If you’re an Amazon seller, you’ve likely encountered your fair share of confusing error messages. But few are as frustrating as Error Code 8572, which typically appears when there’s a problem with your product’s UPC or other product ID. This error can prevent you from listing your product, block updates to existing listings, or even result in suppressed listings if not resolved quickly.
The good news? Error 8572 is fixable—if you understand what’s causing it and how to respond. In this blog post, we’ll cover what Error Code 8572 means, why it occurs, and the step-by-step process to resolve it and prevent it from happening again.
What is Amazon Error Code 8572?
Error Code 8572 typically reads:
“The value [UPC/EAN/GTIN] provided does not match the ASIN it is being assigned to.”
In plain English, it means there’s a mismatch between the product identifier you’re submitting—usually a UPC—and the ASIN (Amazon Standard Identification Number) that Amazon has on file for that product. This can occur whether you’re creating a new listing or updating an existing one.
Common Scenarios That Trigger Error 8572:
- You’re using a UPC that isn’t recognized by Amazon’s system.
- Your UPC doesn’t match the brand or product details Amazon already associates with that ASIN.
- You purchased invalid or reused UPC codes from non-authorized sources.
- There are duplicate listings in the catalog using conflicting product identifiers.
Why This Error Matters
If you ignore this error, your listing will remain suppressed or never go live. Worse, continued misuse of UPCs can lead to listing restrictions or even account suspensions for violating Amazon’s product ID policy.
Amazon takes product identification seriously because it helps them:
- Maintain catalog integrity
- Prevent counterfeit products
- Ensure consistent product details across sellers
That’s why it’s critical to resolve Error 8572 promptly and understand how to properly use UPCs moving forward.
Step-by-Step: How to Fix Error Code 8572 on Amazon
Step 1: Identify the Affected Listing(s)
Start by reviewing the error message or checking your Manage Inventory > Fix Listing Issues section in Seller Central. This will help you identify which ASIN or SKU is being flagged.
Step 2: Verify Your Product’s UPC
Check the UPC you’re using and ensure:
- It’s valid and GS1-registered (Amazon now requires GS1-verified UPCs for most listings).
- It matches the product’s brand and model information.
- It hasn’t been reused or recycled from another product.
🔍 Tip: You can validate UPCs through the GS1 website (https://www.gs1.org).
If the UPC doesn’t match the product it’s being used for, that’s likely the cause of the error.
Step 3: Check for Existing ASIN Conflicts
Search Amazon for the UPC you’re using and see if it’s already associated with another product.
- If your UPC is linked to an incorrect ASIN, it may have been misused by another seller.
- If it’s correctly linked, you should use that existing ASIN instead of creating a new one.
In either case, you should submit a request to Amazon with evidence if you believe there’s an error in the catalog.
Step 4: Open a Case with Seller Support
If you’re confident your UPC is correct but still getting the error, it’s time to contact Amazon Seller Support:
- Go to Help > Get Support
- Choose Products and Inventory > Product Page Issue > ASIN creation or update
- Provide the following:
- The SKU or ASIN in question
- The UPC or GTIN you’re using
- A detailed explanation of the issue
- Proof of UPC ownership (such as a GS1 certificate or invoice from the brand owner)
📎 Attach clear documentation showing that the UPC belongs to your product and is valid.
Amazon may take 24-48 hours to respond. If they deny your request, review the feedback carefully and resubmit with additional proof.
Step 5: Consider Brand Registry (if applicable)
If you own the brand and are enrolled in Amazon Brand Registry, you can often bypass UPC issues by creating listings with GCIDs (Global Catalog Identifiers) instead of traditional UPCs.
Brand Registry gives you more control over your listings and helps prevent other sellers from using incorrect product IDs that affect your catalog.
How to Prevent Error 8572 in the Future
Once you’ve resolved the issue, take these steps to avoid it happening again:
1. Only Use GS1-Registered UPCs
Amazon expects sellers to source UPCs directly from GS1. While third-party barcode sellers may seem cheaper, they often provide recycled or invalid codes—which can trigger Error 8572 or worse.
💡 Pro Tip: Check your GS1 Company Prefix and make sure it matches the brand name on your listings.
2. Use the Correct Product ID for Existing ASINs
If a product already exists in Amazon’s catalog, don’t try to create a new listing using a different UPC. Instead, match to the existing ASIN and list your offer under that.
3. Enroll in Amazon Brand Registry
If you own a private label brand, Brand Registry not only protects your intellectual property but also gives you more control over how your listings are created and maintained.
4. Audit Your Listings Regularly
Use the Listing Quality Dashboard and Fix Listing Issues section in Seller Central to stay on top of suppressed or flagged listings.
5. Train Your Team on Proper Product ID Usage
If you have a VA or team managing your listings, make sure they’re trained on UPC and ASIN requirements. One mistake can affect your entire account.
Real Seller Example: How a $30 UPC Cost Nearly $10,000 in Lost Sales
A mid-level private label seller ordered a batch of UPCs from a non-GS1 barcode reseller to save money. When they launched their new product line, every single listing triggered Error Code 8572.
Amazon flagged the UPCs as mismatched, and the seller’s listings were suppressed. After two weeks of back-and-forth with support—and eventually purchasing new UPCs directly from GS1—they were able to get reinstated.
But in the meantime, they missed the product’s launch window and estimated they lost over $10,000 in sales.
The lesson? Don’t cut corners on product IDs.
Final Thoughts: Error 8572 Is Fixable
While Amazon Error Code 8572 can be frustrating, it’s not the end of the world. With the right documentation, attention to detail, and patience, you can resolve the issue and get your listings back on track.
Remember:
- Use only GS1-verified UPCs
- Match your UPC to the correct ASIN and brand
- Use Amazon Brand Registry if you own the brand
- Contact Seller Support with clear, concise documentation if you hit a roadblock
🔔 Take Action Now: If you’ve received Error Code 8572, don’t wait. The longer your listing stays down, the more sales you miss. Fix it fast and future-proof your account.
Have you ever run into this error? Share your experience in the comments below and help other sellers learn from it!
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