Tag: amazon ppc management

Amazon ads are effective. Recently, one eCommerce expert said that sellers can experience conversion rates as high as 20 to 30%.

Compare this to the 1 to 10% that users see when selling and paying for ads on Facebook, and it’s easy to see why so many eCommerce brands are opting to advertise on Amazon.

However, there’s a lot that goes into creating a successful paid ad campaign.

If you see the value of PPC but aren’t quite sure about PPC management just yet, then here are five reasons you should consider outsourcing your campaign management.

1. More Unique Keyword Research

What goes into a successful Amazon PPC campaign? One of the biggest components of a successful campaign involves finding the right keywords.

Keyword research for paid ads can take hours and hours of work, and it can lead you nowhere if you’re not even sure what you’re looking for.

Do you know the difference between long-tail keywords and short tail? Do you know when to use transactional keywords and when to use informative ones? If the answer is no, then it’s worth outsourcing the work.

2. Expert Knowledge of PPC

Pay-per-click ads seem easy on the surface, but they’re actually quite complex. If you’re still asking yourself, “what is PPC?” then you’re definitely going to want to outsource PPC management.

Find an expert who knows all about Google PPC and Amazon PPC so that they can give you expert insight into how to create the right ad copy or image. 

Then, have them explain to you how to bid smarter. These are things that will help you excel. And, they’d be hard to do if you go at it alone.

3. Constant Optimization Saves Money

To win at PPC management you have to constantly be optimizing your campaigns, keywords, and ads.

This is hard to do if you don’t know how to read the analytics that the platform provides you with. And, if you’re not constantly optimizing based on the data, you’re going to lose money.

When it comes to the question of what is PPC management, this is basically it: saving you money while yielding higher conversions!

4. Access to Cutting-Edge Tools

A keyword planner and some online research can go a long way, but they’re nothing in comparison to the tools that a professional team of PPC experts has at their disposal.

Software such as Ignite Plus, SEMrush, or Moz are all tools that an Amazon PPC management company might use in order to further boost the efficiency of your campaigns.

This includes being able to pull out smarter insights, finding data-driven keywords, and managing budgets more effectively.

5. Quality Reporting and Analytics

Again, it’s hard to make sense of an Amazon PPC campaign if you don’t know how to read the results of your clicks and conversions.

A PPC management company will be able to provide you with high-quality reports that contain data you need and nothing you don’t.

Then, they’ll be able to explain this data to you in a way that makes future campaigns and advertising efforts easier.

Getting Started with Amazon PPC Management

Has all of this talk about PPC management got you thinking about outsourcing your paid ads marketing?

It certainly makes life a whole lot easier, and if you go with the right team, it can dramatically increase your ROI.

If you’re ready to get started with PPC management services then get in touch with us to see how we can help you increase your Amazon sales and lower your ad spend.

 

 

It’s a good time to be making money online. Some e-entrepreneurs have managed to turn their hobby into a money making side job. Others have managed to make their online store their full time job.

A lot of people have turned towards Amazon reselling to make extra money. Third party merchants are able to make a good amount of money selling for the site.

It can be easy to make money selling for Amazon, but the people that are really making the big bucks have a solid PPC strategy behind their store.

Amazon PPC Management is essential for anyone that wants to make money selling Amazon goods. Even if you know a little about PPC and online marketing, you’d benefit from professional Amazon ads management.

Are you not convinced that you need help with running your Amazon PPC campaign? After you read this post, you’ll wonder how you’ve gone so long without having professional online advertising help. 

5 Reasons Why You Need Professional Amazon PPC Management 

If you’ve been running your Amazon store without any issues, you may wonder why you need to bring in extra PPC help.

You don’t need to be told that strong online advertising can make or break your store. But you may not be aware of the sheer amount of competition you have.

In the past, Amazon resellers were hard to find, but now they’re everywhere. By the end of 2019, reseller accounts could make up a whopping 70% of all Amazon sales.

If you want your store to stand out among the rest, you’re going to need professional help.

Still not sure you need the help? Read the benefits of having professional help, then you can decide if it’s right for you. 

PPC Management Takes Time

Take a moment to think about how much time and effort you put into your current Amazon ad campaign.

If some of you thought about how you barely spend time on it, that’s a bad sign.

Amazon PPC is constantly changing. The cost of keywords could skyrocket over the course of a few days, and keywords that performed well a week ago could be unpopular today.

When you’re spending time maintaining your stock, ordering from new brands, and helping your customers, you don’t have a lot of time to devote to PPC.

Having the help of a professional ensures that every aspect of your business has the time and attention it needs. 

They Truly Understand Amazon PPC

You’ve run a few PPC ads on Google, so you think you can handle running some campaigns for your Amazon store.

Overall, Amazon ad campaigns need to be approached differently because of where customers typically are in the sales process. 

Amazon buyers tend to be a little more ready to make a purchase when they’re searching. Because your target audience is a bit lower in the sales funnel, you need to approach advertising to them in a different way. 

It’s also important to note that Amazon PPC is very similar to Google PPC in terms of keyword strategy and bidding, but they’re different in important ways.

Amazon ads don’t capture information like audiences and behavior for retargeting. The ads also aren’t solely ranked by metrics like a click-through rate, the profitability of the ads matter, too.

They’ll Improve Your Campaigns

Let’s say that you already have a robust PPC campaign that’s bringing in customers. You may be doing a good job, but a professional can take your already successful work to the next level. 

Do you have some popular keywords that are already working for you? A PPC professional can search for related keywords that can benefit your campaign. 

Are you struggling to see why a usually popular product isn’t resonating with your customers? An expert in Amazon ads could tell you that you have your product categorized wrong and could suggest a more popular alternative. 

They Can Set An Appropriate Budget

How do you currently set budgets for your ads? If you use a one size fits all for pricing, you’re missing out on getting the most from your ads.

It’s important to keep in mind that all of your products will have different profit margins. If you bid the same amount on every keyword, you could be losing money.  

An ad specialist can pick keywords that have the most value and allocate more budget towards them.

Amazon Strategy and Optimization Can Be Tough

Having professional Amazon ads management help can ensure that all of your advertising and marketing efforts are optimized in the best way possible. 

Amazon policy is in a constant state of change. Amazon SEO, product listings, and product optimization best practices can take a lot of work to stay on top of.

The right strategy can dramatically vary from product to product. If you have a large enough product catalog, staying on top of product changes and optimizations alone can easily become a full-time job.

Things can get more complicated if you’re able to move beyond basic Amazon ads. Producing enhanced brand content, video demonstrations and testimonials, and image heavy ads can add a whole new dimension of work to your day.  

A professional can let you know which new ads are the best to try, and could even give you some ideas on the best way to run them. 

Improve Your PPC Today

There are a lot of benefits that come with Amazon PPC management that any businessman can see. Whether you need help building a successful strategy or tweaking what already works, a professional can help.

If you’re ready to give you store the PPC attention it needs, you’ve come to the right place. We have a lot of helpful content that can help online entrepreneurs at any stage of their business. 

Are you curious about other things you can use to promote your store? Read our post on e-commerce tools you can use to run your business.