keep in mind:

1. Higher Return Rates or Shipping Times

International orders naturally involve longer delivery windows. Some customers may have different expectations, especially if unfamiliar with Amazon’s return process.

2. Pricing and Profit Margins

You’ll need to factor in international shipping costs and Amazon’s export fees. Ensure your pricing still makes sense after these costs are deducted.

3. Product Restrictions

Not all products are eligible for FBA Export. Items like lithium batteries, oversized items, perishables, or regulated goods may be excluded.

You can check your products’ FBA Export eligibility in your inventory settings or by using a flat file report.

4. Limited Visibility Into International Listings

Customers may see translated or slightly altered versions of your product detail page. You won’t have full control over how your listing appears in every destination.

🔧 How to Enable or Disable FBA Export

To Enable FBA Export:

  1. Log into Seller Central
  2. Go to Settings > Fulfillment by Amazon
  3. Scroll down to Export Settings
  4. Make sure “FBA Export” is enabled
  5. You can also manage export settings by ASIN in bulk using flat files

To Disable FBA Export (for certain SKUs):

  1. In Manage Inventory, select the product
  2. Choose “Edit” and go to the “Offer” tab
  3. Scroll to “FBA Export Settings” and disable international availability

Disabling export may make sense for fragile, restricted, or low-margin products that aren’t suited for international shipping.

💡 Tips for Success with FBA Export

Want to make the most of this new opportunity? Here are some pro tips:

✅ 1. Optimize Listings for Global Relevance

Use universal language and simple descriptions. Avoid region-specific slang or idioms that could confuse international buyers.

✅ 2. Bundle High-Margin Products

Increase your Average Order Value (AOV) and cover shipping costs by bundling products together—especially lightweight items.

✅ 3. Track International Sales Separately

Use business reports or custom dashboards to monitor international orders from FBA Export. This helps you identify promising markets for future expansion.

✅ 4. Monitor Inventory Flow

If your international sales spike, make sure you don’t under-stock your FBA inventory for domestic customers. Use replenishment tools to balance both.

✅ 5. Test New SKUs

Use FBA Export to gauge demand for newer or less proven SKUs in different markets without taking on the risk of launching in those marketplaces.

📈 Final Thoughts: A New Era of Global Selling

Amazon’s expansion of FBA Export to 136 new destinations is more than just a headline—it’s a massive opportunity for sellers to grow revenue and brand reach without adding complexity.

For sellers who are ready to think globally—but want to avoid the pain of traditional cross-border logistics—this is your chance.

No VAT registrations.
No new seller accounts.
No international fulfillment headaches.

Just more customers. More reach. More growth.

✅ Action Steps

  1. Check your FBA Export settings in Seller Central
  2. Review your catalog for export-eligible products
  3. Optimize listings for global clarity and AOV
  4. Monitor performance and identify emerging markets
  5. Scale up what’s working—and go global smarter

Want help navigating your international Amazon strategy?
At Marketplace Valet, we help brands expand globally, manage FBA operations, and maximize profitability across channels.

đŸ“© Let’s talk global growth.

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