Are you ready to start selling on Amazon but unsure how to create a product listing in Amazon Seller Central? Look no further! In this comprehensive guide, we’ll walk you through the entire process, ensuring you can get your products listed and start selling in no time.

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Step 1: Setting Up Your Amazon Seller Central Account

The first step to creating a product listing is setting up your Amazon Seller Central account. If you haven’t done this yet, visit Amazon Seller Central and follow the prompts to create your account. Ensure you have all necessary information, such as your business details, tax information, and bank account details, ready for a smooth setup process.

Step 2: Navigating the Seller Central Dashboard

Once your account is set up, log in to Amazon Seller Central. Familiarize yourself with the dashboard, which is your control center for managing your Amazon business. Key sections include Inventory, Orders, Advertising, and Reports.

Step 3: Creating a New Product Listing

To create a new product listing, follow these steps:

  1. Go to Inventory: Click on the “Inventory” tab in the top menu.
  2. Add a Product: Select “Add a Product” from the dropdown menu.
  3. Choose Your Product Category: If your product already exists on Amazon, you can search for it and select it. If not, click “Create a new product listing” and choose the appropriate category for your product.

Step 4: Entering Product Details

Now, it’s time to enter your product details. This includes:

  • Product Title: Make sure your title is clear and descriptive.
  • Brand Name: Enter your brand name.
  • Product Description: Provide a detailed description of your product.
  • Key Product Features: Highlight the main features of your product.
  • Search Terms: Add relevant keywords to help customers find your product.

Step 5: Uploading Product Images

High-quality images are crucial for attracting customers. Follow these tips for uploading images:

  • Main Image: Use a clear, high-resolution image of your product.
  • Additional Images: Include images from different angles, lifestyle shots, and close-ups of important features.
  • Image Requirements: Ensure your images meet Amazon’s requirements (e.g., white background, minimum resolution).

Step 6: Setting Your Price

Determine a competitive price for your product. Enter the price in the “Offer” section. You can also set a sale price if you plan to run promotions.

Step 7: Managing Inventory and Shipping

In the “Offer” section, you’ll also manage your inventory and shipping settings:

  • Quantity: Enter the number of units you have in stock.
  • Fulfillment Channel: Choose whether you will fulfill orders yourself (FBM) or use Fulfillment by Amazon (FBA).

Step 8: Review and Submit

Before submitting your listing, review all the information to ensure accuracy. Once you’re satisfied, click “Save and Finish.” Your product will be submitted for approval, and once approved, it will be live on Amazon.


Creating a product listing in Amazon Seller Central is a straightforward process when you know the steps. By following this guide, you’ll be well on your way to getting your products in front of millions of Amazon customers.

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Need Help?

If you have any questions or need further assistance, feel free to contact us or leave a comment below. We’re here to help you succeed on Amazon!

Happy selling!

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