Managing your Amazon Seller Central account efficiently is crucial for the success of your e-commerce business. One of the key aspects of this management is setting up and managing users. Whether you need to delegate tasks to your team or ensure secure access to your account, understanding how to manage user permissions is essential.

In this blog post, we’ll walk you through the process of setting up and managing users in Amazon Seller Central. For a visual guide, be sure to watch our detailed video tutorial:

Why User Management is Important

User management in Amazon Seller Central allows you to:

  • Delegate Tasks: Assign specific roles to team members, ensuring efficient workflow.
  • Enhance Security: Control who has access to sensitive information and functionalities.
  • Improve Accountability: Track actions taken by different users within your account.

Step-by-Step Guide to Setting Up and Managing Users

Step 1: Accessing User Permissions

To begin, log in to your Amazon Seller Central account. Navigate to the “Settings” menu located in the top right corner and select “User Permissions.” This section allows you to manage all user-related activities.

Step 2: Adding New Users

  1. Invite a New User: Click on the “Add a User” button.
  2. Enter User Details: Provide the email address of the person you want to add.
  3. Send Invitation: Click “Send Invitation.” The user will receive an email with instructions to join your Seller Central account.

Step 3: Assigning Roles and Permissions

Once the new user accepts the invitation, you can assign specific roles and permissions:

  • Admin: Full access to all features and settings.
  • Inventory Manager: Access to inventory management and order processing.
  • Advertising Manager: Access to advertising and campaign management.
  • Reports Viewer: Access to view reports and analytics.

To assign roles, go to the “User Permissions” section, find the user, and click “Manage Permissions.” Select the appropriate roles and save your changes.

Step 4: Managing Existing Users

To edit or update user permissions:

  1. Navigate to User Permissions: Go to the “Settings” menu and select “User Permissions.”
  2. Edit User: Find the user you want to edit and click “Manage Permissions.”
  3. Update Roles: Adjust the roles and permissions as needed and save your changes.

To remove a user, click on the “Remove” button next to their name in the “User Permissions” section.

Best Practices for User Management

  • Regularly Review Permissions: Periodically review user permissions to ensure they align with current roles and responsibilities.
  • Limit Access: Only grant necessary permissions to minimize security risks.
  • Monitor Activity: Keep an eye on user activity to ensure compliance with your business policies.


Setting up and managing users in Amazon Seller Central is a straightforward process that can significantly enhance your account’s security and efficiency. By following this guide, you’ll be able to delegate tasks effectively and maintain control over your account.

For more detailed instructions, watch our video tutorial:

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