4 Bidding Strategies That Can Make or Break Your Amazon Ads
Introduction Bids define your auction eligibility and cost per click—but the strategy behind those bids determines how much volume you win, how many conversions you
Breaking News — US & China Strike 90-Day Tariff Truce: What Amazon Sellers Need to Do
The Agreement In May 2025, the US and China agreed to reduce and/or freeze their reciprocal tariffs for 90 days—bringing US tariffs on Chinese imports
Bought a Business? Here’s How to Change Legal Entity in Seller Central
Why You Must Do It When you acquire a business, the legal structure changes—new ownership, new entity, possibly new tax ID. But your Amazon Seller
Amazon’s New Update Makes Things Worse for Sellers
Introduction Change is constant on Amazon—but every once in a while, the shift is big enough that many sellers feel it before they understand why.
Breaking Amazon Seller News: Why Two-Part Titles Could Be a Disaster for Sellers
Introduction If you’ve styled your titles with separators like “–” or “|” and included benefit statements within them, you might be handing Amazon’s algorithm less
You’re Losing Money If You Don’t Know This About Amazon Targeting
The Hidden Drain: Poor Targeting Running big budgets doesn’t guarantee growth. Without accurate targeting, your money flows into low-intent clicks, irrelevant ASINs, and wasted budget.
Breaking News: Is Amazon Suppressing Your Listing? Image Hacks You Didn’t Know
The Invisible Barrier While you focus on price, reviews, and content, Amazon may be filtering your listing out—silently—due to image compliance issues. Suppression often means
The $3M Growth Secret Amazon Sellers Never Talk About
The Plateau Problem Most Amazon sellers stall between $1–2M in revenue. They’re running ads, optimizing listings, and chasing the Buy Box—but their systems aren’t integrated.
Struggling With Amazon Ads? Try This Keyword Trick That Actually Works
1. Why Most Amazon Ad Campaigns Fail Too many sellers rely on broad targeting, running dozens of keywords with little control over which ones convert.
How to Fix IPI Score Drops, Pricing Errors, and Inventory Problems on Amazon
1. What Is the IPI Score and Why It Matters The Inventory Performance Index (IPI) determines how much FBA storage you can use. A low