One of the most frustrating experiences for any Amazon FBA seller is hitting a storage limitâespecially when youâve got best-selling inventory ready to send in and cash flow tied up in product that canât move.
Youâre not alone. In 2025, FBA storage constraints are more common than ever, particularly for new sellers or those scaling quickly. Fortunately, Amazon introduced a solution: the FBA Capacity Manager.
With this tool, you can request additional inventory storage spaceâand with the right approach, you can increase your capacity without getting stuck in the system.
In this in-depth guide, weâll walk you through:
- Why FBA inventory space is limited
- How Amazonâs Capacity Manager works
- Step-by-step instructions to submit a storage increase request
- How Amazon decides whether to approve your request
- Tips to improve your chances and manage space effectively
- What to do if your request is denied
Letâs help you get the space you need to scale your Amazon business.
đ Why Does Amazon Limit FBA Storage?
Amazon limits inventory storage to maintain warehouse efficiency, reduce congestion, and encourage sellers to manage inventory responsibly.
Storage limits are generally based on:
- Inventory Performance Index (IPI)
- Historical sales velocity
- Seasonality and peak demand periods
- Current fulfillment center availability
When sellers overstock slow-moving products or send in too much inventory all at once, it clogs up space Amazon needs for faster-turning items.
To keep things running smoothly, Amazon assigns capacity limits to each seller by month and by storage type (standard-size, oversized, apparel, footwear, etc.).
đ§ What Is the Amazon FBA Capacity Manager?
The Capacity Manager is Amazonâs built-in system that allows professional sellers to request additional FBA storage space on top of their assigned limits.
It was introduced to:
- Give sellers more control over their fulfillment strategies
- Let Amazon make data-driven decisions about space allocation
- Allow Amazon to charge a reservation fee to balance demand
Sellers can now request space up to 3 months in advance and, if approved, get additional capacityâwith a performance-based fee refund if your products actually sell through.
đ Step-by-Step: How to Request More Storage Space
Letâs walk through how to submit a capacity increase request using Amazonâs Capacity Manager.
â Step 1: Navigate to Capacity Manager in Seller Central
- Log in to Seller Central
- Go to Inventory > FBA Inventory
- Click on Capacity Monitor
- Select the “Capacity Manager” tab (or use the search bar in Seller Central for âCapacity Managerâ)
Youâll see your current storage limits, usage by storage type, and any previous or pending requests.
â Step 2: Choose Your Timeframe
Amazon allows you to request capacity for the upcoming month, as well as up to two future months.
This helps with forward planningâespecially for Q4, Prime Day, or new product launches.
Select the month for which youâre requesting additional space.
â Step 3: Enter the Additional Volume You Need
Amazon asks how much extra capacity (in cubic feet) youâd like.
đŚ To calculate this:
- Go to your product catalog
- Multiply the dimensions of each unit (L Ă W Ă H)
- Multiply by the number of units you want to send
- Divide by 1,728 to convert to cubic feet
You can also estimate based on historical usage or how much space similar shipments have taken up.
â Step 4: Set Your Reservation Fee Per Cubic Foot
This is where it gets strategic.
Youâll be asked to bid a reservation feeâa dollar amount per cubic foot that you’re willing to pay for the space if it doesnât sell through.
đĄ Important:
If your inventory sells through and generates enough sales, Amazon will refund the reservation fee (partially or in full).
So itâs a performance-based system.
Most bids fall in the range of $0.10 to $0.50 per cubic foot, depending on season and demand. Q4 bids are often more competitive.
â Step 5: Submit the Request
Review your:
- Requested cubic footage
- Target month
- Reservation fee per cubic foot
Then click Submit Request.
Youâll get a confirmation and can monitor the status under Pending Requests.
Amazon will typically respond within a few days, depending on warehouse space availability and your account performance.
đ How Amazon Approves Requests: What Matters Most
Amazonâs decision is based on several factors:
1. Your IPI Score
The Inventory Performance Index is Amazonâs core measure of how well you manage inventory.
To increase your chances of approval:
- Keep your IPI above 400 (ideally 500+)
- Improve sell-through rate by moving slow inventory
- Avoid excess inventory or stranded listings
- Restock smartly and avoid sending in too much at once
2. Your Sales Velocity
Amazon prefers to give space to sellers who:
- Move inventory quickly
- Have consistent sales over time
- Operate in high-turn categories like consumables
If your products sell quickly and predictably, youâre more likely to be approved.
3. Your Bid Amount
Yes, Amazon takes the reservation fee into account. The higher the bid, the more incentive Amazon has to allocate space to you.
But donât just overbidâonly offer what makes sense for your profit margins. Remember, you get refunded if you sell through, but itâs a cost if you donât.
4. Peak Season Considerations
During Prime Day or Q4, Amazon is more selective.
Plan early, submit requests months in advance, and monitor historical trends in your category.
đ What to Do After You’re Approved
If your request is approved, hereâs how to make the most of it:
- Send in inventory promptly â delays can result in missed sales
- Track sell-through rates closely â Amazon may reduce future approvals if sell-through is poor
- Promote your products with PPC or coupons to ensure strong movement
- Use the space wisely â prioritize high-margin, high-demand SKUs
â What If Your Request Is Denied?
It happens. Donât panic.
Hereâs what to do:
- Review your IPI score and make necessary improvements
- Resubmit with a higher reservation fee
- Break your request into smaller increments
- Focus on FBM (Fulfilled by Merchant) as a backup
- Use a 3PL or prep center to hold excess stock and drip-feed to FBA
You can resubmit requests for future months, so keep monitoring your performance and capacity needs.
đ§ Best Practices to Stay Ahead of FBA Storage Limits
Whether youâre submitting a request or trying to avoid hitting limits again, here are some proven tips:
đ§š 1. Clean Up Old or Excess Inventory
- Run Amazonâs Manage Inventory Health reports
- Create removal orders for non-performing SKUs
- Liquidate stale inventory through deals or Lightning Deals
đŚ 2. Use a 3PL to Buffer Inventory
Work with a reliable third-party logistics (3PL) provider to:
- Store excess stock
- Repackage and prep for FBA
- Ship partial replenishments as space allows
This helps you stay nimble without overloading FBA.
đ 3. Forecast Inventory Needs Intelligently
Use forecasting tools like:
- Amazonâs Restock Inventory Tool
- SoStocked, Forecastly, or Sellerboard
- Your own seasonality data from prior years
The more accurately you forecast, the less you’ll rely on storage “emergencies.”
âď¸ 4. Balance FBM and FBA
If you’re constantly maxing out space, use FBM (Fulfilled by Merchant) listings as a safety net.
- You stay in stock
- You maintain sales rank
- You donât sacrifice customer experience
Many successful sellers operate hybrid models during constrained times.
âď¸ Final Thoughts: Use Capacity Manager to Unlock Growth
Storage limitations donât have to hold your business back.
Amazonâs Capacity Manager gives you a way to take controlâif you understand how it works and use it strategically.
By combining:
- Smart forecasting
- Efficient space usage
- Competitive (but profitable) bidding
- A strong sell-through strategy
âŚyouâll position yourself for faster growth and fewer fulfillment headaches.
Need help managing your Amazon inventory or navigating FBA logistics?
At Marketplace Valet, we help sellers streamline operations, forecast smarter, and unlock growth with custom strategies and expert support.
đŠ Letâs talk about optimizing your FBA inventory strategy.
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