3 Compelling Reasons to Outsource Your Ecommerce Order Fulfillment

order fulfillment


Close to 40% of online shoppers say they won’t bother doing business again with a company that provided a poor shipping experience.

If you worth within the eCommerce industry, then you already know just how essential having a seamless order fulfillment process is not just to meet customer demand, but also to keep your business’s reputation in good standing. 

But you’re tired of taking time out of your day to handle eCommerce fulfillment on your own. 

It’s time to outsource your order fulfillment services to an experienced, well-regarded company that will handle product storage, packing, and shipment scheduling. 

Read on to learn more about the benefits of outsourcing order fulfillment. 

1. Lower Shipping and Operating Costs

Companies spend roughly $1.5 trillion every year on product shipping and logistics. 

We know that you’re always looking for ways to save on the costs of both shipping and storing your products — which is a major reason why outsourcing your order fulfillment process is such a smart move. 

First of all, you’ll usually pay a flat fee for your storage space, which makes it much easier for you to budget each month. You’ll pay for picking, packing, and shipping costs only when a customer places an order for them. 

Plus, because order fulfillment companies have warehouses all around the country, you’ll be able to take advantage of lower shipping rates. You’ll also be able to save even more with bulk shipping discounts that order fulfillment services offer. 

This means you can increase your profit margin and expand the places you ship to.

Finally, remember that a professional order fulfillment program has software on hand that allows them to compare carrier shipping rates in order to get you the best possible deal. 

2. An Order Fulfillment Program Boosts Customer Service

About 43% of consumers decided not to purchase items in their online shopping carts because they felt the shipping charges were too high.

Not only will finding ways to lower your shipping costs save you money, but it will also improve customer relations and earn you a loyal client base. 

Plus, order fulfillment services also provide customer support, so if there’s an issue with a specific order or shipment, customers can get the answers they need quickly and straight from the source. 

Order fulfillment companies can also assist with refunds, shipment tracking, and even allow your customers to select the delivery option that’s best for them. 

Remember, the more options you offer to your customers, the more likely they are to buy with you again in the future — and leave you a positive review.

3. More Time to Devote to Growing Your Business

Finally, when you no longer have to worry about order fulfillment, you can focus on the areas of your business you’ve had to neglect in order to get shipments out the door on time. 

You’ll now be able to revamp your online marketing strategy, update your social media accounts, work on growing your market, and much more. 

You’ll be amazed by just how much you can improve your business when you actually have the time to do it. 

Ready to Work with a Top Order Fulfillment Company?

Now that you know just a few of the many advantages of working with an order fulfillment company, it’s time to find the right one for your business. 

At Marketplace Valet, we provide what we refer to as “4PL” solutions.

We can assist you with marketplace listings, selling, warehousing, and fulfillment services. 

Reach out to us today to learn more about our services and to start improving every aspect of your eCommerce business. 

eCommerce Fulfillment – Which Model is Right for You?


Ecommerce fulfillment is at the base of the most common complaints from online shoppers. They are: late delivery, damaged products, and missing orders. By effectively managing your ecommerce fulfillment model, you can successfully avoid each of these problems. 

With a dropship model, you market and sell goods stored at another facility. This form of ecommerce fulfillment allows your product to be manufactured, stored, and shipped from a different facility. 

In a self-fulfillment model, you run the entire shipping process in-house.This form of ecommerce fulfillment cuts out the middleman and gives you the ultimate say over the entire process. 

In the third-party logistics model, or 3PL, you either manufacture your goods or buy them back in bulk before an order is made. Every time a customer buys an item  , your 3PL partner ships it out. 

If you feel that drop-shipping offers too little control over the process, but self-fulfillment offers too much, then the 3PL model is a good option for your ecommerce fulfillment needs. 

If you’re ready to talk to a 3PL provider today, contact Marketplace Valet today. Stacked up against our competitors, there’s no comparison. We offer professional listing management, top-notch product storage, projected inventory reports, and so much more.

If you’d like to learn more, check out the link below:

8 Things You Need To Know About Multichannel Order Fulfillment

order fulfillment

We’ve come a long way, from selling goods off mimeographed copies pinned to a grocery store bulletin board.

For a while, it was newspaper ads, then the online version. Now? We don’t just sell online. If you want to be successful, order fulfillment is all about maximizing the multiple channels available to you. 

When you want to see big sales, less isn’t always more (really, is it ever?). Increase your e-commerce sales with a fulfillment warehouse. Make it your business to learn this business, starting right here.


Bricks and Mortar Are Out of Order

The description of a “real” store you can walk into and touch and feel and buy, “bricks and mortar,” is becoming as dusty as it sounds.

You already know that e-commerce is the way to go, but don’t get stuck with the idea of just one site. 

Single, or “Omni,” channel (channel = the site or destination that you select to sell your goods) is not going to cut it in today’s world. 

paper published by Cleveland State University summed this up: “Managers are adopting multichannel distribution strategies that may span multiple facilities.”

Stay with us and we’ll show you how selling on multiple channels is one of the best ways to increase your e-commerce sales.


Let’s Hit the Order Fulfillment Books!

Multichannel order fulfillment has become such a profitable way to sell online that students in business and marketing programs across the country are learning it in school. 

We’ll enroll you in our own little program right now. Some benefits of selling this way include:

  • More satisfied customers

  • Reduced need for markdowns

  • Lower (or zero!) fulfillment costs

  • Higher capacity during peak demand

Why not put what we just saved you on that cap and gown you’ll never wear again back into your business?


Rely on Research

Great news (finally!). So much of what goes into increasing e-commerce sales has to do with knowing your audience:

  • What do they want?

  • When do they want it?

  • How long do they wait before they Have To Have It?

  • How much do they buy?

  • What will they be willing to spend?

No doubt, you’ve already asked a lot of these questions, which is great.

But that great news we just mentioned is that expert marketplace valet companies have the answers.

They study this stuff. They consume it. They swap it out for oatmeal and devour it for breakfast.

This is an even bigger bonus if you rushed your product to market and didn’t stop to do much analysis. (It’s OK. We see it all the time.)

It means you don’t have to go backward and get all of those details because you can stick with what you do best – producing your product or performing your service – and let the experts take care of the rest.


How Much Is Too Much?

Is there such a thing?

At first, it may seem like the possibilities are as endless as the internet itself, when imagining what the internet can do for your sales and order fulfillment.

But, like everything else, multichannel fulfillment has been – and is currently being – studied and analysis gives some insight into how to conquer this fruitful way of selling.

When you work with a dedicated, verified marketplace valet (a company that guides you through every step to help you spread your products or services across internet platforms), you’ll have assistance choosing the right channels for you.

Think about your TV and, cringe, your television bill. Aren’t you paying for tons of channels you never watch?

That’s unacceptable in today’s online selling world. With the right marketing company, you’ll pay for the right channels only.


One Size for All, Big and Small!

Sometimes it can feel like all the “cool” marketing stuff available to online sellers is only for the big guys. The massive retailers who fling product far and wide with hoards of workers.

No matter if your company is a company of one (you!), a few, or many, order fulfillment assistance “fits” your needs.

In fact, good order fulfillment companies recognize that it’s not really one size fits all and that everyone needs a little help.

So when you do your research, look for things such as warehouse storage tiers. A company dedicated to helping you maximize your e-commerce sales will have options, such as varied size locations (differing prices for small, medium, and large).


Don’t Change That Channel

Actually, one of the benefits of multichannel order fulfillment is that you get to change the channel, a lot!

So much so, that it can kind of get confusing. Research by Brigham Young University teaches students about channels such as:

  • Intermediaries

  • Supply chains

  • Channel partners

  • Wholesalers

  • Brokers

This is all great, but when you’re selling online, try to implement all of that and you’ll quickly get overwhelmed. 

One of the biggest benefits of the multichannel approach is that yes, it’s multi, but it’s multi-concentrated (did you just faint? we almost did):

You list, sell, and fulfill orders worldwide, faster and more efficiently, across multiple platforms, without the “multiple” effort.

In these cases, the platforms include major marketplaces, but without the major effort:

  • Amazon

  • eBay

  • Walmart (and Jet)

  • Sears

  • Wish

Plus the overseas/foreign equivalents of these online outposts.

If you consider each one of these sites a channel, you’d never want to remove any one of them from your lineup package!

And the great news is, you don’t have to. You pick and click.


Read Between the Lines

Even though we’re pretty rock-solid sure that multichannel order fulfillment is going to be the way to sell stuff online for a long time, we encourage you to read, read, read.

There is lots of free information available for just-starting-out sellers, such as this list of e-commerce tips from the University of Missouri to marketing blogs that will dive deep into the pretty nitty gritty of positioning your business.


Order Up!

It’s OK to feel overwhelmed.

But keep in mind that every day your goods aren’t available in the right channels, someone else’s product (or service) is purchased.

So let’s get the conversation started. If you’re ready for a free consultation on how multichannel order fulfillment could work for your business, let us know.

But before you click, share your experiences here. Have you found success going multiculti?

Are there channels you find work best and those you avoid? What type of products do you sell and where do they fly off the virtual shelves?

We’d love to hear about it and we know our readers do too. Post your sales success stories and lessons learned right here. 

This channel’s for you!