Introduction
Every week, thousands of sellers lose sales because their listings get suppressed, stranded, or deactivated without warning. The scary part? Most of them never know until it’s too late.
The good news—Amazon gives you a built-in tool to catch and fix these issues fast. Let’s break down the one report that can literally save your listings.
1. The Hidden Lifesaver: The Listing Quality and Suppression Report
Inside Seller Central, under Inventory → Inventory Reports, lies the Listing Quality and Suppression Report.
This report reveals:
- Suppressed Listings: Products hidden from search results due to policy violations, missing images, or incorrect details.
- Quality Issues: Missing attributes, incomplete product data, or non-compliant listings.
- Fix Recommendations: What to update to restore full visibility.
Checking this report weekly is one of the simplest ways to protect your catalog’s health.
2. Common Issues the Report Helps You Catch
- Missing Main Images: A single missing photo can pull a listing out of search results.
- Incorrect Product Type or Browse Node: Products show up in the wrong category and lose ranking.
- Incomplete Titles or Bullets: Amazon suppresses low-quality listings automatically.
- Policy Violations: Hazmat flags, pricing errors, or restricted terms.
3. How to Use It Step-by-Step
Step 1:
Go to Inventory → Inventory Reports → Listing Quality and Suppression.
Step 2:
Download the full report as a .txt or .csv file.
Step 3:
Sort by “suppression reason” or “quality alert.”
Step 4:
Update listings immediately in the “Manage All Inventory” section.
Step 5:
Recheck weekly to make sure nothing new appears.
Pro Tip: Add a weekly recurring task in your operations calendar—just 10 minutes of reviewing can prevent thousands in lost revenue.
4. Bonus: Complementary Reports Worth Monitoring
- Search Query Performance Report: Understand how your listings are performing in search visibility and conversions.
- Brand Catalog Listing Report (for Brand Registered Sellers): Monitor attribute consistency and brand compliance.
- Business Reports: Pair with listing data to track revenue recovery after fixes.
Final Thoughts
Your listings are your storefront. When they’re suppressed or incomplete, it’s like closing your doors during rush hour.
By checking the Listing Quality and Suppression Report weekly, you can:
✅ Keep every product searchable
✅ Prevent revenue loss from silent errors
✅ Protect your account’s long-term health
It’s the simplest step most sellers overlook—but it might be the most profitable habit you can build.
