For Amazon sellers, increasing Average Order Volume (AOV) is a powerful way to grow revenue without having to acquire new customers. AOV measures the average amount customers spend per order, and boosting this metric can significantly impact your bottom line. One highly effective strategy to achieve this is by using product grids.
Product grids allow you to showcase complementary or related products to encourage customers to buy more in a single transaction. In this blog post, we’ll explore how product grids work, their benefits, and actionable tips for implementing them effectively to increase your Amazon AOV.
What Are Product Grids?
Product grids are a layout or visual arrangement on your Amazon listing or storefront that displays related or complementary products. They help customers easily discover items that enhance or complete their purchase.
For example, if you’re selling a yoga mat, a product grid might include yoga blocks, straps, and a carrying bag. By showing these complementary items together, you make it easier for customers to add more products to their cart, boosting your AOV.
Why Product Grids Work on Amazon
Product grids work because they tap into customer psychology and improve the shopping experience. Here’s why they’re so effective:
1. Convenience for Customers
Customers often look for complementary items to complete their purchase. Product grids make it easy for them to find and add these products without having to search manually.
2. Encourages Impulse Buying
Seeing related products visually displayed can trigger impulse purchases. A customer may not have planned to buy a yoga block, but when it’s presented alongside a yoga mat, it feels like a natural addition.
3. Increases Perceived Value
Displaying complementary products together creates the impression of a cohesive package, which adds perceived value to the shopping experience.
4. Saves Time
Customers love saving time. If they see everything they need in one place, they’re more likely to buy multiple items instead of searching elsewhere.
Benefits of Using Product Grids to Increase AOV
Implementing product grids can lead to several tangible benefits for your Amazon business:
- Higher Revenue: By encouraging customers to purchase more items, you’ll generate more revenue per order.
- Improved Customer Satisfaction: Helping customers find what they need creates a better shopping experience, increasing the likelihood of positive reviews and repeat business.
- Better Inventory Turnover: By cross-promoting products, you can sell slower-moving inventory alongside your bestsellers.
- Stronger Brand Presence: If you have a range of products under your brand, product grids can help reinforce your brand identity and increase brand loyalty.
How to Use Product Grids on Amazon
Now that you understand the value of product grids, here’s how you can implement them effectively:
1. Build an Amazon Storefront
Amazon Storefronts allow sellers to create a customizable, branded shopping experience. Within your Storefront, you can create product grids to showcase your catalog.
Steps to Create a Product Grid on Your Amazon Storefront:
- Log in to Seller Central and navigate to “Stores.”
- Choose your brand and start designing your Storefront.
- Use the grid layout option to feature complementary or related products.
- Group products by theme, category, or use case (e.g., “Yoga Essentials” or “Gifts for Runners”).
Pro Tip: Use Amazon’s analytics tools to track which grids perform best and optimize them accordingly.
2. Use the “Frequently Bought Together” Feature
Amazon automatically suggests complementary products in the “Frequently Bought Together” section. While this is controlled by Amazon’s algorithm, you can influence it by:
- Encouraging customers to buy products together through promotions or discounts.
- Ensuring your products are listed in relevant categories and have accurate keywords.
- Packaging items that logically pair together.
3. Leverage Product Bundling
Product bundles are another effective way to increase AOV. By grouping complementary products into one listing, you make it easy for customers to buy multiple items at once.
Example: If you sell a coffee maker, create a bundle that includes coffee filters and a bag of coffee beans.
How to Create a Bundle on Amazon:
- Combine items into a single SKU.
- Create a new listing for the bundled product.
- Highlight the value of buying the bundle compared to purchasing items separately.
4. Cross-Promote Products Within Listings
Use your product description or bullet points to cross-promote other items in your catalog.
Example:
- In the bullet points of a yoga mat listing, mention: “Complete your yoga setup with our premium yoga blocks and straps.”
- Add links to related products in the product description.
5. Utilize Amazon Ads to Drive Traffic to Grids
Amazon Advertising can help bring more visibility to your product grids. Use Sponsored Brands ads to promote a group of related products and drive traffic to your Storefront or specific product pages.
Best Practices for Effective Product Grids
To maximize the impact of product grids, follow these best practices:
1. Group Products Logically
Ensure the products displayed in the grid are complementary and make sense together. For example, pairing a yoga mat with yoga blocks and a water bottle is logical, while pairing it with random household items is not.
2. Highlight Value
Show the value of buying multiple products together. Use phrases like:
- “Complete your set with these must-have items.”
- “Save time and money by purchasing this bundle.”
3. Use High-Quality Images
Visual appeal is crucial. Use professional, high-resolution images that showcase the products clearly and highlight their features.
4. Offer Discounts or Promotions
Incentivize customers to buy more by offering discounts on related items. For example:
- “Buy 2, Get 10% Off.”
- “Save $5 when you purchase with [related product].”
5. Monitor Performance
Track the performance of your product grids using Amazon’s analytics tools. Pay attention to metrics like click-through rates (CTR), conversion rates, and sales to identify what’s working and where improvements are needed.
Case Study: A Product Grid Success Story
Scenario:
A seller offering kitchen tools wanted to increase AOV for their flagship product, a chef’s knife.
Implementation:
- The seller created a product grid in their Amazon Storefront featuring complementary items like a knife sharpener, cutting board, and knife storage case.
- They used Sponsored Brands ads to drive traffic to the Storefront.
- They bundled the chef’s knife with a cutting board and offered a slight discount.
Results:
- A 20% increase in AOV within three months.
- Improved visibility for less popular products through cross-promotion.
- Higher customer satisfaction, as reflected in positive reviews mentioning the convenience of buying related items together.
Common Mistakes to Avoid
While product grids are highly effective, there are some common pitfalls to watch out for:
- Random Groupings: Avoid grouping unrelated items together, as this confuses customers and reduces the grid’s effectiveness.
- Low-Quality Images: Poor visuals can make your products look unappealing, deterring potential buyers.
- Ignoring Analytics: Failing to track and optimize performance means missing opportunities to improve results.
- Overloading with Options: Too many choices can overwhelm customers. Stick to 3–5 related items per grid.
Conclusion
Product grids are a simple yet powerful tool to increase your Amazon Average Order Volume. By showcasing complementary products in a logical and visually appealing way, you can encourage customers to buy more in a single transaction, boosting your revenue and enhancing the shopping experience.
Whether you’re leveraging Amazon Storefronts, creating bundles, or cross-promoting items, implementing product grids effectively can transform your sales strategy. Start experimenting with product grids today and watch your AOV—and your profits—grow.
Have questions or tips about using product grids? Share them in the comments below—we’d love to hear your thoughts! 🚀
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