Why Simple Wins Matter
Not every PPC improvement needs to be complex. Simple, disciplined actions often deliver fast wins while you set up bigger growth engines. Let’s break down three tactics you can deploy in hours—and that move the needle.
Tactic 1: Ensure Your Listing Converts First
Before pouring budget into ads, make sure your detail page is ready:
- Reviews ≥ 4.0★, at least 50+ (depending on category)
- Price competitive and Buy Box control confirmed
- Bullet points front-load primary keywords + benefits
When conversion rate improves, your CPCs drop and ACOS improves.
Tactic 2: Exact-Match Campaigns Focused on “Known Winners”
- Start with keywords you already convert for organic traffic.
- Launch exact-match campaigns with clear budgets and bids
- Monitor ACOS and CVR; scale only when CVR stays strong over time.
Exact match gives you precision and skips volume spill from broad matches.
Tactic 3: Placement Bid Modifiers + Negative Keywords
- For exact campaigns, examine placement report: if Top-of-Search CVR > rest by 30%+, add +20-60% modifier.
- In early campaigns, review search term reports weekly and add non-converting phrases to negatives (20–30 clicks w/ 0 sales).
These tweaks improve efficiency and ensure your budget goes where it converts.
Putting It All Together
- Audit your list page conversions.
- Launch exact match with clear targets.
- Weekly optimize: negatives + placements.
Within 30–60 days you’ll see improved conversion, lower CPCs, and better ACOS.
Final Thoughts
Big growth formulas are great—but every $100 budget should start with fundamentals. Focus on your listing, exact match precision, and smart budget steering. These three easy ways deliver quick wins and build a stronger foundation for scaling.