THE OPERATORS

Built by Amazon Sellers. Not Amazon Consultants.

Marketplace Valet, founded in 2016, is an Amazon account management and advertising agency led by co-founders Will Land and Laura Land, who scaled a consumer brand to over 10 million direct-to-consumer orders before launching the agency, and Justin W Boggs, who has been published on Forbes.com for his Amazon Advertising Strategy articles. The agency manages Amazon channels for established U.S. consumer brands.

Marketplace Valet, founded in 2016, is an Amazon account management and advertising agency led by co-founders Will Land and Laura Land, who scaled a consumer brand to over 10 million direct-to-consumer orders before launching the agency, and Justin W Boggs, who has been published on Forbes.com for his Amazon Advertising Strategy articles.

10M+

DTC orders scaled by the founders before the agency

200K+

Amazon listings built under Laura Land's oversight

25+

senior US-based operators

2006

our co-founder's first Amazon sale

THE DISTINCTION

Most Amazon Agencies Have Never Run an Amazon Business.

That distinction matters more than it sounds.

When an agency has never managed its own Amazon P&L — never dealt with unauthorized sellers undercutting their own pricing, never rebuilt a listing after a compliance suspension, never fought to protect their own brand from counterfeit product — they learn on your account.

Marketplace Valet was built differently. Will Land and Laura Land didn't come from consulting. They weren't ex-Amazon employees who pivoted to agency work. They were product operators who built a consumer brand from scratch and ran it through every version of Amazon that has existed since the early days of the platform.

They know what's at stake because they've had their own money on the line.

That experience — personal P&L accountability across more than a decade of Amazon channel management — is the foundation of how Marketplace Valet operates. It's the reason the agency approaches every client engagement the way an owner would, not the way a vendor does.

THE CO-FOUNDERS

Meet the operators.

Each founder owns a distinct lane inside Marketplace Valet. Their skills are complementary, not redundant — which is how the agency delivers consistent execution at scale.

THE AMAZON OG

Will Land — Chief Growth Officer

Will has been selling on Amazon since 2006. He was an early beta user of Amazon Sponsored Products in 2012 — before most agencies knew the program existed.

Before founding Marketplace Valet, Will led the growth of EMPIRE® cell phone accessories into a national direct-to-consumer operation, scaling to over 10 million orders alongside Laura. That experience gave him a working knowledge of Amazon's operational environment that most agencies spend years trying to approximate.

Today, Will oversees the strategic direction of every client engagement. He brings the same P&L discipline to client channels that he applied to building his own brand.

Selling on Amazon since 2006
Sponsored Products beta 2012
10M+ DTC orders at EMPIRE®

Learn more about Amazon Account Management →

THE BUILDER

Laura Land — Chief Executive Officer

Laura has overseen the build of more than 200,000 Amazon listings across her career. She ran operations for EMPIRE® alongside Will before co-founding Marketplace Valet in 2016.

Her operational background shapes how the agency manages accounts — with attention to compliance, listing integrity, and the channel discipline that keeps brands in good standing on Amazon over the long term.

As CEO, Laura oversees the systems that ensure Marketplace Valet delivers consistent, accountable management across every client account.

200K+ listings under operational oversight
Co-founded MPV in 2016
Systems & training architect

THE CLIENT SIDE

Justin W. Boggs — Chief Revenue Officer

Justin W Boggs has been published on Forbes.com for his Amazon Advertising Strategy articles. His published work covers advertising management, Amazon brand building, and the operational realities of growing a consumer brand on the platform.

As CRO, Justin is typically the first person a prospective client meets. He handles qualification, channel assessment, and the strategic planning that precedes every engagement. His job is to make sure Marketplace Valet and the brand are the right fit before any engagement begins.

Forbes.com Published Contributor
Amazon Advertising Strategy articles
Qualifies every prospective engagement

Explore Amazon Ads Management →

OUR STORY

From a single listing to a serious operator team.

A decade of doing the work before we called ourselves an agency.

2006

Will's first Amazon sale.

Will Land starts selling on Amazon. The same operational discipline that would later define Marketplace Valet was being built one P&L decision at a time.

2012

Marketplace Valet founded.

After scaling EMPIRE® to 10M+ DTC orders, Will and Laura open their operations to other brands. First accounts run out of Southern California.

2020

10,000+ listings managed.

The operations team scales past 10,000 active listings across dozens of client brands. Laura's systems and training programs make consistent execution possible at this scale.

2026

The operator-led agency.

200,000+ listings built and optimized. 25+ senior operators in Corona, California. And still selling on Amazon — so we never lose touch with what it feels like.

WHAT WE BELIEVE

Four principles that shape every decision.

These aren't slogans. They're the filters we run every strategy, every campaign, every client conversation through.

Growth without profit is just a press release.

We optimize for contribution margin, not ACoS theater. Any agency can lower ACoS by spending less. The question is whether the business got healthier.

Senior operators on every account.

No rotating juniors. No offshored pods. The team that sold you is the team that runs your account — because account management is not a volume sport.

Strategy tied to your margin structure.

Templates don't survive contact with a real P&L. Every client's pricing, COGS, return rate, and contribution margin shape how we run their channel.

The best agency is the one you don't need to replace.

We build durable operator capability inside your business — not dependency on ours. When we're fired, it should be because you no longer need an agency.

QUALIFICATION

This Agency Is Not for Every Brand.

Marketplace Valet works with established U.S. consumer brands serious about managing Amazon as a real business — with P&L accountability, operational discipline, and a long-term commitment to the channel. There are brands this agency is not built for:

Brands That Want to Approve Every Tactical Decision.

Amazon channel management requires speed. Approval chains that delay execution hurt performance. This model doesn't work with micro-managers.

Brands That Expect Results Without Advertising Investment.

Organic performance on Amazon requires paid support. Brands unwilling to fund advertising are not in a position to benefit from professional account management.

Brands Looking for a One-Time Project or Short-Term Fix.

Marketplace Valet builds and manages channels over time. Project-based work is not part of the engagement model.

Brands That Believe They Already Have Amazon Figured Out.

The agency's value is in the depth of operational experience brought to each account. Clients who resist that expertise don't benefit from it.

EXPERIENCE

What This Experience Looks Like in Practice.

Marketplace Valet has worked with established national consumer brands across categories including tactical gear, jewelry, crafts, home fragrance, and international market expansion.

In each case, the agency took full operational responsibility for the Amazon channel — managing the account, running the advertising, protecting listing integrity, and maintaining channel discipline across the life of the engagement.

Results vary by brand, category, and investment level.

See the case studies →

THE TEAM

Meet the Team at Marketplace Valet

25+ senior operators. 100% US-based. Corona, California. These are the people who run your Amazon channel every day.

Rick Merola

General Manager

Zack Sawyer

Receiving Operation Manager

Matt Silva

Logistics Manager

Fred Sanchez

Director of Brand Management

Abe Oseguera

Director of Listing Content

Jay Pedro

Senior Brand Strategist

Jacqueline Oseguera

Client Services Manager

Emily Saville

Customer Experience Manager

Erick Collazo

Content Manager

Shane Corrigan

Inventory Control Manager

Amir Tayyebian

Brand Strategist

START WITH THE AUDIT · QUALIFY BOTH WAYS

Ready to talk about your Amazon channel?

If you're managing a consumer brand on Amazon and you're not confident the channel is being managed the way it should be — start with the audit. The Free Amazon Audit gives Will, Laura, and Justin a structured look at your account before any engagement begins. It's how Marketplace Valet qualifies every client, and it's how you qualify the agency.

Get a Free Amazon Audit →

Results may vary by brand, category, and investment level.