The country with the most online shoppers actually isn’t the United States! The United Kingdom takes the number one spot. Then it’s the United States and then South Korea.
Millions of online shoppers live outside of the United States. This means that if you own an eCommerce or marketplace store, you’re going to need to get savvy about how you sell.
Setting up an online store to sell to customers from just one country won’t work anymore.
Now, you’ve got to think about multi-channel retailing. Here’s how to do so in order to boost your business.
Your Customers Shop Across Different Channels
According to BazaarVoice, 76% of Prime Day shoppers visit other channels before they make their purchases on Amazon.
This means that channel loyalty is dead. Now, in order to ensure that you’re targeting all of your customers, you need to target them across different channels.
To really target your international customers and boost online sales, you need to infiltrate your customers at every entry point of their buying journey.
You should aim to sell your products, or other company’s products, in a way that diversifies your multi-channel strategy by maximizing reach and opportunity.
The great thing about this is that there is so much data available for each channel. Being able to see who shops on which channel ensures that you can target them where they’re at.
That brings us to our next point…
Multi-Channel Retailing is Highly Targetable
To increase worldwide sales through multi-channel retailing, you need to target customers at every entry point of their journey.
This means ensuring that you’re marketing to them at the top of the funnel. For most people, this is on social media.
Introduce your products to them on platforms that they can make purchases on, such as Facebook and Instagram.
User influencers to build your brand here, and then ensure that the same offers are on your other channels, such as your online website and Amazon store.
This makes multi-channel retailing one of the most powerful eCommerce tips, as it allows you to create highly targeted messaging throughout every step of the buyer’s journey.
Leveraging the Power of Marketplaces
In the world of online retail, it’s hard to compete against big brands.
However, with multi-channel retailing, you’re able to leverage the power of marketplaces and their search engines to enhance your chances of selling more products.
Amazon, eBay, Etsy, and other online marketplaces all have powerful search engines that make it easier for customers to find products.
It’s true that this benefits customers in the country you sell.
But, with artificial intelligence and smart search engines, it means that international customers can now search for an item in their language and find your products.
Optimizing Your Marketplace Selling Strategy
There’s no denying that multi-channel retailing is paving the way for a more competitive world of online sales.
However, this competition opens the door for many online retailers and marketplace brand owners to really take advantage of the tools at hand.
Interested in growing your marketplace brand and increasing your sales?
Contact us today to learn more about our management services and how we can help you grow your retailing efforts.
