How to Use Amazon’s Seller Support Ticket System: A Guide for Sellers
To open a Seller Support ticket on Amazon, log in to Seller Central, click "Help" in the top-right corner, select "Contact Us," choose the category that…
Read article
Marketplace Valet Insights
Blog
Strategies, breakdowns, and field notes on winning the Amazon marketplace.
How to Use Amazon’s Case Log: A Complete Guide for Sellers
Amazon's Case Log is a tool inside Seller Central that tracks every support case you open with Amazon, showing each case ID, status, and the latest…
Read article
How to Escalate a Seller Support Case on Amazon: A Step-by-Step Guide
To escalate an Amazon Seller Support case, reopen your existing case in Seller Central, clearly request escalation in the case thread, and — if that doesn't…
Read article
Understanding Amazon’s Voice of the Customer Program: A Comprehensive Guide for Sellers
Amazon's Voice of the Customer (VOC) program is a Seller Central dashboard that aggregates customer complaints, return reasons, and satisfaction data for each of your ASINs,…
Read article
Dealing with Lost or Damaged Inventory in Amazon FBA: A Comprehensive Guide
When Amazon loses or damages your FBA inventory due to errors in its own network, you are usually eligible for reimbursement at the product's fair market…
Read article
How to Handle Product Authenticity Complaints on Amazon: A Comprehensive Guide
To handle a product authenticity complaint on Amazon, you need to immediately gather your supplier invoices and certificates of authenticity, then submit a detailed Plan of…
Read article
How to Appeal Negative Feedback on Amazon: A Complete Guide for Sellers
To appeal negative seller feedback on Amazon, go to Performance > Feedback in Seller Central, find the feedback entry, click Actions, and select "Request Removal" —…
Read article
How to Comply with Amazon’s Pricing Policy: A Comprehensive Guide for Sellers
To comply with Amazon's pricing policy, keep your prices consistent with other sales channels (price parity), never engage in price gouging during high-demand periods, and make…
Read article
How to Comply with Amazon’s Intellectual Property Policy: A Complete Guide for Sellers
To comply with Amazon's Intellectual Property Policy, sell only authentic and authorized products, never use trademarks, copyrighted images, text, or patented designs you do not own…
Read articleHow to Use Amazon’s A-to-Z Guarantee: A Complete Guide for Customers
Amazon's A-to-Z Guarantee protects buyers when a third-party seller doesn't deliver as promised — covering situations where items arrive late, arrive damaged, don't match the listing,…
Read article