Building an Amazon Business From the Ground Up.
Amazon launch management for established brands through Marketplace Valet builds the full operation a brand needs to run Amazon as a real business. Founded in 2016 and led by Will Land, Laura Land, and Justin Boggs, the agency took a premium children's apparel brand with no Amazon presence to 1,391 live SKUs across 478 parent styles, with about 100 A+ pages and images, and 3,182 units sold in its first 31 days live. Results may vary.
A Beloved Brand That Had Never Sold on Amazon
The brand had decades of loyal customers on its own website and in its own stores, but no presence on Amazon at all: no seller account, no listings, no sales history and no reviews.
Leadership wanted to open the channel the right way from day one and own it directly. That meant more than listing products. Creative, finance, accounting and leadership all needed to understand how Amazon works, how money flows through it, and what it would cost to launch, before a single unit shipped.
Six Workstreams, Run as One Launch
We did not just launch products. We built the whole operation the brand needed to run Amazon as a real business: account, catalog, creative, finance, planning, custom reporting and software integrations.
Seller Account and Brand Setup
- Set up the new seller account with the brand's team
- Enrolled the brand in Brand Registry and connected it to the seller account
- Set up the right user permissions, and handed account ownership to the brand's ecommerce lead
Cross-Department Coordination
- Worked directly with the creative, finance and accounting teams
- Got every team aligned on what Amazon needed from them and when
- Brought them up to speed in a very short period of time
Financial Workflows and Reporting
- Built settlement reporting and the workflows around it
- Taught the finance team Amazon's terms and payout schedule
- Mapped how each settlement line item flows into the brand's P&L
Customized Reporting and Software Integrations
- Set up customized reporting built around what each of the brand's teams needs to see
- Daily sales, traffic and conversion dashboards, grouped the way the brand plans (evergreen, holiday, underwear)
- Talked through and advised on the brand's software integrations, so its existing systems work with Amazon
Financial Planning and Projections
- Validated the brand's Amazon P&L
- Built conservative, aggressive and stretch projections
- Advised on expected launch advertising costs
- Built a two-year projected P&L for leadership review and approval
Creative, Brand and Catalog
- Advised on the digital assets and creative Amazon requires
- Turned the brand's own photos and assets into about 100 A+ pages and images
- Built the Brand Store and set up product variations by size and print
- Designed the overall account and catalog structure: 1,391 SKUs in 478 styles
This is where the value sits: by launch day the brand had an account, a catalog, a finance process and a plan its leadership had signed off on, not just products on a page.
An Amazon Business, Not Just an Amazon Launch
3,182 units sold in the first 31 days, from a brand that had never sold a single unit on Amazon. Results may vary.
Every team aligned fast. We worked directly with the brand's creative, finance and accounting teams so each understood how Amazon works and what it needed from them, in a very short time.
Finance ready on day one. Settlement reporting, payout schedules and a two-year projected P&L were in place, so leadership approved the launch with clear eyes.
Results may vary.
A Channel the Brand Can Run and Grow
- Seller accountNone
- ListingsNone
- Finance processNone
- Amazon planNone
- Seller accountBrand Registry
- Listings1,391 SKUs, ~100 A+
- Finance processSettlements in the P&L
- Amazon planTwo-year P&L approved
The units show the launch worked. The infrastructure behind them is why it will keep working.
Who This Is Not For
A launch built this way is for established brands with proven demand, ready to bring their whole team to the table.
Demand Not Yet Proven.
This approach is built for brands whose customers already exist. A product still searching for its buyers needs a different kind of work first.
Treating Amazon as a Catalog Upload.
If the goal is to push listings live without creative, finance and leadership engaged, this is the wrong engagement.
More Case Studies
See If Your Brand Qualifies.
The Free Amazon Audit reviews where your brand stands on Amazon today, whether that is an existing account or no presence at all, and what it would take to run the channel as a real business. It is not a sales call. If the audit finds real gaps, we will tell you what they are and whether Marketplace Valet is the right fit to close them.
Marketplace Valet is an independent Amazon account management and advertising agency, not affiliated with or endorsed by Amazon.com, Inc.