Amazon ads are effective. Recently, one eCommerce expert said that sellers can experience conversion rates as high as 20 to 30%.
Compare this to the 1 to 10% that users see when selling and paying for ads on Facebook, and it’s easy to see why so many eCommerce brands are opting to advertise on Amazon.
However, there’s a lot that goes into creating a successful paid ad campaign.
If you see the value of PPC but aren’t quite sure about PPC management just yet, then here are five reasons you should consider outsourcing your campaign management.
1. More Unique Keyword Research
What goes into a successful Amazon PPC campaign? One of the biggest components of a successful campaign involves finding the right keywords.
Keyword research for paid ads can take hours and hours of work, and it can lead you nowhere if you’re not even sure what you’re looking for.
Do you know the difference between long-tail keywords and short tail? Do you know when to use transactional keywords and when to use informative ones? If the answer is no, then it’s worth outsourcing the work.
2. Expert Knowledge of PPC
Pay-per-click ads seem easy on the surface, but they’re actually quite complex. If you’re still asking yourself, “what is PPC?” then you’re definitely going to want to outsource PPC management.
Find an expert who knows all about Google PPC and Amazon PPC so that they can give you expert insight into how to create the right ad copy or image.
Then, have them explain to you how to bid smarter. These are things that will help you excel. And, they’d be hard to do if you go at it alone.
3. Constant Optimization Saves Money
To win at PPC management you have to constantly be optimizing your campaigns, keywords, and ads.
This is hard to do if you don’t know how to read the analytics that the platform provides you with. And, if you’re not constantly optimizing based on the data, you’re going to lose money.
When it comes to the question of what is PPC management, this is basically it: saving you money while yielding higher conversions!
4. Access to Cutting-Edge Tools
A keyword planner and some online research can go a long way, but they’re nothing in comparison to the tools that a professional team of PPC experts has at their disposal.
Software such as Ignite Plus, SEMrush, or Moz are all tools that an Amazon PPC management company might use in order to further boost the efficiency of your campaigns.
This includes being able to pull out smarter insights, finding data-driven keywords, and managing budgets more effectively.
5. Quality Reporting and Analytics
Again, it’s hard to make sense of an Amazon PPC campaign if you don’t know how to read the results of your clicks and conversions.
A PPC management company will be able to provide you with high-quality reports that contain data you need and nothing you don’t.
Then, they’ll be able to explain this data to you in a way that makes future campaigns and advertising efforts easier.
Getting Started with Amazon PPC Management
Has all of this talk about PPC management got you thinking about outsourcing your paid ads marketing?
It certainly makes life a whole lot easier, and if you go with the right team, it can dramatically increase your ROI.
If you’re ready to get started with PPC management services then get in touch with us to see how we can help you increase your Amazon sales and lower your ad spend.